Most people who start with YouTube have no idea what they're getting into. Yeah.

大多數開始做YouTube的人都不知道自己在做什麼。是的。

And I know this because I was one of those people. I went all in on YouTube last year and it was um yeah, pretty wild. Yeah. So, in this

我知道這點是因為我就是其中之一。去年我全力投入YouTube，而且嗯，相當瘋狂。是的。所以，在這支

video, I just want to share five honest things that actually made a difference in my first year of YouTube. And these are not going to be some magical YouTube tricks to instantly grow

影片中，我只想分享五個在我YouTube第一年真正有幫助的誠實建議。這些不會是什麼神奇的YouTube技巧來快速增加觀眾

your audience because that doesn't exist. But I will share things that helped me to keep going uh to learn faster and not quit when things got confusing because that is

因為那不存在。但我會分享幫助我繼續下去、學得更快、在事情變得混亂時不放棄的方法，因為那

what will make the difference between quitting or succeeding YouTube. whatever succeeding means to you. I'll talk about these things in order because at different moments different ones matter more. But eventually you

才是決定你在YouTube上是放棄還是成功的關鍵。不管成功對你來說意味著什麼。我會按順序談這些事情，因為在不同時刻，不同的事情更重要。但最終你

will run into all of them. So the first thing I think most people get wrong and the reason a lot of people quit or never start is because of this

會遇到所有這些。所以我認為大多數人第一個錯誤，也是很多人放棄或從未開始的原因是這個

misalignment in their expectations and reality. because people don't expect it to feel this overwhelming probably because there are a lot of people out there selling you the idea that there is

他們的期望和現實之間的錯位。因為人們沒有預期到會這麼令人感到壓倒性，可能是因為有很多人在向你推銷這個概念，說有

this YouTube blueprint and if you follow this things are going to be easy but let me tell you when I started a year ago I already had a lot of film making skills

這個YouTube藍圖，如果你照著做事情會很容易，但讓我告訴你，當我一年前開始時，我已經有很多影片製作技能

I have been making videos my whole life I actually owned a video agency for 7 years but still starting a YouTube channel like this scared the out of me and that's why I actually

我做影片做了一輩子，我實際上擁有一家影像公司7年，但開始這樣的YouTube頻道還是讓我害怕得要命，這就是為什麼我實際上

procrastinated YouTube for almost 5 years when I finally started. That is when I experienced how overwhelming it actually is. But what surprises me the most when I look back now is not that it

拖延了YouTube將近5年，當我終於開始時。那時我體驗到它實際上有多令人感到壓倒性。但現在回顧最讓我驚訝的不是它

felt overwhelming, but that I thought it shouldn't feel overwhelming because how did I ever think that it should be kind of smooth. Of course, YouTube is overwhelming. Starting something new is

感覺壓倒性，而是我以為它不應該感覺壓倒性，因為我怎麼會認為它應該很順利。當然，YouTube是壓倒性的。開始新事物總是

always overwhelming, especially when you care about it. You know, there is so much involved. It's not just filming, but presenting yourself, writing, thinking about ideas, strategy, putting yourself out there, and letting people

壓倒性的，尤其是當你在乎它的時候。你知道，涉及的東西太多了。不只是拍攝，還有展現自己、寫作、想idea、策略、把自己放出去、讓人們

react to it. That is not easy. So, if you're feeling overwhelmed right now, it's not a sign that it's not for you, but it's just a sign that you're doing

對此做出反應。那不容易。所以，如果你現在感到壓倒性，這不是一個它不適合你的信號，而只是一個你正在做

something new, that you're doing something that matters to you. So, overwhelm is really a part of the learning process. And if you are waiting for a moment where it suddenly all feels

新事物的信號，你在做對你重要的事情。所以，壓倒性真的是學習過程的一部分。如果你在等待一個突然一切感覺

light and easy uh well you're going to be watching a lot of more videos like this uh because it's not coming. So instead of asking yourself how do I stop

輕鬆容易的時刻，呃，你會看更多像這樣的影片，呃，因為它不會來。所以與其問自己我如何停止

feeling overwhelmed the better question is how do I keep going with this feeling right here? Because that is I believe really when you start to grow. But once

感到壓倒性，更好的問題是我如何帶著這種感覺繼續前進？因為我相信那才是你真正開始成長的時候。但一旦

you accept that overwhelm is part of the process. The next thing that really matters is what you actually do with that energy. And I see this happening with so many people who I had

你接受壓倒性是過程的一部分。下一個真正重要的事情是你實際上用那股能量做什麼。我看到這發生在很多我在一對一創意通話中遇到的人身上。

on my one-on-one creative calls. Most people, me included, find it really, really hard to focus on one thing at a time. And I had to learn this really the hard way cuz in

大多數人，包括我，發現真的真的很難一次專注在一件事上。我不得不以艱難的方式學習這個，因為在

my first year, I was working on a big cinematic YouTube video while also trying to build products, figuring out strategy, writing emails, and trying to make Instagram posts and plan what might

我的第一年，我在製作一支大型電影感的YouTube影片的同時也在嘗試建立產品、弄清楚策略、寫電子郵件、試著做Instagram貼文和計劃接下來可能

come next. And all of that sounds productive and ambitious, but when you're just starting out, it's also completely unnecessary. And for me, it really got me close to burnout more than

會做什麼。所有這些聽起來很有生產力和雄心勃勃，但當你剛開始時，這也完全沒必要。對我來說，這真的讓我好幾次接近倦怠。

once. And it made it really hard to feel any progress as well. Because when you're working on everything at the same time, nothing really moves forward. So, I'm not saying you should only do

而且這讓我很難感受到任何進展。因為當你同時在做所有事情時，沒有什麼真正在前進。所以，我不是說你應該只做

YouTube and ignore everything else, but you just can't learn everything at the same time. So if you want to do YouTube long term, you're going to have to learn a lot storytelling, film making,

YouTube而忽略其他一切，但你就是不能同時學習所有東西。所以如果你想長期做YouTube，你將需要學習很多東西：說故事、影片製作、

editing, copywriting, ideas, presenting yourself, maybe marketing, and understanding people. So even if you watch all the content in the world about these topics, you still have to go through trial and error yourself. And

剪輯、文案寫作、想idea、展現自己、也許行銷、和理解人。所以即使你看了世界上所有關於這些主題的內容，你仍然需要自己經歷試錯。而且

that is exactly why focus matters so much because when you focus on one thing at a time, you will learn faster and you see what's actually improving and you

這正是為什麼專注如此重要，因為當你一次專注於一件事時，你會學得更快，你會看到什麼真正在進步，你

can take what you learn into your next video. So if your main goal right now is YouTube, focus on improving your YouTube videos, not also the shorts or five other platforms. Because when you

可以把學到的東西帶到下一支影片。所以如果你現在的主要目標是YouTube，專注於改進你的YouTube影片，不是短影片或五個其他平臺。因為當你

improve one thing at a time, progress becomes visible. And seeing progress is what helps you to stay motivated. And motivation really matters because we all know YouTube isn't a sprint, but it's a

一次改進一件事時，進步變得可見。而看到進步是幫助你保持動力的關鍵。動力真的很重要，因為我們都知道YouTube不是短跑，而是

marathon. And believe me, it really sucks if you try to sprint a marathon. So even if you focus on one thing and think, "Okay, I'm totally going for this, I think this problem you

馬拉鬆。相信我，如果你試圖衝刺跑馬拉鬆真的很糟糕。所以即使你專注於一件事並想，「好的，我完全要做這個，我認為這個問題你

can run into, and that is starting a video without being really clear about what the idea is." And it makes sense because when an idea feels exciting, the natural urge is to

可能會遇到，就是在不太清楚idea是什麼的情況下開始做影片。」這是有道理的，因為當一個idea感覺令人興奮時，自然的衝動是

dive straight in. The problem is without a clear idea to return to, it is very easy to drift. And if you've watched any videos about YouTube strategy, you've probably heard people talk about titles,

直接開始。問題是，如果沒有一個清晰的idea可以回歸，很容易偏離。如果你看過任何關於YouTube策略的影片，你可能聽過人們談論標題、

thumbnails, and packaging. And that advice exists for a reason. But not just because thumbnails and titles matter.

縮圖和包裝。那些建議存在是有原因的。但不只是因為縮圖和標題重要。

Yes, of course they do. But another more underlying reason is this. They force you to think about the core idea of the video. And I've done this both ways last

是的，當然它們重要。但另一個更深層的原因是這個。它們迫使你思考影片的核心idea。我去年兩種方式都試過

year. You know, sometimes I try to perfect the title and the thumbnail before writing the scripts. Uh, and other times I just figured them out at

了。你知道，有時我會在寫腳本之前嘗試完善標題和縮圖。呃，其他時候我只是在最後

the very end. But the truth is, I think that both can work. What actually matters more is that at some point before you start making the video, you have to get really really clear

才弄清楚它們。但事實是，我認為兩種方式都可行。更重要的是在你開始製作影片之前的某個時刻，你必須非常非常清楚

on what this video is about and what you're trying to say. What I learned this year is that it's so so worth it to spend a little or a lot of time actually

這支影片是關於什麼的，你想說什麼。我今年學到的是花一點或很多時間來真正

to get really really clear on the idea of the video. And that can be incredibly simple. Who is this video for? And what is the one thing I want them to feel, to

把影片的idea弄清楚是非常值得的。這可以非常簡單。這支影片是給誰看的？我想讓他們感受到、

think, or to take away? That's it. You know, if if you can answer those two questions, you have something to come back to when your script starts drifting

想到或帶走的一件事是什麼？就這樣。你知道，如果你能回答這兩個問題，當你的腳本開始偏離時，你就有東西可以回歸

or when you're in the editing process and and things get messy or even when you start doubting yourself in the whole process. And the interesting thing is

或當你在剪輯過程中事情變得混亂時，甚至當你在整個過程中開始懷疑自己時。有趣的是

that once your idea is clear, a title and a thumbnail can come later as well because they become easier and not harder. So, if you're working on a video

一旦你的idea清晰了，標題和縮圖也可以稍後再做，因為它們變得更容易而不是更難。所以，如果你正在做一支影片

right now and you feel lost halfway through, or you keep starting new videos without finishing them, this is really the moment for you to pause and to ask,

現在感覺迷失了一半，或者你一直開始新影片卻沒有完成它們，這真的是你暫停並問自己的時刻，

who is this video for? And what is the one thing that I want them to walk away with? Having a clear idea is uh what makes finishing possible? And finishing

這支影片是給誰看的？我想讓他們帶走的一件事是什麼？有一個清晰的idea是讓完成成為可能的關鍵。完成

is pretty damn important because that's going to to to teach you so much more about your direction, about uh what you're doing well and what not. So

是非常重要的，因為那會教你很多關於你的方向、呃你做得好和做得不好的地方。所以

having a clear idea is a good direction.

有一個清晰的idea是一個好的方向。

But this is also the moment where most people think they need more technical skills and they're going to watch all these tutorials. But what actually helps most is learning how to

但這也是大多數人認為他們需要更多技術技能的時刻，他們會去看所有這些教學影片。但真正最有幫助的是學習如何

tell a story. Because the moment you know what story you want to tell, practice suddenly makes sense because you're no longer just randomly practicing filming, but you're practicing how to film this story. And

說故事。因為當你知道你想說什麼故事時，練習突然有意義了，因為你不再只是隨機練習拍攝，而是練習如何拍攝這個故事。而且

you're not just editing, but uh you're editing to make a message clearer or you're talking to the camera to explain something in the best way with storytelling. So yeah, story really

你不只是在剪輯，而是呃你在剪輯讓訊息更清晰，或者你在對著鏡頭說話用講故事的方式最好地解釋某件事。所以是的，故事真的

gives your practice direction because without a story, you're just doing random repetition. That's why I think a lot of people feel like they're working hard on YouTube but not getting better.

給你的練習方向，因為沒有故事，你只是在做隨機的重複。這就是為什麼我認為很多人覺得他們在YouTube上很努力工作但沒有變得更好。

But when you focus on storytelling, every video becomes focused practice because you learn what to include, what to leave out, where things get boring, when people stay with you or when they

但當你專注於講故事時，每支影片都成為刻意練習，因為你學會要包含什麼、留下什麼、哪裡變得無聊、人們什麼時候跟著你、什麼時候他們

tune out. And I think this is also how you discover your own voice, you know, by writing script and creating scenes and when you're saying things out loud

失去興趣。我認為這也是你發現自己聲音的方式，你知道，通過寫腳本、創造場景、當你大聲說出來

on the camera and you're watching it back and you're noticing if it sounds like yourself or not and if it if things make sense in the edit. That is why

在鏡頭前然後你看回去，注意它聽起來像不像你自己，以及在剪輯中事情是否有意義。這就是為什麼

storytelling is so important early on because it turns every video into a lesson. Of course, this is also what I'm trying to do with my story starter kit

講故事在早期如此重要，因為它把每支影片變成一堂課。當然，這也是我在我的故事入門套件中想做的

because it gives you a project uh and it takes you step by step through this process and focuses more on the story.

因為它給你一個專案，呃，帶你一步一步地完成這個過程，更專注於故事。

So, it's a great way to get started. Uh if that's something you're interested in, be sure to check out the link in the description. But of course, you can also

所以，這是一個開始的好方法。呃，如果你對此感興趣，一定要查看描述中的連結。但當然，你也可以

do it with your own project. Um but this is just something that can really help you, especially if you're stuck. Now, let's go to that last point because I

用你自己的專案來做。嗯，但這只是真的可以幫助你的東西，尤其是如果你卡住了。現在，讓我們進入最後一點，因為我

think that one is really important. Um, and the previous points I talked about don't really matter if this point is in your way. There is one thing

認為那一點真的很重要。嗯，如果這一點擋住你的路，我之前談的那些點都不重要。有一件事

that always shows up and that is fear.

總是出現，那就是恐懼。

It always shows up for everyone. You know, fear of how you look on camera or how you sound or whatever you're saying makes any sense to people. And the funny

它總是出現在每個人身上。你知道，對你在鏡頭前的樣子的恐懼，或你聽起來怎麼樣，或你說的任何東西對人們是否有意義。有趣的

thing is that this doesn't magically disappear once you have more subscribers. I wish it did but the funny thing is that the kind of fear just changes. So for me when videos started

事情是這種恐懼不會在你有更多訂閱者後神奇地消失。我希望它會，但有趣的是恐懼的類型只是改變了。所以對我來說當影片開始

doing well there was a new fear you know fear of trying different ideas or making different kind of videos or messing things up. Um but again and again I

表現好時，有了新的恐懼，你知道，嘗試不同idea的恐懼，或做不同類型影片的恐懼，或搞砸事情的恐懼。嗯，但一次又一次我

noticed the same thing that the fear was always louder in my head than in reality. People don't notice the things you are afraid they will notice. They won't care how your voice sounds. They

注意到同樣的事情，恐懼在我腦中總是比在現實中更大聲。人們不會注意到你害怕他們會注意到的事情。他們不會在意你的聲音聽起來怎麼樣。他們

don't care you have an accent. Uh they don't think your ideas are stupid. And if they do, they probably won't watch your videos. And maybe you get a bad

不會在意你有口音。呃，他們不會認為你的idea很愚蠢。如果他們這樣想，他們可能不會看你的影片。也許你會偶爾得到一個壞

comment sometimes, but it's never as bad as you think. So what actually makes the difference is not whether you feel fear, but how you end up dealing with it. And

評論，但從來沒有你想的那麼糟。所以真正產生差異的不是你是否感到恐懼，而是你最終如何處理它。而且

this can really, really make the difference between quitting, not starting, or succeeding in the end. And that can be life-changing. Uh, you know, a fun fact is that I almost didn't

這真的可以決定你是放棄、不開始、還是最終成功。那可以改變人生。呃，你知道，一個有趣的事實是我差點沒有

publish my most watched video because I thought it was just too simple, you know, and people would think that I was stupid for sharing something that simple. Uh, but that video now has over

發布我觀看次數最多的影片，因為我以為它太簡單了，你知道，人們會認為我傻才分享這麼簡單的東西。呃，但那支影片現在有超過

600,000 views. So, if fear is holding you back, whether from starting or experimenting with what you're doing already now, uh, just know this. It's almost never as bad as you expect it to

60萬次觀看。所以，如果恐懼正在阻止你，不管是阻止你開始還是試驗你已經在做的事情，呃，只要知道這個。它幾乎從來沒有你預期的那麼糟

be. And the only way to find out is by going through it. There is no mindset trick around it. No shortcut. You're not going to overcome fear by thinking. You

。找出答案的唯一方法是經歷它。沒有心態技巧可以繞過它。沒有捷徑。你不會通過思考來克服恐懼。你

just have to overcome it by doing. And once you do, you will realize that there was far less to be afraid of than you thought. So if your first year on

只能通過行動來克服它。一旦你這樣做了，你會意識到沒有什麼比你想的更值得害怕的。所以如果你在YouTube的第一年

YouTube feels heavy, confusing, or way harder than expected, that doesn't mean you're doing something wrong. Expect overwhelm to be part of it. Focus on one thing at a time. Get as clear as

感覺沉重、困惑、或比預期難得多，那不代表你做錯了什麼。預期壓倒性是其中一部分。一次專注於一件事。盡可能地清楚

you can on ideas. Focus on storytelling to give you more direction.

你的idea。專注於講故事來給你更多方向。

And learn to move with fear. And if the next thing you want to work on is telling better stories in your videos, watch this video next because it's the

學會帶著恐懼前進。如果你接下來想要做的是在你的影片中講更好的故事，接著看這支影片，因為它是

one with 600,000 views that I talked about and it explains the storytelling approach that I use myself and it has also helped a huge amount of other people creating better videos. See you

那支有60萬次觀看的影片，我談到的，它解釋了我自己使用的講故事方法，它也幫助了很多其他人創作更好的影片。下支影片

in the next.

好的，這就是今天的全部內容！