but I think that the most important the

但我認為最重要的

most important thing about running a company is to remember all the time what

經營公司最重要的事情是始終記住

a company is a company is simply a group

公司是什麼。公司只是一群人，

of people and as a leader of people you

作為人們的領導者，你

have to be a great listener you have to

必須是一個好的傾聽者，你必須

be a great motivator you have to be very

是一個好的激勵者，你必須非常

good at praising and looking for the best in people you know people are no

善於讚美和發現人們的優點。你知道，人們和

different from from flowers if you water flowers they flourish if you praise

花朵沒有什麼不同。如果你給花朵澆水，它們就會茁壯成長。如果你讚美

people they flourish and and that's a critical attribute of a leader

人們，他們就會茁壯成長。這是領導者的關鍵特質。

you know there is a very very thin

你知道，成功和失敗之間有一條非常非常細的

dividing line between success and failure most people who set up in business

分界線。大多數沒有財務支持而創業的人

without financial backing they fail that sometimes in their lives and you know

在他們人生中的某個時候會失敗。你知道，

I've only just stayed at the right side

我只是勉強留在了那條分界線的正確一側。

of that dividing line for instance just after you know we had a record company I

例如，就在我們有了唱片公司之後，我

was fed up flying on other people's airlines I felt that the experience of

厭倦了乘坐別人的航空公司。我覺得乘坐別人的航空公司的體驗

flying another people's Airlines was an unpleasant one and I decided to set up

是不愉快的，所以我決定成立

an airline well our bank went into into complete

一家航空公司。我們的銀行完全

panic attack and when I came back from

恐慌了。當我從

Lourdes doing the inaugural flight of Virgin Atlantic's very very first flight

維珍大西洋航空公司第一次從倫敦飛往紐約的首航

from London to New York I came back to

回來時，我

find the bank manager sitting on my doorstep

發現銀行經理坐在我家門口，

and and informing me that they were going to close virgin down on the Monday

通知我他們將在週一關閉維珍，

and this was the Friday and that I had

而那天是週五。我有

two days to effectively pay that pay them off the monies that they'd let

兩天時間有效地還清他們貸給我們的錢。

they'd loaned us and I remember pushing the bank manager out of my house

我記得我把銀行經理推出我的房子，

telling him he wasn't welcome which is a

告訴他他不受歡迎，這對你的銀行經理來說是

dangerous thing to do to your bank manager and then spending the weekend

一件危險的事情。然後我花了整個週末

ringing around the world and to all of

打電話到世界各地，給我們音樂的

the distributors of our music asking if they could give us a temporary loan to

所有經銷商，問他們是否可以給我們一筆臨時貸款，

get us through the following week which they were good enough to do and by the

讓我們度過下週。他們很好，同意了。到

end of the week we changed banks we'd

週末，我們換了銀行。我們

actually managed to find a bank that was

實際上設法找到了一家銀行，

willing to lend us 30 times the the

願意借給我們30倍於我們銀行的

overdraft facility that that our bank and had Bank Atlantis and and we managed

透支額度。我們設法

managed to survive and I think you know

生存了下來。我認為你知道

the moral of that story is actually you

這個故事的道德是，實際上你知道

know don't you know think of your your

不要把你的銀行視為你必須依附的人。

your bank has somebody that you're beholden to we don't you know

我的意思是，人們就是不會從一家

I mean people just don't move from one

銀行換到另一家。有時你需要願意

bank to another sometimes you need to be

站出來換銀行，

willing to step up and move move your

就像你應該在某些時候

banks in the same way that you should

站出來換醫生一樣。

step up and move their doctor on occasions or and anyway

總之，我從那次教訓中學到了。維珍沒有我也運作得很好。

I learned I learned from that lesson Virgen does work very well without me I

我的意思是，我用自己來建立品牌，

mean I used myself to build the brand to

建立了全球大約三四百家公司。

build you know this sort of three or

但我也學會了授權的藝術。

four hundred companies around the world but I'll also learnt the art of

我有一個了不起的團隊來管理維珍公司。

delegation have a fantastic team of people who run the Virgen companies give

給他們很大的自由來管理公司，

them a lot of freedom to run the

就像他們自己的公司一樣。給他們犯錯的自由。

companies as if they were their own companies give them the freedom to make

你知道，維珍品牌現在可能是世界上最受尊敬的前20大品牌之一。

mistakes and and you know the Virgin brand is now maybe one of the top 20

你知道，當我的氣球破裂時，維珍

brands in the world well respected and you know when my balloon bursts virgin

將繼續蓬勃發展。你知道，也許我偶爾是蛋糕上的糖霜。

virgin will will will continue to flourish and you know maybe I had the

也許我必須在營銷上多花一點錢。

icing on the cake on occasions maybe that I have to spend a bit more money on

但幸運的是，維珍處於一種可以在沒有我的情況下

marketing but but fortunately the Virgin is in a state where it can live on

健康生存的狀態。

healthfully without me

健康地沒有我。