This is the year you're going to become a content creator and influencer. Hi guys, welcome back to the channel. My name is Mickey and today I'm going to be

今年你將要成為一名內容創作者和網紅。嗨大家好，歡迎回到頻道。我是Mickey，今天我要

teaching you exactly how to build your social media starting from zero followers. And I promise if you follow all of these steps, you will become the content creator that you've always

教你如何從零粉絲開始建立你的社群媒體。我保證如果你遵循所有這些步驟，你會成為你一直

wanted to be. We'll also address some of the common pitfalls to avoid. And if you're wondering what my credentials are, my name is Mickey. I have been a

想成為的內容創作者。我們也會談到一些需要避免的常見陷阱。如果你想知道我的資歷，我是Mickey。我從2017年就是

content creator since 2017. And here are my social media platforms. I have 900K on Instagram, 2.5 million on Tik Tok, and of course, 1.3 million here on YouTube. Combined, we have over 4.5

內容創作者。這是我的社群媒體平臺。我在Instagram有90萬，在TikTok有250萬，當然，在YouTube這裡有130萬。加起來，我們在各平臺有超過450萬

million followers across platforms, and it is my job to make content, make videos, get paid to travel the world, and get to work with some of my dream brands like SK2, Lar Ro, Delta

粉絲，我的工作就是製作內容、製作影片、獲得報酬環遊世界，並且和一些我夢想的品牌合作，像SK2、La Roche-Posay、達美

Airlines, Tourism Board. Our cat Lily is a Pyina girly. It's truly all a dream come true. And today, I'm going to share with you the secrets and the step by

航空、旅遊局。我們的貓Lily是Purina女孩。這真的是夢想成真。今天，我要和你分享這些秘訣以及一步一步

step on how you can do it, too. There are so many perks to being a creator.

教你如何做到。作為創作者有很多好處。

Most importantly, having a community of people to be able to call your friends, PR packages, unlimited skincare, makeup, luxurious experiences that you would never otherwise plan for yourself. New

最重要的是，有一群可以稱為朋友的社群，公關禮品、無限的護膚品、化妝品、你自己永遠不會計劃的奢華體驗。新的

streams of income to earn money, including AdSense, affiliate brand deals. I think it's no secret that creators get paid pretty well for what they do. I remember the first time it

收入來源，包括AdSense、聯盟行銷和品牌合作。我想大家都知道創作者的收入相當不錯。我記得第一次接了一個品牌合作，收入

took a brand deal that paid me more than a 12-hour nursing ship would pay me. And as my social media grew, then a brand deal became a week of shifts, a month of

比我12小時護理班的薪水還多。隨著我的社群媒體成長，一個品牌合作變成一週的班、一個月的

shifts, and far beyond what I could have ever imagined for myself. So, without further ado, let's get into the video.

班，遠遠超出我能想像的。所以，廢話不多說，讓我們進入影片。

Step one, you're going to pick your niche. The more niche you are, the faster you will grow. For some, it might be really obvious what you want to film.

第一步，你要選擇你的利基市場。你越專注於利基市場，你成長得越快。對某些人來說，你想拍什麼可能很明顯。

Maybe you are a pro makeup artist and you're really, really good at nose contour. Perhaps you already know you want to film dance videos, but a lot of

也許你是專業化妝師，你真的很擅長鼻子修容。也許你已經知道你想拍舞蹈影片，但很多

us don't know exactly. And the good news is you don't have to pick just one thing. This is the question you're going to ask yourself to figure out

人不確切知道。好消息是你不必只選一件事。這是你要問自己的問題，以找出

what your niche is. What unique value can I provide? Maybe you're an accountant and you're super familiar with tax laws. Perhaps you're a nurse like I am and you work with neonates.

你的利基市場是什麼。我能提供什麼獨特的價值？也許你是會計師，對稅法非常熟悉。也許你像我一樣是護士，和新生兒一起工作。

Maybe you're an excellent snowboarder and you'd love to share your knowledge.

也許你是出色的滑雪板選手，很想分享你的知識。

This is a really, really great starting point. And if you're thinking to yourself, there's nothing that I'm good at. False. We all have things that we

這是一個非常非常好的起點。如果你在想「我沒有什麼擅長的」。錯。我們都有擅長的事情。我們都有

are good at. We all have things that we have improved on. It doesn't have to be perfect, but it does have to be something that's true to you. In

進步過的事情。它不必是完美的，但它必須是真正屬於你的東西。在

alignment with your niche, you are going to identify your core pillars. I recommend that you pick around three to five pillars, but definitely not more than five. Again, remember, the more

確定你的利基市場後，你要確定你的核心支柱。我建議你選擇大約三到五個支柱，但絕對不超過五個。再次記住，你越

niche you are, the faster you grow. But I think it can also feel very suffocating when you're doing only one kind of content. So pick a couple things

專注於利基市場，你成長得越快。但我覺得當你只做一種內容時，也會感到非常窒息。所以選幾個

that are important to you. Here are my core pillars as an example. Your biggest pillar is probably going to be related to what your niche is. Now for me, I am

對你重要的事情。這是我的核心支柱作為例子。你最大的支柱可能與你的利基市場有關。對我來說，我是

a nurse and my husband is a doctor. So healthcare and health and wellness are one of our pillars. I'm also a first generation Asian-American, which means that a lot of my identity revolves

護士，我老公是醫生。所以醫療保健、健康和養生是我們的支柱之一。我也是第一代亞裔美國人，這意味著我的很多身份認同圍繞著

around the way that I was raised, the way that we love a good deal. We love to save our money. We have stickers on our TVs, our remotes. That's my second

我成長的方式、我們喜歡好的交易。我們喜歡存錢。我們電視和遙控器上還貼著貼紙。這是我的第二個

pillar. My third pillar is relationship content. Kevin and I have been in a relationship for six years now, and we love sharing the highs, the lows, all the funny things. Number four, I love

支柱。我的第三個支柱是關係內容。Kevin和我交往六年了，我們喜歡分享高潮、低穀、所有有趣的事情。第四，我喜歡

beauty. I love skincare, makeup. Almost every material purchase I've made in my life, I regret. But the one thing I never regret is investing in myself, especially when it comes to

美容。我喜歡護膚品、化妝品。幾乎我人生中每一個物質購買，我都後悔。但我從不後悔投資自己，特別是在

skincare. Those, I would say, are my four main ones. My fifth one is probably travel. As you guys know, I love going to Asia. So, I love sharing travel

護膚品方面。我會說這是我的四個主要支柱。我的第五個可能是旅行。你們知道我喜歡去亞洲。所以，我喜歡分享旅行

guides, travel hacks, and everything in between. Now, obviously, as I grow as a person and as a creator, these pillars may shift and maybe things that were more important become less important and

攻略、旅行技巧和一切相關的。現在，顯然，隨著我作為一個人和創作者的成長，這些支柱可能會改變，也許以前更重要的事情變得不那麼重要，

vice versa. And that's totally okay. They should be molded to fit you. Number two, this might be shocking, but in order to be a creator, you actually do

反之亦然。這完全沒關係。它們應該適合你。第二，這可能令人震驚，但為了成為創作者，你實際上必須

have to post. And I hate to break it to you, but you have to stop caring what people think. I know you're probably thinking, "Oh my gosh, what if my

發佈內容。我不得不告訴你，你必須停止在意別人的看法。我知道你可能在想「天啊，如果我的

extended family sees this? My ex-middle middle school friend? They're going to think I'm so cringy and all these people are going to be talking bad about me."

大家庭看到了怎麼辦？我的前中學同學？他們會覺得我很尷尬，所有這些人都會說我壞話。」

I'm here to break it to you. Yes, they will talk. And you know what? They're already talking bad about you anyway, so you might as well do what you want.

我來告訴你。是的，他們會說閒話。你知道嗎？他們本來就在說你壞話了，所以你不如做你想做的。

There are creators who make enough from one post to pay off an entire down payment, an entire car, a college tuition. It won't be cringy then, and now willing. Unless those people with

有些創作者從一篇貼文賺到的錢足以付清一筆首付、一整臺車、一學期大學學費。到時候就不會尷尬了，而且願意。除非那些有

opinions are paying your bills, why are you letting them stop you from getting to your dream life? If you feel embarrassed, it's okay. Make a new account, block everybody that you need

意見的人在付你的帳單，否則你為什麼要讓他們阻止你實現夢想生活？如果你感到尷尬，沒關係。開一個新帳號，封鎖所有你需要

to block, and just know nobody is perfect. Nobody is good at everything on the first try. If you've ever gone skiing, snowboarding, tried biking, were you doing 360s your first go? No. Every

封鎖的人，只要知道沒有人是完美的。沒有人第一次就什麼都做得好。如果你曾經滑過雪、滑過板、試過騎腳踏車，你第一次就能做360度嗎？不能。每

time you make a video, good or bad, it'll be a vote towards the kind of creator that you want to be. You might not feel like a creator after one video,

次你做影片，不管好壞，都會是朝向你想成為的創作者類型的一票。你可能在一個影片後不覺得自己是創作者，

maybe not even after 10, but after a hundred, you're going to improve exponentially. Number three, what platform should I be posting on? I would say there are three major social media

甚至10個之後也不覺得，但100個之後，你會指數級地進步。第三，我應該在哪個平臺發佈？我會說現在有三個主要的社群媒體

platforms right now. YouTube, Tik Tok, and Instagram. It is my belief that if you are making short form content, these are vertical videos, usually anywhere from 3 seconds to 3

平臺。YouTube、TikTok和Instagram。我相信如果你製作短影片內容，這些是垂直影片，通常從3秒到3

minutes long, you should be posting on all three. You can post the same video on all three platforms. And you'd be shocked that sometimes videos that perform very normally sometimes do super

分鐘，你應該在三個平臺都發佈。你可以在三個平臺發佈同樣的影片。你會驚訝有時候表現一般的影片在不同

well on a different platform, but you would never know unless you've reposted that content. Now, it can be really timeconuming to post these manually. So, I personally use a software called

平臺上表現超好，但你永遠不會知道，除非你重新發佈那個內容。現在，手動發佈這些可能非常耗時。所以，我個人用一個叫做

Repurpose.io, O and it actually automates the process from posting from Tik Tok to Instagram and Tik Tok to YouTube. Now, if you're looking into the future and looking at brand deals and

Repurpose.io的軟體，它實際上自動化了從TikTok發佈到Instagram和TikTok發佈到YouTube的過程。現在，如果你展望未來，看看品牌合作和

making money in the future, my management team told me that 70% of deals have an Instagram component to it.

未來賺錢的機會，我的經紀團隊告訴我70%的合作都有Instagram的部分。

So, if you want to prioritize something in terms of monetization, Instagram is where it's at. Now, how often do I need to be posting? There's an age-old debate

所以，如果你想在變現方面優先考慮什麼，Instagram是關鍵。現在，我需要多常發佈？關於品質和數量有一個古老的

about quality and quantity, but when you are just starting, quantity always wins because you don't know what works yet.

爭論，但當你剛開始時，數量總是勝出，因為你還不知道什麼有效。

For the first month, I want you to commit to making a video every single day. Try all sorts of different videos, editing. The good news when you're starting out is that there's no expectations.

第一個月，我要你承諾每天做一個影片。嘗試各種不同的影片、剪輯。當你剛開始時的好消息是沒有期望。

You can try anything and everything and see what sticks. Don't delete your videos if they flop. This is very important data that you're going to look at 30 days later. If you're thinking,

你可以嘗試任何東西，看看什麼有效。如果影片失敗了，不要刪除你的影片。這是非常重要的數據，你30天後會回顧。如果你在想，

Mickey, I don't have time to film and edit every day. First of all, yes, you do. How much time do you spend scrolling on social media? Replace your consuming

Mickey，我沒有時間每天拍攝和剪輯。首先，你有。你花多少時間刷社群媒體？用創作取代你的

with creating. The amazing news is that you can actually batch film your content, so you're not having to film and get ready every single day. I usually only film twice or three

消費。好消息是你實際上可以批次拍攝你的內容，這樣你不用每天都拍攝和準備。我通常一週只拍兩次或三

times a week max. I used to only film one time a week, so I'd put on one makeup look. I would change outfits in between so that you didn't know they

次最多。我以前一週只拍一次，所以我會化一個妝。我會在中間換裝，這樣你不會知道它們

were all filmed on the same day, and I would have a week's worth of content done. So again, post every single day for 30 days. Don't delete anything. And

都是同一天拍的，我就會有一週的內容完成。所以再次，每天發佈30天。不要刪除任何東西。而且

also, don't review your analytics until after the 30 days so that it's had some time to marinate. After the 30 days, then you'll see if there are

在30天之後才看你的分析，讓它有時間沉澱。30天之後，你會看到是否有

any trends. Did a certain type of video perform better? Take your highest performing videos and try to recreate those formats and then do it again for another 30 days. One of the key

任何趨勢。某種類型的影片表現更好嗎？拿你表現最好的影片，嘗試重現那些格式，然後再做30天。其中一個關鍵

takeaways I want you to learn from this video is that there are three different types of content. I think about them like a ven diagram where all three are

我要你從這個影片中學到的要點是有三種不同類型的內容。我把它們想像成一個文氏圖，三個都是

intersecting. There is one content to grow, two content to brand, and three content for yourself. Content to grow.

交叉的。有一，成長內容；二，品牌內容；三，為自己的內容。成長內容。

It is exactly what it sounds like. These are the videos that are going to get you new eyeballs. It's going to get lots of views and it's going to draw new

正如字面意思。這些是會給你帶來新眼球的影片。會獲得很多觀看數並會吸引新的

audiences. Content to brand. This is content that your existing community that you already have would care about.

觀眾。品牌內容。這是你現有社群會關心的內容。

Perhaps it's getting to know you better, your inside jokes, your pets, your relationship, all the things that make you you and make your community feel like they are included in what is your

也許是更了解你、你的內部笑話、你的寵物、你的關係，所有讓你成為你的東西，讓你的社群感覺他們被包含在你的

life. And number three is content for yourself. This is videos and content that you have to make so that you feel fulfilled and happy as a creator.

生活中。第三是為自己的內容。這是你必須製作的影片和內容，這樣你才會感到滿足和快樂作為創作者。

Perhaps it's a cat video, perhaps it's an end ofear recap, whatever it is that you feel like is important for you to make. Have you ever posted a video and

也許是一個貓影片，也許是一個年終回顧，無論是什麼你覺得對你來說很重要要製作的。你有沒有發佈過一個影片然後

then subsequently felt very disappointed by the number of views it had? Now, let's backtrack. If that video was a getting to know me video, content for my community, then I shouldn't have the

對它的觀看數感到非常失望？現在，讓我們回顧。如果那個影片是一個讓大家認識我的影片，為我的社群製作的內容，那我不應該有

expectations that it's content to grow, that it's going to go viral and bring new eyeballs, because that was never the purpose of the video. The purpose was to allow the community that already existed

期望它是成長內容，會爆紅並帶來新眼球，因為那從來不是影片的目的。目的是讓已經存在的社群

to get to know me better because it is equally important to deepen your reach as it is to widen it. Now, if that video was content to grow and it didn't do its

更了解我，因為加深你的觸及和擴大它同樣重要。現在，如果那個影片是成長內容但沒有達到預期

intended purpose, then it's also a win because you just found a way that it doesn't work and we're going to try something different next time. If you

目的，那也是一個勝利，因為你剛發現了一種不起作用的方式，我們下次會嘗試不同的方法。如果你

need some video ideas and you don't know what to post, here are some suggestions that I think work for everybody. One is some sort of how-to. How I got into

需要一些影片創意，不知道要發什麼，這裡有一些我覺得適合所有人的建議。一個是某種教學。我如何進入

UCLA, how I got into the nursing program, how I bake sourdough bread, how I learned to snowboard as an adult. Tutorials are always a plus.

UCLA、我如何進入護理學程、我如何烤酸麵包、我如何成年後學會滑雪板。教學總是加分。

Number two, a day in the life, but something very specific. Day in the life of a nurse. Day in the life of an accountant. Day in the life of a

第二，某某的一天，但要非常具體。護士的一天。會計師的一天。

stay-at-home mom juggling four kids. Another great tip is that lists and numbers always work. Five things I don't spend my money on. Three lessons I learned before I turn 30. People love

照顧四個孩子的全職媽媽的一天。另一個很好的技巧是列表和數字總是有效的。我不花錢的5件事。30歲前我學到的3個教訓。人們喜歡

lists. And when you tell them in advance, "Oh, there's three things I'm talking about," they're going to be inclined to watch until the end until you get to the last tip. And for

列表。當你提前告訴他們「哦，我要講3件事」，他們會傾向於看到最後直到你講到最後一個提示。而且如果

more ideas, you can always look to your favorite creators for info. I love to sort their videos by most popular and then take some notes on videos that you

你需要更多想法，你可以參考你最喜歡的創作者。我喜歡按最熱門排序他們的影片，然後記下你

might be able to recreate with your own spin. You can also input information about yourself to chatbt or claim and they will generate so many ideas for you. All right, step number five. Make

可能能夠用自己的方式重現的影片。你也可以輸入關於你自己的資訊給ChatGPT或Claude，他們會為你生成很多想法。好的，第五步。讓

your video 1% better every single time. If you make a video every single day for a year straight, then by the end of the year, you will be 37 times better than

你的影片每次都進步1%。如果你一整年每天做一個影片，那麼到年底，你會比

you were when you started. That is crazy. That's like if you started the year with $100, you would end with $3,700.

開始時好37倍。這太瘋狂了。就像如果你年初有100美元，你最後會有3,700美元。

Sometimes when the task is too daunting, it feels very overwhelming. But what you can do is just micro changes in every video that are going to slowly inch you

有時候當任務太艱鉅時，會感覺非常壓倒性。但你可以做的是在每個影片中做微小的改變，慢慢地推動你

towards the kind of creator you want to be. Now, there are two main ways to improve your videos. Number one is filming and number two is editing. You don't need fancy equipment to start

朝向你想成為的創作者類型。現在，有兩個主要方式來改進你的影片。第一是拍攝，第二是剪輯。你不需要昂貴的設備來開始

filming. In fact, I really recommend you just start out with your phone. I do recommend getting a tripod. This is one of my favorites. It's called a MAFT and

拍攝。事實上，我真的建議你就用你的手機開始。我確實建議買一個三腳架。這是我最喜歡的之一。它叫MAFT，

it's mag safe to the back of your phone.

它用MagSafe吸附在你手機背面。

What's really great is that you can use it like a tripod this way. You can also stand it up so you get a little bit more height and your iPhone can also

很棒的是你可以像這樣當三腳架用。你也可以立起來獲得更多高度，你的iPhone也可以

attach horizontally if you want to vlog for YouTube. I also recommend getting a big Mac safe tripod so that you can take any videos when you're standing up. I

水平安裝，如果你想為YouTube拍Vlog。我也建議買一個大的MagSafe三腳架，這樣當你站著時可以拍任何影片。我

take this tripod with me everywhere, even when I travel. Another great investment is a selfie light. A lot of people call this the Alexor light because she uses one for her get ready

到處帶著這個三腳架，甚至旅行時。另一個很好的投資是自拍燈。很多人稱這為Alexor燈，因為她在準備好一起

with mess. Lighting makes a really, really big difference on whether or not people want to watch the video. Don't start out with a camera setup unless you are already very familiar with cameras

亂的時候用它。燈光真的真的會大大影響人們是否想看影片。除非你已經非常熟悉相機，否則不要一開始就買相機設備，

because you're going to overwhelm yourself with the amount of information that you need to learn. Now, let's get into the editing cuz this is where most of the magic happens. I feel like it's

因為你會被需要學習的大量資訊壓倒。現在，讓我們進入剪輯，因為這是大部分魔法發生的地方。我覺得

maybe 25% filming and 75% is in the editing. Softwares that I personally use and recommend are one, Final Cut Pro, and two, Cap Cut. Final Cut Pro is the editing software for Apple computers.

大概25%是拍攝，75%是剪輯。我個人使用和推薦的軟體是一，Final Cut Pro，二，CapCut。Final Cut Pro是蘋果電腦的剪輯軟體。

You may have heard of iMovie before. Final Cut is the fancier, more advanced version. And Cap Cut, I'm sure you've heard of. I think most creators these days are editing on Cap Cut. The

你可能聽過iMovie。Final Cut是更高級、更先進的版本。而CapCut，我確定你聽過。我覺得現在大多數創作者都在用CapCut剪輯。

features are incredibly advanced and it is super userfriendly. A lot of edits that would otherwise take a long time can be done with a singular button. And

功能非常先進，而且非常用戶友好。很多原本需要很長時間的剪輯可以用一個按鈕完成。而且

there are so many tutorials all over Tik Tok specifically on how to use Capu.

在TikTok上有很多關於如何使用CapCut的教程。

Please listen to me when I say this. You need to learn to edit on your laptop. I know creators that exclusively edit on their phones and it wastes so much time.

請聽我說。你需要學會在筆電上剪輯。我知道有些創作者只在手機上剪輯，這浪費了很多時間。

Amongst my friends and the people that I work with, I am famous for turning out videos in record speed. And you know why that is, and that is partly because I

在我的朋友和我合作的人中，我以超快速度出片而聞名。你知道為什麼嗎，部分原因是因為我

edit on my laptop. Do yourself a favor and learn how to do it from the beginning. Number six, let's talk about the formula for a viral video. This

在筆電上剪輯。幫自己一個忙，從一開始就學會怎麼做。第六，讓我們談談病毒影片的公式。這

works for all platforms. And if you understand this concept, you can make any video viral. The way that the algorithms work is based on engagement and watch time. Let's talk about watch

適用於所有平臺。如果你理解這個概念，你可以讓任何影片爆紅。算法的運作方式是基於互動和觀看時間。讓我們先談觀看

time first. You want to get this number as close to 100% as possible. In fact, some of my videos even have over a 100% watch time. How is that possible? It

時間。你想讓這個數字盡可能接近100%。事實上，我的一些影片甚至有超過100%的觀看時間。這怎麼可能？這

means that someone is watching my video on average more than one time. And here's how you can get the watch time high. Number one, you're going to keep

意味著有人平均看我的影片超過一次。這是你如何獲得高觀看時間的方法。第一，你要保持

the pacing fast. Most of us have a short attention span, so get to the point.

快節奏。我們大多數人注意力很短，所以直接切入重點。

Think about what a normal pacing is and then speed it up just a little bit.

想想正常的節奏是什麼，然後稍微加快一點。

Number two, keep the most interesting portion in the very beginning and the very end. The beginning is important to hook them in and keep the most exciting

第二，把最有趣的部分放在開頭和結尾。開頭很重要，吸引他們，把最激動人心的

part for the end so that they have to watch the video all the way through to see the end result. Number three, loop the video. Have you ever

部分留到最後，這樣他們必須看完整個影片才能看到最終結果。第三，循環影片。你有沒有

watched a video where the ending and the beginning loop back together so you have no idea that you're even re-watching the same video? Number four, add closed captions. A lot of people when they

看過結尾和開頭連在一起的影片，你甚至不知道自己在重看同一個影片？第四，添加字幕。很多人看

watch shorts don't have sound on. Perhaps they are commuting, maybe they're sitting at work scrolling their phone at a dentist's office. If I have no sound and there are no

短影片時沒有開聲音。也許他們在通勤，也許他們在工作時刷手機，在牙醫診所。如果我沒有聲音而且沒有

captions, I'm skipping the video. Number five, sync your scene cuts with the music. When you sync your visual and your audio together, you reach a flow state and it looks very satisfying to

字幕，我會跳過影片。第五，讓場景切換與音樂同步。當你同步你的視覺和音頻時，你會達到一種心流狀態，看起來非常滿足，

watch and keeps people engaged for longer. Once you're done editing the video, watch the video back and ask yourself, if this video came up on my

讓人更長時間參與。剪輯完影片後，回看影片並問自己，如果這個影片出現在我的

for you page, would I stop and like it?

推薦頁面，我會停下來按讚嗎？

Or is there anything I can add to make sure I'm more inclined to like it? Then you'll know your video is ready to post.

或者我可以添加什麼來確保我更傾向於按讚？然後你就知道你的影片準備好發佈了。

Now, engagement. A lot of people automatically think about likes and comments, which are very important. But I think even more important than that is saves and shares. Is this video so funny

現在，互動。很多人自動想到讚和留言，這些非常重要。但我覺得比那更重要的是收藏和分享。這個影片是不是太搞笑了，

that I want to send it to a friend? Is it relatable so that I want to send it to my boyfriend? Is it so useful that I

讓我想發給朋友？它是不是很有共鳴，讓我想發給我的男朋友？它是不是太有用了，讓我

want to save it for my Japan trip? When other people save and share your video, essentially they are spreading that video to a wider reach on your behalf so

想收藏起來用於我的日本之旅？當其他人收藏和分享你的影片，本質上他們在代替你把影片傳播到更廣的範圍，

that you don't even have to do it yourself. And remember, anytime you are promoting discussion, you will have more engagement. There are some topics that just always get people riled up. For

你甚至不用自己做。記住，任何時候你在促進討論，你就會有更多互動。有些話題總是會讓人激動。例如，

example, money. If you talk about how you split your finances or things that you don't spend your money on, or things that you love to splurge on. Animal videos are another. People love cat

錢。如果你談論你如何分配財務或你不花錢的事情，或你喜歡揮霍的事情。動物影片是另一個。人們喜歡貓

videos, dog videos. If you got a cute animal, use it to your advantage. Here are some common mistakes to avoid.

影片、狗影片。如果你有可愛的動物，用它作為你的優勢。這裡有一些要避免的常見錯誤。

Lifestyle vlogs with no purpose. I hate to be the bearer of bad news, but these really only do well if you already have an audience that's highly engaged in who

沒有目的的生活Vlog。我很抱歉帶來壞消息，但這些真的只有在你已經有一個高度參與的觀眾群，他們只是愛你這個人時才有效。

you are, and they just love you for you.

如果你還沒有觀眾，生活Vlog通常對成長沒什麼幫助。下一個是沒有提供價值的內容。例如，假設你發一張你穿可愛衣服的照片。

If you don't have an audience yet, lifestyle vlogs typically don't do much for growth. Next is content providing no value. For example, let's say you're posting a photo of you in a cute outfit.

很好，但這對你的觀眾有什麼用？你可以通過分享你從哪裡買的、標記品牌來增加價值。

That's great and all, but how is that useful to your audience? You can add value by sharing where you got those pieces from, tagging the brands.

你甚至可以包括你的身高，這樣他們有背景知道它穿在他們身上會是什麼樣。也許其中一件商品在打折，你可以分享

You can even include how tall you are so they have context for how it's going to look on their body. And perhaps one of the items is on sale and you can share

那個資訊。下一個是不一致。如果你沒有足夠的數據，你就無法分析任何東西，也無法弄清楚什麼有效什麼無效。你必須有

that information. Next is not being consistent. If you do not have enough data, you're not going to be able to analyze anything and figure out what's working and what's not. You have to have

足夠的例子、數據點，這樣你才能弄清楚你需要改進什麼。然後與此同時，一旦你有了數據，你需要採取那些資訊

enough examples, data, points so that you can figure out what you need to improve on. And then going handinhand with that is that once you have the data, you need to take that information

並相應調整。例如，假設所有你做每日穿搭的影片都表現超好。這是一個你應該做更多的信號。瘋狂就是

and adjust accordingly. For example, let's say all the videos where you were doing an outfit of the day all performed super well. That's a sign that you should do more of those. Insanity is

一遍又一遍做同樣的事情，卻期待不同的結果。

doing the same thing over and over again and expecting different results.

如果化妝影片沒有表現好，要麼一，停止拍攝，要麼二，用不同的方式拍攝。好的，第七步是與

If the makeup videos didn't do well, either one, stop filming them, or two, film them in a different way. All right, step number seven is engaging with the

社群互動。你有沒有在網紅的貼文上留言或回覆限時動態，他們從來不回覆，你看到他們從來不回覆留言，從不給任何讚心？

community. Have you ever commented on an influencers's post or responded to a story and they never respond, and you see that they never respond to their comments, they never heart any of them?

你可能留言一次，可能留言兩次，但可能會考慮留言第三次。不要成為那種人。參與你的留言，回覆它們，給它們讚。沒有人喜歡

You might comment once, you might comment twice, but probably think about commenting a third time. Don't be that person. Engage in your comments, respond to them, like them. Nobody likes a

不回覆的創作者。而且確保你在與更大的社群互動。在網上的表現和你在現實生活中的表現一樣。友善、善良、參與。

creator who doesn't respond. and also make sure that you're interacting with your greater community. Behave online the same way that you behave in real life. Friendly, kind, and involved.

最後，讓我們談談變現，因為我知道我們都想聽。

Finally, let's talk about monetization because I know we all want to hear it.

無論你是什麼規模的創作者，你都有機會變現和賺錢。我認為當你開始時這應該是你的核心焦點嗎？

No matter what size creator you are, you do have the opportunity to monetize and make money. Do I think that that should be your core focus when you start out?

不。我不記得確切多久了，但我很確定前兩年，我沒有賺到一分錢。

No. I don't remember exactly how long, but I'm pretty sure for the first two years, I didn't get paid a single dime.

之後，一旦我開始獲得報酬，我賺的非常非常少。但這對我來說太有趣了。我真的不在乎我沒有

And after that, once I started getting paid, I was getting paid very, very, very little. But it was so fun for me. I genuinely did not care that I was not

獲得報酬。專注於發佈好的內容，錢會自動來。但這裡有一些你可以賺錢的方式。第一是聯盟收入。你可以馬上開始做這個。

getting paid. Focus on putting out good content and the money will automatically come. But here are some ways you can make money. Number one is affiliate income. You can start doing this right

我建議你盡快註冊一個亞馬遜聯盟帳戶。

away. I would sign up for an Amazon affiliate account as soon as you can.

人們真的很感激你提供鏈接，讓他們很容易找到你在推廣的東西。

People really appreciate it when you provide links and make it really easy for them to find what you're promoting.

現在，你可以申請的其他很棒的平臺包括LTK和ShopMy。這些包括很多服裝零售商、Sephora、美妝等。

Now, other great platforms that you can apply for include LTK and ShopMy. These include a lot of clothing retailers, Sephora, beauty, makeup, etc.

你可以賺錢的第二種方式是通過平臺本身。在YouTube上，這叫AdSense。在TikTok上，這叫TikTok創作者獎勵計劃。現在，它們都有

The second way you can make money is through the platforms themselves. On YouTube, this is called AdSense. On Tik Tok, this is called the Tik Tok Creator Rewards Program. Now, they both have

你需要達到的資格要求才能申請。我記得非常勤奮地製作我的YouTube影片，因為我只想成為YouTube合作夥伴

eligibility requirements that you need to hit before you can apply for them. I remember being so diligent making my YouTube videos cuz all I wanted to do was be part of the YouTube partner

計劃的一部分。我覺得他們有這些里程碑很有趣，讓你有目標和要追求的東西。

program. And I think it's fun that they have these benchmarks that you have goals and things to look for, too.

當你製作影片時，會有廣告位置你可以放進去。從這些廣告位置，YouTube會抽成，然後你也會分到。

When you make a video, there will be ad slots that you can put in. And from those ad slots, YouTube will take a cut and then you also get a cut.

現在，不是所有廣告商都是平等的。有所謂的RPM或每千次觀看收入，這是你每千次觀看賺多少錢。有些利基市場、有些

Now, not all advertisers are created equal. There's what's called RPM or revenue per mile, which is how many dollars you make for every thousand views. There are certain niches, certain

廣告商就是賺更多錢。例如，金融。每次我做金融影片，我的RPM通常是正常的兩倍或四倍。

advertisers that just make more money. For example, finance. Every time I make a finance video, my RPM is usually double or quadruple what it normally is.

所以，當你選擇利基市場時也可以記住這一點。當然，你可以通過品牌合作賺錢。現在，這本身就是一個大

So, you can also keep that in mind when you're choosing your niche. And of course, you can make money through brand deals. Now, that's a whole topic in

話題。我覺得光是如何獲得品牌合作我就可以講4個小時。

itself. I feel like I could talk for 4 hours just on how to get a brand deal.

所以，如果你想看那個影片，讓我知道。我會把那個話題留到下次。最後，我想用一個故事結束這個影片。

So, let me know if you want to see a video on that. I will save that topic for next time. Finally, I want to end this video by sharing a story with you.

當我剛開始做創作者時，我唯一在的平臺是Instagram。

When I started out as a creator, the only platform I was on was Instagram.

我實際上曾經嘗試過成為時尚博主但失敗了，如果你能這麼稱呼的話。人們不關心我的穿搭，這是有道理的，因為連

I'd actually tried and failed to be a fashion blogger, if you could even call it that. People did not care about my outfits, and it makes sense because even

我都不太關心時尚。所以，我不知道為什麼我那麼努力想成為我不感興趣的人。然後，稍後，我開始

I didn't really care about fashion. So, I don't know why I was trying so hard to be something that I wasn't interested in. Then, a little bit later, I started

分享我在護理學校的旅程，這就是我最初開始獲得關注的方式。我週圍有很多創作者，很多人成長得比

to share my journey in nursing school, and that's how I initially started to gain traction. There were a lot of creators around me, a lot of people who were growing much faster than

我快很多。而我有緩慢但持續的成長。我非常一致。我總是每天都有東西發佈。

I was. And I had slow but consistent growth. I was very consistent. I always had something going up every single day.

我非常努力。我花了3年才在Instagram上達到10萬。但接下來發生的事情真的讓我震驚。幾個月後，我最終

I worked very hard. It took me 3 years to hit 100K on Instagram. But what happened next really shocked me. Just a couple months later, I ended up hitting

在TikTok上達到了一百萬粉絲。然後2週後，我達到了兩百萬。這裡的教訓是永不放棄。如果你喜歡製作內容、製作影片，我

a million followers on Tik Tok. And then 2 weeks later after that, I hit 2 million. The lesson here is to never give up. If you love making content, you love making videos, I

保證，你的時機會來的。你只需要堅持下去、進化、成長、盡你所能，但就是繼續努力。相信自己並繼續嘗試，因為你

promise you, your time will come. You just have to stick with it, evolve, grow, do the best that you can, but just keep at it. Believe in yourself and keep trying because you

永遠不知道，你可能離某件非常非常大的事情只差一天。我喜歡當創作者。我真心覺得這是我人生的目的，被放在

never know, you might be one day away from something really, really big. I love being a creator. I genuinely feel that it was my life's purpose to be put

這個地球上製作影片。你知道，在中學那些小短劇裡，我總是那個做照片編輯、影片

on this earth to make videos. You know, in middle school when you have those skits, I was always the person who was doing the photo editing, the video

剪輯的人，現在我可以把它稱為我的工作，這真的很超現實，我真的很興奮能幫助你做同樣的事。如果

editing, and the fact that I get to call it my job now is honestly surreal, and I'm really excited to help you do the same. I have so much more to share if

你想學習如何獲得品牌合作、如何進入公關名單、何時獲得經紀人，我還有很多要分享。在留言中讓我知道你想看什麼類型的影片。

you want to learn how to land a brand deal, how to get on PR list, when to get a manager. Let me know what kind of videos you want to see in the comments.

如果你相信自己今年會成為創作者，給這個影片一個讚，我們下次見。別忘了你是滿分10分中的

Give this video a thumbs up if you believe in yourself becoming a creator this year, and I will see you guys in the next one. Don't forget your 10 out

10分。不要讓任何人讓你覺得不是這樣，我們下次見。拜拜。

of 10. Don't let anyone ever make you feel otherwise, and I will see you guys in the next one. Bye.

再見！我們下次見！