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hey everybody Welcome to today's episode today I'm going to teach you an unscript method that's going to help you to sound super natural and also like you know
嗨大家好,歡迎收看今天的節目。今天我要教你一個不照稿的方法,能幫助你聽起來超級自然,同時也像是你知道
what you're talking about so you can build an audience of people that love your stuff I've been using this method for the past 15 years since 2009 for things like cooking videos blogs workout
自己在說什麼,這樣你就可以建立一群喜愛你內容的觀眾。我過去15年來一直使用這個方法,從2009年開始,用於烹飪影片、部落格、健身
videos and now for my business and prosperity content and I'm really excited to offer this to you this is this is just pure gold and by the end of
影片,現在用於我的商業和繁榮內容。我真的很興奮能提供這個給你。這純粹是金子。在這個
this video you're going to have everything you need to just sound Supernatural and to script slash unscript your videos it wouldn't be a Brenda Turner video if I didn't start
影片結束時,你會有你需要的一切來聽起來超級自然,並為你的影片寫腳本/不照稿。如果我不從心態的東西開始,這就不會是一個Brenda Turner的影片。
with the mindset stuff if you think of about this as a dream job that maybe less than 1% of people actually succeed at which is about right 95% of all
如果你把這想成是一個夢想工作,也許只有不到1%的人真正成功——這大概是對的——95%的
online businesses and all businesses fail um and everybody wants to be like a basketball player or um you know a movie star or now a content creator because
線上事業和所有事業都失敗了。每個人都想成為籃球運動員或電影明星,或者現在是內容創作者,因為
it's it's a dream job you're getting paid to do what you love for a living and if you think about this like a job and you actually take it
這是一份夢想工作。你因為做你喜愛的事情而獲得報酬。如果你把這當作一份工作,並且真正認真對待它,
seriously you will be in that 1% but not a lot of people succeed because not a lot of people are willing to do what I'm going to teach you in today's episode
你會在那1%之中。但不是很多人成功,因為不是很多人願意做我今天要在這一集教你的事情。
they're not willing to show up and do the work not a lot of people are willing to show up and practice basketball like Michael Jordan did for like obsessively
他們不願意出現並做工作。不是很多人願意像Michael Jordan那樣出現並練習籃球,每週瘋狂地練習
for 50 hours a week and Kobe Bryant would stay up till like 4 in the morning watching basketball replays not a lot of people are out here thinking about and
50個小時。Kobe Bryant會待到凌晨4點看籃球回放。不是很多人在思考和
writing what their content's going to be and really like putting their whole heart and soul into it a lot of people are out here trying to cut Corners being
寫他們的內容會是什麼,真正把全部的心和靈魂投入其中。很多人試圖抄近路,
lazy with it and it's just it's just a simple honest to goodness great news for you who who landed on my video on my channel because if you're if you're on
對此很懶惰。這對你來說是簡單、誠實、真正的好消息,你落在我的影片、我的頻道上,因為如果你在
my video and on my channel and you're subscriber to me I'll be damned if you're going to leave one of my videos not way better off than found you and if
我的影片上、在我的頻道上,你是我的訂閱者,我發誓你離開我的任何一個影片時,都會比你發現我時好得多。如果
you dedicate and commit yourself to making this your job and you treat it like a job you're going to succeed you're going to be able to show the
你投入並承諾讓這成為你的工作,並把它當作一份工作,你會成功。你會能夠向
world the Precious Diamond that you are and you're going to actually be able to give your gifts and talents in a way that really contributes and and as such
世界展示你是多麼珍貴的鑽石,你會真正能夠以一種真正有貢獻的方式給出你的天賦和才能,因此
you're going to make a lot more money than you probably ever imagined so when you go into any of my videos by the way my cooking videos my earliest cooking
你會賺到比你可能想像的更多的錢。當你進入我的任何影片時——順便說一下,我的烹飪影片,我最早的烹飪
videos I've always used the process I'm going to share with you you can hear that I sound natural like I haven't been practicing like I haven't been reading
影片——我一直使用我要分享給你的這個過程。你可以聽到我聽起來很自然,好像我沒有練習,好像我沒有從
from a teleprompter what do we do if we're not using our carbohydrates all the days we just want to relax and we don't want to exercise a bunch we have
提詞器上讀。如果我們不是每天都在使用碳水化合物,我們只想放鬆不想大量運動,我們有
um sides like this the low glycemic super nutrient Rich low carb side dishes and you can also hear that I I sound like I know what I'm talking about like
這樣的配菜——低升糖、超級營養豐富、低碳水化合物的配菜。你也可以聽到我聽起來像是知道自己在說什麼,
there's a cohesiveness to it and that's because I'm actually following a framework that I'm going to give you today called the unscript process and I'm coining that term I'm pretty sure I
有一種連貫性。這是因為我實際上在遵循一個框架,我今天要給你的叫做不照稿過程。我正在創造這個詞,我很確定我
made that term up um if somebody else had made that term up I have not heard it before so I'm calling it unscript basically going to help you to not sound
創造了這個詞。如果其他人創造了這個詞,我之前沒有聽過,所以我把它叫做不照稿。基本上會幫助你聽起來不像是
like you're reading from a script if if anybody who's clicked out of of the video so far they're not meant to receive what I'm about to give you so
在讀稿子。到目前為止點出去的任何人都不應該收到我要給的東西,所以
what I'm about to give you is a scripting template the scripting template I put this together for this video specifically I was so excited to make this episode for you I created this
我要給你的是一個腳本模板。這個腳本模板——我專門為這個影片整理的,我很興奮為你做這一集——我從我自己的過程中創建了這個。
from my own process so each box takes you through the method that I use and after you do this for a couple weeks you'll be able to just flow through this
每個方框都帶你經過我使用的方法,做了幾週後,你就能像喝水一樣流暢地通過整個
whole process like nothing so you can get this at the link in the description bar um go ahead and swipe this script template and we're going to go through
過程。你可以在描述欄的連結中獲得這個。去拿這個腳本模板,我們要在
it together in this video you can reprint this every single time that you're making a video just follow this template and you won't be seared wrong you're going to take this template and
這個影片中一起過一遍。你每次製作影片時都可以重新印這個,只要遵循這個模板,你就不會出錯。你要拿這個模板,
you're going to sit down and you're going to actually fill it out and you're going to be one of the 1% of creators who actually takes the time to sus out
你要坐下來,你要真正填寫它,你會成為那1%真正花時間理清
an idea for your videos I'm calling it unscript because scripting the purpose of a script is so that you memorize your lines and memorize it word for word I don't recommend you worry about
影片想法的創作者之一。我把它叫做不照稿,因為腳本的目的是讓你逐字逐句記住你的臺詞。我不建議你擔心
writing out a script and then memorizing it word for word the reason that we do this is so that we can get intimately familiar with the idea we're about to
寫出腳本然後逐字記住它。我們這樣做的原因是讓我們能夠非常熟悉我們要
talk about so that we memorize the key points in any taglines any quotes any phrases anything that we want to actually talk about in the video
談論的想法,讓我們記住任何我們想在影片中實際談論的關鍵點、任何標語、任何引言、任何短語、任何東西。
so today's video and all of my videos I have a framework I have a framework for the idea that I'm going to be delivering and that's what the unscript
所以今天的影片和我所有的影片,我都有一個框架,一個我要傳遞的想法的框架,這就是不照稿
process is so let me walk you through this in a very simple way the element number one that we're going to cover is the beginning the opening some people
過程。讓我用一個非常簡單的方式帶你過一遍。我們要涵蓋的第一個元素是開頭、開場。有些人
are calling this the hook nowadays the opening of your video must contain a reconfirmation of the promise you made in your headline hey guys it's Brenda Turner from turner.com and today I'm
現在把這叫做鉤子。你影片的開場必須包含對你在標題中做出的承諾的再確認。「嗨大家好,我是來自turner.com的Brenda Turner,今天我
going to show you how to make coconut yogurt this coconut yogurt is so easy this comes off the T you're going to literally write out on the script
要教你怎麼做椰子優格。這個椰子優格超級簡單。」這是脫口而出的。你要在腳本
template you're going to write out the opening how would you like to open your video opening being today you are going to learn XYZ or today I'm going to teach
模板上寫出來。你要寫出開場——你想怎麼開始你的影片?開場是「今天你會學到XYZ」或「今天我要教
you XYZ or in this free training I'm going to teach you XYZ or today we're going to have an adventure where I'm going to take you to XYZ what I do is I
你XYZ」或「在這個免費培訓中我要教你XYZ」或「今天我們要去冒險,我要帶你去XYZ」。我做的是我
literally open my word processor that I use and I type in you can see every script for every video I've ever filmed at brend turner.com blog I literally
打開我使用的文字處理器,然後我打字。你可以在brendaturner.com/blog看到我拍過的每個影片的每個腳本。我
type in even for today's episode I typed in in today's episode I'm going to teach you how to speak um how to use a scripting process so that you can speak
打字,即使是今天的這一集,我打了「在今天的節目中我要教你怎麼」...「怎麼使用腳本過程讓你能
super naturally in front of the camera and build an audience of people that love your content and then from there we build credibility now credibility is when you hear that word you might think
在鏡頭前超級自然地說話,並建立一群喜愛你內容的觀眾。」然後從那裡我們建立可信度。當你聽到「可信度」這個詞,你可能會想
uhoh I don't have any certifications or it doesn't matter what I mean by credibility is why should somebody listen to you about this this is actually very helpful for your people we
「哎呀,我沒有任何認證」或者這無所謂。我說的可信度是指為什麼有人應該聽你談論這個。這對你的觀眾實際上很有幫助。我們
want to always let them know our own journey and how we came to learn what we're talking about because if I'm just going to sit here and tell you a a
總是想讓他們知道我們自己的旅程以及我們是如何學到我們正在談論的東西的,因為如果我只是坐在這裡告訴你一個
scripting method for YouTube and I don't let you know hey by the way I've been doing this for 15 years that helps you to to trust me that helps you to know
YouTube的腳本方法,而我不讓你知道「順便說一下,我做這個已經15年了」,這幫助你信任我,這幫助你知道
that I know what I'm talking about so make sure that you're putting your credibility in there in the beginning so this could be books you've read this could be how many hours you've spent
我知道自己在說什麼。所以確保你在開頭放入你的可信度。這可以是你讀過的書,可以是你花了多少小時
studying this stuff this could be an antidote a quick little antidote about how you came to learn this stuff you could start the video with a quick antidote I use everything I'm going to
研究這些東西,可以是一個軼事——一個關於你如何學到這些東西的小軼事。你可以用一個快速軼事開始影片。「我用了我要在今天的影片中
teach you in today's video to lose 70 lbs in one year and to completely cut sugar out of my life do you see that builds credibility so all of this takes
教你的所有東西,在一年內減了70磅,並完全戒掉了糖。」你看,這建立了可信度。所以所有這些需要
about 30 seconds to maybe a minute maybe less it could take even like 20 seconds and then the next part of your unscript process is you're going to actually fill
大約30秒到一分鐘,也許更少,甚至可能只要20秒。然後不照稿過程的下一部分是你要實際填寫
in some key points so I want you to just basically brain dump the key points of your video so what I do is I come to the computer and I literally type out the
一些關鍵點。所以我希望你基本上腦力激盪你影片的關鍵點。我做的是來到電腦前,然後我打出
opening what I just what I just said to you hey in today's episode I'm going to teach you how to XYZ then I stop typing like a script and I actually start
開場——就是我剛才對你說的。「嗨,在今天的節目中,我要教你如何XYZ。」然後我停止像腳本那樣打字,實際上開始
typing just key points so I put in a little box here that says key helpful points key helpful points that that's right here I put five in here because my
只打關鍵點。所以我在這裡放了一個小框框,寫著「關鍵有幫助的點」。關鍵有幫助的點——就在這裡。我放了五個,因為我
own personal opinion is that five is about the limit you could also feel free to just put one or two or three points if we do more than five it ends up
個人的意見是五個大概是極限。你也可以只放一兩個或三個點。如果我們做超過五個,
cluttering the video but if we have five cohesive points that's that's a good amount too so just write down five key points and here's the secret you could
會讓影片變得混亂。但如果我們有五個連貫的點,那是一個很好的數量。所以只要寫下五個關鍵點。這裡有個秘密:你可以
leave it there and if you know these points very well you could just Riff on these points and that is a very valid use of this unscript method that I'm
就停在這裡。如果你非常了解這些點,你可以就這些點即興發揮。這是我今天提供的這個不照稿方法的一個非常有效的使用方式。
offering today I'm going to keep going there's a lot more to it but we can stop there in terms of like the actual writing process if you're not a big fan
我會繼續講下去,還有更多,但就實際的寫作過程而言,如果你不太喜歡
of writing you don't have to do anything further than have some key points written out and just some basic P just a basic sentence or two that's totally
寫作,我們可以停在這裡。你不必做比寫出一些關鍵點和只是一兩個基本句子更多的事情。這完全
fine especially if you know the topic like the back of your hand but what I personally prefer to do is I take each point after I'm clear on all the points
沒問題,特別是如果你對這個主題瞭如指掌。但我個人更喜歡做的是,在我清楚所有的點之後,我拿起每個點,
I want to cover everything that's absolutely essential limiting it to about three to five points then I take each point and I put a box 0.1 Point 2
我想涵蓋所有絕對必要的東西,把它限制在大約三到五個點,然後我拿每個點放一個框框。第一點,第二點,
all the way to 0 five I take each point and I actually expand on it and I write a couple sentences under each point in the script in the quote unquote script
一直到第五點。我拿每個點實際上展開它,在腳本中每個點下面寫幾個句子,在「腳本」下面
that I'm dressing up I'm actually taking each point for instance today when I when I talked about the mindset stuff I addressed the mindset the key mindset of
我正在打扮。我實際上是在拿每個點,例如今天當我談到心態的東西時,我談到了認真對待的關鍵心態,
being um taking this seriously and then in the writing process as I was scripting this there were some key points that I wanted to expand on the
然後在寫腳本的過程中,有一些關鍵點我想展開——
mindset of being a paid speaker and how a paid speaker who's good actually prepares the things that they're going to speak about see this is stuff that I
一個拿報酬的演講者的心態,以及一個好的拿報酬的演講者實際上如何準備他們要講的東西。看,這是我
wouldn't have maybe had access to had I not sat down to think about these points we're mining our brain for taglines for cool metaphors for different adornments
如果沒有坐下來思考這些點可能無法獲得的東西。我們在挖掘我們的大腦,尋找標語、酷炫的比喻、不同的裝飾
of our ideas are there any stories you want to add to each point you can Adorn each point with whatever you would like to Adorn it with now you got the end the
我們的想法。有沒有你想加到每個點的故事?你可以用任何你喜歡的東西裝飾每個點。現在你到了結尾,
call to action I want you to consider the end of your video unlike the ending that you see most people us we're not going to wrap up the video we're not
行動呼籲。我希望你把影片的結尾想成是——不像你看到大多數人用的那種結尾——我們不會收尾影片,我們不會
going to say okay everybody thanks so much for watching and like And subscribe and all that stuff we're not going to do that because the minute you do that
說「好的大家,非常感謝收看,點讚和訂閱」等等。我們不會這樣做,因為你一這樣做,
people start getting up and they leave we don't want people to leave your video we want them to stick around on your beautiful channel so that they can
人們就開始起身離開。我們不希望人們離開你的影片。我們希望他們留在你美麗的頻道上,這樣他們可以
listen to your beautiful content and so that you can keep helping your people so at the end of the video kind of almost abruptly it's almost going to be like a
聽你美麗的內容,這樣你可以繼續幫助你的觀眾。所以在影片結尾,幾乎有點突然,幾乎像是一個
rude interrupt you're going to say and if you want to learn about XYZ you're going to watch this video here and it's going to be something related and
粗魯的打斷。你會說「如果你想了解更多關於XYZ的,你會想看這裡的這個影片」,它會是相關的東西,而且
awesome I also would like to mention really important if you are doing this as a full-time living it's so important for you to learn how to monetize all
很棒。我還想提一下,真的很重要,如果你把這當作全職生活,學習如何變現所有
this stuff and so hopefully you have a way to monetize and if you want to learn more about that you can check out any one of my courses or programs at Bret
這些東西對你來說非常重要。所以希望你有變現的方式,如果你想了解更多,你可以查看我在Brenda
turner.com shop folding in your call to action that's a call to action throughout your video figure out where in your video was make the most sense to insert your products or services this is
Turner.com/shop的任何課程或項目。折疊你的行動呼籲——那是一個行動呼籲。在你的整個影片中,找出在你的影片中哪裡最有意義插入你的產品或服務。這
really important because again we're here to help our people and assuming that you are really here to help that means you're going to have some products or services that are going to help them
真的很重要,因為我們在這裡是為了幫助我們的觀眾,假設你真的是在幫助,這意味著你會有一些能進一步幫助他們的產品或服務。
even further you're going to want to talk about that in your video so think about and I put this in the script in the template think about where you can
你會想在你的影片中談論這個。所以思考一下——我把這放在腳本模板中——思考你在哪裡可以
mention your Revenue call to action Revenue call to action is not just about making money again it's about helping your people so think about in your video
提到你的營收行動呼籲。營收行動呼籲不只是關於賺錢,同樣是關於幫助你的觀眾。所以思考在你的影片中
where would be a good place to insert a call to action and so these call to actions are placed in a way that makes sense so this is another reason why
哪裡是插入行動呼籲的好地方。這些行動呼籲以一種有意義的方式放置。這是另一個原因,為什麼
scripting is so important okay so now we have a general framework you filled out the script this um the template if you don't have the template you just follow
寫腳本如此重要。好的,所以現在我們有了一個大致的框架。你填好了腳本——這個模板。如果你沒有模板,你只要跟著
along and type all this stuff out in long hand now you're going to actually read everything you wrote out loud this is where the cream Rises to the top
做,用手寫出所有這些東西。現在你要把你寫的所有東西大聲讀出來。這是精華浮上來的地方。
you're going to read your script out loud now it's not like you can see there's different squares here and it's not exactly like a script it's a bunch of different
你要大聲讀你的腳本。現在你可以看到這裡有不同的方框,它不完全像一個腳本,它是一堆不同的
components now what you've got it's not a script like like a Hollywood script it's not a script like a television script this is a framework so what we've got here is
組件。現在你得到的——它不是像好萊塢腳本那樣的腳本,不是像電視腳本那樣的腳本——這是一個框架。我們這裡有的是
we've got a couple key foundational things key foundational elements for your video so when you're reading this back you're not trying to memorize a bunch of words what you're trying to do is
一些關鍵的基礎東西,你影片的關鍵基礎元素。所以當你讀回這個時,你不是在試圖記住一堆詞。你要做的是
connect to the ideas and really get those iron into your brain and it's you're Focus not so much on the words that you're going to be talking about you're focus on the framework that
連接到想法,真正把它們刻進你的腦子。你專注的不是你要談論的詞,而是你提供給觀眾的框架。
you're offering your people if you think about it as a framework instead of a script that means you're never going to lose your place that means that you've
如果你把它想成一個框架而不是一個腳本,這意味著你永遠不會迷失位置,這意味著你
got a structure it's almost like those bumper those bumper plates on bowling out in the bowling La lanes you've got some bumpers you got some key points
有一個結構。這幾乎像是那些保齡球道上的保險桿。你有一些保險桿,有一些關鍵點。
okay so what you're going to do is you're going to read it all out loud literally you're going to read it all out loud okay and then you're going to
好的,所以你要做的是把它全部大聲讀出來。真的,你要把它全部大聲讀出來。好的,然後你要
read it out loud once or twice you're going to hear how it sounds you're going to adjust it accordingly you're going to cut out anything that doesn't really
讀一兩遍。你會聽到它聽起來怎麼樣。你會相應地調整它。你會刪掉任何不
like hit and then you're gonna leave it alone don't don't keep obsessing about reading it out loud then you're gonna set the script outside and you're going
太對的東西。然後你要放下它,不要一直執著於大聲讀它。然後你要把腳本放在一邊,你
to practice for the next 48 hours 24 to 48 hours okay now this is exactly what I was just saying this is why not a lot of people make it on YouTube is because
要練習接下來的48小時。24到48小時。好的,這正是我剛才說的。這就是為什麼不是很多人在YouTube上成功,因為
they're not willing to do this process they're not willing to put in the work they're not willing to turn pro but you are so what you're going to do is in the
他們不願意做這個過程。他們不願意投入工作。他們不願意變專業。但你願意。所以你要做的是在
shower you're going to be like this you're going to be like hey everybody Welcome to my channel in today's episode I'm going to teach you and then you're
淋浴時,你會這樣:「嗨大家好,歡迎來到我的頻道。在今天的節目中,我要教你...」然後你
going to run through how you want to open it really practice the opener see how it feels see what you want to say until it feels right okay then you're going to
會練習你想怎麼開場。真正練習開場。看看感覺如何,看看你想說什麼,直到感覺對了。好的,然後你要
move on to the next part the way that I got to learn this is after my own such and such blah blah blah Special Sauce Special Sauce special
進入下一部分。「我學到這個的方式是在我自己的某某之後,等等等等。」特別醬汁,特別醬汁,特別
sauce and then you're going to move on to the key points you're going to be cooking dinner and you're going to say out loud you're going to say now the
醬汁。然後你要進入關鍵點。你會在做晚飯時大聲說。你會說「現在
thing that I really want to convey to you is and you're chopping your vegetables and practicing practicing practicing for about 24 to 48 hours you're going to run through this out
我真正想傳達給你的是」,然後你在切菜,練習練習練習大約24到48小時。你會大聲過一遍這個,
loud and welcome to the crazy world of being a content creator wherein you're talking to yourself all the time you're going to catch a rhythm and now you've
歡迎來到成為內容創作者的瘋狂世界,在那裡你一直在自言自語。你會找到一個節奏。現在你
practiced it now you have a key framework and now when you turn the camera on you've got some key Frameworks you've got a rough script you've got the
練習過了。現在你有了一個關鍵框架。現在當你打開相機時,你有一些關鍵框架,你有一個粗略的腳本,你有
key points and you've got anything that you'd like to add any bells and whistles any quotes any stories and so you're not memorizing word for word You're Building
關鍵點,你有任何你想加的東西,任何花邊,任何引言,任何故事。所以你不是在逐字記憶。你在建立——
again one last time you're building a framework of key points taglines phrases stories antidotes that you've practiced that you've become intimately aware of and then you turn the camera on and you
最後再說一次——你在建立一個關鍵點、標語、短語、故事、軼事的框架,你已經練習過,你已經非常熟悉了,然後你打開相機,你
sound like a conversational genius you see it guides you through the process I've got really great news The Confident Creator a lot of you guys are already members in The Confident Creator program
聽起來像一個對話天才。你看,它引導你通過這個過程。我有一個很棒的消息。自信創作者——你們很多人已經是自信創作者項目的成員了。
The Confident Creator I just added a whole writing module in The Confident Creator so if you're not yet a member of The Confident Creator program if you thought today was helpful there's a
自信創作者——我剛在自信創作者中加了一整個寫作模組。所以如果你還不是自信創作者項目的成員,如果你覺得今天有幫助,還有很多
whole bunch more about the writing process there's a there's a huge module I just added so those of you who already have the confident Creator go check your
關於寫作過程的內容。有一個巨大的模組我剛加進去。所以那些已經有自信創作者的人,去查看你的
student portal um that's it's brand new all in there there's headline Alchemy there's subtitle Alchemy there's um writing rules to live by there's so many different key points I went in depth in
學生入口。那是全新的,都在那裡。有標題煉金術,有副標題煉金術,有寫作規則等等。有很多不同的關鍵點,我在
the writing process for all of this stuff so hopefully you found today's video helpful and if you want to dive deeper go to Brenda turner.com SLCC to get the confident Creator and really
所有這些東西的寫作過程中深入探討。所以希望你覺得今天的影片有幫助。如果你想深入了解,去Brenda Turner.com/CC獲取自信創作者。真的
important if you want to be like an idea machine and you want to get into the creative flow and really make this a full-time living you're going to want to
重要的是,如果你想成為一個創意機器,進入創意流,真正把這變成全職生活,你會想
check out the six figure writing process that I covered in depth here in this video
查看我在這個影片中深入介紹的六位數寫作過程。
點擊句子跳轉到對應位置
hey everybody Welcome to today's episode today I'm going to teach you an unscript method that's going to help you to sound super natural and also like you know
嗨大家好,歡迎收看今天的節目。今天我要教你一個不照稿的方法,能幫助你聽起來超級自然,同時也像是你知道
what you're talking about so you can build an audience of people that love your stuff I've been using this method for the past 15 years since 2009 for things like cooking videos blogs workout
自己在說什麼,這樣你就可以建立一群喜愛你內容的觀眾。我過去15年來一直使用這個方法,從2009年開始,用於烹飪影片、部落格、健身
videos and now for my business and prosperity content and I'm really excited to offer this to you this is this is just pure gold and by the end of
影片,現在用於我的商業和繁榮內容。我真的很興奮能提供這個給你。這純粹是金子。在這個
this video you're going to have everything you need to just sound Supernatural and to script slash unscript your videos it wouldn't be a Brenda Turner video if I didn't start
影片結束時,你會有你需要的一切來聽起來超級自然,並為你的影片寫腳本/不照稿。如果我不從心態的東西開始,這就不會是一個Brenda Turner的影片。
with the mindset stuff if you think of about this as a dream job that maybe less than 1% of people actually succeed at which is about right 95% of all
如果你把這想成是一個夢想工作,也許只有不到1%的人真正成功——這大概是對的——95%的
online businesses and all businesses fail um and everybody wants to be like a basketball player or um you know a movie star or now a content creator because
線上事業和所有事業都失敗了。每個人都想成為籃球運動員或電影明星,或者現在是內容創作者,因為
it's it's a dream job you're getting paid to do what you love for a living and if you think about this like a job and you actually take it
這是一份夢想工作。你因為做你喜愛的事情而獲得報酬。如果你把這當作一份工作,並且真正認真對待它,
seriously you will be in that 1% but not a lot of people succeed because not a lot of people are willing to do what I'm going to teach you in today's episode
你會在那1%之中。但不是很多人成功,因為不是很多人願意做我今天要在這一集教你的事情。
they're not willing to show up and do the work not a lot of people are willing to show up and practice basketball like Michael Jordan did for like obsessively
他們不願意出現並做工作。不是很多人願意像Michael Jordan那樣出現並練習籃球,每週瘋狂地練習
for 50 hours a week and Kobe Bryant would stay up till like 4 in the morning watching basketball replays not a lot of people are out here thinking about and
50個小時。Kobe Bryant會待到凌晨4點看籃球回放。不是很多人在思考和
writing what their content's going to be and really like putting their whole heart and soul into it a lot of people are out here trying to cut Corners being
寫他們的內容會是什麼,真正把全部的心和靈魂投入其中。很多人試圖抄近路,
lazy with it and it's just it's just a simple honest to goodness great news for you who who landed on my video on my channel because if you're if you're on
對此很懶惰。這對你來說是簡單、誠實、真正的好消息,你落在我的影片、我的頻道上,因為如果你在
my video and on my channel and you're subscriber to me I'll be damned if you're going to leave one of my videos not way better off than found you and if
我的影片上、在我的頻道上,你是我的訂閱者,我發誓你離開我的任何一個影片時,都會比你發現我時好得多。如果
you dedicate and commit yourself to making this your job and you treat it like a job you're going to succeed you're going to be able to show the
你投入並承諾讓這成為你的工作,並把它當作一份工作,你會成功。你會能夠向
world the Precious Diamond that you are and you're going to actually be able to give your gifts and talents in a way that really contributes and and as such
世界展示你是多麼珍貴的鑽石,你會真正能夠以一種真正有貢獻的方式給出你的天賦和才能,因此
you're going to make a lot more money than you probably ever imagined so when you go into any of my videos by the way my cooking videos my earliest cooking
你會賺到比你可能想像的更多的錢。當你進入我的任何影片時——順便說一下,我的烹飪影片,我最早的烹飪
videos I've always used the process I'm going to share with you you can hear that I sound natural like I haven't been practicing like I haven't been reading
影片——我一直使用我要分享給你的這個過程。你可以聽到我聽起來很自然,好像我沒有練習,好像我沒有從
from a teleprompter what do we do if we're not using our carbohydrates all the days we just want to relax and we don't want to exercise a bunch we have
提詞器上讀。如果我們不是每天都在使用碳水化合物,我們只想放鬆不想大量運動,我們有
um sides like this the low glycemic super nutrient Rich low carb side dishes and you can also hear that I I sound like I know what I'm talking about like
這樣的配菜——低升糖、超級營養豐富、低碳水化合物的配菜。你也可以聽到我聽起來像是知道自己在說什麼,
there's a cohesiveness to it and that's because I'm actually following a framework that I'm going to give you today called the unscript process and I'm coining that term I'm pretty sure I
有一種連貫性。這是因為我實際上在遵循一個框架,我今天要給你的叫做不照稿過程。我正在創造這個詞,我很確定我
made that term up um if somebody else had made that term up I have not heard it before so I'm calling it unscript basically going to help you to not sound
創造了這個詞。如果其他人創造了這個詞,我之前沒有聽過,所以我把它叫做不照稿。基本上會幫助你聽起來不像是
like you're reading from a script if if anybody who's clicked out of of the video so far they're not meant to receive what I'm about to give you so
在讀稿子。到目前為止點出去的任何人都不應該收到我要給的東西,所以
what I'm about to give you is a scripting template the scripting template I put this together for this video specifically I was so excited to make this episode for you I created this
我要給你的是一個腳本模板。這個腳本模板——我專門為這個影片整理的,我很興奮為你做這一集——我從我自己的過程中創建了這個。
from my own process so each box takes you through the method that I use and after you do this for a couple weeks you'll be able to just flow through this
每個方框都帶你經過我使用的方法,做了幾週後,你就能像喝水一樣流暢地通過整個
whole process like nothing so you can get this at the link in the description bar um go ahead and swipe this script template and we're going to go through
過程。你可以在描述欄的連結中獲得這個。去拿這個腳本模板,我們要在
it together in this video you can reprint this every single time that you're making a video just follow this template and you won't be seared wrong you're going to take this template and
這個影片中一起過一遍。你每次製作影片時都可以重新印這個,只要遵循這個模板,你就不會出錯。你要拿這個模板,
you're going to sit down and you're going to actually fill it out and you're going to be one of the 1% of creators who actually takes the time to sus out
你要坐下來,你要真正填寫它,你會成為那1%真正花時間理清
an idea for your videos I'm calling it unscript because scripting the purpose of a script is so that you memorize your lines and memorize it word for word I don't recommend you worry about
影片想法的創作者之一。我把它叫做不照稿,因為腳本的目的是讓你逐字逐句記住你的臺詞。我不建議你擔心
writing out a script and then memorizing it word for word the reason that we do this is so that we can get intimately familiar with the idea we're about to
寫出腳本然後逐字記住它。我們這樣做的原因是讓我們能夠非常熟悉我們要
talk about so that we memorize the key points in any taglines any quotes any phrases anything that we want to actually talk about in the video
談論的想法,讓我們記住任何我們想在影片中實際談論的關鍵點、任何標語、任何引言、任何短語、任何東西。
so today's video and all of my videos I have a framework I have a framework for the idea that I'm going to be delivering and that's what the unscript
所以今天的影片和我所有的影片,我都有一個框架,一個我要傳遞的想法的框架,這就是不照稿
process is so let me walk you through this in a very simple way the element number one that we're going to cover is the beginning the opening some people
過程。讓我用一個非常簡單的方式帶你過一遍。我們要涵蓋的第一個元素是開頭、開場。有些人
are calling this the hook nowadays the opening of your video must contain a reconfirmation of the promise you made in your headline hey guys it's Brenda Turner from turner.com and today I'm
現在把這叫做鉤子。你影片的開場必須包含對你在標題中做出的承諾的再確認。「嗨大家好,我是來自turner.com的Brenda Turner,今天我
going to show you how to make coconut yogurt this coconut yogurt is so easy this comes off the T you're going to literally write out on the script
要教你怎麼做椰子優格。這個椰子優格超級簡單。」這是脫口而出的。你要在腳本
template you're going to write out the opening how would you like to open your video opening being today you are going to learn XYZ or today I'm going to teach
模板上寫出來。你要寫出開場——你想怎麼開始你的影片?開場是「今天你會學到XYZ」或「今天我要教
you XYZ or in this free training I'm going to teach you XYZ or today we're going to have an adventure where I'm going to take you to XYZ what I do is I
你XYZ」或「在這個免費培訓中我要教你XYZ」或「今天我們要去冒險,我要帶你去XYZ」。我做的是我
literally open my word processor that I use and I type in you can see every script for every video I've ever filmed at brend turner.com blog I literally
打開我使用的文字處理器,然後我打字。你可以在brendaturner.com/blog看到我拍過的每個影片的每個腳本。我
type in even for today's episode I typed in in today's episode I'm going to teach you how to speak um how to use a scripting process so that you can speak
打字,即使是今天的這一集,我打了「在今天的節目中我要教你怎麼」...「怎麼使用腳本過程讓你能
super naturally in front of the camera and build an audience of people that love your content and then from there we build credibility now credibility is when you hear that word you might think
在鏡頭前超級自然地說話,並建立一群喜愛你內容的觀眾。」然後從那裡我們建立可信度。當你聽到「可信度」這個詞,你可能會想
uhoh I don't have any certifications or it doesn't matter what I mean by credibility is why should somebody listen to you about this this is actually very helpful for your people we
「哎呀,我沒有任何認證」或者這無所謂。我說的可信度是指為什麼有人應該聽你談論這個。這對你的觀眾實際上很有幫助。我們
want to always let them know our own journey and how we came to learn what we're talking about because if I'm just going to sit here and tell you a a
總是想讓他們知道我們自己的旅程以及我們是如何學到我們正在談論的東西的,因為如果我只是坐在這裡告訴你一個
scripting method for YouTube and I don't let you know hey by the way I've been doing this for 15 years that helps you to to trust me that helps you to know
YouTube的腳本方法,而我不讓你知道「順便說一下,我做這個已經15年了」,這幫助你信任我,這幫助你知道
that I know what I'm talking about so make sure that you're putting your credibility in there in the beginning so this could be books you've read this could be how many hours you've spent
我知道自己在說什麼。所以確保你在開頭放入你的可信度。這可以是你讀過的書,可以是你花了多少小時
studying this stuff this could be an antidote a quick little antidote about how you came to learn this stuff you could start the video with a quick antidote I use everything I'm going to
研究這些東西,可以是一個軼事——一個關於你如何學到這些東西的小軼事。你可以用一個快速軼事開始影片。「我用了我要在今天的影片中
teach you in today's video to lose 70 lbs in one year and to completely cut sugar out of my life do you see that builds credibility so all of this takes
教你的所有東西,在一年內減了70磅,並完全戒掉了糖。」你看,這建立了可信度。所以所有這些需要
about 30 seconds to maybe a minute maybe less it could take even like 20 seconds and then the next part of your unscript process is you're going to actually fill
大約30秒到一分鐘,也許更少,甚至可能只要20秒。然後不照稿過程的下一部分是你要實際填寫
in some key points so I want you to just basically brain dump the key points of your video so what I do is I come to the computer and I literally type out the
一些關鍵點。所以我希望你基本上腦力激盪你影片的關鍵點。我做的是來到電腦前,然後我打出
opening what I just what I just said to you hey in today's episode I'm going to teach you how to XYZ then I stop typing like a script and I actually start
開場——就是我剛才對你說的。「嗨,在今天的節目中,我要教你如何XYZ。」然後我停止像腳本那樣打字,實際上開始
typing just key points so I put in a little box here that says key helpful points key helpful points that that's right here I put five in here because my
只打關鍵點。所以我在這裡放了一個小框框,寫著「關鍵有幫助的點」。關鍵有幫助的點——就在這裡。我放了五個,因為我
own personal opinion is that five is about the limit you could also feel free to just put one or two or three points if we do more than five it ends up
個人的意見是五個大概是極限。你也可以只放一兩個或三個點。如果我們做超過五個,
cluttering the video but if we have five cohesive points that's that's a good amount too so just write down five key points and here's the secret you could
會讓影片變得混亂。但如果我們有五個連貫的點,那是一個很好的數量。所以只要寫下五個關鍵點。這裡有個秘密:你可以
leave it there and if you know these points very well you could just Riff on these points and that is a very valid use of this unscript method that I'm
就停在這裡。如果你非常了解這些點,你可以就這些點即興發揮。這是我今天提供的這個不照稿方法的一個非常有效的使用方式。
offering today I'm going to keep going there's a lot more to it but we can stop there in terms of like the actual writing process if you're not a big fan
我會繼續講下去,還有更多,但就實際的寫作過程而言,如果你不太喜歡
of writing you don't have to do anything further than have some key points written out and just some basic P just a basic sentence or two that's totally
寫作,我們可以停在這裡。你不必做比寫出一些關鍵點和只是一兩個基本句子更多的事情。這完全
fine especially if you know the topic like the back of your hand but what I personally prefer to do is I take each point after I'm clear on all the points
沒問題,特別是如果你對這個主題瞭如指掌。但我個人更喜歡做的是,在我清楚所有的點之後,我拿起每個點,
I want to cover everything that's absolutely essential limiting it to about three to five points then I take each point and I put a box 0.1 Point 2
我想涵蓋所有絕對必要的東西,把它限制在大約三到五個點,然後我拿每個點放一個框框。第一點,第二點,
all the way to 0 five I take each point and I actually expand on it and I write a couple sentences under each point in the script in the quote unquote script
一直到第五點。我拿每個點實際上展開它,在腳本中每個點下面寫幾個句子,在「腳本」下面
that I'm dressing up I'm actually taking each point for instance today when I when I talked about the mindset stuff I addressed the mindset the key mindset of
我正在打扮。我實際上是在拿每個點,例如今天當我談到心態的東西時,我談到了認真對待的關鍵心態,
being um taking this seriously and then in the writing process as I was scripting this there were some key points that I wanted to expand on the
然後在寫腳本的過程中,有一些關鍵點我想展開——
mindset of being a paid speaker and how a paid speaker who's good actually prepares the things that they're going to speak about see this is stuff that I
一個拿報酬的演講者的心態,以及一個好的拿報酬的演講者實際上如何準備他們要講的東西。看,這是我
wouldn't have maybe had access to had I not sat down to think about these points we're mining our brain for taglines for cool metaphors for different adornments
如果沒有坐下來思考這些點可能無法獲得的東西。我們在挖掘我們的大腦,尋找標語、酷炫的比喻、不同的裝飾
of our ideas are there any stories you want to add to each point you can Adorn each point with whatever you would like to Adorn it with now you got the end the
我們的想法。有沒有你想加到每個點的故事?你可以用任何你喜歡的東西裝飾每個點。現在你到了結尾,
call to action I want you to consider the end of your video unlike the ending that you see most people us we're not going to wrap up the video we're not
行動呼籲。我希望你把影片的結尾想成是——不像你看到大多數人用的那種結尾——我們不會收尾影片,我們不會
going to say okay everybody thanks so much for watching and like And subscribe and all that stuff we're not going to do that because the minute you do that
說「好的大家,非常感謝收看,點讚和訂閱」等等。我們不會這樣做,因為你一這樣做,
people start getting up and they leave we don't want people to leave your video we want them to stick around on your beautiful channel so that they can
人們就開始起身離開。我們不希望人們離開你的影片。我們希望他們留在你美麗的頻道上,這樣他們可以
listen to your beautiful content and so that you can keep helping your people so at the end of the video kind of almost abruptly it's almost going to be like a
聽你美麗的內容,這樣你可以繼續幫助你的觀眾。所以在影片結尾,幾乎有點突然,幾乎像是一個
rude interrupt you're going to say and if you want to learn about XYZ you're going to watch this video here and it's going to be something related and
粗魯的打斷。你會說「如果你想了解更多關於XYZ的,你會想看這裡的這個影片」,它會是相關的東西,而且
awesome I also would like to mention really important if you are doing this as a full-time living it's so important for you to learn how to monetize all
很棒。我還想提一下,真的很重要,如果你把這當作全職生活,學習如何變現所有
this stuff and so hopefully you have a way to monetize and if you want to learn more about that you can check out any one of my courses or programs at Bret
這些東西對你來說非常重要。所以希望你有變現的方式,如果你想了解更多,你可以查看我在Brenda
turner.com shop folding in your call to action that's a call to action throughout your video figure out where in your video was make the most sense to insert your products or services this is
Turner.com/shop的任何課程或項目。折疊你的行動呼籲——那是一個行動呼籲。在你的整個影片中,找出在你的影片中哪裡最有意義插入你的產品或服務。這
really important because again we're here to help our people and assuming that you are really here to help that means you're going to have some products or services that are going to help them
真的很重要,因為我們在這裡是為了幫助我們的觀眾,假設你真的是在幫助,這意味著你會有一些能進一步幫助他們的產品或服務。
even further you're going to want to talk about that in your video so think about and I put this in the script in the template think about where you can
你會想在你的影片中談論這個。所以思考一下——我把這放在腳本模板中——思考你在哪裡可以
mention your Revenue call to action Revenue call to action is not just about making money again it's about helping your people so think about in your video
提到你的營收行動呼籲。營收行動呼籲不只是關於賺錢,同樣是關於幫助你的觀眾。所以思考在你的影片中
where would be a good place to insert a call to action and so these call to actions are placed in a way that makes sense so this is another reason why
哪裡是插入行動呼籲的好地方。這些行動呼籲以一種有意義的方式放置。這是另一個原因,為什麼
scripting is so important okay so now we have a general framework you filled out the script this um the template if you don't have the template you just follow
寫腳本如此重要。好的,所以現在我們有了一個大致的框架。你填好了腳本——這個模板。如果你沒有模板,你只要跟著
along and type all this stuff out in long hand now you're going to actually read everything you wrote out loud this is where the cream Rises to the top
做,用手寫出所有這些東西。現在你要把你寫的所有東西大聲讀出來。這是精華浮上來的地方。
you're going to read your script out loud now it's not like you can see there's different squares here and it's not exactly like a script it's a bunch of different
你要大聲讀你的腳本。現在你可以看到這裡有不同的方框,它不完全像一個腳本,它是一堆不同的
components now what you've got it's not a script like like a Hollywood script it's not a script like a television script this is a framework so what we've got here is
組件。現在你得到的——它不是像好萊塢腳本那樣的腳本,不是像電視腳本那樣的腳本——這是一個框架。我們這裡有的是
we've got a couple key foundational things key foundational elements for your video so when you're reading this back you're not trying to memorize a bunch of words what you're trying to do is
一些關鍵的基礎東西,你影片的關鍵基礎元素。所以當你讀回這個時,你不是在試圖記住一堆詞。你要做的是
connect to the ideas and really get those iron into your brain and it's you're Focus not so much on the words that you're going to be talking about you're focus on the framework that
連接到想法,真正把它們刻進你的腦子。你專注的不是你要談論的詞,而是你提供給觀眾的框架。
you're offering your people if you think about it as a framework instead of a script that means you're never going to lose your place that means that you've
如果你把它想成一個框架而不是一個腳本,這意味著你永遠不會迷失位置,這意味著你
got a structure it's almost like those bumper those bumper plates on bowling out in the bowling La lanes you've got some bumpers you got some key points
有一個結構。這幾乎像是那些保齡球道上的保險桿。你有一些保險桿,有一些關鍵點。
okay so what you're going to do is you're going to read it all out loud literally you're going to read it all out loud okay and then you're going to
好的,所以你要做的是把它全部大聲讀出來。真的,你要把它全部大聲讀出來。好的,然後你要
read it out loud once or twice you're going to hear how it sounds you're going to adjust it accordingly you're going to cut out anything that doesn't really
讀一兩遍。你會聽到它聽起來怎麼樣。你會相應地調整它。你會刪掉任何不
like hit and then you're gonna leave it alone don't don't keep obsessing about reading it out loud then you're gonna set the script outside and you're going
太對的東西。然後你要放下它,不要一直執著於大聲讀它。然後你要把腳本放在一邊,你
to practice for the next 48 hours 24 to 48 hours okay now this is exactly what I was just saying this is why not a lot of people make it on YouTube is because
要練習接下來的48小時。24到48小時。好的,這正是我剛才說的。這就是為什麼不是很多人在YouTube上成功,因為
they're not willing to do this process they're not willing to put in the work they're not willing to turn pro but you are so what you're going to do is in the
他們不願意做這個過程。他們不願意投入工作。他們不願意變專業。但你願意。所以你要做的是在
shower you're going to be like this you're going to be like hey everybody Welcome to my channel in today's episode I'm going to teach you and then you're
淋浴時,你會這樣:「嗨大家好,歡迎來到我的頻道。在今天的節目中,我要教你...」然後你
going to run through how you want to open it really practice the opener see how it feels see what you want to say until it feels right okay then you're going to
會練習你想怎麼開場。真正練習開場。看看感覺如何,看看你想說什麼,直到感覺對了。好的,然後你要
move on to the next part the way that I got to learn this is after my own such and such blah blah blah Special Sauce Special Sauce special
進入下一部分。「我學到這個的方式是在我自己的某某之後,等等等等。」特別醬汁,特別醬汁,特別
sauce and then you're going to move on to the key points you're going to be cooking dinner and you're going to say out loud you're going to say now the
醬汁。然後你要進入關鍵點。你會在做晚飯時大聲說。你會說「現在
thing that I really want to convey to you is and you're chopping your vegetables and practicing practicing practicing for about 24 to 48 hours you're going to run through this out
我真正想傳達給你的是」,然後你在切菜,練習練習練習大約24到48小時。你會大聲過一遍這個,
loud and welcome to the crazy world of being a content creator wherein you're talking to yourself all the time you're going to catch a rhythm and now you've
歡迎來到成為內容創作者的瘋狂世界,在那裡你一直在自言自語。你會找到一個節奏。現在你
practiced it now you have a key framework and now when you turn the camera on you've got some key Frameworks you've got a rough script you've got the
練習過了。現在你有了一個關鍵框架。現在當你打開相機時,你有一些關鍵框架,你有一個粗略的腳本,你有
key points and you've got anything that you'd like to add any bells and whistles any quotes any stories and so you're not memorizing word for word You're Building
關鍵點,你有任何你想加的東西,任何花邊,任何引言,任何故事。所以你不是在逐字記憶。你在建立——
again one last time you're building a framework of key points taglines phrases stories antidotes that you've practiced that you've become intimately aware of and then you turn the camera on and you
最後再說一次——你在建立一個關鍵點、標語、短語、故事、軼事的框架,你已經練習過,你已經非常熟悉了,然後你打開相機,你
sound like a conversational genius you see it guides you through the process I've got really great news The Confident Creator a lot of you guys are already members in The Confident Creator program
聽起來像一個對話天才。你看,它引導你通過這個過程。我有一個很棒的消息。自信創作者——你們很多人已經是自信創作者項目的成員了。
The Confident Creator I just added a whole writing module in The Confident Creator so if you're not yet a member of The Confident Creator program if you thought today was helpful there's a
自信創作者——我剛在自信創作者中加了一整個寫作模組。所以如果你還不是自信創作者項目的成員,如果你覺得今天有幫助,還有很多
whole bunch more about the writing process there's a there's a huge module I just added so those of you who already have the confident Creator go check your
關於寫作過程的內容。有一個巨大的模組我剛加進去。所以那些已經有自信創作者的人,去查看你的
student portal um that's it's brand new all in there there's headline Alchemy there's subtitle Alchemy there's um writing rules to live by there's so many different key points I went in depth in
學生入口。那是全新的,都在那裡。有標題煉金術,有副標題煉金術,有寫作規則等等。有很多不同的關鍵點,我在
the writing process for all of this stuff so hopefully you found today's video helpful and if you want to dive deeper go to Brenda turner.com SLCC to get the confident Creator and really
所有這些東西的寫作過程中深入探討。所以希望你覺得今天的影片有幫助。如果你想深入了解,去Brenda Turner.com/CC獲取自信創作者。真的
important if you want to be like an idea machine and you want to get into the creative flow and really make this a full-time living you're going to want to
重要的是,如果你想成為一個創意機器,進入創意流,真正把這變成全職生活,你會想
check out the six figure writing process that I covered in depth here in this video
查看我在這個影片中深入介紹的六位數寫作過程。