Hey, today I'm going to help you to get out of analysis paralysis and into creating a profitable low ticket mini offering for your online business.

嘿，今天我要幫助你擺脫分析癱瘓，進入為你的線上事業創建一個有利可圖的低價迷你產品。

Today's episode is going to be super fun. I'm actually going to create a product so you can see in live in live time me creating a product and you can

今天的節目會非常有趣。我實際上要創建一個產品，這樣你可以即時看到我創建產品，你也可以

also follow along with me with these simple steps. So, when I started online business 15 years ago and I had a $27 ebook and that $27 ebook ended up being

跟著我用這些簡單的步驟一起做。所以，當我15年前開始做線上生意時，我有一本27美元的電子書，那本27美元的電子書最後成為

a huge profit driver and it got me to my first six figures by my second year of online business. Now, things are a little bit different today. But all that

一個巨大的利潤驅動器，讓我在線上生意的第二年就達到了六位數。現在，今天的情況有點不同。但話雖如此，

said, the power of low ticket offers, I just can't I just can't say enough about them. And you're going to learn how to create a little mini offer. The benefits

低價產品的力量，我怎麼說都不夠。你將會學到如何創建一個小型迷你產品。好處

are manifold. But before we get into the benefits of creating a low ticket offer, the transformation that I'm hoping to transmit to you today with this video is

是多方面的。但在我們深入低價產品的好處之前，我今天想通過這個影片傳達給你的轉變是

to step out of that overthinking thing that you do. I know that you're here because you're exceptional. And I know that you're here because you have lots

走出你一直在做的過度思考。我知道你來這裡是因為你很優秀。我知道你來這裡是因為你有很多

of gifts and talents to share with the world, but I also know that if you happen to land on this video, um, one of the things holding you back is you're

天賦和才能可以與世界分享，但我也知道如果你碰巧看到這個影片，嗯，阻礙你的事情之一是你

maybe perhaps overthinking things. You're trying to get it right. You're trying to be perfect. And the beauty of a low ticket offer, the way that I'm

也許正在過度思考事情。你試圖做對。你試圖做到完美。而低價產品的美妙之處，我要

going to show it to you today is to show you how easy this whole thing can be. To show you how you really need to start taking action, mediocre action in order

今天向你展示的方式是告訴你這整件事可以多麼容易。告訴你你真的需要開始採取行動，平庸的行動，才能

to see what works and what doesn't. We actually can use low ticket offers for kind of a testing ground before we lock ourselves away doing a one year kind of

看到什麼有效什麼無效。我們實際上可以用低價產品作為一種測試場，在我們把自己關起來做一年的那種

trying to figure out a product for a year or trying to do some big huge giant business model. We can actually start using low ticket products to get some to

試圖用一年的時間弄清楚一個產品或試圖做一些巨大的商業模式之前。我們實際上可以開始用低價產品來得到一些

get some clarity for ourselves. Let's jump into what exactly is a low ticket or mini offering and what it isn't. So what a low ticket offering is in my

為自己獲得一些清晰度。讓我們進入什麼是低價或迷你產品，以及它不是什麼。所以在我的

world. This is low ticket offer theory. According to Brenda, low ticket offers are a way to get customers into your door so that they understand what it is

世界裡，什麼是低價產品。這是低價產品理論。根據Brenda的說法，低價產品是一種讓客戶進入你的門的方式，這樣他們就能理解你

you do. It's a way to get a sample of your products and services and hopefully and probably win over a customer so that they'll actually opt into some of your

做什麼。這是一種讓他們品嘗你的產品和服務的方式，希望並且可能贏得一個客戶，這樣他們實際上會選擇你的一些

other private maybe coaching packages, maybe some premium packages, maybe your retreats, maybe whatever it is you want to do down the line or anything you have offering now. Any kind of mid or higher

其他私人的也許是教練套餐、也許是一些高級套餐、也許是你的靜修活動、也許是你以後想做的任何事情或你現在有的任何產品。任何中或高

ticket offer that you have now. I want to just really nail that in here because I'm getting a little I'm getting a little bit frustrated um just a little

價位的產品。我只是想在這裡強調一下，因為我有點...我對一些事情有點沮喪，嗯只是一點

bit on the kind of fast fashion kind of quality of digital products in general and people touting the use of AI to create products and people online business teachers who shall remain

對數位產品普遍的快時尚品質的那種，以及人們吹捧使用AI來創建產品的人，還有那些應該保持匿名的線上生意老師

nameless saying that you can pop a couple prompts into chat GBT and be rolling in the dough with a low pick a product, it'll make a product for you

說你可以在ChatGPT裡輸入幾個提示，然後用低價產品賺大錢，它會幫你做一個產品

and all this nonsense. That's I just can't stand that. Um I think this is an art. This is our life's work. And this is our time to actually make something really powerful and really

和所有這些鬍說八道。我真的受不了那個。嗯我認為這是一門藝術。這是我們畢生的工作。這是我們真正創造一些非常有力量和非常

transformative for the world. So that's kind of my mo on creating all my all of my products and that's how I recommend you create all your products, too. So

能改變世界的東西的時機。所以那就是我創造所有產品的方式，我也建議你這樣創造你的所有產品。所以

let's get into the step by step of basically how do we do this? Step one is to brainstorm the concept of your offering. That means we're going to have

讓我們進入具體的步驟。第一步是腦力激盪你的產品概念。這意味著我們需要有

to have a lot of space to create our products. I like to take lots of space every day to basically let my mind just breathe. And in that spaciousness is

很多空間來創造我們的產品。我喜歡每天留出很多空間來讓我的思維呼吸。在那種寬敞中是

where the best ideas come from. So we need to take some time to drop in a seed. I'm going to give you a quick just

最好的想法來自的地方。所以我們需要花一些時間播下一顆種子。我要給你一個快速的

how it works for me. I drop in a seed in my mind. It'll go like this. I would like to create a product that will be very helpful in for today's episode. I I

它對我來說是怎麼運作的。我在我的腦海裡播下一顆種子。它會像這樣。我想創造一個產品，它會非常有幫助...對於今天的節目。我

dropped in a seed that says I would like to create a product that will be very helpful for the viewer and the customer to create their own low ticket products.

播下一顆種子說我想創造一個產品，對觀眾和客戶創造他們自己的低價產品非常有幫助。

And then I set it aside and I leave it alone. Okay? And then the ideas start to germinate and take form.

然後我把它放在一邊，不管它。好嗎？然後想法開始萌芽和成形。

So this requires basically uh the the simple and not so easy aspect of being a business owner is it requires ingenuity.

所以這基本上需要...作為一個企業主簡單但不容易的一面是它需要創造力。

And that ingenuity it's actually um a muscle that we that we must build. And we build that muscle through the daily discipline of sitting down to write our

而那種創造力實際上是一種我們必須建立的肌肉。我們通過每天坐下來寫出我們的

ideas out. And I know if you've been on this channel for any length of time, you're sick of hearing me talk about it.

想法這種日常紀律來建立那種肌肉。我知道如果你在這個頻道待了一段時間，你已經聽膩了我談論這個。

But the daily morning pages, which we covered in this episode, um, your daily writing practice, writing out your ideas, getting clear in your mind, writing every single day, at least 500

但是每日的晨間頁面，我們在那集裡談到過，嗯，你的日常寫作練習，寫出你的想法，讓你的頭腦清晰，每天寫作，至少500

words every single day, stocking the shelves of your proverbial store is very important.

字每天，為你的虛擬商店備貨是非常重要的。

That way, when you want to create a product, all you need to do now is let your mind breathe, go out for a quick walk, consult with your notes, look over

這樣，當你想創造一個產品時，你現在只需要讓你的思維呼吸，出去快速散個步，查閱你的筆記，看看

what you've written the past month or two or three, and then consolidate. Put something together. Okay, so that's step one. After you've taken a look at your notebooks and you're sitting down in

你過去一兩三個月寫的東西，然後整合。把東西放在一起。好的，所以這是第一步。在你看過你的筆記並坐下來認真

earnest to say, what is going to be in this kind of offering? We must consider first really important. I'm gonna put a big huge like big huge beautiful image

說，這種產品裡會有什麼？我們必須首先考慮真的很重要。我要放一張巨大漂亮的圖片

on the screen. It must be solving a problem and offering a transformation that people really want. I understand that it feels like well how do I know

在螢幕上。它必須解決一個問題並提供人們真正想要的轉變。我理解感覺像是嗯我怎麼知道

what people want to solve? Now this is why it's a huge benefit to start an online business if you already have a customer base. If you're already doing a

人們想解決什麼？現在這就是為什麼如果你已經有客戶群，開始一個線上生意是一個巨大的好處。如果你已經在做

brick and mortar, if you're for instance a yoga teacher, physical therapist, financeier, accountant, doctor, lawyer, people who have been in the trades or some kind of profession, it's so easy to

實體店，如果你例如是一個瑜伽老師、物理治療師、金融家、會計師、醫生、律師，那些在各行各業或某種專業的人，很容易

think back to what your customers ch are challenged with. Me as a personal trainer and a nutritionist, when I started YouTube, I knew exactly what women were struggling with. I knew they

回想你的客戶面臨的挑戰是什麼。我作為一個私人教練和營養師，當我開始YouTube時，我確切地知道女性在掙紮什麼。我知道她們

needed meal preps. I knew they needed help cooking healthy food that didn't taste like boiled chicken and rice. So what is it that your customers or perhaps your friends who consult with

需要備餐。我知道她們需要幫助做健康的食物，不是吃起來像水煮雞肉和米飯。所以你的客戶或者也許你的朋友們經常諮詢

you about your field of expertise, what are they asking you about? What is the problem that they're facing? That's something that's your job to know.

你關於你的專業領域，他們在問你什麼？他們面臨的問題是什麼？那是你應該知道的事情。

There's an aspect of this that's clar sentient. Clare sentience is the art of tuning into the feeling tone and the essence of the person that you're um considering. It's the ability to feel

這有一個感應的方面。感應是調和到你正在考慮的人的感覺基調和本質的藝術。這是感受

into another human being, their energy, their essence, their their their energetic field and all of that. Not to get too woo with it, but there is a woo

另一個人、他們的能量、他們的本質、他們的能量場和所有那些的能力。不是要太玄，但確實有一個玄

aspect to this. Going on to the next step, what's going to be in your offer?

的方面。進入下一步，你的產品裡會有什麼？

What kind of parts are going to be in there? Are you going to include maybe an audio training, maybe a video training?

會有什麼部分？你會包含一個音頻培訓嗎，也許是一個影片培訓？

So, there's not one right or wrong way to put together a low ticket offer, but what I'll say is this. You don't want it to be a month-long mini offer. You want

所以，組合一個低價產品沒有一種對或錯的方式，但我要說的是這個。你不希望它是一個長達一個月的迷你產品。你想要

it to just be something kind of snack- sized that also still is high quality.

它只是某種零食大小的東西，但同時仍然是高品質的。

So, what I recommend is you go through some stuff that you already have lying around and I'm going to show you my offer right now. So, this is kind of

所以，我建議你去看看你已經有的一些東西，我現在要給你看我的產品。所以，這有點

meta, but in this video, I'm going to put together a low ticket offer template, a low ticket offer suite, so to speak. I thought it would be really

元，但在這個影片中，我要組合一個低價產品模板、一套低價產品，可以這麼說。我覺得會非常

cool for us to together put together a product so you can see what I mean. So, here we are in my garage with my Lamborghinis and I'm going to show you

酷的是我們一起組合一個產品，這樣你可以看到我的意思。所以，這是我們在我的車庫裡和我的藍寶堅尼，我要給你看

my low ticket offer and we're going to actually kind of work together on your low ticket offer as we do so. Okay. So, the first thing that I'm going to show

我的低價產品，我們實際上會在做這個的同時一起製作你的低價產品。好的。所以，我首先要給你看的

you is the workbook that I've included in my low ticket offer. This workbook is so rad. This was actually part of my most recent immersion where students

是我在低價產品中包含的工作手冊。這個工作手冊太棒了。這實際上是我最近一次沉浸式課程的一部分，學員

paid over um over $1,000 to take an immersion with me. It was almost $2,000.

支付了超過1000美元來參加我的沉浸式課程。差不多2000美元。

And so they actually got access to this.

所以他們實際上得到了這個。

This was an exclusive pre-access workbook talking all about how to create a low ticket offer. And I know this is getting kind of meta, but stick with me, okay? So, this workbook is a

這是一個獨家預先訪問的工作手冊，全部關於如何創建一個低價產品。我知道這有點元，但跟著我，好嗎？所以，這個工作手冊是一個

step-by-step guide book helping the the user to create a low ticket product.

逐步指南幫助用戶創建一個低價產品。

It's taking all my frameworks from from 15 years. Seems like I'm trying to sell it. I'm not trying to sell it. I'm just going over what I've included here in

它採用了我15年來的所有框架。聽起來像是我在推銷它。我不是在推銷它。我只是在講解我在這裡包含了什麼

this workbook. As part of this low ticket offer, like I was saying before, I want the sample to be really good.

這個工作手冊。作為這個低價產品的一部分，就像我之前說的，我希望樣品真的很好。

Now, why oh why would I would I include something that some people paid, you know, thousands of dollars as part of a program for? Because once again, I want

現在，為什麼我會把一些人付了，你知道，數千美元作為一個項目的一部分的東西包含進來？因為再一次，我想要

it to be a really exceptional experience and because I know it's going to deliver a transformation that makes sense with this offering. Okay? So, I I it gives me

這是一個真正非凡的體驗，因為我知道它將提供一個與這個產品相匹配的轉變。好嗎？所以，它給了我

a thrill to give something really good in my low ticket offers that people just aren't expecting. And why I'm mentioning this is because I know you have something exceptional in you that you

一種興奮感，在我的低價產品中給予一些人們沒有預期到的真正好的東西。我提到這個的原因是因為我知道你有一些非凡的東西在你身上，你

can absolutely pop into a course or program now that you don't need to spend five months holding off before you start making money in your business and building up a really good customer base.

絕對可以放進一個課程或項目中，你不需要花五個月的時間等待才開始在你的生意中賺錢和建立一個非常好的客戶群。

You can start making money now in your business with something you probably already have on your on your desktop. Or if we take it back here, let's say you

你現在就可以開始在你的生意中賺錢，用你可能已經在你的桌面上有的東西。或者如果我們退回去，假設你

don't yet have something made on your desktop, but let's say for instance, you're a finance year or psychologist or therapist maybe that you want to create

還沒有在你的桌面上做好的東西，但假設例如，你是一個金融家或心理學家或治療師，也許你想創建

some kind of a resource. I know that you already have a framework if you've been doing this for a long time. You have a framework, right? You have a thing that

某種資源。我知道如果你做這個很長時間了，你已經有一個框架。你有一個框架，對吧？你有一個你

you do with all of your clients. You have a thing you do with all of your um patients. Do you have a thing you do with everybody that you teach how to

對所有客戶做的事情。你有一個你對所有病人做的事情。你有一個你對所有你教的人做的事情，關於如何

handle their money or whatever it is? So, with that framework, we can go ahead and pop into Canva. And so, let's pop into Canva. There's nuance here. And the

管理他們的錢或其他什麼？所以，有了那個框架，我們可以進入Canva。所以，讓我們進入Canva。這裡有細微差別。而且

nuance is if you take your premium information and you use that to create a guide, a resource, a checklist. Now, now it's a good PDF. Now, a lot of people

細微差別是如果你拿你的高級資訊，用它來創建一個指南、一個資源、一個清單。現在，這是一個好的PDF。現在，很多人

are resistant to the idea of PDFs as being a valid source of income, a valid thing to include in your products or services. I actually think it matters a

對PDF作為有效收入來源、作為你的產品或服務中有效的東西的想法有抵觸。我實際上認為

whole lot more what transformation is being offered than it does what what actual bits and pieces are in the offering. Is it helpful? Yes. If it's helpful, put it in there. The next

提供什麼轉變比實際上產品裡有什麼零件和碎片重要得多。它有幫助嗎？是的。如果有幫助，就放進去。下一個

thing that I included in this low ticket offer that you're seeing is a landing page template. So, this template is actually going to help anybody who uses

我在你看到的這個低價產品中包含的東西是一個著陸頁模板。所以，這個模板實際上會幫助任何使用它的人

it to just basically pop in a headline, pop in a video, fill in the blanks step by step so that they don't get lost in how do you create a landing page. This

基本上輸入一個標題、輸入一個影片、逐步填空，這樣他們就不會迷失在如何創建一個著陸頁。這

is actually a really nice timesaver and it's going to help whoever gets it to learn the art of a landing page. Now, to translate this for your business, what

實際上是一個非常好的省時器，它會幫助得到它的人學習著陸頁的藝術。現在，把這個翻譯到你的生意，

kind of templates could you provide to your customers? Is there anything that you could put together that would make sense for your customers? So, think about in your business, is there

你可以為你的客戶提供什麼樣的模板？有沒有什麼你可以組合起來對你的客戶有意義的東西？所以，想想你的生意，有沒有

something that you that you are constantly doing over and over again or that your customer is constantly doing over and over again? A nutrition template or um a fat loss template or a

你一直在反覆做的事情，或者你的客戶一直在反覆做的事情？一個營養模板或嗯一個減脂模板或一個

workout template or whatever. Um something that you could put together that maybe you already have that will help shave off time and simplify their life. That's another great thing to put

運動模板或其他什麼。嗯你可以組合起來的東西，也許你已經有了，可以幫助節省時間和簡化他們的生活。那是另一個很好的東西可以放進

into a low ticket offer. Another thing I've created for this low ticket offer is an ASA template. So, this ASA template is everything that I do every

一個低價產品。我為這個低價產品創建的另一個東西是一個ASA模板。所以，這個ASA模板是我每

time I create a low ticket offer. Once again, I love leaning into templates and I think they're very helpful in shaving off time. This is something I already had laying around. Okay? This is

次創建低價產品時做的所有事情。再一次，我喜歡依靠模板，我認為它們在節省時間方面非常有幫助。這是我已經有的東西。好嗎？這是

something I already had laying around. And if we lean into something you already have laying around, that's actually really valuable. For instance, if you're a physical therapist and you

我已經有的東西。如果我們依靠你已經有的東西，那實際上非常有價值。例如，如果你是一個物理治療師，你

have a cheat sheet that you do with all of your clients and customers that have foot and ankle stuff, there's usually a set of of things that physical

有一個你對所有有腳踝問題的客戶和顧客都會用的小抄，通常有一套物理

therapists do with people who have foot and ankle stuff. Maybe there's a template that you can put together, a checklist or template that can help your

治療師對有腳踝問題的人會做的事情。也許有一個你可以組合起來的模板、一個清單或模板可以幫助你的

people in a fast amount of time and also give them a sample of your work. And then the last thing that I like to put into all of my offers is some form of

人在很短的時間內，同時也給他們一個你工作的樣本。然後我喜歡放進我所有產品的最後一件事是某種形式的

video training. I think it's really helpful for the customer to get some kind of video training. And I like to do that in something called StreamYard. So Streamyard, not sponsored. Streamyard is

影片培訓。我認為對客戶來說得到某種影片培訓真的很有幫助。我喜歡用一個叫StreamYard的東西來做這個。所以StreamYard，沒有贊助。StreamYard是

where you can record your self and your screen at the same time. You've been seeing it in action in this video. This is me talking into StreamYard. The recording option gives you lots of

你可以同時錄製自己和螢幕的地方。你已經在這個影片中看到它的效果了。這是我在對著StreamYard說話。錄製選項給你很多

different ways to share your screen, share different PDFs, share different presentations while giving you variation on the way that you look. So, for instance, we have the ability to make

不同的方式來分享你的螢幕、分享不同的PDF、分享不同的簡報，同時給你變化你看起來的方式。所以，例如，我們有能力讓

ourselves, you know, big. We can also make ourselves kind of small. We can add things to the stage. We can take take things off the stage. We can make

我們自己，你知道，大的。我們也可以讓自己變小。我們可以在舞臺上添加東西。我們可以把東西從舞臺上拿掉。我們可以讓

ourselves half the screen. I really like the dynamism of StreamYard. So, if you were going to be doing a video training as part of your low ticket offer, I

我們自己佔螢幕的一半。我真的很喜歡StreamYard的動態性。所以，如果你要作為你低價產品的一部分做影片培訓，我

recommend that you keep your video trainings relatively short and to the point. And I also recommend that you keep your entire offering as something that people can complete in maybe like

建議你保持你的影片培訓相對短且切中要點。我也建議你保持你的整個產品是人們可以在大概

an hour, maybe like a weekend. Keep in mind that the longer that it takes to get them through the training, the longer it takes them to opt into

一個小時、也許一個週末完成的東西。記住，讓他們完成培訓的時間越長，他們選擇進入

whatever the next level of your offer suite is. So, if you are thinking about, let's say you're a personal trainer or a nutritionist and you have a $27 ebook.

你產品套件的下一個級別的時間就越長。所以，如果你在考慮，假設你是一個私人教練或營養師，你有一本27美元的電子書。

If in that book you mention that you have a more comprehensive coaching program or that you have a retreat coming up or that you have a live event,

如果在那本書裡你提到你有一個更全面的教練計劃，或者你有一個即將到來的靜修活動，或者你有一個現場活動，

um, personal training gym, the put the location in there, you know, whatever the next step is that you would like that person to take, that's what you're

嗯，私人訓練健身房，把位置放進去，你知道，不管你希望那個人採取的下一步是什麼，那就是你要

going to put in the low ticket offer.

放進低價產品裡的東西。

Why we do this is because we're actually here to help people. We can take this whole this whole thing with a really truly sincere heart instead of giving some watered down mediocre low

我們為什麼這樣做是因為我們實際上是來幫助人的。我們可以用一顆真正真誠的心來對待這整件事，而不是給一些淡化的平庸的低

ticket offer and saying buy my next thing. We want to always make sure that we're actually in earnest sincerely creating things that are really, really helpful in our low ticket offers so that

價產品然後說買我的下一個東西。我們想要始終確保我們真正真誠地創造真正非常有幫助的東西在我們的低價產品裡，這樣

no matter if they go to the next level or not, they're going to have a lot of value in what you offer. Another thing that it that we want to keep in mind is

不管他們是否進入下一個級別，他們都會從你的產品中得到很多價值。另一件我們要記住的事情是

if we're sincerely wanting to help people and not just sell to people, if we're actually seeing our customers as human beings, then we actually want to help them. And we can't really help them

如果我們真誠地想幫助人而不只是賣東西給人，如果我們真正把客戶看作人類，那我們實際上想幫助他們。而我們實際上不能幫助他們

if we're not generating um if we're not generating profits and if we don't have the next step for them to go to. We can't give all of our solutions in a $27

如果我們沒有產生利潤，如果我們沒有讓他們進入下一步。我們不能在一個27美元的產品裡給出我們所有的解決方案。

product. I mean, you certainly could. There's nothing wrong with it. It would just be a really hard business model.

我是說，你當然可以。沒有什麼不對的。只是會是一個非常難的商業模式。

And we're here to actually create um solutions for people. So, in your low ticket offer, the next step is always recommended. Put the next step in there.

我們是來真正為人們創造解決方案的。所以，在你的低價產品裡，下一步總是建議的。把下一步放進去。

You might want to create a final video that says next steps. Or you might want to create a kind of auto sequence, an automation that creates a follow-up. You

你可能想創建一個最後的影片說下一步。或者你可能想創建一種自動序列、一個創建後續的自動化。你

might want to create an email template that says, "Hey, I hope you loved the XYZ mini training, the XYZ master class.

可能想創建一個郵件模板說，「嘿，我希望你喜歡XYZ迷你培訓，XYZ大師課。」

Here's your next step." Okay, so let's move on to step four. So where are we going to sell it? I like to sell all of my products and services are on Circle.

這是你的下一步。好的，讓我們進入第四步。所以我們要在哪裡賣它？我喜歡在Circle上賣我所有的產品和服務。

Circle.So. And this is going to sound like a commercial. It's really not a commercial. I actually just love Circle.so. It's the only affiliate code I have because it's the only product

Circle.So。這聽起來像是廣告。這真的不是廣告。我實際上只是喜歡Circle.so。這是我唯一有的聯盟代碼，因為這是唯一一個產品

that I truly truly truly think is worth, you know, trying out. That's my recommendation. Now, do you have to use Circle.so? No, you don't. You can. You can sell your courses, your courses and

我真的真的真的認為值得，你知道，試試。那是我的建議。現在，你必須用Circle.so嗎？不，你不必。你可以。你可以賣你的課程和

programs and your low ticket offers on any platform you'd like. Um, you can sell them even in a Google doc if you'd like. Let me go ahead and take you into

項目和你的低價產品在任何你喜歡的平臺上。嗯，你甚至可以在Google文件裡賣它們。讓我帶你進入

the final most important step. So, the final most important step is how do you sell? How do you sell a low ticket offer? You don't have to actually sell a

最後最重要的一步。所以，最後最重要的一步是你如何賣？你如何賣一個低價產品？你實際上不必賣

low ticket offer if it's solving a problem that people want to solve. And this is why it's really important to get to get intimately familiar with what problems your customers have to solve.

一個低價產品，如果它解決的問題是人們想解決的。這就是為什麼非常重要的是要熟悉你的客戶需要解決什麼問題。

And then you won't have to sell it. You won't have to convince people. You won't have to be clever about your offer. You can just drop it in one of your YouTube

然後你就不必賣它了。你不必說服人們。你不必對你的產品很聰明。你只需要在你的YouTube

videos and say, "By the way, if you'd like the XYZ, go to mywebsite.com." For the last 15 years, that's kind of been my MO for the first couple years of my

影片裡放進去然後說，「順便說一下，如果你想要XYZ，去mywebsite.com。」在過去15年裡，那基本上是我頭幾年的

business. I'd say at the end of my videos, by the way, I have an ebook. If you'd like to download my fat loss program, which which was my ebook, go to leanssecs.com

生意方式。我會在我的影片結尾說，順便說一下，我有一本電子書。如果你想下載我的減脂計劃，那是我的電子書，去leanssecs.com

and people go to the website. It was 27 bucks and they'd get it. I didn't have to sell anything. I would just mention in my video. So, you create a product

人們就會去網站。27美元，他們就會買。我不必賣任何東西。我只是在我的影片裡提到。所以，你創建一個產品

that solves a problem people want to solve and then hallelujah, they want to buy it.

解決人們想解決的問題，然後哈利路亞，他們想買它。

And that's kind of the name of the game.

這就是遊戲的名字。

Why this is so fun and why this is such a great kind of practice the low ticket offer is because as you do these it doesn't it's not a high-risisk thing.

為什麼這麼有趣，為什麼這是一個很好的練習，低價產品是因為當你做這些的時候，它不是一個高風險的事情。

It's not like you're spending tons of money. It's not like you're spending tons of money to do this. Doesn't take a huge investment. Takes your time and your attention. Maybe a couple hours on

不是說你要花很多錢。不是說你要花很多錢做這個。不需要巨大的投資。需要你的時間和注意力。也許週末幾個小時

the weekend and then you get to put it out there and see what happens. Now here's the good news. If nobody buys it, who cares?

然後你就可以把它放出去看看會發生什麼。現在這是好消息。如果沒有人買它，誰在乎？

You you I know you feel you might feel like heartbroken.

你你我知道你可能會覺得心碎。

But there's no skin in this game really when you're just putting some feelers out there, creating a couple low ticket offers and seeing what works. If nothing's selling at all, then you get

但當你只是放出一些試探，創建幾個低價產品看看什麼有效時，這個遊戲裡真的沒有什麼損失。如果什麼都賣不出去，那你就

to go back to the drawing board and redo your whole thing. You get to rethink the solution that you're offering. If it starts selling, then you know, cool.

回到起點重新做你的整個東西。你可以重新思考你提供的解決方案。如果它開始賣了，那你知道，酷。

It's It's like a proof of concept. It's It's a validation. Now that my low ticket offer is pretty much done, you just saw it. All I did was go on my

這就像一個概念驗證。這是一個驗證。現在我的低價產品基本上完成了，你剛剛看到了。我做的只是在我的

laptop, grab what I already have on hand, and pop it into this little low ticket offer, which by the way, you can purchase at brender.com/lt for low ticket. And that way, you can

筆記型電腦上，拿我已經手邊有的東西，放進這個小低價產品裡，順便說一下，你可以在brender.com/lt購買，代表低價。這樣，你可以

actually see it, like see what the what this turned out to be. And you can also get all the things that you saw me talk about in this video. That's going to be

實際看到它，看看這個最後變成什麼。你也可以得到你在這個影片裡看到我談論的所有東西。那將會是

the ASA template, video training, landing pages. It's going to be awesome.

ASA模板、影片培訓、著陸頁。會非常棒。

brender.com/lt. It's It's a little It's just a little something to start your day. So now, let's translate this for your low ticket offer. I want to just re-emphasize this

brender.com/lt。這只是一個小東西來開始你的一天。所以現在，讓我們把這個翻譯到你的低價產品。我只想再強調一下這

is stuff that you probably already have in your possession. It's stuff that you've already got. It's the checklists.

是你可能已經有的東西。是你已經有的東西。是清單。

It's the PDFs. It's perhaps the video trainings or Zoom sessions you've already done with people. You could take some Zoom sessions and repurpose them.

是PDF。是也許你已經和人們做過的影片培訓或Zoom課程。你可以拿一些Zoom課程重新利用它們。

Now, if you don't already have stuff on hand, you can create stuff in Canva. You can create stuff in StreamYard. You can create stuff in OBS. Um, all of these

現在，如果你還沒有手邊的東西，你可以在Canva創建東西。你可以在StreamYard創建東西。你可以在OBS創建東西。嗯，所有這些

all of these things that you can actually put together in a relatively quick amount of time. The key here is the transformation you're offering. It doesn't have to be hard. It can be

所有這些你實際上可以在相對較短的時間內組合起來的東西。這裡的關鍵是你提供的轉變。不必很難。可以是

something that you just put together in a short amount of time. The key here one last time is to create something that actually solves a problem that people

你在短時間內組合起來的東西。這裡的關鍵最後一次是創建一些真正解決人們

want to solve. If you want to get into creating space in your day and getting your morning pages set up and having a daily writing pro practice so that you

想解決的問題的東西。如果你想開始在你的一天中創造空間，設置你的晨間頁面，有一個每日寫作練習，這樣你

actually have a foundation of an online business, you're definitely going to want to check out the sixfigure writing practice that I shared right here in this video. Go ahead and check that out

實際上有一個線上生意的基礎，你一定會想看看我在這個影片裡分享的六位數寫作練習。去看看那個

and I'll see you in the next episode.

我們下集見。

Heat. Heat. N.

熱。熱。N。