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hey everybody Welcome to today's episode today I'm going to share with you a simple writing process that's going to help you to generate a six-figure business in no time this is a writing
嗨大家好,歡迎收看今天的節目。今天我要跟你分享一個簡單的寫作流程,能幫助你快速建立六位數的事業。這是一個寫作
process that I've personally used in my own online business for the past 15 years that has helped me to be completely financially free and generate my own income my own my own revenue
流程,我個人在過去15年的線上事業中一直使用,幫助我實現完全的財務自由,創造我自己的收入、我自己的營收
streams my own sources of wealth they come from the writing process that I'm going to give you today I've sold multiple products across multiple niches and I'm really really excited to share
來源、我自己的財富來源。它們都來自我今天要給你的這個寫作流程。我在多個利基市場銷售過多種產品,我真的非常興奮要跟
with you this basic Foundation of business that is so often overlooked there are literally millions of videos on YouTube about business and how to Market and how to sell and how to create
你分享這個經常被忽略的商業基礎。YouTube上有字面上數百萬個關於商業、如何行銷、如何銷售、如何創建
websites and all this stuff and it's all useless if you don't have this basic skill and you don't have this basic discipline writing is the engine of online business and writing is going to
網站等等的影片,如果你沒有這個基本技能和基本紀律,這些全部都沒用。寫作是線上事業的引擎,寫作會
be the engine of the profits that you enjoy with your online business you cannot build a business without some sort of writing process you just can't not an online business not especially
成為你在線上事業中享受利潤的引擎。沒有某種寫作流程,你不可能建立事業。你就是不行。不是線上事業,特別
not one that's based off of YouTube and Andor Instagram and or online content so I want you to think about this so that I can help you to understand how important
不是那種基於YouTube和/或Instagram和/或線上內容的事業。所以我想讓你思考這個,這樣我可以幫助你理解
the skill is think about every single bit of content that you've consumed and loved over your adult life I know a lot of you guys watching me are millennials
這個技能有多重要。想想你成年後消費和喜愛的每一個內容。我知道很多看我影片的人是千禧世代,
but regardless of your age I want you to think about every bit of content you consumed across all Medias I want you to think about the movies you love I want
但不管你多大,我想讓你想想你在所有媒體上消費的每一個內容。我想讓你想想你喜愛的電影,我想
you to think about the magazines you've purchased I want you to think about the books you've read the books you've bought the courses you might have taken the podcasts that you've listened to the
讓你想想你買過的雜誌,我想讓你想想你讀過的書、買過的書、上過的課程、聽過的播客、
YouTube videos that you've enjoyed and watched the YouTube channels that you continue to come back to hopefully videos like mine and channels like mine all of this stuff all of it every bit of
你喜歡和看過的YouTube影片、你持續回來的YouTube頻道,希望像我的影片和頻道這樣。所有這些東西,全部,每一個
it requires writing websites require writing uh newsletters emails requires writing there's not a single edge of the online business game that doesn't have some sort of writing involved writing
都需要寫作。網站需要寫作,電子報、郵件需要寫作。線上事業沒有任何一個角落不涉及某種寫作。寫作
touches every aspect of online business from the marketing to the advertising to the thumbnails to the titles to the courses and products you might create to the freebies to the PDFs to the email
觸及線上事業的每個方面,從行銷到廣告到縮圖到標題,到你可能創建的課程和產品,到免費贈品、PDF、電子
newsletters I could go on and on and on and I hope you see now why writing is so very important and I'm going to help you to to actually put this into place and
報。我可以繼續說下去,我希望你現在明白為什麼寫作如此重要,我要幫助你真正把這個付諸實踐,
I'm going to help you to get to get this going in your own life so that you can really start to unlock profits I want to start with what we're doing when we're
我要幫助你在自己的生活中開始這樣做,這樣你才能真正開始解鎖利潤。我想先說我們寫作時在做什麼,
writing so that we have a nice framework so that you really understand the entrepreneurial mindset what really is required and what we're actually doing here with online business what we're not
這樣我們有一個好的框架,讓你真正理解創業心態、真正需要什麼、我們在線上事業中實際在做什麼。我們
doing with all of this stuff when we get on YouTube we're not trying to get eyeballs eyeballs are fine eyeballs are never they never hurt anybody but what
在所有這些東西中不是在做什麼——當我們上YouTube時,我們不是在試圖獲得眼球。眼球是好的,眼球不會傷害任何人,但
we're really trying to do if we want to earn six figures and we want to have a successful business is we're trying to help people and that means it requires
如果我們想賺六位數、想要成功的事業,我們真正想做的是幫助人們,這意味著需要
ideas it requires the transfer of information and ideas from one Consciousness to another and basically taking your ideas your Solutions your gifts and your talents and Distilling them into a way that's easily digestible
想法,需要把資訊和想法從一個意識轉移到另一個。基本上是把你的想法、你的解決方案、你的天賦和才能提煉成一種容易消化的方式
and brought out into the world the only way you're going to be able to do that to access that is through the writing process if you don't use the writing
帶到世界上。你能做到這點的唯一方式是通過寫作流程。如果你不使用寫作
process you're not going to have the space the mental space the physical and emotional space to get your ideas sused out so you have something of value to
流程,你就不會有空間——心理空間、身體和情感空間——來把你的想法理清,這樣你才有有價值的東西來
deliver and I don't know if you've noticed this but there's a sea of noise out here in the internet there's a lot of people making lots of different kinds
傳遞。不知道你有沒有注意到,但在網路上有一片噪音海。有很多人在製作很多不同種類的
of videos some of them get popular and some of them don't and it's it's not necessarily again about eyeballs what this is about is quality so if you want
影片,有些流行有些不流行,這不一定是關於眼球。這是關於品質。所以如果你想
your voice to stand out to the audience that you're trying to help it's really important that you find your own voice that you have access to what your message is that you have
讓你的聲音在你試圖幫助的觀眾中脫穎而出,找到你自己的聲音真的很重要,你要能接觸到你的訊息是什麼,你要
access to the ideas that are so important to you so the very first the very first genuine Gem and the reason that this discipline is so important is
能接觸到對你如此重要的想法。所以第一個,真正的第一個寶石和這個紀律如此重要的原因是
so that you as the business owner and the online Creator have some clarity about your message about your brand about your Solutions about what you're offering about your products and
這樣你作為企業主和線上創作者對你的訊息、你的品牌、你的解決方案、你提供的東西、你的產品和
services so that's one thing because a lot of people a lot of new business owners or maybe new content creators who come to this game they're like they're
服務有一些清晰度。這是一件事,因為很多人,很多新企業主或者新內容創作者來到這個領域,他們
like kind of like a deer in the headlights they're like I have no idea where to even start because you don't yet have your ideas the ball of clay
就像車燈前的鹿一樣,他們說「我不知道從哪裡開始」,因為你還沒有你的想法。那個
that is your ideas you don't have it shaped yet and that's totally okay the writing process is the process of shaping your ideas your Solutions your thoughts into a digestible solution and
想法的黏土,你還沒有塑造它,這完全沒問題。寫作流程是把你的想法、解決方案、思維塑造成可消化的解決方案和
format that people enjoy so that's what we're doing when we're writing you're getting connected with your Consciousness as a business owner and as a Creator and as a problem solver and as
人們喜歡的格式的過程。所以這就是我們寫作時在做的事。你正在與你作為企業主、創作者、問題解決者和
an artist which leads me to the to the fact that I learned all of this 15 years ago from the beautiful Julia Cameron in her work the artist's way this is one of
藝術家的意識連結。這引導我到我15年前從美麗的Julia Cameron和她的作品《藝術家之路》學到的這一切。這是
her books all of her books are amazing but the artist way really helped to form and guide my process and my business this is not a book intended for business
她的書之一,她所有的書都很棒,但《藝術家之路》真的幫助形成和指導我的流程和我的事業。這不是一本為企業
owners it just so happens so that a lot of business owners use this I actually found out later on down the road after I'd been doing this process for years
主設計的書,只是很多企業主剛好使用它。後來我才發現,在我做這個流程很多年之後,
that Tim Ferris also loves Julia Cameron's work and that he actually also follows the system in this book which I'm going to talk a little bit about I'm
Tim Ferris也喜愛Julia Cameron的作品,他實際上也遵循這本書中的系統。我會稍微談一下,我
going to give you all the processes I'm we're going to get into step by step but I just wanted to give you a couple brief over a brief overview of what we're
會給你所有的流程,我們會一步一步來,但我只想給你一個簡短的概述,說明我們作為企業主和創業者在線上空間
doing here as business owners and entrepreneurs in the online space I said this in the video where I talked about how to make six figures online and get
在做什麼。我在談如何在線上賺六位數和
quit your job money is that's number one we're artists so if you come to this whole thing as an artist sharing your gifts and talents and helping to uh be
辭職錢的影片中說過,第一我們是藝術家。所以如果你以藝術家的身份來到這整個事情,分享你的天賦和才能,幫助慷慨,幫助人們解決問題,這是一種藝術形式。如果你這樣看待它,你所提供的東西就有特別之處。你的聲音
be be generous and helping to solve people with their problems this is an art form and if you approach it like that there's something special to what you're offering Your Voice Sounds
聽起來特別,你的訊息聽起來特別,你整個東西烹飪的湯底就有一種特別的精華。就像藏紅花一樣。所以Julia
special your message sounds special the broth in which your entire thing is cooked in it just has a special Essence to it it's like a saffron so Julia
Cameron在書開頭的基本原則中說,創造力是生命的自然秩序。生命是能量,純粹的能量。有一種潛在的內在
Cameron says in um in her basic principles at the beginning of the book she says creativity is the natural order of life life is energy Pure Energy there is an underlying indwelling indwelling
創造力量注入所有生命,包括我們自己。當我們向我們的創造力開放,我們就向我們內心和生命中的創造者、創造力開放。我們
creative force infusing all of life including ourselves and when we open ourselves to our creativity we open ourselves to the Creator to the Creator creativity within us and our lives we
自己是創造物,而我們反過來是要通過我們自己的創造力來延續創造。我要給你《藝術家之路》的簡短版本,雖然我確實推薦你買這本
are ourselves creations and we in turn are meant to continue creativity by being creative ourselves I'm going to give you the tldr version of the artist way though I do recommend you pick this
書並遵循幾週。做這個流程,是幾週的時間,但基本上自從我
book up and you follow it for a few weeks do the do the process it's a couple weeks but basically one of the non-negotiables in my life since I
15年前開始做這個流程,我生活中不可妥協的事情之一是每天早上——這是第一步——每天早上無論如何我都安靜10分鐘。每天早上我都安靜
started doing this process 15 years ago is every morning this is step one every morning I get quiet for 10 minutes no matter what every morning I get quiet
10分鐘。我們安靜是因為就像愛因斯坦說的,你無法在問題產生的同一層次上解決問題。你在為人們解決問題,這
for 10 minutes we get quiet because just like Einstein said you cannot solve a problem at the same level of which it was caused there are problems that you're solving for people that's what
就是生意。所以你在解決人們的問題,而問題總是在思想層面、心智層面產生的。這條規則沒有例外。你的人們面對的每個問題都是
business is so you're solving people's problems and problems are always created at the level of thought at the level of mind there's no exception to that rule every problem that your people face is
在心智層面產生的。這是心態的東西,是表面的三維問題。要解決這些問題,要為你的
caused at the level of mind it's mindset stuff it's um it's it's superficial three-dimensional problems to fix these problems to get really great solutions to get elegant solutions for your
產品、服務、想法等等獲得真正好的解決方案、優雅的解決方案,你必須安靜,因為當你安靜時,你能夠接觸到你意識的一個層次,它超越時間和空間,而且
products Services ideas whatever you're going to have to be quiet because when you when you are quiet you're able to access a level of your Consciousness that transcends time and space and it
只需要10分鐘。每天早上只給它10分鐘靜坐在沉默中。我甚至不想用冥想這個詞,但你只是坐在
only takes 10 minutes just give it 10 minutes every morning to just sit in silence I don't even want to use the m word meditation but you just sit in
沉默中,發生的事是你會在你內心找到一口井,它是超越的,有很棒的想法。所以這個
silence and what happens is you're going to you're going to find a well within you that is transcendent and that has really great ideas so step two in this
流程的第二步是立即,當你還穿著睡衣,你剛醒來,你靜坐了10分鐘。這是你的靈性練習或任何你想叫它的
process is then immediately while you're still in your pajamas you just woke up you took a 10-minute sit down this is a sedon your spiritual practice whatever
。你走進你的辦公室或你的小寫作角落,或者拿起筆記本或筆記型電腦,然後你開始
you want to call it you go into your office you or you go into your little writing Nook or you grab a notebook or you grab your laptop and you begin to
寫。一頁爛東西。這是Tim Ferris創造的詞。Tim Ferris,像我說的,一直在遵循《藝術家之路》的協議很長時間了,
write the one shitty page this is what Tim Ferris coined it now Tim Ferris like I said Tim Ferris has been following the the artist way protocol for a long time
我也是。《藝術家之路》的協議實際上是早上手寫三頁,不評判它,不試圖寫好。你
and so have I and um the artist way protocol is actually three pages written long hand in the morning without judging it without trying to be good you're not
不是試圖寫任何特定的東西,你只是在寫下你的想法和點子。Tim Ferris把這調整為一頁爛東西,我喜歡這個,所以這也是我給你的建議。我
trying to write anything in particular you're just writing down your thoughts and ideas Tim Ferris adjusted this to one shitty page and I like that so that's my recommendation to you too I'm
從Tim Ferris那裡借用的。所以你不是試圖寫出好的一頁,你不是試圖得到好的點子,你不是試圖做任何事情,只是
hijacking that from Tim Ferris so you're not trying to write a good page you're not trying to get a good idea you're not trying to do anything except for get
把你腦中的任何東西寫到一頁爛東西上。很多新企業主來到空白的事業畫布上,想著「我不知道
down get down anything that's in your brain onto one shitty page a lot of business owners come to new business owners come to the blank canvas of a business thinking I don't know what
從哪裡開始,我不知道該做什麼,我不知道該專注在哪裡,我不知道該提供什麼,我不知道我是否夠好」
where to start I don't know what to do I don't know where to focus I don't know what to offer I don't know if I'm good
。「我不知道我不知道我不知道」,但這個流程幫助你理解上面發生了什麼。如果你有召喚要開始事業,
enough I don't know I don't know I don't know but this process helps you to understand what's going on up there if you have a calling to start a business
這意味著你的靈魂中有重要和有價值的東西,但如果你不給自己空間每天清理你的思緒
it means there's something in of importance and value within your soul but if you don't give yourself the space to clear your mind out on a daily basis
並看看上面發生了什麼。我想讓你把它想成是走進你心智的雜貨架,拿一個小水果籃,
and see what's going on up there you aren't I want you to think of it as going into the grocery Shelf of your mind taking a little fruit basket and
你在從架子上拿東西,你只是在清理架子。有時候你可能會挖到寶,有時候可能不會,這不重要,你只是在進入那個
you're getting stuff off the shelf and you're just cleaning out the shelves okay and sometimes you might hit pay dirt and sometimes you might not doesn't matter you're just getting into that
創造習慣。你在鍛煉那個生成肌肉。你每天使用那個創造肌肉,你超越到超越思考的層次,這意味著你在
creative habit you're flexing that generative muscle you use that creative muscle every day and you transcend to the level that goes beyond thinking which means you're getting onto a
把你的想法寫到紙上,安住在見證意識中。現在你在鍛煉那個創造肌肉,你看,你在接觸你的想法,你在接入。好的,所以現在你接入了,我們要
getting your thoughts onto a page abiding in the witness Consciousness now you're flexing that creative muscle you see your accessing your thoughts you're plugging in okay so now you've plugged in we're going to
進入第三步。第三步是500個整理過的字。每天打500個字,無論如何。每天打500個字,無論如何。不管你
step three now step three is the 500 cleaned up words 500 words typed out every single day no matter what 500 words typed out every single day no matter what doesn't matter what you're
打什麼內容不重要,重要的是你每天來到筆電前,打開你選擇的文字處理器,我推薦Scrivener,我會把所有
typing doesn't matter exactly what content you're making it just matters that every day you come to the laptop you open up your word processor of choice I recommend scrier I'll put all
這些放在節目筆記中,然後你每天打出500個連貫的字。有些人喜歡1000字,但作為你的老師和教練,我
of this in the show notes and you type out 500 cohesive words every single day now some people like a thousand words I like to as as your teacher as your coach I'm telling
告訴你,每天500字比1000字好,如果你在和自己掙紮、真的很討厭的話。如果你想
you 500 Words every single day is better than a thousand words where you're struggling with yourself and you're really hating it if you want to take it
寫更多,就寫更多,但500是最低限度。在那500字中,你到底寫什麼?這
to more go ahead and take it to more but but 500 is the minimum now in those 500 Words what what exactly are you writing well that's
取決於情況。當你剛開始線上事業時,你真的不確定要寫什麼,這就是為什麼我們必須每天作為日常承諾來做這個。你會寫像是影片的想法。你會寫像是在別人部落格上發文的想法。你會
going to depend so when you first start your online business you're not really going to be sure what you're writing about and that's why we have to come to
寫一些電子報給你的電子郵件訂戶。你會寫一些部落格文章。你會寫一些Instagram貼文。你會寫任何浮現在腦海的東西。
this every day as a Daily Commitment you're going to write things like ideas for your videos you're going to write things like ideas for guest posts on other people's blogs you're going to
一個小型電子書。開始做一個免費贈品絕對是個好主意。所以你每天都在一點一點寫500字。順便說一下,每天500字是至少
write some email newsletters for your email newsletter you're going to write some blog posts you're going to write some Instagram posts you're going to write whatever whatever comes to mind a
每年一本400頁的書。顯然你不會每年寫一本書,但我的重點是你可以在一年內完成很多事情。Anthony
little mini ebook it's definitely a good idea to get a freebie going so every day you're chipping away at 500 Words 500 Words every day by the way is at least
Robbins說過,人們低估了他們一年能做的事,高估了他們一天能做的事。所以與其試圖每天咬下一百件不同的
one 400 page book per year now obviously you're not going to be writing a book a year but my whole point is you can get so much done in a year and Anthony
任務,如果你專注於只是幾個任務——這是帕累託法則——每天專注於只是幾個任務,真正承諾成為你是的那個老師,
Robbins actually said people underestimate what they can do in a year and they overestimate what they can do in a day so instead of making like trying to bite off a hundred different
你每年結束時會有至少一本書量的美麗內容。所以在10年結束時,你會寫了10本書。這
tasks every day if you focus on just a couple this is the paro's law focus on just a couple tasks every day and really commit yourself to being the teacher
就是你如何變得多產。這就是你如何變得持續。所以不要擔心寫500個優秀的字,只要擔心每天持續出現寫500字,然後
that you are you will have at least one book worth of beautiful content by the end of every year so at the end of 10 years you'll have written 10 books this
我要給你第四步。第四步是分享那些字。以你喜歡的任何格式分享它們。取決於
is how you become prolific this is how you become consistent so don't worry about writing 500 Act excellent words just worry about consistently showing up for 500 Words every single day and then
你最終寫了什麼,所以你可能來到電腦前,你的500字可能最終形成像是
I'm going to give you the fourth step the fourth step is sharing those words sharing them in whatever format you'd like to share them in so depending on
一個電子報的東西,你可能坐在電腦前被啟發寫一個電子報系列。你把它放進ConvertKit,這是我推薦的電子郵件電子報、
what you ended up writing so you might come to the page to the to the computer and your 500 Words might have ended up shaping out to be something a little bit
電子郵件行銷平臺,你把它放進ConvertKit,然後設置一個自動回覆或其他東西。或者如果你寫的東西
more like a newsletter and you might have sat down at the computer and been inspired to write a newsletter series you get that into convertkit which is the email newsletter that I recommend
感覺很好,像是影片的好點子、影片的骨架,然後你在某個時候開始拍那個影片,你安排好,開始
the the email marketing platform that I recommend you get it into convert kit and then you set up a little autoresponder or whatever or if you've written something
拍攝。如果它是一個很棒的Instagram標題文,你只需要拍一張快速的照片,把它完成。所以你必須分享你的
and it feels really good like a great idea like the bones to a video then you start filming that video at some point you you schedule that out you start
作品。然後最後一步,所有這些在賺錢方面最重要的一步是要有接受錢的門戶。有門戶
filming um so on and so forth if it's a really great Instagram caption and you just need to take a quick picture for it get that done so you have to share your
——這是我所說的——接受錢來交換你的天賦、才能和服務,就是創造門戶。門戶意味著產品和服務,你的一對一教練、團體教練、數位下載、
work and then the last step the most important step of all of this in terms of making money is going to be having doorways to accept money having doorways
你的課程和項目、你的現場或虛擬活動,無論你在賣什麼,你必須開始創造門戶來賣東西。這是我創建
this is what I call accepting accepting money in in exchange for your gifts and talents and services is creating doorways doorways meaning products and services your one-on-one coaching your group coaching your digital downloads
六位數創作者計畫的原因之一,是給你一個完整的框架。這叫做七階段線上利潤系統,從頭到尾帶你
your courses and programs your in-person or a virtual events whatever it is that you're selling you have to start creating doorways to sell things and that's one of the reasons I created the
建立你的事業並開始運作和盈利。你可以在brendanturner.com/money獲得更多資訊。但長話短說
sixf figure Creator program is to give you a complete framework this is called the seven phase Online Profit system and this takes you from start to finish on
是請不要猶豫等待「我不知道這是不是完美的課程,我不知道這是不是完美的產品」。很多人等
getting your business up and running and off the ground and profitable and you can get more information about that at brend turner.com money but the long and
太久才開始為他們的商品和服務收費。我真的鼓勵你採取第一個最佳行動,把產品推出去,然後
short of it is please don't hesitate and wait on oh I don't know if this is a perfect program I don't know if this is a perfect product a lot of people wait
邊走邊調整讓它變得更好。這真的很直接。很多人把線上事業過度複雜化,他們有這些有所有箭頭和所有這些
far too long to start charging for their goods and services I really encourage you to just take the first best action and just get a product out there and
廢話的白板。不要擔心任何東西,只要專注把你美麗的內容推向世界,把它做得真的很好。順便說一下,真的很好的意思是不要擔心製作品質,
adjust and make it better as you go it's really quite straightforward a lot of people over complicate online business and they have these whiteboards with all these arrows and all this
擔心影片中的內容。擔心給予盡可能多的品質、盡可能多的有幫助的內容,在你做的每個影片中把你最好的東西都給出去,
nonsense don't worry about anything besides getting your beautiful content out into the world making it really good by the way and by really good I mean don't worry about the production quality
這樣你可以向人們展示你可以幫助他們,通過幫助他們,然後他們會買你的產品和服務。所有這一切的引擎是寫作。
worry worry about what's in the video so worry about giving as much quality as much helpful content give away all your best stuff in every video you make so
所有這一切的另一個非常重要的部分是聽從你靈魂的召喚並真正聆聽它。所以如果你想學習如何聽從你靈魂的
that you can show people you can help them by helping them and then they'll buy your products and services and the engine for all of this is writing and
召喚並真正聆聽並開始採取行動,你絕對會想看這個影片,我會給你一個非常強大的冥想來做到這一點。
another really important part to all of this is hearing your Soul's Calling and actually listening to it so if you want to learn how how to hear your Soul's
所有這一切的另一個非常重要的部分是聽從你靈魂的召喚並真正聆聽它。所以如果你想學習如何聽從你靈魂的
call and actually listen and start taking action you're definitely going to want to check out this video where I give you the very powerful meditation on how to do just that
召喚並真正聆聽並開始採取行動,你絕對會想看這個影片,我會給你一個非常強大的冥想來做到這一點。
點擊句子跳轉到對應位置
hey everybody Welcome to today's episode today I'm going to share with you a simple writing process that's going to help you to generate a six-figure business in no time this is a writing
嗨大家好,歡迎收看今天的節目。今天我要跟你分享一個簡單的寫作流程,能幫助你快速建立六位數的事業。這是一個寫作
process that I've personally used in my own online business for the past 15 years that has helped me to be completely financially free and generate my own income my own my own revenue
流程,我個人在過去15年的線上事業中一直使用,幫助我實現完全的財務自由,創造我自己的收入、我自己的營收
streams my own sources of wealth they come from the writing process that I'm going to give you today I've sold multiple products across multiple niches and I'm really really excited to share
來源、我自己的財富來源。它們都來自我今天要給你的這個寫作流程。我在多個利基市場銷售過多種產品,我真的非常興奮要跟
with you this basic Foundation of business that is so often overlooked there are literally millions of videos on YouTube about business and how to Market and how to sell and how to create
你分享這個經常被忽略的商業基礎。YouTube上有字面上數百萬個關於商業、如何行銷、如何銷售、如何創建
websites and all this stuff and it's all useless if you don't have this basic skill and you don't have this basic discipline writing is the engine of online business and writing is going to
網站等等的影片,如果你沒有這個基本技能和基本紀律,這些全部都沒用。寫作是線上事業的引擎,寫作會
be the engine of the profits that you enjoy with your online business you cannot build a business without some sort of writing process you just can't not an online business not especially
成為你在線上事業中享受利潤的引擎。沒有某種寫作流程,你不可能建立事業。你就是不行。不是線上事業,特別
not one that's based off of YouTube and Andor Instagram and or online content so I want you to think about this so that I can help you to understand how important
不是那種基於YouTube和/或Instagram和/或線上內容的事業。所以我想讓你思考這個,這樣我可以幫助你理解
the skill is think about every single bit of content that you've consumed and loved over your adult life I know a lot of you guys watching me are millennials
這個技能有多重要。想想你成年後消費和喜愛的每一個內容。我知道很多看我影片的人是千禧世代,
but regardless of your age I want you to think about every bit of content you consumed across all Medias I want you to think about the movies you love I want
但不管你多大,我想讓你想想你在所有媒體上消費的每一個內容。我想讓你想想你喜愛的電影,我想
you to think about the magazines you've purchased I want you to think about the books you've read the books you've bought the courses you might have taken the podcasts that you've listened to the
讓你想想你買過的雜誌,我想讓你想想你讀過的書、買過的書、上過的課程、聽過的播客、
YouTube videos that you've enjoyed and watched the YouTube channels that you continue to come back to hopefully videos like mine and channels like mine all of this stuff all of it every bit of
你喜歡和看過的YouTube影片、你持續回來的YouTube頻道,希望像我的影片和頻道這樣。所有這些東西,全部,每一個
it requires writing websites require writing uh newsletters emails requires writing there's not a single edge of the online business game that doesn't have some sort of writing involved writing
都需要寫作。網站需要寫作,電子報、郵件需要寫作。線上事業沒有任何一個角落不涉及某種寫作。寫作
touches every aspect of online business from the marketing to the advertising to the thumbnails to the titles to the courses and products you might create to the freebies to the PDFs to the email
觸及線上事業的每個方面,從行銷到廣告到縮圖到標題,到你可能創建的課程和產品,到免費贈品、PDF、電子
newsletters I could go on and on and on and I hope you see now why writing is so very important and I'm going to help you to to actually put this into place and
報。我可以繼續說下去,我希望你現在明白為什麼寫作如此重要,我要幫助你真正把這個付諸實踐,
I'm going to help you to get to get this going in your own life so that you can really start to unlock profits I want to start with what we're doing when we're
我要幫助你在自己的生活中開始這樣做,這樣你才能真正開始解鎖利潤。我想先說我們寫作時在做什麼,
writing so that we have a nice framework so that you really understand the entrepreneurial mindset what really is required and what we're actually doing here with online business what we're not
這樣我們有一個好的框架,讓你真正理解創業心態、真正需要什麼、我們在線上事業中實際在做什麼。我們
doing with all of this stuff when we get on YouTube we're not trying to get eyeballs eyeballs are fine eyeballs are never they never hurt anybody but what
在所有這些東西中不是在做什麼——當我們上YouTube時,我們不是在試圖獲得眼球。眼球是好的,眼球不會傷害任何人,但
we're really trying to do if we want to earn six figures and we want to have a successful business is we're trying to help people and that means it requires
如果我們想賺六位數、想要成功的事業,我們真正想做的是幫助人們,這意味著需要
ideas it requires the transfer of information and ideas from one Consciousness to another and basically taking your ideas your Solutions your gifts and your talents and Distilling them into a way that's easily digestible
想法,需要把資訊和想法從一個意識轉移到另一個。基本上是把你的想法、你的解決方案、你的天賦和才能提煉成一種容易消化的方式
and brought out into the world the only way you're going to be able to do that to access that is through the writing process if you don't use the writing
帶到世界上。你能做到這點的唯一方式是通過寫作流程。如果你不使用寫作
process you're not going to have the space the mental space the physical and emotional space to get your ideas sused out so you have something of value to
流程,你就不會有空間——心理空間、身體和情感空間——來把你的想法理清,這樣你才有有價值的東西來
deliver and I don't know if you've noticed this but there's a sea of noise out here in the internet there's a lot of people making lots of different kinds
傳遞。不知道你有沒有注意到,但在網路上有一片噪音海。有很多人在製作很多不同種類的
of videos some of them get popular and some of them don't and it's it's not necessarily again about eyeballs what this is about is quality so if you want
影片,有些流行有些不流行,這不一定是關於眼球。這是關於品質。所以如果你想
your voice to stand out to the audience that you're trying to help it's really important that you find your own voice that you have access to what your message is that you have
讓你的聲音在你試圖幫助的觀眾中脫穎而出,找到你自己的聲音真的很重要,你要能接觸到你的訊息是什麼,你要
access to the ideas that are so important to you so the very first the very first genuine Gem and the reason that this discipline is so important is
能接觸到對你如此重要的想法。所以第一個,真正的第一個寶石和這個紀律如此重要的原因是
so that you as the business owner and the online Creator have some clarity about your message about your brand about your Solutions about what you're offering about your products and
這樣你作為企業主和線上創作者對你的訊息、你的品牌、你的解決方案、你提供的東西、你的產品和
services so that's one thing because a lot of people a lot of new business owners or maybe new content creators who come to this game they're like they're
服務有一些清晰度。這是一件事,因為很多人,很多新企業主或者新內容創作者來到這個領域,他們
like kind of like a deer in the headlights they're like I have no idea where to even start because you don't yet have your ideas the ball of clay
就像車燈前的鹿一樣,他們說「我不知道從哪裡開始」,因為你還沒有你的想法。那個
that is your ideas you don't have it shaped yet and that's totally okay the writing process is the process of shaping your ideas your Solutions your thoughts into a digestible solution and
想法的黏土,你還沒有塑造它,這完全沒問題。寫作流程是把你的想法、解決方案、思維塑造成可消化的解決方案和
format that people enjoy so that's what we're doing when we're writing you're getting connected with your Consciousness as a business owner and as a Creator and as a problem solver and as
人們喜歡的格式的過程。所以這就是我們寫作時在做的事。你正在與你作為企業主、創作者、問題解決者和
an artist which leads me to the to the fact that I learned all of this 15 years ago from the beautiful Julia Cameron in her work the artist's way this is one of
藝術家的意識連結。這引導我到我15年前從美麗的Julia Cameron和她的作品《藝術家之路》學到的這一切。這是
her books all of her books are amazing but the artist way really helped to form and guide my process and my business this is not a book intended for business
她的書之一,她所有的書都很棒,但《藝術家之路》真的幫助形成和指導我的流程和我的事業。這不是一本為企業
owners it just so happens so that a lot of business owners use this I actually found out later on down the road after I'd been doing this process for years
主設計的書,只是很多企業主剛好使用它。後來我才發現,在我做這個流程很多年之後,
that Tim Ferris also loves Julia Cameron's work and that he actually also follows the system in this book which I'm going to talk a little bit about I'm
Tim Ferris也喜愛Julia Cameron的作品,他實際上也遵循這本書中的系統。我會稍微談一下,我
going to give you all the processes I'm we're going to get into step by step but I just wanted to give you a couple brief over a brief overview of what we're
會給你所有的流程,我們會一步一步來,但我只想給你一個簡短的概述,說明我們作為企業主和創業者在線上空間
doing here as business owners and entrepreneurs in the online space I said this in the video where I talked about how to make six figures online and get
在做什麼。我在談如何在線上賺六位數和
quit your job money is that's number one we're artists so if you come to this whole thing as an artist sharing your gifts and talents and helping to uh be
辭職錢的影片中說過,第一我們是藝術家。所以如果你以藝術家的身份來到這整個事情,分享你的天賦和才能,幫助慷慨,幫助人們解決問題,這是一種藝術形式。如果你這樣看待它,你所提供的東西就有特別之處。你的聲音
be be generous and helping to solve people with their problems this is an art form and if you approach it like that there's something special to what you're offering Your Voice Sounds
聽起來特別,你的訊息聽起來特別,你整個東西烹飪的湯底就有一種特別的精華。就像藏紅花一樣。所以Julia
special your message sounds special the broth in which your entire thing is cooked in it just has a special Essence to it it's like a saffron so Julia
Cameron在書開頭的基本原則中說,創造力是生命的自然秩序。生命是能量,純粹的能量。有一種潛在的內在
Cameron says in um in her basic principles at the beginning of the book she says creativity is the natural order of life life is energy Pure Energy there is an underlying indwelling indwelling
創造力量注入所有生命,包括我們自己。當我們向我們的創造力開放,我們就向我們內心和生命中的創造者、創造力開放。我們
creative force infusing all of life including ourselves and when we open ourselves to our creativity we open ourselves to the Creator to the Creator creativity within us and our lives we
自己是創造物,而我們反過來是要通過我們自己的創造力來延續創造。我要給你《藝術家之路》的簡短版本,雖然我確實推薦你買這本
are ourselves creations and we in turn are meant to continue creativity by being creative ourselves I'm going to give you the tldr version of the artist way though I do recommend you pick this
書並遵循幾週。做這個流程,是幾週的時間,但基本上自從我
book up and you follow it for a few weeks do the do the process it's a couple weeks but basically one of the non-negotiables in my life since I
15年前開始做這個流程,我生活中不可妥協的事情之一是每天早上——這是第一步——每天早上無論如何我都安靜10分鐘。每天早上我都安靜
started doing this process 15 years ago is every morning this is step one every morning I get quiet for 10 minutes no matter what every morning I get quiet
10分鐘。我們安靜是因為就像愛因斯坦說的,你無法在問題產生的同一層次上解決問題。你在為人們解決問題,這
for 10 minutes we get quiet because just like Einstein said you cannot solve a problem at the same level of which it was caused there are problems that you're solving for people that's what
就是生意。所以你在解決人們的問題,而問題總是在思想層面、心智層面產生的。這條規則沒有例外。你的人們面對的每個問題都是
business is so you're solving people's problems and problems are always created at the level of thought at the level of mind there's no exception to that rule every problem that your people face is
在心智層面產生的。這是心態的東西,是表面的三維問題。要解決這些問題,要為你的
caused at the level of mind it's mindset stuff it's um it's it's superficial three-dimensional problems to fix these problems to get really great solutions to get elegant solutions for your
產品、服務、想法等等獲得真正好的解決方案、優雅的解決方案,你必須安靜,因為當你安靜時,你能夠接觸到你意識的一個層次,它超越時間和空間,而且
products Services ideas whatever you're going to have to be quiet because when you when you are quiet you're able to access a level of your Consciousness that transcends time and space and it
只需要10分鐘。每天早上只給它10分鐘靜坐在沉默中。我甚至不想用冥想這個詞,但你只是坐在
only takes 10 minutes just give it 10 minutes every morning to just sit in silence I don't even want to use the m word meditation but you just sit in
沉默中,發生的事是你會在你內心找到一口井,它是超越的,有很棒的想法。所以這個
silence and what happens is you're going to you're going to find a well within you that is transcendent and that has really great ideas so step two in this
流程的第二步是立即,當你還穿著睡衣,你剛醒來,你靜坐了10分鐘。這是你的靈性練習或任何你想叫它的
process is then immediately while you're still in your pajamas you just woke up you took a 10-minute sit down this is a sedon your spiritual practice whatever
。你走進你的辦公室或你的小寫作角落,或者拿起筆記本或筆記型電腦,然後你開始
you want to call it you go into your office you or you go into your little writing Nook or you grab a notebook or you grab your laptop and you begin to
寫。一頁爛東西。這是Tim Ferris創造的詞。Tim Ferris,像我說的,一直在遵循《藝術家之路》的協議很長時間了,
write the one shitty page this is what Tim Ferris coined it now Tim Ferris like I said Tim Ferris has been following the the artist way protocol for a long time
我也是。《藝術家之路》的協議實際上是早上手寫三頁,不評判它,不試圖寫好。你
and so have I and um the artist way protocol is actually three pages written long hand in the morning without judging it without trying to be good you're not
不是試圖寫任何特定的東西,你只是在寫下你的想法和點子。Tim Ferris把這調整為一頁爛東西,我喜歡這個,所以這也是我給你的建議。我
trying to write anything in particular you're just writing down your thoughts and ideas Tim Ferris adjusted this to one shitty page and I like that so that's my recommendation to you too I'm
從Tim Ferris那裡借用的。所以你不是試圖寫出好的一頁,你不是試圖得到好的點子,你不是試圖做任何事情,只是
hijacking that from Tim Ferris so you're not trying to write a good page you're not trying to get a good idea you're not trying to do anything except for get
把你腦中的任何東西寫到一頁爛東西上。很多新企業主來到空白的事業畫布上,想著「我不知道
down get down anything that's in your brain onto one shitty page a lot of business owners come to new business owners come to the blank canvas of a business thinking I don't know what
從哪裡開始,我不知道該做什麼,我不知道該專注在哪裡,我不知道該提供什麼,我不知道我是否夠好」
where to start I don't know what to do I don't know where to focus I don't know what to offer I don't know if I'm good
。「我不知道我不知道我不知道」,但這個流程幫助你理解上面發生了什麼。如果你有召喚要開始事業,
enough I don't know I don't know I don't know but this process helps you to understand what's going on up there if you have a calling to start a business
這意味著你的靈魂中有重要和有價值的東西,但如果你不給自己空間每天清理你的思緒
it means there's something in of importance and value within your soul but if you don't give yourself the space to clear your mind out on a daily basis
並看看上面發生了什麼。我想讓你把它想成是走進你心智的雜貨架,拿一個小水果籃,
and see what's going on up there you aren't I want you to think of it as going into the grocery Shelf of your mind taking a little fruit basket and
你在從架子上拿東西,你只是在清理架子。有時候你可能會挖到寶,有時候可能不會,這不重要,你只是在進入那個
you're getting stuff off the shelf and you're just cleaning out the shelves okay and sometimes you might hit pay dirt and sometimes you might not doesn't matter you're just getting into that
創造習慣。你在鍛煉那個生成肌肉。你每天使用那個創造肌肉,你超越到超越思考的層次,這意味著你在
creative habit you're flexing that generative muscle you use that creative muscle every day and you transcend to the level that goes beyond thinking which means you're getting onto a
把你的想法寫到紙上,安住在見證意識中。現在你在鍛煉那個創造肌肉,你看,你在接觸你的想法,你在接入。好的,所以現在你接入了,我們要
getting your thoughts onto a page abiding in the witness Consciousness now you're flexing that creative muscle you see your accessing your thoughts you're plugging in okay so now you've plugged in we're going to
進入第三步。第三步是500個整理過的字。每天打500個字,無論如何。每天打500個字,無論如何。不管你
step three now step three is the 500 cleaned up words 500 words typed out every single day no matter what 500 words typed out every single day no matter what doesn't matter what you're
打什麼內容不重要,重要的是你每天來到筆電前,打開你選擇的文字處理器,我推薦Scrivener,我會把所有
typing doesn't matter exactly what content you're making it just matters that every day you come to the laptop you open up your word processor of choice I recommend scrier I'll put all
這些放在節目筆記中,然後你每天打出500個連貫的字。有些人喜歡1000字,但作為你的老師和教練,我
of this in the show notes and you type out 500 cohesive words every single day now some people like a thousand words I like to as as your teacher as your coach I'm telling
告訴你,每天500字比1000字好,如果你在和自己掙紮、真的很討厭的話。如果你想
you 500 Words every single day is better than a thousand words where you're struggling with yourself and you're really hating it if you want to take it
寫更多,就寫更多,但500是最低限度。在那500字中,你到底寫什麼?這
to more go ahead and take it to more but but 500 is the minimum now in those 500 Words what what exactly are you writing well that's
取決於情況。當你剛開始線上事業時,你真的不確定要寫什麼,這就是為什麼我們必須每天作為日常承諾來做這個。你會寫像是影片的想法。你會寫像是在別人部落格上發文的想法。你會
going to depend so when you first start your online business you're not really going to be sure what you're writing about and that's why we have to come to
寫一些電子報給你的電子郵件訂戶。你會寫一些部落格文章。你會寫一些Instagram貼文。你會寫任何浮現在腦海的東西。
this every day as a Daily Commitment you're going to write things like ideas for your videos you're going to write things like ideas for guest posts on other people's blogs you're going to
一個小型電子書。開始做一個免費贈品絕對是個好主意。所以你每天都在一點一點寫500字。順便說一下,每天500字是至少
write some email newsletters for your email newsletter you're going to write some blog posts you're going to write some Instagram posts you're going to write whatever whatever comes to mind a
每年一本400頁的書。顯然你不會每年寫一本書,但我的重點是你可以在一年內完成很多事情。Anthony
little mini ebook it's definitely a good idea to get a freebie going so every day you're chipping away at 500 Words 500 Words every day by the way is at least
Robbins說過,人們低估了他們一年能做的事,高估了他們一天能做的事。所以與其試圖每天咬下一百件不同的
one 400 page book per year now obviously you're not going to be writing a book a year but my whole point is you can get so much done in a year and Anthony
任務,如果你專注於只是幾個任務——這是帕累託法則——每天專注於只是幾個任務,真正承諾成為你是的那個老師,
Robbins actually said people underestimate what they can do in a year and they overestimate what they can do in a day so instead of making like trying to bite off a hundred different
你每年結束時會有至少一本書量的美麗內容。所以在10年結束時,你會寫了10本書。這
tasks every day if you focus on just a couple this is the paro's law focus on just a couple tasks every day and really commit yourself to being the teacher
就是你如何變得多產。這就是你如何變得持續。所以不要擔心寫500個優秀的字,只要擔心每天持續出現寫500字,然後
that you are you will have at least one book worth of beautiful content by the end of every year so at the end of 10 years you'll have written 10 books this
我要給你第四步。第四步是分享那些字。以你喜歡的任何格式分享它們。取決於
is how you become prolific this is how you become consistent so don't worry about writing 500 Act excellent words just worry about consistently showing up for 500 Words every single day and then
你最終寫了什麼,所以你可能來到電腦前,你的500字可能最終形成像是
I'm going to give you the fourth step the fourth step is sharing those words sharing them in whatever format you'd like to share them in so depending on
一個電子報的東西,你可能坐在電腦前被啟發寫一個電子報系列。你把它放進ConvertKit,這是我推薦的電子郵件電子報、
what you ended up writing so you might come to the page to the to the computer and your 500 Words might have ended up shaping out to be something a little bit
電子郵件行銷平臺,你把它放進ConvertKit,然後設置一個自動回覆或其他東西。或者如果你寫的東西
more like a newsletter and you might have sat down at the computer and been inspired to write a newsletter series you get that into convertkit which is the email newsletter that I recommend
感覺很好,像是影片的好點子、影片的骨架,然後你在某個時候開始拍那個影片,你安排好,開始
the the email marketing platform that I recommend you get it into convert kit and then you set up a little autoresponder or whatever or if you've written something
拍攝。如果它是一個很棒的Instagram標題文,你只需要拍一張快速的照片,把它完成。所以你必須分享你的
and it feels really good like a great idea like the bones to a video then you start filming that video at some point you you schedule that out you start
作品。然後最後一步,所有這些在賺錢方面最重要的一步是要有接受錢的門戶。有門戶
filming um so on and so forth if it's a really great Instagram caption and you just need to take a quick picture for it get that done so you have to share your
——這是我所說的——接受錢來交換你的天賦、才能和服務,就是創造門戶。門戶意味著產品和服務,你的一對一教練、團體教練、數位下載、
work and then the last step the most important step of all of this in terms of making money is going to be having doorways to accept money having doorways
你的課程和項目、你的現場或虛擬活動,無論你在賣什麼,你必須開始創造門戶來賣東西。這是我創建
this is what I call accepting accepting money in in exchange for your gifts and talents and services is creating doorways doorways meaning products and services your one-on-one coaching your group coaching your digital downloads
六位數創作者計畫的原因之一,是給你一個完整的框架。這叫做七階段線上利潤系統,從頭到尾帶你
your courses and programs your in-person or a virtual events whatever it is that you're selling you have to start creating doorways to sell things and that's one of the reasons I created the
建立你的事業並開始運作和盈利。你可以在brendanturner.com/money獲得更多資訊。但長話短說
sixf figure Creator program is to give you a complete framework this is called the seven phase Online Profit system and this takes you from start to finish on
是請不要猶豫等待「我不知道這是不是完美的課程,我不知道這是不是完美的產品」。很多人等
getting your business up and running and off the ground and profitable and you can get more information about that at brend turner.com money but the long and
太久才開始為他們的商品和服務收費。我真的鼓勵你採取第一個最佳行動,把產品推出去,然後
short of it is please don't hesitate and wait on oh I don't know if this is a perfect program I don't know if this is a perfect product a lot of people wait
邊走邊調整讓它變得更好。這真的很直接。很多人把線上事業過度複雜化,他們有這些有所有箭頭和所有這些
far too long to start charging for their goods and services I really encourage you to just take the first best action and just get a product out there and
廢話的白板。不要擔心任何東西,只要專注把你美麗的內容推向世界,把它做得真的很好。順便說一下,真的很好的意思是不要擔心製作品質,
adjust and make it better as you go it's really quite straightforward a lot of people over complicate online business and they have these whiteboards with all these arrows and all this
擔心影片中的內容。擔心給予盡可能多的品質、盡可能多的有幫助的內容,在你做的每個影片中把你最好的東西都給出去,
nonsense don't worry about anything besides getting your beautiful content out into the world making it really good by the way and by really good I mean don't worry about the production quality
這樣你可以向人們展示你可以幫助他們,通過幫助他們,然後他們會買你的產品和服務。所有這一切的引擎是寫作。
worry worry about what's in the video so worry about giving as much quality as much helpful content give away all your best stuff in every video you make so
所有這一切的另一個非常重要的部分是聽從你靈魂的召喚並真正聆聽它。所以如果你想學習如何聽從你靈魂的
that you can show people you can help them by helping them and then they'll buy your products and services and the engine for all of this is writing and
召喚並真正聆聽並開始採取行動,你絕對會想看這個影片,我會給你一個非常強大的冥想來做到這一點。
another really important part to all of this is hearing your Soul's Calling and actually listening to it so if you want to learn how how to hear your Soul's
所有這一切的另一個非常重要的部分是聽從你靈魂的召喚並真正聆聽它。所以如果你想學習如何聽從你靈魂的
call and actually listen and start taking action you're definitely going to want to check out this video where I give you the very powerful meditation on how to do just that
召喚並真正聆聽並開始採取行動,你絕對會想看這個影片,我會給你一個非常強大的冥想來做到這一點。