The old way of creating content is dead.

舊的內容創作方式已經死了。

If you want to create content that actually grows audiences, builds authority, and drives real business results, you need to know what's actually working right now. I've spent the last decade helping brands

如果你想創作真正能增長受眾、建立權威並帶來實際商業成果的內容，你需要知道現在真正有效的是什麼。過去十年我一直在幫助品牌

make millions through content. Right now, I'm watching 90% of people waste their time on strategies that stopped working years ago. So, these are the seven content strategies that are

通過內容賺取數百萬。現在，我看到90%的人把時間浪費在多年前就已經不起作用的策略上。所以，這些是目前

dominating and how to use them to get ahead of everyone else. The first strategy is something that most people have no idea about and would probably even disagree with. You need to start

正在主導市場的七種內容策略，以及如何利用它們超越所有人。第一個策略是大多數人完全不知道的，甚至可能會不同意。你需要開始

creating content for AI. People who win in the content space understand that content isn't just for humans anymore. It's also for AI.

為AI創作內容。在內容領域獲勝的人明白，內容不再只是給人看的了。它也是給AI看的。

When someone comes to me saying they've been posting consistently for a year with zero results, I ask them, "Okay, are you creating content where AI can actually find it?" And they look

當有人來找我說他們已經持續發布一年但零成果時，我會問他們：「好，你創作的內容是AI能找到的嗎？」然後他們看起來

confused. So I explain Wikipedia, Reddit and YouTube are now the primary sources that chatgpt perplexity and every major AI platform is pulling from. This is called AEO, ask engine optimization. If

很困惑。所以我解釋說，維基百科、Reddit和YouTube現在是ChatGPT、Perplexity以及每個主要AI平臺獲取資訊的主要來源。這叫做AEO，即問答引擎優化。如果

your ideal customer is using AI to research solutions and they are and you're not showing up in those sources, you literally don't exist to them. So imagine you're investing

你的理想客戶正在使用AI來研究解決方案——而他們確實在用——而你沒有出現在這些來源中，你對他們來說根本不存在。所以想像一下你正在大力投資

heavily in, you know, a LinkedIn content strategy because you know your audience is technically on LinkedIn, but then you use a tool like Spark Toro to check where that audience is actually

LinkedIn內容策略，因為你知道你的受眾技術上是在LinkedIn上，但然後你用Spark Toro這樣的工具來檢查那個受眾實際上在哪裡

consuming information and getting answers and you find out that most of your prospects are finding solutions through YouTube tutorials and industry specific Reddit discussions. You have been talking to the wrong room this

消費資訊和獲取答案，結果你發現大多數潛在客戶是通過YouTube教程和行業特定的Reddit討論找到解決方案的。你這段時間一直在對著錯誤的房間說話。

entire time. Every hour you spend creating content for a platform where your audience is not actively searching is an hour your competitor is spending on the platform where they are.

你花在為受眾沒有主動搜索的平臺創作內容的每一個小時，都是你的競爭對手花在他們確實在搜索的平臺上的一個小時。

To fix that, you should use Spark Toro to find where your prospects actually consume content right now. Audit every channel you're currently on and ask these things. Is AI indexing this?

要解決這個問題，你應該使用Spark Toro來找出你的潛在客戶現在實際上在哪裡消費內容。審核你目前使用的每個渠道並問這些問題：AI在索引這個嗎？

Are my prospects searching here? And if the answer is no to both, cut it. It's out of the strategy. Prioritize the intersection of what AI cares about and where your audience lives. The second

我的潛在客戶在這裡搜索嗎？如果兩個問題的答案都是否定的，就砍掉它。把它從策略中移除。優先考慮AI關心的內容和你的受眾所在位置的交集。第二個

strategy will completely change how you think. Think in messages, not in funnels. The old way of marketing is broken.

策略會完全改變你的思維方式。用訊息思考，而不是漏鬥。舊的行銷方式已經失效了。

Here is what will work in 2026 and beyond. Most people, you know, in marketing or business learn about the funnel diagram. And if you're not familiar, it's this idea that you create

以下是2026年及以後真正有效的方法。大多數做行銷或商業的人都學過漏鬥圖。如果你不熟悉，這個概念是你創建

different types of content for different stages in a customer's lifetime. So top offunnel content to build awareness, middle ofunnel to nurture interest, and bottom of funnel to basically close the sale. For a

不同類型的內容對應客戶生命週期的不同階段。所以頂層漏鬥內容用來建立認知，中層漏鬥用來培養興趣，底層漏鬥基本上用來完成銷售。對於

content creator, that might mean viral shorts at the top, education videos in the middle, and your course pitch at the bottom. But here's the problem. People don't follow your funnel. They follow

內容創作者來說，這可能意味著頂層是病毒短片，中間是教育視頻，底層是你的課程推銷。但問題是：人們不會遵循你的漏鬥。他們遵循

their own often chaotic feeling path. They can land on your homepage from Google ready to buy. But all of your best content is buried because you organized it by funnel stage instead of

自己的、通常是混亂的路徑。他們可能從Google登陸你的首頁，準備好購買。但你所有最好的內容都被埋沒了，因為你是按漏鬥階段組織的，而不是按

by what message they actually need in that moment. The messaged driven approach flips this. You map the specific messages your audience needs to hear in order regardless of where they

他們在那個時刻實際需要的訊息。訊息驅動的方法顛覆了這一點。你映射出受眾需要聽到的特定訊息，按順序，無論他們在哪裡

encounter your content. If your content doesn't stand alone and deliver value regardless of where someone finds it, you are losing people. So, I teach people to map the messages your audience

遇到你的內容。如果你的內容不能獨立存在並在任何人找到它的地方提供價值，你就在流失人。所以，我教人們映射出受眾

needs to hear. What problem do they need you to understand? What or who do they blame? What failed solutions must they acknowledge before they can move forward? For example, if someone

需要聽到的訊息。他們需要你理解什麼問題？他們怪誰或怪什麼？他們必須承認哪些失敗的解決方案才能繼續前進？例如，如果有人

discovers you through, you know, a random YouTube video, that video should communicate your authority and your unique perspective instead of just catering to a specific phase of their journey. Make every message

通過一個隨機的YouTube視頻發現了你，那個視頻應該傳達你的權威和獨特觀點，而不是只迎合他們旅程的特定階段。讓每個訊息

accessible everywhere based on what serves your audience. The next strategy is to start with what I call problem match. If you want to sell more, stop pitching and start mirroring. This

基於服務受眾的需要隨處可及。下一個策略是從我所說的問題匹配開始。如果你想賣更多，停止推銷，開始鏡像。這

is the mistake I see more than any other. Imagine this. A homepage that opens with credentials, years of experience, impressive results, and all the accolades. Technically impressive, but with no explanation of the

是我見過的最常見的錯誤。想像一下：一個首頁以資歷開場——多年經驗、令人印象深刻的成果和所有榮譽。技術上很厲害，但沒有解釋

problem their prospects are going through and how to solve it. Now, imagine that same page rewritten to start with. Your growth has stalled. You're working harder than ever, but your profits aren't growing.

他們的潛在客戶正在經歷的問題以及如何解決。現在，想像同一個頁面改寫成這樣開頭：你的增長停滯了。你比以往任何時候都努力工作，但利潤沒有增長。

Your team is burned out. And you don't know what to change first.

你的團隊精疲力竭。而你不知道先改變什麼。

same business, but now the person thinks, "Okay, this brand gets it. They understand what I'm going through." For a content creator, this might be starting your video with, "You've been

同一個生意，但現在這個人會想：「好，這個品牌懂我。他們理解我正在經歷的。」對於內容創作者，這可能意味著用這樣的話開始你的視頻：「你已經

creating content for months and nobody's watching." Instead of, "Hi, I'm a content strategist with 500,000 subscribers." Before you can sell a solution or build an audience, you have to prove you understand the specific

創作內容好幾個月了，但沒人看。」而不是：「嗨，我是一個有50萬訂閱者的內容策略師。」在你能賣出解決方案或建立受眾之前，你必須證明你理解

problem your audience is facing in their exact language with their exact pain points. That is problem matching. And it's essential for getting people to say yes to you and your services because if

你的受眾面臨的具體問題，用他們確切的語言，帶著他們確切的痛點。這就是問題匹配。這對讓人們對你和你的服務說「是」至關重要，因為如果

you skip problem matching, everything else you say just sounds like noise.

你跳過問題匹配，你說的其他一切都只是噪音。

So, use your audience's exact language, not corporate speak or even expert jargon. If they say overwhelmed, don't say resource allocation challenges. Make problem match the first thing in

所以，使用你受眾確切的語言，而不是企業話術或甚至專家術語。如果他們說「不堪重負」，不要說「資源分配挑戰」。把問題匹配作為

every piece of content. So, if you're a fitness creator, open with you're tired of workout plans that don't fit your schedule, not welcome to my channel where I post five workouts a week. Then

每一段內容的第一件事。所以，如果你是健身創作者，以「你厭倦了不適合你時間表的健身計劃」開場，而不是「歡迎來到我的頻道，我每週發布五次健身」。然後

test your problem statement with someone in your target audience and refine it until they go, "Yes, exactly. Exactly that, that." Okay, let's dive into strategy number four, which separates amateur content from pro content.

用你目標受眾中的某個人測試你的問題陳述，並不斷改進，直到他們說：「是的，就是這樣。就是這個。」好，讓我們深入第四個策略，它區分了業餘內容和專業內容。

This is what we call building your mega mean mouse. There's an old saying in direct response copywriting, and it is, don't sell a better mouse trap, sell a bigger, scarier mouse. And if

這就是我們所說的建立你的超級大老鼠。直接回應文案中有一句老話：不要賣更好的捕鼠器，要賣更大、更可怕的老鼠。如果

you're not familiar, it just means people don't buy because your solution is, you know, 40% faster. They buy because their current problem is killing them and everything they've tried has

你不熟悉，這只是意味著人們不會因為你的解決方案快40%就購買。他們購買是因為他們當前的問題正在摧毀他們，而且他們嘗試過的一切都

failed. Now, here is the difference. Most people selling project management software, for example, focus on features, okay? It's got a Gant chart, uh, time tracking, and all these integrations. This is generic and

失敗了。現在，這就是區別。大多數賣專案管理軟體的人，例如，專注於功能。它有甘特圖、時間追蹤和所有這些整合。這很通用而且

frankly not that compelling. But if you build the mega mean mouse and you show prospects their chaotic approach is costing them 20 hours a week, burning out their team and causing missed

坦白說並不那麼有說服力。但如果你建立超級大老鼠，向潛在客戶展示他們混亂的方法每週花費他們20個小時，讓他們的團隊精疲力竭，並導致錯過

deadlines that damage client relationships. Suddenly people are paying attention. So for a content creator, instead of I'll teach you better video editing, you say your current editing workflow is taking

損害客戶關係的截止日期。突然人們就會注意了。所以對於內容創作者，不要說「我會教你更好的視頻剪輯」，你說「你現在的剪輯工作流程

6 hours per video when it should take two and that's costing you thousands in lost opportunities.

每個視頻花6個小時，而應該只要2個小時，這讓你損失了數千美元的機會。」

See your prospect, the world is already numb to better. Everyone claims to be better, faster, cheaper. But pain, fear, the realization that their situation is worse than they thought, that breaks

看，你的潛在客戶，這個世界已經對「更好」麻木了。每個人都聲稱更好、更快、更便宜。但痛苦、恐懼、意識到他們的情況比他們想像的更糟——這才能

through. That makes someone stop and think this is me. Like, I need to pay attention. If your content doesn't agitate the problem before presenting the solution, it won't work. So, here's

突破。這會讓人停下來思考「這就是我。我需要注意。」如果你的內容在呈現解決方案之前沒有激化問題，它就不會起作用。所以，這是

how to tackle this. Identify the core problem that you solve, then expand on it. What downstream effects are they ignoring? What happens in 6 to 12 months if this remains unresolved? Find your

如何解決這個問題。識別你解決的核心問題，然後擴展它。他們忽略了什麼下遊影響？如果這個問題在6到12個月內不解決會發生什麼？找到你的

villain. It's not a person. Try instead to blame like the old way, the broken system, the industry standard that's failing the prospect. For example, okay, a productivity coach might blame the

反派。它不是一個人。試著把責任歸咎於舊方式、壞掉的系統、正在讓潛在客戶失敗的行業標準。例如，一個生產力教練可能會責怪

hustle culture myth that's burning you out rather than blaming the person. Show the failed solutions and why those didn't work. Make the mouse bigger before you ever mention your

正在讓你精疲力竭的「奮鬥文化」迷思，而不是責怪這個人。展示失敗的解決方案以及為什麼那些不起作用。在你提到你的

mouse trap. This next strategy might seem too simple, but it's where most businesses completely fall apart. It is blank for blank positioning. If I asked you right now to tell me what you're

捕鼠器之前，先把老鼠變大。下一個策略可能看起來太簡單了，但這是大多數企業完全崩潰的地方。這是空白對空白定位。如果我現在問你告訴我你

known for in one sentence, could you do it? Most people can't. And that's the problem. If you're not familiar with blank forblank positioning, it is the simplest formula in the marketing world.

以什麼聞名，用一句話，你能做到嗎？大多數人做不到。這就是問題所在。如果你不熟悉空白對空白定位，它是行銷界最簡單的公式。

The what you do for who you serve, the project management tool for creative teams, the hair growth serum for pmenopausal women. Here's why this works. If someone asks what you do, and

你做什麼給誰服務。創意團隊的專案管理工具。更年期前女性的生髮精華。這是為什麼有效。如果有人問你做什麼，而

you say, "We help businesses with their digital transformation." They nod politely, but they have no idea if you're relevant to them. Are you for enterprise or startups, healthcare or manufacturing? Now, imagine instead that

你說：「我們幫助企業進行數位轉型。」他們禮貌地點頭，但他們不知道你是否與他們相關。你是為企業還是初創公司，醫療保健還是製造業？現在，想像一下

you say, "Oh, we're the digital transformation consultancy for familyowned manufacturers." Still a lot of jargon in there, but instantly a familyowned manufacturer knows that you're for them. Everyone else knows,

你說：「哦，我們是家族製造企業的數位轉型顧問。」裡面還是有很多術語，但一個家族製造企業的人立刻知道你是為他們服務的。其他人都知道，

"Oh, it's not for me." And that clarity is absolute power. For a content creator, this might be the YouTube growth strategist for personal finance creators instead of, "I help people grow

「哦，這不是為我的。」這種清晰度就是絕對的力量。對於內容創作者，這可能是「個人理財創作者的YouTube增長策略師」而不是「我幫助人們在

on YouTube." Without very clear positioning, your content just tries to speak to everyone and ends up speaking to no one.

YouTube上成長」。沒有非常清晰的定位，你的內容只是試圖對所有人說話，最終對沒有人說話。

You are generic and forgettable. And we can fix that. When you nail blank for blank, your content has teeth. You're not just another option. You are the option for a specific group with a

你是通用的、容易被遺忘的。我們可以解決這個問題。當你確定空白對空白時，你的內容就有了力量。你不只是另一個選擇。你是特定群體的特定

specific need. You stop competing with 10,000 brands and start competing with maybe five. Start with what you do in simple terms. Then get specific on who it's for. So not just businesses but

需求的那個選擇。你停止與10,000個品牌競爭，開始與可能只有五個競爭。從簡單說明你做什麼開始。然後具體說明是為誰。所以不只是企業，而是

creative agencies or remote teams based in Pakistan. Then combine them. The what you do for specific who test it. Can someone immediately know if they're your customer? If they hesitate,

創意機構或駐巴基斯坦的遠程團隊。然後結合它們。你做什麼給特定的誰。測試它：有人能立即知道他們是否是你的客戶嗎？如果他們猶豫，

you're too broad. Go more narrow. For example, the meal prep coach for busy moms who hate cooking is so much clearer than I teach healthy eating. Put this positioning everywhere. your homepage,

你太廣泛了。更窄一點。例如，「討厭做飯的忙碌媽媽的備餐教練」比「我教健康飲食」清楚得多。把這個定位放在任何地方——你的首頁，

your bio, every piece of content. Here is strategy number six, and it might be the most important. Make your content personalitydriven, not productdriven. The more your content sounds like a product, the less anyone

你的簡介，每一段內容。這是第六個策略，可能是最重要的。讓你的內容以人格驅動，而不是以產品驅動。你的內容越像產品，

believes it. I see this constantly. A CEO tells me they don't want to be on camera because they're not comfortable or not polished enough. Meanwhile, their competitors are on LinkedIn and YouTube

就越沒人相信它。我經常看到這種情況。一個CEO告訴我他們不想出鏡，因為他們不自在或不夠精緻。與此同時，他們的競爭對手每週都在LinkedIn和YouTube上

every week showing their face, sharing opinions, telling stories about what they've learned over time. Guess who's winning? The one willing to be a person with a real personality and opinions. There's a reason people

露面，分享觀點，講述他們隨時間學到的故事。猜猜誰在贏？那個願意做一個有真實人格和觀點的人。這就是為什麼像

like Dan Martell have massive audiences in the educational content space. It's not because his products or services are necessarily better. Love you, Dan. It's because he consistently shows up like a

Dan Martell這樣的人在教育內容領域擁有龐大的受眾。這不是因為他的產品或服務一定更好。Dan，我愛你。這是因為他持續以

real person. This is good for brands. For content creators, this means showing your actual process, your mistakes, your behind the scenes, not just these polished, perfect final results. Trust is the currency

真實的人的身份出現。這對品牌有好處。對於內容創作者，這意味著展示你的實際過程、你的錯誤、你的幕後，而不只是這些精美、完美的最終成果。信任是現代

of modern business. And you cannot build trust with faceless corporate content or overly polished perfection. When people can see who you are, hear how you think, and understand your perspective, they

商業的貨幣。你無法通過無臉的企業內容或過度精緻的完美來建立信任。當人們能看到你是誰、聽到你怎麼思考、理解你的觀點時，他們

start to feel like they know you, and people do business with people they know and like. Stop trying to be perfect.

開始感覺他們認識你，而人們與他們認識和喜歡的人做生意。停止試圖完美。

People relate to real, not polished. Share firsterson stories about what you learned the hard way and the mistakes you made. For example, instead of five tips for productivity, try I

人們與真實產生共鳴，而不是精緻。分享第一人稱的故事，關於你通過艱難方式學到的和你犯過的錯誤。例如，不要說「提高生產力的五個技巧」，試試「我

wasted three years on productivity systems that failed. Here's what actually worked. That is how you build a point of view that people care about.

在失敗的生產力系統上浪費了三年。這是真正有效的。」這就是你如何建立一個人們關心的觀點。

This last one goes against everything you've been taught about content strategies. Prioritize quality over frequency. Every content guru tells you to post every day. Stay consistent. Show up no matter what. But posting less

最後一個違背了你被教導的關於內容策略的一切。優先質量而不是頻率。每個內容大師都告訴你每天發布。保持一致。無論如何都要出現。但發布更少

could actually get you better results. Here's what most people don't understand about algorithms. They're not counting how many times you post. They are measuring how many people care when you

實際上可能會給你帶來更好的結果。這是大多數人不理解的關於演算法的事情。它們不是在計算你發布了多少次。它們在衡量當你

post. I had a client posting on Instagram 16 times a day because some well-intentioned chorus told her that's what you're supposed to do. Her engagement was terrible. The algorithm saw spam and then depprioritized

發布時有多少人關心。我有一個客戶每天在Instagram上發布16次，因為某個好意的專家告訴她這就是你應該做的。她的互動很糟糕。演算法把它當成垃圾郵件，然後降低了

everything that she posted. That's what happens when you prioritize frequency over quality. You're not building an audience. You're training the algorithm to ignore you. Every platform, YouTube, LinkedIn, Instagram, Tik Tok, has what's

她發布的所有內容的優先級。這就是當你優先頻率而不是質量時會發生的事。你不是在建立受眾。你是在訓練演算法忽略你。每個平臺——YouTube、LinkedIn、Instagram、TikTok——都有所謂的

called a golden hour. It is the first 60 minutes after you hit publish. What happens in that golden hour tells the algorithm whether your content is worth

黃金一小時。這是你點擊發布後的前60分鐘。在那個黃金一小時發生的事告訴演算法你的內容是否值得

showing to more people. If you post and immediately get comments, likes, shares, obviously the algorithm is like, "Okay, this is valuable. Show it to more people." But if you post and crickets,

展示給更多人。如果你發布後立即獲得評論、點讚、分享，顯然演算法會想：「好，這很有價值。展示給更多人。」但如果你發布後一片寂靜，

the algorithm says, "Nobody cares. Deprioritize this creator and their videos. Stop posting to meet arbitrary quotas. Only post when you have something genuinely valuable. And when you do post, clear 60 minutes to respond

演算法會說：「沒人關心。降低這個創作者和他們視頻的優先級。」停止為了達到任意配額而發布。只有當你有真正有價值的東西時才發布。當你發布時，清出60分鐘來回覆

to every comment. Show the algorithm that your content matters. Build a small group who will engage in that golden hour. Remember, a YouTube creator posting one wellressearched video per week with strong engagement will

每一條評論。向演算法展示你的內容很重要。建立一個會在那個黃金一小時參與的小群體。記住，一個每週發布一個經過充分研究、有強互動的視頻的YouTube創作者會

outperform someone posting daily with no comments. Those were the seven content strategies that can level up your brand or business better than anyone else. But there's still something holding your

超越每天發布但沒有評論的人。這些就是可以讓你的品牌或業務比其他任何人都更上一層樓的七個內容策略。但還有一些東西阻礙著你的

brand back that can make these strategies ineffective. And it's this: chasing original ideas. If you want to know why original ideas do not matter anymore and what works instead, watch this video next.

品牌，可能會讓這些策略失效。就是這個：追求原創想法。如果你想知道為什麼原創想法不再重要以及什麼更有效，接下來看這個視頻。