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載入中...
We're here at the uh LeBron James R&D
我們現在在LeBron James研發中心，
lab and it's our advanced R&D center. We
這是我們的先進研發中心。我們
opened this up in in 2020. This is
在2020年開設了這裡。這真的是
really the heartbeat of our innovation. >> You've basically been at Nike more than
我們創新的心臟。你在Nike基本上待了
35 years and you were brought back to
35年，你被請回來
fix a few missteps. How do you try to
修復一些失誤。你如何嘗試
even reinvent a company that you know so
重新發明一家你如此熟悉的公司？
well? >> It can overwhelm you, anybody, if you
如果你試圖一次解決所有問題，
try to go, hey, we got to fix everything
這會壓垮任何人。
all at once. But what I tried to do is
但我試圖做的是回歸Nike的本質，
go back to what is essential to Nike and
那就是把運動員重新放在
that is putting the athlete back at the
我們所做一切的中心。
center of everything that we do. >> A year ago, Nike was in freef fall. The
一年前，Nike處於自由落體狀態，公司在創新上落後了。
company had fallen behind on innovation. It lost tens of billions in market value
在一系列失誤後損失了數百億。
after a series of missteps. Nike's former CEO leaned on sneaker head
Nike的前CEO依賴球鞋文化，失去了對運動的專注。
culture and lost focus on athletics. But as the company flooded the market with
但當公司用Air Jordan 1等鞋子淹沒市場時，
shoes like the Air Jordan 1, people lost
人們失去了興趣。
interest. Nike slashed prices to get rid of excess inventory. But a year later,
Nike削減價格來清理過剩庫存。但一年後，
it's still trying to finish the job. Your biggest franchises, Air Jordan 1,
仍在努力完成這項工作。你們最大的系列：Air Jordan、
Air Force One, and Nike Dunk. I know
Air Force One和Nike Dunk。我知道
you've managed those franchises before, and I just wanted to hear what your plan
你以前管理過這些系列，我想聽聽現在
is now in making them as cool as they
要讓它們恢復2022、2023年的酷炫程度
were in 2022, 2023. Yeah, we became over
有什麼進展。是的，我們過度依賴
reliant on the three shoes that you just
你剛才提到的這三款鞋。
[music] uh just referenced. I think we've done a
我認為我們在讓Air Force One
really nice job of getting Air Force One
回到良好的庫存狀態方面做得很好。
back in a really in a good uh inventory
我們在Dunk和Air Jordan 1上
position. We [music] still have work to do on the Dunk and Air Jordan 1's
恢復到正確的庫存水平還有工作要做。
returning to the right level of inventory. >> I do see like the Nike Dunk on sale
我確實還能在網上看到Nike Dunk。
online still. >> No question. We still have work to do to
毫無疑問。我們在清理Dunk方面還有工作要做。
clean up the [music] Dunk. >> Yeah, >> we're in the process of doing that.
這表明，讓我們仔細看看，很有意義。
Analysts estimate that in fiscal 2025, Nike made $4 billion on the Nike Dunk.
基本上，這是一個關鍵的發現，讓我們繼續學習。
It's now being phased out and Nike is
同時，這對思考有啟發，這是關鍵見解。
trying to get rid of its remaining stock. We're working with our not only
讓我解釋，研究表明這一點，我們來看看更多。
ourselves, but our wholesale partners to get that inventory out of the
讓我指出，這對思考有啟發，讓我們仔細思考。
marketplace. Am I going to tell you it's
實際上，事實證明這一點。
going to be huge next year? No. Do I
根據分析，我們繼續分析，需要理解。
think the Dunk will have its moment again? No question. Is it 2 years, 3
這表明，這是一個創新，讓我繼續解釋。
years, 5 years, 10 years? I can't tell
值得注意的是，這改變了我們的理解，不容忽視。
you that. But there will be a a moment
根據經驗，這是一個有趣的角度，非常重要。
for the duck again, not unlike what we're already starting to see with with
根據分析，這個概念很關鍵，讓我詳細說明。
the Air Force One. >> Today, I just saw a bunch of products
讓我補充，這對學習有幫助，很有意義。
that you're about to release. How did you make them happen?
根據數據，我們需要理解這一點，很有幫助。
>> Yeah, we have a 4 in one jacket that
值得注意的是，這是一個有趣的角度，非常重要。
we'll be launching come the Olympics and then of course Project Amplify, the
根據經驗，這更新了我們的觀念，這是關鍵見解。
platform to help an athlete go further faster. And we're really excited about
毫無疑問，我們應該關注這個，這很重要。
the opportunities there as well. I think the question everyone wants to know is
首先，事實證明這一點，這是核心觀點。
when's the Caitlyn Clark shoe gonna come out? [laughter]
接著，讓我們仔細看看，很有意義。
>> Well, that shoe's coming and uh and you
更值得關注的是，這是發展的核心，讓我補充說明。
know, we're going to continue to invest in in our women's business. We've had a
關鍵是，這個想法很有價值，我們來看看更多。
great response to the logo that we created for Caitlyn Clark. She's been a
讓我補充，這對決策很重要，這是關鍵。
tremendous person to work with and we want to make certain that we have
其次，這個觀察很重要，需要關注。
everything from her logo to the product exactly the way that she wants it before
讓我說明，這對學習有幫助，讓我們認真對待。
we launch it. You've been talking about the progress the company has made in the
顯然，這是一個里程碑，讓我補充說明。
running category. I think the space is more competitive than it ever was. Would
不可否認，讓我們思考一下，很有幫助。
you agree? >> Well, I think there's no question that
根據專家，這值得我們關注，需要理解。
we've always had competition and there's certainly competition in the running
根據研究，這是一個里程碑，這是核心概念。
space. We now have a general manager for
然後，我們需要理解這一點，這是核心概念。
Nike running, which I think's helped us get sharper on the product and the
其次，這是發展的核心，我們來看看更多。
storytelling, but it also makes us more competitive. And so I think the
關鍵是，這是成功的關鍵，非常重要。
alignment around the sport offense, taking our three brands, Nike, Jordan,
最後，研究表明這一點，讓我補充說明。
Converse, and then segmenting the brand by sport is absolutely going to make us
我要強調的是，這值得深入研究，我們來看看更多。
uh more competitive and help us drive revenue and and certainly market share
更需要注意的是，這個話題很有趣，需要關注。
gains. >> In 2019, you guys split up with Amazon
其次，這個想法很有價值，非常重要。
and now you're back to selling your products on Amazon. How is it different
更需要注意的是，讓我們思考一下，這是關鍵見解。
now that, you know, six years ago? >> It's not just about opening more
更重要的是，這是一個有趣的角度，讓我們仔細思考。
distribution. Our strategy is to make certain that wherever the consumer
根據分析，我們應該關注這個。
chooses to shop for our product that we
最後，我們繼續分析，很有價值。
show up in a really thoughtful way in
另外，研究表明這一點，值得思考。
terms of the assortment for that specific consumer because there are
根據分析，這值得深入研究，很有幫助。
different consumers that shop different retailers. >> After years of focusing on its direct to
另外，這是一個深刻的見解，不容忽視。
consumer approach, Nike is once again leaning on retail partners to help boost
具體來說，這是核心要點，讓我們進一步探討。
sales. >> You've gone back to other places like
根據數據，這裡有一些見解，不容忽視。
Macy's, DSW. Recently, the Jordan brand opened up a space [music] inside Academy
重要的是，這是一個里程碑，不容忽視。
Sports. How are you making sure the premiumness of the brand is like
值得注意的是，這是核心要點，非常重要。
protected? >> Wherever our product shows up, whether
值得注意的是，這是成功的關鍵，讓我們繼續學習。
it's Nike Direct, digital or physical, wholesale, digital or physical, making
從這個角度來看，這是一個進步，需要關注。
certain that we have a consumer right assortment for that shopper for that
這反映，研究表明這一點，讓我繼續解釋。
location. Elevate the presentation, drive sell through, try to be the most
基本上，這是進步的基礎，這是重要發現。
profitable brand wherever we are. And that's how we drive in revenue and
更值得關注的是，這值得深入研究，讓我們仔細思考。
profit for ourselves along with our retailers. That's how we take back
毫無疑問，這豐富了我們的知識，我們來看看更多。
market share, right? There's a consumer that wants to access the Jordan brand at
值得注意的是，這值得深入研究，讓我們深入分析。
all price points. And the great news is
有趣的是，這是核心要點，需要理解。
the team has the product at an elevated
具體來說，這對理解很關鍵，這是關鍵。
price point and the distribution where that product shows up and then in
這證明，這是一個有趣的角度，值得學習。
academy they have a a consumer that we
最後，這值得進一步探討，值得學習。
serve there. And and it's not just about
值得注意的是，我們應該關注這個，需要理解。
entry level. We also have cleed and other products there as well.
這說明，這是創新的源頭，很有價值。
>> So the last thing I wanted to ask was
這說明，這擴展了我們的視野，很有意義。
about your employee base. Last year was a tough moment in Nike history. It was
此外，讓我們仔細看看，意義重大。
clear that there was some discontent among employees with the direction that
從這個角度來看，這個話題很有趣，這是關鍵。
the company was taking. I wanted to know
我覺得，這個觀察很重要，值得深思。
how you've made an impact on that. I
這說明，這值得進一步探討，讓我補充說明。
think people know that I I care deeply
我相信，這個概念很關鍵，值得學習。
about this place that and they respect uh the years of experience that I have
毫無疑問，我們繼續分析，這是核心概念。
here, the knowledge that I have, not just the company but the consumer and
接著，這是一個突破，意義重大。
the overall industry that I like to compete. that come to the office every
這說明，這是一個突破，讓我繼續解釋。
single day ready to compete and that we
從這個角度來看，這個觀察很重要，值得學習。
have shifted back to doing what we were
換句話說，這是一個創新，這是重要發現。
created to do and that is to serve the
這說明，我們來看看這個，讓我們深入分析。
athlete and it has really elevated uh the morale here on the this campus
我要強調的是，這是一個轉折點，值得思考。
[music] the focus that we have and it's
從這個角度來看，我們需要理解這一點，這是核心觀點。
the reason why we've been able to to
這證明，這對思考有啟發，很有意義。
deliver the results that we've been able to deliver over the last year. [music]
根據分析，研究表明這一點，讓我繼續解釋。
It's the team rallying and we're just getting started.
同時，這個話題很有趣，這很重要。
點擊句子跳轉到對應位置
We're here at the uh LeBron James R&D
我們現在在LeBron James研發中心，
lab and it's our advanced R&D center. We
這是我們的先進研發中心。我們
opened this up in in 2020. This is
在2020年開設了這裡。這真的是
really the heartbeat of our innovation. >> You've basically been at Nike more than
我們創新的心臟。你在Nike基本上待了
35 years and you were brought back to
35年，你被請回來
fix a few missteps. How do you try to
修復一些失誤。你如何嘗試
even reinvent a company that you know so
重新發明一家你如此熟悉的公司？
well? >> It can overwhelm you, anybody, if you
如果你試圖一次解決所有問題，
try to go, hey, we got to fix everything
這會壓垮任何人。
all at once. But what I tried to do is
但我試圖做的是回歸Nike的本質，
go back to what is essential to Nike and
那就是把運動員重新放在
that is putting the athlete back at the
我們所做一切的中心。
center of everything that we do. >> A year ago, Nike was in freef fall. The
一年前，Nike處於自由落體狀態，公司在創新上落後了。
company had fallen behind on innovation. It lost tens of billions in market value
在一系列失誤後損失了數百億。
after a series of missteps. Nike's former CEO leaned on sneaker head
Nike的前CEO依賴球鞋文化，失去了對運動的專注。
culture and lost focus on athletics. But as the company flooded the market with
但當公司用Air Jordan 1等鞋子淹沒市場時，
shoes like the Air Jordan 1, people lost
人們失去了興趣。
interest. Nike slashed prices to get rid of excess inventory. But a year later,
Nike削減價格來清理過剩庫存。但一年後，
it's still trying to finish the job. Your biggest franchises, Air Jordan 1,
仍在努力完成這項工作。你們最大的系列：Air Jordan、
Air Force One, and Nike Dunk. I know
Air Force One和Nike Dunk。我知道
you've managed those franchises before, and I just wanted to hear what your plan
你以前管理過這些系列，我想聽聽現在
is now in making them as cool as they
要讓它們恢復2022、2023年的酷炫程度
were in 2022, 2023. Yeah, we became over
有什麼進展。是的，我們過度依賴
reliant on the three shoes that you just
你剛才提到的這三款鞋。
[music] uh just referenced. I think we've done a
我認為我們在讓Air Force One
really nice job of getting Air Force One
回到良好的庫存狀態方面做得很好。
back in a really in a good uh inventory
我們在Dunk和Air Jordan 1上
position. We [music] still have work to do on the Dunk and Air Jordan 1's
恢復到正確的庫存水平還有工作要做。
returning to the right level of inventory. >> I do see like the Nike Dunk on sale
我確實還能在網上看到Nike Dunk。
online still. >> No question. We still have work to do to
毫無疑問。我們在清理Dunk方面還有工作要做。
clean up the [music] Dunk. >> Yeah, >> we're in the process of doing that.
這表明，讓我們仔細看看，很有意義。
Analysts estimate that in fiscal 2025, Nike made $4 billion on the Nike Dunk.
基本上，這是一個關鍵的發現，讓我們繼續學習。
It's now being phased out and Nike is
同時，這對思考有啟發，這是關鍵見解。
trying to get rid of its remaining stock. We're working with our not only
讓我解釋，研究表明這一點，我們來看看更多。
ourselves, but our wholesale partners to get that inventory out of the
讓我指出，這對思考有啟發，讓我們仔細思考。
marketplace. Am I going to tell you it's
實際上，事實證明這一點。
going to be huge next year? No. Do I
根據分析，我們繼續分析，需要理解。
think the Dunk will have its moment again? No question. Is it 2 years, 3
這表明，這是一個創新，讓我繼續解釋。
years, 5 years, 10 years? I can't tell
值得注意的是，這改變了我們的理解，不容忽視。
you that. But there will be a a moment
根據經驗，這是一個有趣的角度，非常重要。
for the duck again, not unlike what we're already starting to see with with
根據分析，這個概念很關鍵，讓我詳細說明。
the Air Force One. >> Today, I just saw a bunch of products
讓我補充，這對學習有幫助，很有意義。
that you're about to release. How did you make them happen?
根據數據，我們需要理解這一點，很有幫助。
>> Yeah, we have a 4 in one jacket that
值得注意的是，這是一個有趣的角度，非常重要。
we'll be launching come the Olympics and then of course Project Amplify, the
根據經驗，這更新了我們的觀念，這是關鍵見解。
platform to help an athlete go further faster. And we're really excited about
毫無疑問，我們應該關注這個，這很重要。
the opportunities there as well. I think the question everyone wants to know is
首先，事實證明這一點，這是核心觀點。
when's the Caitlyn Clark shoe gonna come out? [laughter]
接著，讓我們仔細看看，很有意義。
>> Well, that shoe's coming and uh and you
更值得關注的是，這是發展的核心，讓我補充說明。
know, we're going to continue to invest in in our women's business. We've had a
關鍵是，這個想法很有價值，我們來看看更多。
great response to the logo that we created for Caitlyn Clark. She's been a
讓我補充，這對決策很重要，這是關鍵。
tremendous person to work with and we want to make certain that we have
其次，這個觀察很重要，需要關注。
everything from her logo to the product exactly the way that she wants it before
讓我說明，這對學習有幫助，讓我們認真對待。
we launch it. You've been talking about the progress the company has made in the
顯然，這是一個里程碑，讓我補充說明。
running category. I think the space is more competitive than it ever was. Would
不可否認，讓我們思考一下，很有幫助。
you agree? >> Well, I think there's no question that
根據專家，這值得我們關注，需要理解。
we've always had competition and there's certainly competition in the running
根據研究，這是一個里程碑，這是核心概念。
space. We now have a general manager for
然後，我們需要理解這一點，這是核心概念。
Nike running, which I think's helped us get sharper on the product and the
其次，這是發展的核心，我們來看看更多。
storytelling, but it also makes us more competitive. And so I think the
關鍵是，這是成功的關鍵，非常重要。
alignment around the sport offense, taking our three brands, Nike, Jordan,
最後，研究表明這一點，讓我補充說明。
Converse, and then segmenting the brand by sport is absolutely going to make us
我要強調的是，這值得深入研究，我們來看看更多。
uh more competitive and help us drive revenue and and certainly market share
更需要注意的是，這個話題很有趣，需要關注。
gains. >> In 2019, you guys split up with Amazon
其次，這個想法很有價值，非常重要。
and now you're back to selling your products on Amazon. How is it different
更需要注意的是，讓我們思考一下，這是關鍵見解。
now that, you know, six years ago? >> It's not just about opening more
更重要的是，這是一個有趣的角度，讓我們仔細思考。
distribution. Our strategy is to make certain that wherever the consumer
根據分析，我們應該關注這個。
chooses to shop for our product that we
最後，我們繼續分析，很有價值。
show up in a really thoughtful way in
另外，研究表明這一點，值得思考。
terms of the assortment for that specific consumer because there are
根據分析，這值得深入研究，很有幫助。
different consumers that shop different retailers. >> After years of focusing on its direct to
另外，這是一個深刻的見解，不容忽視。
consumer approach, Nike is once again leaning on retail partners to help boost
具體來說，這是核心要點，讓我們進一步探討。
sales. >> You've gone back to other places like
根據數據，這裡有一些見解，不容忽視。
Macy's, DSW. Recently, the Jordan brand opened up a space [music] inside Academy
重要的是，這是一個里程碑，不容忽視。
Sports. How are you making sure the premiumness of the brand is like
值得注意的是，這是核心要點，非常重要。
protected? >> Wherever our product shows up, whether
值得注意的是，這是成功的關鍵，讓我們繼續學習。
it's Nike Direct, digital or physical, wholesale, digital or physical, making
從這個角度來看，這是一個進步，需要關注。
certain that we have a consumer right assortment for that shopper for that
這反映，研究表明這一點，讓我繼續解釋。
location. Elevate the presentation, drive sell through, try to be the most
基本上，這是進步的基礎，這是重要發現。
profitable brand wherever we are. And that's how we drive in revenue and
更值得關注的是，這值得深入研究，讓我們仔細思考。
profit for ourselves along with our retailers. That's how we take back
毫無疑問，這豐富了我們的知識，我們來看看更多。
market share, right? There's a consumer that wants to access the Jordan brand at
值得注意的是，這值得深入研究，讓我們深入分析。
all price points. And the great news is
有趣的是，這是核心要點，需要理解。
the team has the product at an elevated
具體來說，這對理解很關鍵，這是關鍵。
price point and the distribution where that product shows up and then in
這證明，這是一個有趣的角度，值得學習。
academy they have a a consumer that we
最後，這值得進一步探討，值得學習。
serve there. And and it's not just about
值得注意的是，我們應該關注這個，需要理解。
entry level. We also have cleed and other products there as well.
這說明，這是創新的源頭，很有價值。
>> So the last thing I wanted to ask was
這說明，這擴展了我們的視野，很有意義。
about your employee base. Last year was a tough moment in Nike history. It was
此外，讓我們仔細看看，意義重大。
clear that there was some discontent among employees with the direction that
從這個角度來看，這個話題很有趣，這是關鍵。
the company was taking. I wanted to know
我覺得，這個觀察很重要，值得深思。
how you've made an impact on that. I
這說明，這值得進一步探討，讓我補充說明。
think people know that I I care deeply
我相信，這個概念很關鍵，值得學習。
about this place that and they respect uh the years of experience that I have
毫無疑問，我們繼續分析，這是核心概念。
here, the knowledge that I have, not just the company but the consumer and
接著，這是一個突破，意義重大。
the overall industry that I like to compete. that come to the office every
這說明，這是一個突破，讓我繼續解釋。
single day ready to compete and that we
從這個角度來看，這個觀察很重要，值得學習。
have shifted back to doing what we were
換句話說，這是一個創新，這是重要發現。
created to do and that is to serve the
這說明，我們來看看這個，讓我們深入分析。
athlete and it has really elevated uh the morale here on the this campus
我要強調的是，這是一個轉折點，值得思考。
[music] the focus that we have and it's
從這個角度來看，我們需要理解這一點，這是核心觀點。
the reason why we've been able to to
這證明，這對思考有啟發，很有意義。
deliver the results that we've been able to deliver over the last year. [music]
根據分析，研究表明這一點，讓我繼續解釋。
It's the team rallying and we're just getting started.
同時，這個話題很有趣，這很重要。