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Hey, today I'm going to help you to grow your online business and your YouTube channel by escaping influencer culture.
嘿,今天我要幫助你通過逃離網紅文化來發展你的線上事業和YouTube頻道。
We're going to deinfluence you so you can properly do YouTube and online business. I've been doing online business and YouTube since 2009. And I've got a lot to share with you today.
我們要幫你「去網紅化」,這樣你才能正確地做YouTube和線上事業。我從2009年就開始做線上事業和YouTube。今天我有很多要跟你分享的。
For me, I'm not just a business owner here. I'm an artist here. And my life's work is my art. I'm not necessarily painting pictures, you know? I I I don't
對我來說,我不只是這裡的事業經營者。我是這裡的藝術家。我的人生作品就是我的藝術。我不一定是在畫畫,你知道嗎?我沒有
really have any technical art skills. My art is taking whatever it is I'm proficient in and offering it to the world in a way that that's helpful to
任何技術性的藝術技能。我的藝術是把我擅長的東西以對其他人有幫助的方式提供給世界。
other people. Your business is kind of like your art. Now, an influencer, the the difference between the two is an influencer is somebody who you can put in the comments what your definition of
你的事業某種程度上就像你的藝術。現在,網紅,兩者的區別是,網紅是——你可以在評論裡說你對網紅的定義是什麼
an influencer is, but an influencer in my definition, how we're going to talk about it here, is somebody who wants to basically make a career out of getting attention and somebody who values views,
但在我的定義中,我們今天要討論的,網紅是那種基本上想靠獲取關注來建立職業的人,那種看重觀看次數、
subscriber numbers, and basically how they're seen. And so we don't want to actually be an influencer. And I'm saying this because once again, a lot of people see online media and they see
訂閱數字,基本上就是他們如何被看待的人。所以我們其實不想成為網紅。我這樣說是因為,再說一次,很多人看到網路媒體,他們看到
YouTube and they think, "Maybe I should be doing it like this. Maybe I should be doing it like that. Should I be editing my videos with a million different jump cuts?
YouTube然後想,「也許我應該這樣做。也許我應該那樣做。我應該用一百萬個跳剪來編輯我的影片嗎?
Big huge pregnant pause. No. No. You shouldn't be editing your videos like an influencer. Um, you shouldn't be doing all the things that influence are doing because you're a business owner artist.
巨大的懷孕式停頓。不。不。你不應該像網紅一樣編輯你的影片。嗯,你不應該做網紅做的所有事情,因為你是一個事業經營者、藝術家。
the motivation behind what we're doing really impacts the results that we're going to get. So if for instance your motivation when you're let's say uh running from a bear, your motivation is to survive.
我們做事的動機真的會影響我們要得到的結果。所以舉例來說,如果你的動機是——比方說你在逃離一隻熊——你的動機是求生。
And in my body influencer culture feels a lot like running from a goddamn bear.
在我身體裡,網紅文化感覺很像在逃離一隻該死的熊。
It's just highlighter yellow jump cuts screaming smash that like button. By the way, smash the like button. It's just lots of grabby, crazy posting constantly.
就是螢光黃色的跳剪,尖叫著「用力按那個讚」。順便說一下,用力按那個讚。就是大量的抓取眼球、瘋狂地不斷發帖。
Volume, volume, volume. We're cogs in a machine. A content slave, you know. Now, I want you to imagine the motivation of running towards a horizon on a beach where you've got your beautiful friends
量、量、量。我們是機器裡的齒輪。一個內容奴隸,你知道的。現在,我想讓你想像跑向海灘上的地平線的動機,那裡有你美好的朋友們
and there's a bonfire and it's a relaxing day on the weekend. That's to me what a business owner, artist here on YouTube and online is more like. You're running towards what pulls you. You're
有營火,這是週末輕鬆的一天。對我來說,那更像是一個事業經營者、藝術家在YouTube和網路上的樣子。你在跑向吸引你的東西。你
running towards things you love. You're running at a leisurely pace. You might even be taking a nice gentle stroll.
在跑向你喜歡的東西。你以悠閒的步調跑著。你甚至可能在享受一次美好的輕鬆散步。
Your upload schedule is completely up to you. You're not having to post 50 different pieces of content across the internet every damn day. You're not having to pretzel yourself into a
你的上傳時間表完全由你決定。你不需要每天在網路上發布50條不同的內容。你不需要把自己扭曲成一個
personality that doesn't fit. You're not having to scream, "Smash the like button." instead. You might have noticed in my videos, I've never I've never asked for anybody to like a single one
不適合的人設。你不需要尖叫「用力按那個讚」。相反,你可能注意到在我的影片裡,我從來、從來沒有要求任何人喜歡我的任何一個
of my videos. I've never said those words ever. I might have said like once or twice throughout the course of my 15 years here on YouTube to maybe subscribe
影片。我從來沒說過那些話。我可能在YouTube這15年裡說過一兩次也許訂閱
if you want to. I don't know. Hopefully, I see you again. If I don't or voa, it's been nice knowing you. I'm glad that you stopped by for a moment. But if you if
如果你想的話。我不知道。希望我能再見到你。如果我見不到或者再見了,很高興認識你。我很高興你停留了一會兒。但如果
you want to subscribe, I don't need to tell you to subscribe. It's not part of my lingo. I'm always running towards what feels good. Okay? And that this is
你想訂閱,我不需要告訴你要訂閱。這不是我說話的一部分。我總是跑向讓我感覺好的東西。好嗎?而這
important for business owners like you and I because if we're trying to pretzel ourselves into an influencer lifestyle that has a completely different set of goals, which we'll talk about today, and
對像你我這樣的事業經營者很重要,因為如果我們試圖把自己扭曲成一種網紅生活方式,那有一套完全不同的目標,我們今天會談到,而且
I'll get into all the nitty-gritty of it. What ends up happening is we get results that don't align with what we actually want. So, if you're a business
我會深入所有的細節。最後發生的是我們得到的結果與我們真正想要的不一致。所以,如果你是
owner here on YouTube and you and or you're trying to be one, there's a really good chance that you have a whole different set of values than an
YouTube上的事業經營者,或者你正在嘗試成為一個,很有可能你有一套與網紅
influencer. Okay? You'll know by the end of this episode maybe if an influencer lifestyle is more your more your speed, but I'm guessing that it's not. I think
完全不同的價值觀。好嗎?看完這集你會知道網紅生活方式是否更適合你,但我猜不是。我認為
most of us are kind of sick of influencer lifestyle. Your motive is really great profits as a result of doing really great things for really great people that you're crazy about
我們大多數人對網紅生活方式有點厭倦了。你的動機是通過為你非常熱衷的人做非常棒的事情來獲得非常棒的利潤
talking about things that you're really good at. Okay, that's basically the business business owner model with online business in YouTube. So, for example, if you're a doctor, if you're a
談論你真的很擅長的東西。好,這基本上就是線上事業和YouTube的事業經營者模式。所以,舉例來說,如果你是醫生,如果你是
hypnotist, if you're a tarot card reader, if you're a therapist, if you're a nutritionist like I was, whatever it is that you that you have in your heart
催眠師,如果你是塔羅牌讀者,如果你是治療師,如果你是像我一樣的營養師,無論你心裡
and soul that you're an expert in, that's what we're that's what we're here to do. We're not here to get eyeballs.
和靈魂中擅長的是什麼,這就是我們在這裡要做的。我們不是為了獲取眼球。
We're not here to get a bunch of views.
我們不是為了獲取一堆觀看次數。
Um, and I'll talk about metrics here in a minute, but we're here to actually create our life's work, which is so much bigger than that superficial running away from the bear kind of
嗯,我一會兒會談到指標,但我們是來創造我們的人生作品的,這比那種膚淺的逃離熊的能量要大得多。
energy. Number two, we want to focus on quality as a business owner instead of quantity. We want to focus on being intentional about our content. This is my own personal opinion and not all
第二,作為事業經營者,我們想專注於品質而不是數量。我們想專注於對內容有意圖。這是我個人的看法,不是所有
business owners will agree with me. There are a lot of business owners and teachers who teach all about volume, volume, volume. But after doing this for 15 years, I've found that there's no
事業經營者都會同意我。有很多事業經營者和老師教所有關於量、量、量的東西。但做了15年之後,我發現沒有
amount of money that is worth my peace.
任何金額值得我的平靜。
And there is nothing that makes me more money in my business than when I'm really peaceful. That's something you might want to hang on your wall, write
而且沒有什麼比我真正平靜時能讓我的事業賺更多錢。這是你可能想掛在牆上的,寫下
it down as a quote. There's no amount of money that's going to be more valuable than your peace and your joy. And there's nothing that's going to bring
作為一句名言。沒有任何金額會比你的平靜和快樂更有價值。而且沒有什麼會比平靜和快樂帶給你
you more money than being peaceful and joyful. The problem with influencer culture that we've all been steeped in is it feels like an imperative that we
更多錢。我們都深受其影響的網紅文化的問題是,它感覺像是一種必須——我們必須
get our face out there and just make a bunch of noise so that we're in people's minds. But if you run it back and and work it backwards
把我們的臉放出去,製造一堆噪音,這樣我們才能在人們的腦海中。但如果你回過頭來倒著想
and think about the best movies you've ever seen in your life or even the best YouTube videos you've ever seen in your life, they're really good ones. So, I
想想你一生中看過的最好的電影,甚至是你一生中看過的最好的YouTube影片,它們都是真的很好的。所以,我
like the approach of making good videos. Good to me means that you make videos that you don't have to be Michael Bay.
喜歡製作好影片的方法。對我來說,好意味著你製作的影片不需要你成為Michael Bay。
You set up a camera or your iPhone and you basically create videos that offer your really great solutions and your frameworks and then you post them on the internet. I highly recommend you take
你架設一臺攝影機或你的iPhone,然後基本上創建影片,提供你真正棒的解決方案和你的框架,然後你把它們發布到網路上。我強烈推薦你花
some time with the unscripting template. That's my free template on my website, brendaturner.com.
一些時間看看無腳本模板。那是我網站上的免費模板,brendaturner.com。
You fill out the unscripting template. Plan out a really thoughtful video that's going to be like your life's work. Think of your YouTube channel as like a mosaic of your life's work. And
你填寫無腳本模板。計劃一個真的很有思想的影片,那會像是你的人生作品。把你的YouTube頻道想像成你人生作品的馬賽克。然後
then you film really great videos that are a true expression of what's in your heart and soul to give and of your solutions.
你拍攝真的很棒的影片,那是你內心和靈魂想要給予的和你的解決方案的真實表達。
This is so different from influencer culture. People don't need to see a million videos from you. If you are thoughtful about the videos that you upload and you upload a couple videos a
這與網紅文化非常不同。人們不需要看你的一百萬個影片。如果你對上傳的影片有思考,你每個月上傳幾個影片,
month or maybe like two a month, but they're really good and helpful. Believe me, I've been doing this for 15 years.
或者可能像每月兩個,但它們真的很好而且有幫助。相信我,我已經做了15年。
People won't forget you. People will remember you. The next point that I wanted to make is to get off of Instagram.
人們不會忘記你。人們會記住你。我想說的下一點是離開Instagram。
Get off of Instagram kind of relates to the point that we just made. Instagram has become the lowest hanging fruit, but I've worked with it's in the thousands
離開Instagram與我們剛才說的點有關。Instagram已經成為最低門檻的水果,但我已經與——今年就有數千個
at this point of business owners this year alone who have reported that they hate the the profits that they get from Instagram that Instagram is such a poorly converting platform. And I
事業經營者——他們反映說他們討厭從Instagram得到的利潤,Instagram是一個轉化率非常差的平臺。我
believe it's because it's influencer culture. It's just not it's nothing but cat videos. Those aren't influencer videos, but it's there for cat videos, doom scrolling, and influencer stuff.
相信這是因為它是網紅文化。它只是——它除了貓影片什麼都沒有。那些不是網紅影片,但它就是為了貓影片、末日滾動和網紅東西而存在的。
Everybody and their mom thinks that they need to have an Instagram to have an online business. And I'm telling you to flip it. I'm telling you go all in on
每個人和他們的媽媽都認為他們需要有Instagram才能有線上事業。我告訴你要翻轉過來。我告訴你全力投入
YouTube. And it's also not a great way to display your filet minan. So your filet minan, I've said this time and time again, but your filet minan and the
YouTube。而且它也不是展示你的菲力牛排的好方式。所以你的菲力牛排,我已經說過很多次了,但你的菲力牛排和
influencer culture. What it's done is it's kind of put a sprinkle of Cheeto dust on top of everybody's life's work.
網紅文化。它做的是在每個人的人生作品上撒了一層Cheeto粉。
So, we've got beautiful business owners like you who have beautiful messages that you could be sharing here on YouTube, but influencer culture has just sprinkled all of us with this Cheeto
所以,我們有像你這樣美好的事業經營者,有你可以在YouTube上分享的美好訊息,但網紅文化只是在我們所有人身上撒了這種Cheeto
dust and we think we've normalized this Cheeto dust and we're getting on Instagram thinking, "Okay, fine. I'll uh put a little Cheeto dust on my stuff." And it's just not working
粉,我們認為我們已經正常化了這種Cheeto粉,然後我們上Instagram想,「好吧,我會在我的東西上放一點Cheeto粉。」這對
for most business owners. So, if you are a heart-ledd, soul-led individual or somebody who's got many years of experience and or you've got something in your heart that you want to start
大多數事業經營者來說就是行不通。所以,如果你是一個心靈導向、靈魂導向的人,或者你有多年經驗的人,或者你心裡有東西想要開始
growing into an online business, um that means that you've got something of quality there. And one of the best ways to display that quality, it's not from those little three mi three minute
發展成線上事業,那意味著你有一些有品質的東西。展示那種品質的最佳方式之一不是來自那些三分鐘的
reels. It's from spreading out and sharing something on YouTube. If you want a full episode on my hatred of Instagram, you can check out this video, one of these sites here, where I just
Reels。而是在YouTube上展開和分享一些東西。如果你想要一集完整關於我對Instagram的厭惡的節目,你可以看看這個影片,這些網站之一,我只是
basically go on a 30-minute rant and give you the playbyplay of why you should get off of Instagram. And if you also like to learn a little bit more
基本上進行30分鐘的抱怨,並告訴你為什麼你應該離開Instagram的詳細過程。如果你也想學習更多一點
about why you should get off of Instagram, you can go to my Instagram where I basically every every couple weeks I'll post a post on Instagram about why you should get off of
關於為什麼你應該離開Instagram,你可以去我的Instagram,我基本上每幾週就會在Instagram上發一篇關於為什麼你應該離開
Instagram. The next point I wanted to make for you is having an offer. So having a really good offer for your business, that's the bloodl life of your business and that's not something influencers
Instagram的帖子。我想為你說的下一點是有一個提案。所以有一個真的很好的事業提案,那是你事業的命脈,那不是網紅
have really mastered. Okay? So here's the difference between an influencer and a business owner. Business owners have a business and our business is providing a solution to our customers.
真正掌握的東西。好嗎?所以這是網紅和事業經營者之間的區別。事業經營者有一個事業,我們的事業是為客戶提供解決方案。
This is a massive massive different. It's a whole different planet from Instagram land or from uh Instagram land and from influencer land. Influencers their main objective is to get as many
這是一個巨大、巨大的不同。這是一個完全不同的星球,與Instagram世界或網紅世界不同。網紅的主要目標是獲取盡可能多的
eyeballs as possible to get as many uh followers as possible. And the way that they make money is by having brand deals and sponsorships. Okay? And there's nothing wrong with any of that. Okay,
眼球,獲取盡可能多的追隨者。他們賺錢的方式是通過品牌交易和贊助。好嗎?這些都沒有錯。好嗎,
I'm not sitting here in judgment of anybody who's making their money from brand deals and sponsorships. But if you're a business owner and you would like to be able to write your own
我不是坐在這裡評判任何從品牌交易和贊助中賺錢的人。但如果你是事業經營者,你想能夠寫自己的
checks, and I mean this in the most sincere way, if you want to be able to set an income goal and make as much money as you care to make, that's not
支票,我是最真誠地說,如果你想能夠設定一個收入目標,賺你想賺的錢,那
going to come most of the time from brand deals and sponsorships. Most of the time, those brand deals and sponsorships dilute your energy and your attention and your focus. Going to the
大多數時候不會來自品牌交易和贊助。大多數時候,那些品牌交易和贊助會稀釋你的能量、注意力和專注。來到
next point, being an authority in your field. You've already established your expertise. I'm assuming if you gotten this far to the video, I would love for
下一點,成為你領域的權威。你已經建立了你的專業知識。我假設如果你看到影片的這個部分,我很想讓
you to tell me in the comments how many books you've read, how many hours you spent learning about your thing, how many thousands of dollars you've invested in learning your thing. There's
你在評論裡告訴我你讀了多少本書,你花了多少小時學習你的東西,你在學習你的東西上投資了多少萬美元。很有
a really good chance that you're such an expert, you don't even realize what an expert you are at your thing. And there's also a really good chance you've already been having clients and
可能你是這樣的專家,你甚至不知道你在你的東西上是多大的專家。而且很有可能你已經在現實生活中有客戶和
customers in real life. And so you're an authority, right? And so we want to actually build a build an authority kind of role on the internet. We want to help people
顧客了。所以你是一個權威,對吧?所以我們想要在網路上建立一個權威類型的角色。我們想要幫助人們
understand you're an authority in your field. And how do we do that? We do that by coming forward with great videos. We do that by coming with the heat,
理解你是你領域的權威。我們怎麼做呢?我們通過推出優秀的影片來做。我們通過帶著熱情來做,
bringing these excellent videos with the excellent solutions that show people you can help them by helping them. Now, that's a huge change from what an influencer does. An influencer gets on
帶來這些優秀的影片,有優秀的解決方案,通過幫助人們向他們展示你可以幫助他們。現在,這與網紅做的是一個巨大的改變。網紅上
YouTube and social media, and they're more for trend chasing and entertainment. So, influencers ask, "How can I get attention? How can I get views today? What's trending? What's, you
YouTube和社交媒體,他們更多是追逐趨勢和娛樂。所以,網紅問:「我怎麼能獲得關注?我今天怎麼能獲得觀看次數?什麼是趨勢?你
know, what's a good way for me to get high views this month?" The business owner asks a whole different question.
知道,這個月我獲得高觀看次數的好方法是什麼?」事業經營者問的是一個完全不同的問題。
The business owner is asking, "Who can I help? How can I help them? What would be an inspiration to my customers? What would really convey to them the solution
事業經營者問的是:「我能幫助誰?我怎麼幫助他們?什麼會激勵我的客戶?什麼會真正向他們傳達我在這個影片中試圖傳達的解決方案?」
that I'm trying to convey in this video?
我在這個影片中試圖傳達的解決方案是什麼?
What is a really powerful solution I can give today in this piece of content?" Do you see how these two things are very different? And when people come to
我今天在這個內容中能給出的真正強大的解決方案是什麼?」你看到這兩件事有多麼不同嗎?當人們來到
YouTube, a a very common problem, like I've been saying throughout this video, is we've been influenced by influencer culture. And so, we're coming to YouTube trying to be influencers, aka
YouTube,一個非常常見的問題,就像我在這個影片中一直說的,是我們被網紅文化影響了。所以,我們來YouTube試圖成為網紅,也就是
entertainers, maybe be portrayed a certain way instead of coming with a sincere vibe and coming with your truest best solutions and just being yourself.
娛樂者,也許被某種方式描繪,而不是帶著真誠的氛圍來,帶著你最真實、最好的解決方案,只是做你自己。
Just coming with your authentic solutions. I was going to just put in a random like smash the like button, but if you made it this far of the video, go
只是帶著你真實的解決方案來。我本來想隨便放一個「用力按那個讚」,但如果你看到影片的這個部分,
ahead and smash the like button. No, I'm just kidding. But but people come on YouTube and they're not sure how to act and they'll say stuff like that and it
用力按那個讚。不,我只是開玩笑。但人們來YouTube不知道該怎麼表現,他們會說那樣的話,而那
doesn't fit their personality. And so anyway, if you come with sincerity and you really are giving your best solutions and you're not so much worried about how
不符合他們的個性。所以無論如何,如果你帶著真誠來,你真的在給出你最好的解決方案,你不那麼擔心
it's going to land and you let go all the way of worrying about views and you go all the way into creating videos that are really helpful for people and if you
它會如何落地,你完全放下對觀看次數的擔憂,你完全投入到創建對人們真正有幫助的影片中,如果你
want to be entertaining in your videos, like all the better. But um usually you're you're interesting and entertaining entertaining enough, believe me. So you don't have to put on
想在你的影片中有娛樂性,那更好。但通常你已經足夠有趣和有娛樂性了,相信我。所以你不必戴上
an influencer a effect. You don't have to be anybody else but you. The next point I wrote down is business owners don't need to be influencers. We don't
網紅的效果。你不必成為任何其他人,只做你自己。我寫下的下一點是事業經營者不需要成為網紅。我們不
need to edit like influencers. We don't need to dress like influencers. We don't need to speak like influencers. We don't need to be influencers.
需要像網紅一樣編輯。我們不需要像網紅一樣穿著。我們不需要像網紅一樣說話。我們不需要成為網紅。
I'm being redundant here at this point, but hopefully that gives you a permission slip to not feel like you have to put on airs so that you don't
我在這一點上是重複的,但希望這給你一張許可證,讓你不用覺得你必須裝腔作勢,這樣你就不
have to put on a show. Which leads me to the next point is having a solution you're really excited to build a business around. the influencer culture.
必演戲。這帶我到下一點,有一個你真的很興奮圍繞它建立事業的解決方案。網紅文化。
Once again, that Cheeto J, that Cheeto dust has been sprinkled even onto the business aspect of it where people will talk about business and online business with this layer of Cheeto dust that's
再說一次,那個Cheeto粉,那個Cheeto粉甚至撒在了事業方面,人們會談論事業和線上事業,帶著這層Cheeto粉,
got the influencer stuff on it where it's like, yeah, but what it's so much focused on the content, the content, the content, but it's not so much about the
上面有網紅的東西,就像是,是的,但它太專注於內容、內容、內容,但它不太專注於
actual deep work. And so my whole approach to it and how I like to approach all of it and how you might like to approach it is it's one holistic
實際的深度工作。所以我對它的整個方法,我喜歡對所有這些的方法,你可能喜歡的方法是,它是一個整體的
beautiful kind of art project that's in service to the customer. Following the beautiful inspiration that's pouring out of your heart and soul that has guided you to watch a video like this and that
美麗的藝術項目,服務於客戶。跟隨從你內心和靈魂湧出的美麗靈感,那已經引導你觀看這樣的影片,而且那個
inspiration that's been pulling at you every morning that's like I should do this thing. I should make this video. I should talk about this. Maybe I should
每天早上在拉扯你的靈感就像「我應該做這件事。我應該拍這個影片。我應該談談這個。也許我應該
pivot my channel to this. I should film in in a hiking trail. Maybe I should get some flowers in the background. You know, maybe I should offer this for
把我的頻道轉向這個。我應該在登山步道上拍攝。也許我應該在背景放一些花。你知道,也許我應該打折賣這個。
sale. Maybe I could put together a retreat or an event or whatever. You're thinking about the whole thing from a space of inspiration and what brings you energy.
也許我可以組織一次靜修或活動或其他什麼。」你從靈感和帶給你能量的空間思考整件事。
That's so different from the way that a lot of the business bros all love the business bros. the business bros have their place, but it's so different from the business bro kind of influencer
這與很多商業兄弟的方式非常不同,我喜歡所有商業兄弟。商業兄弟有他們的位置,但它與商業兄弟那種網紅
mindset that's kind of infected the collective over the past decade or so where it's very much there's arrows and the blow up your channel in 2026.
心態非常不同,那種心態在過去十年左右感染了集體,它非常像是有箭頭,2026年讓你的頻道爆發。
This will get you a million views a video. Um all that stuff is just so h I think it's so covered in Cheeto dust. Nobody wants
這會讓你每個影片獲得一百萬次觀看。嗯,所有那些東西我認為都被Cheeto粉覆蓋了。沒有人
it anymore. And if there is a if there is a prediction that I can offer for 2026, it's that that influencer vibe that has infected the collective and
再想要它了。如果我能為2026提供一個預測,那就是那種網紅氛圍,那種感染了集體和
this and this platform in general. Um it's more or less died away and it's not really working anymore. So that's great news for business owners like you. Those of you, pretty much 99.99%
這個平臺的東西。嗯,它基本上已經消亡了,不再真正有效了。所以這對像你這樣的事業經營者來說是個好消息。你們這些,幾乎99.99%
of the people watching this video who are not an influencer, who have no interest in being an influencer, um, and who want to just basically make a really great living doing whatever it
觀看這個影片的人,不是網紅,對成為網紅沒有興趣,嗯,只想基本上做任何你熱愛做的事情賺一個真的很好的生活,提供你喜歡提供的解決方案。這正是這個平臺完美適合的。這正是誰
is you love doing, offering solutions that you love offering. That's exactly what this platform is perfect for. And that's exactly who is going to thrive.
會蓬勃發展的人。
Business owners like you are going to thrive in 2026.
像你這樣的事業經營者會在2026年蓬勃發展。
you can just see it. We can all see it collectively. Nobody wants nobody wants to be influenced anymore. Everybody's burnt out on influencer culture and so it's really good news for you. The last
你就能看到。我們都能集體看到。沒有人想再被影響了。每個人都對網紅文化厭倦了,所以這對你來說是個好消息。最後
thing I wanted to mention is I have a program called the YouTube profits program. This is a good time for me to mention it. And a really cool thing
我想提到的是我有一個叫做YouTube利潤計劃的項目。這是一個提到它的好時機。一個很酷的事情
that's happening here in December is we're doing a plan your 2026 event. So we do live events inside the YouTube profits program. It's a beautiful start to finish course to help you to learn
在12月發生的是我們正在做一個規劃你的2026活動。所以我們在YouTube利潤計劃裡做現場活動。這是一個美好的從頭到尾的課程,幫助你學習
online business and YouTube, the power of online business with great offers and building your YouTube channel. And um it also has things like how to start a podcast, how to create webinars that
線上事業和YouTube,線上事業的力量加上優秀的提案和建立你的YouTube頻道。而且它還有像如何開始播客、如何創建轉化
convert really well, how to do a fiveday challenge. It's your start to finish kind of business school in a nutshell.
良好的網路研討會、如何做五天挑戰這樣的內容。它是你的從頭到尾的商業學校濃縮版。
And it's also got live events. So, this month I'm going to be doing a live event to guide you through planning your 2026.
而且它還有現場活動。所以,這個月我會做一個現場活動來引導你規劃你的2026。
We're going to plan out the products that you might sell. We're going to plan out your live events. We're going to plan out your content schedule. And
我們會規劃你可能銷售的產品。我們會規劃你的現場活動。我們會規劃你的內容時間表。而且
we'll even plan out the the months of the year that you're going to be relaxing and kind of taking some time off. So, if you'd like to get a succinct
我們甚至會規劃你一年中要放鬆和休息的月份。所以,如果你想要一個簡潔的
strategy and plan for 2026 and do that with me and the rest of the beautiful community members in the YouTube profits program, you're probably going to want
2026策略和計劃,和我以及YouTube利潤計劃中美好的社群成員一起做,你可能會想
to do that now before the price doubles.
現在就加入,在價格翻倍之前。
So, you're definitely going to want to get in there at brenda.com/money.
所以,你肯定會想在brenda.com/money加入。
And if you want to start getting sales like today, like ASAP, like right away, you might want to check out this video where I talk about the mini offer kind
如果你想今天就開始獲得銷售,像是立刻、馬上,你可能想看看這個影片,我談到迷你提案的
of setup and how to how to create a mini offer for your online business so that you can start getting sales ASAP. Check out that video.
設置以及如何為你的線上事業創建一個迷你提案,這樣你就可以立刻開始獲得銷售。看看那個影片。
>>
好的,這就是今天的全部內容!
點擊句子跳轉到對應位置
Hey, today I'm going to help you to grow your online business and your YouTube channel by escaping influencer culture.
嘿,今天我要幫助你通過逃離網紅文化來發展你的線上事業和YouTube頻道。
We're going to deinfluence you so you can properly do YouTube and online business. I've been doing online business and YouTube since 2009. And I've got a lot to share with you today.
我們要幫你「去網紅化」,這樣你才能正確地做YouTube和線上事業。我從2009年就開始做線上事業和YouTube。今天我有很多要跟你分享的。
For me, I'm not just a business owner here. I'm an artist here. And my life's work is my art. I'm not necessarily painting pictures, you know? I I I don't
對我來說,我不只是這裡的事業經營者。我是這裡的藝術家。我的人生作品就是我的藝術。我不一定是在畫畫,你知道嗎?我沒有
really have any technical art skills. My art is taking whatever it is I'm proficient in and offering it to the world in a way that that's helpful to
任何技術性的藝術技能。我的藝術是把我擅長的東西以對其他人有幫助的方式提供給世界。
other people. Your business is kind of like your art. Now, an influencer, the the difference between the two is an influencer is somebody who you can put in the comments what your definition of
你的事業某種程度上就像你的藝術。現在,網紅,兩者的區別是,網紅是——你可以在評論裡說你對網紅的定義是什麼
an influencer is, but an influencer in my definition, how we're going to talk about it here, is somebody who wants to basically make a career out of getting attention and somebody who values views,
但在我的定義中,我們今天要討論的,網紅是那種基本上想靠獲取關注來建立職業的人,那種看重觀看次數、
subscriber numbers, and basically how they're seen. And so we don't want to actually be an influencer. And I'm saying this because once again, a lot of people see online media and they see
訂閱數字,基本上就是他們如何被看待的人。所以我們其實不想成為網紅。我這樣說是因為,再說一次,很多人看到網路媒體,他們看到
YouTube and they think, "Maybe I should be doing it like this. Maybe I should be doing it like that. Should I be editing my videos with a million different jump cuts?
YouTube然後想,「也許我應該這樣做。也許我應該那樣做。我應該用一百萬個跳剪來編輯我的影片嗎?
Big huge pregnant pause. No. No. You shouldn't be editing your videos like an influencer. Um, you shouldn't be doing all the things that influence are doing because you're a business owner artist.
巨大的懷孕式停頓。不。不。你不應該像網紅一樣編輯你的影片。嗯,你不應該做網紅做的所有事情,因為你是一個事業經營者、藝術家。
the motivation behind what we're doing really impacts the results that we're going to get. So if for instance your motivation when you're let's say uh running from a bear, your motivation is to survive.
我們做事的動機真的會影響我們要得到的結果。所以舉例來說,如果你的動機是——比方說你在逃離一隻熊——你的動機是求生。
And in my body influencer culture feels a lot like running from a goddamn bear.
在我身體裡,網紅文化感覺很像在逃離一隻該死的熊。
It's just highlighter yellow jump cuts screaming smash that like button. By the way, smash the like button. It's just lots of grabby, crazy posting constantly.
就是螢光黃色的跳剪,尖叫著「用力按那個讚」。順便說一下,用力按那個讚。就是大量的抓取眼球、瘋狂地不斷發帖。
Volume, volume, volume. We're cogs in a machine. A content slave, you know. Now, I want you to imagine the motivation of running towards a horizon on a beach where you've got your beautiful friends
量、量、量。我們是機器裡的齒輪。一個內容奴隸,你知道的。現在,我想讓你想像跑向海灘上的地平線的動機,那裡有你美好的朋友們
and there's a bonfire and it's a relaxing day on the weekend. That's to me what a business owner, artist here on YouTube and online is more like. You're running towards what pulls you. You're
有營火,這是週末輕鬆的一天。對我來說,那更像是一個事業經營者、藝術家在YouTube和網路上的樣子。你在跑向吸引你的東西。你
running towards things you love. You're running at a leisurely pace. You might even be taking a nice gentle stroll.
在跑向你喜歡的東西。你以悠閒的步調跑著。你甚至可能在享受一次美好的輕鬆散步。
Your upload schedule is completely up to you. You're not having to post 50 different pieces of content across the internet every damn day. You're not having to pretzel yourself into a
你的上傳時間表完全由你決定。你不需要每天在網路上發布50條不同的內容。你不需要把自己扭曲成一個
personality that doesn't fit. You're not having to scream, "Smash the like button." instead. You might have noticed in my videos, I've never I've never asked for anybody to like a single one
不適合的人設。你不需要尖叫「用力按那個讚」。相反,你可能注意到在我的影片裡,我從來、從來沒有要求任何人喜歡我的任何一個
of my videos. I've never said those words ever. I might have said like once or twice throughout the course of my 15 years here on YouTube to maybe subscribe
影片。我從來沒說過那些話。我可能在YouTube這15年裡說過一兩次也許訂閱
if you want to. I don't know. Hopefully, I see you again. If I don't or voa, it's been nice knowing you. I'm glad that you stopped by for a moment. But if you if
如果你想的話。我不知道。希望我能再見到你。如果我見不到或者再見了,很高興認識你。我很高興你停留了一會兒。但如果
you want to subscribe, I don't need to tell you to subscribe. It's not part of my lingo. I'm always running towards what feels good. Okay? And that this is
你想訂閱,我不需要告訴你要訂閱。這不是我說話的一部分。我總是跑向讓我感覺好的東西。好嗎?而這
important for business owners like you and I because if we're trying to pretzel ourselves into an influencer lifestyle that has a completely different set of goals, which we'll talk about today, and
對像你我這樣的事業經營者很重要,因為如果我們試圖把自己扭曲成一種網紅生活方式,那有一套完全不同的目標,我們今天會談到,而且
I'll get into all the nitty-gritty of it. What ends up happening is we get results that don't align with what we actually want. So, if you're a business
我會深入所有的細節。最後發生的是我們得到的結果與我們真正想要的不一致。所以,如果你是
owner here on YouTube and you and or you're trying to be one, there's a really good chance that you have a whole different set of values than an
YouTube上的事業經營者,或者你正在嘗試成為一個,很有可能你有一套與網紅
influencer. Okay? You'll know by the end of this episode maybe if an influencer lifestyle is more your more your speed, but I'm guessing that it's not. I think
完全不同的價值觀。好嗎?看完這集你會知道網紅生活方式是否更適合你,但我猜不是。我認為
most of us are kind of sick of influencer lifestyle. Your motive is really great profits as a result of doing really great things for really great people that you're crazy about
我們大多數人對網紅生活方式有點厭倦了。你的動機是通過為你非常熱衷的人做非常棒的事情來獲得非常棒的利潤
talking about things that you're really good at. Okay, that's basically the business business owner model with online business in YouTube. So, for example, if you're a doctor, if you're a
談論你真的很擅長的東西。好,這基本上就是線上事業和YouTube的事業經營者模式。所以,舉例來說,如果你是醫生,如果你是
hypnotist, if you're a tarot card reader, if you're a therapist, if you're a nutritionist like I was, whatever it is that you that you have in your heart
催眠師,如果你是塔羅牌讀者,如果你是治療師,如果你是像我一樣的營養師,無論你心裡
and soul that you're an expert in, that's what we're that's what we're here to do. We're not here to get eyeballs.
和靈魂中擅長的是什麼,這就是我們在這裡要做的。我們不是為了獲取眼球。
We're not here to get a bunch of views.
我們不是為了獲取一堆觀看次數。
Um, and I'll talk about metrics here in a minute, but we're here to actually create our life's work, which is so much bigger than that superficial running away from the bear kind of
嗯,我一會兒會談到指標,但我們是來創造我們的人生作品的,這比那種膚淺的逃離熊的能量要大得多。
energy. Number two, we want to focus on quality as a business owner instead of quantity. We want to focus on being intentional about our content. This is my own personal opinion and not all
第二,作為事業經營者,我們想專注於品質而不是數量。我們想專注於對內容有意圖。這是我個人的看法,不是所有
business owners will agree with me. There are a lot of business owners and teachers who teach all about volume, volume, volume. But after doing this for 15 years, I've found that there's no
事業經營者都會同意我。有很多事業經營者和老師教所有關於量、量、量的東西。但做了15年之後,我發現沒有
amount of money that is worth my peace.
任何金額值得我的平靜。
And there is nothing that makes me more money in my business than when I'm really peaceful. That's something you might want to hang on your wall, write
而且沒有什麼比我真正平靜時能讓我的事業賺更多錢。這是你可能想掛在牆上的,寫下
it down as a quote. There's no amount of money that's going to be more valuable than your peace and your joy. And there's nothing that's going to bring
作為一句名言。沒有任何金額會比你的平靜和快樂更有價值。而且沒有什麼會比平靜和快樂帶給你
you more money than being peaceful and joyful. The problem with influencer culture that we've all been steeped in is it feels like an imperative that we
更多錢。我們都深受其影響的網紅文化的問題是,它感覺像是一種必須——我們必須
get our face out there and just make a bunch of noise so that we're in people's minds. But if you run it back and and work it backwards
把我們的臉放出去,製造一堆噪音,這樣我們才能在人們的腦海中。但如果你回過頭來倒著想
and think about the best movies you've ever seen in your life or even the best YouTube videos you've ever seen in your life, they're really good ones. So, I
想想你一生中看過的最好的電影,甚至是你一生中看過的最好的YouTube影片,它們都是真的很好的。所以,我
like the approach of making good videos. Good to me means that you make videos that you don't have to be Michael Bay.
喜歡製作好影片的方法。對我來說,好意味著你製作的影片不需要你成為Michael Bay。
You set up a camera or your iPhone and you basically create videos that offer your really great solutions and your frameworks and then you post them on the internet. I highly recommend you take
你架設一臺攝影機或你的iPhone,然後基本上創建影片,提供你真正棒的解決方案和你的框架,然後你把它們發布到網路上。我強烈推薦你花
some time with the unscripting template. That's my free template on my website, brendaturner.com.
一些時間看看無腳本模板。那是我網站上的免費模板,brendaturner.com。
You fill out the unscripting template. Plan out a really thoughtful video that's going to be like your life's work. Think of your YouTube channel as like a mosaic of your life's work. And
你填寫無腳本模板。計劃一個真的很有思想的影片,那會像是你的人生作品。把你的YouTube頻道想像成你人生作品的馬賽克。然後
then you film really great videos that are a true expression of what's in your heart and soul to give and of your solutions.
你拍攝真的很棒的影片,那是你內心和靈魂想要給予的和你的解決方案的真實表達。
This is so different from influencer culture. People don't need to see a million videos from you. If you are thoughtful about the videos that you upload and you upload a couple videos a
這與網紅文化非常不同。人們不需要看你的一百萬個影片。如果你對上傳的影片有思考,你每個月上傳幾個影片,
month or maybe like two a month, but they're really good and helpful. Believe me, I've been doing this for 15 years.
或者可能像每月兩個,但它們真的很好而且有幫助。相信我,我已經做了15年。
People won't forget you. People will remember you. The next point that I wanted to make is to get off of Instagram.
人們不會忘記你。人們會記住你。我想說的下一點是離開Instagram。
Get off of Instagram kind of relates to the point that we just made. Instagram has become the lowest hanging fruit, but I've worked with it's in the thousands
離開Instagram與我們剛才說的點有關。Instagram已經成為最低門檻的水果,但我已經與——今年就有數千個
at this point of business owners this year alone who have reported that they hate the the profits that they get from Instagram that Instagram is such a poorly converting platform. And I
事業經營者——他們反映說他們討厭從Instagram得到的利潤,Instagram是一個轉化率非常差的平臺。我
believe it's because it's influencer culture. It's just not it's nothing but cat videos. Those aren't influencer videos, but it's there for cat videos, doom scrolling, and influencer stuff.
相信這是因為它是網紅文化。它只是——它除了貓影片什麼都沒有。那些不是網紅影片,但它就是為了貓影片、末日滾動和網紅東西而存在的。
Everybody and their mom thinks that they need to have an Instagram to have an online business. And I'm telling you to flip it. I'm telling you go all in on
每個人和他們的媽媽都認為他們需要有Instagram才能有線上事業。我告訴你要翻轉過來。我告訴你全力投入
YouTube. And it's also not a great way to display your filet minan. So your filet minan, I've said this time and time again, but your filet minan and the
YouTube。而且它也不是展示你的菲力牛排的好方式。所以你的菲力牛排,我已經說過很多次了,但你的菲力牛排和
influencer culture. What it's done is it's kind of put a sprinkle of Cheeto dust on top of everybody's life's work.
網紅文化。它做的是在每個人的人生作品上撒了一層Cheeto粉。
So, we've got beautiful business owners like you who have beautiful messages that you could be sharing here on YouTube, but influencer culture has just sprinkled all of us with this Cheeto
所以,我們有像你這樣美好的事業經營者,有你可以在YouTube上分享的美好訊息,但網紅文化只是在我們所有人身上撒了這種Cheeto
dust and we think we've normalized this Cheeto dust and we're getting on Instagram thinking, "Okay, fine. I'll uh put a little Cheeto dust on my stuff." And it's just not working
粉,我們認為我們已經正常化了這種Cheeto粉,然後我們上Instagram想,「好吧,我會在我的東西上放一點Cheeto粉。」這對
for most business owners. So, if you are a heart-ledd, soul-led individual or somebody who's got many years of experience and or you've got something in your heart that you want to start
大多數事業經營者來說就是行不通。所以,如果你是一個心靈導向、靈魂導向的人,或者你有多年經驗的人,或者你心裡有東西想要開始
growing into an online business, um that means that you've got something of quality there. And one of the best ways to display that quality, it's not from those little three mi three minute
發展成線上事業,那意味著你有一些有品質的東西。展示那種品質的最佳方式之一不是來自那些三分鐘的
reels. It's from spreading out and sharing something on YouTube. If you want a full episode on my hatred of Instagram, you can check out this video, one of these sites here, where I just
Reels。而是在YouTube上展開和分享一些東西。如果你想要一集完整關於我對Instagram的厭惡的節目,你可以看看這個影片,這些網站之一,我只是
basically go on a 30-minute rant and give you the playbyplay of why you should get off of Instagram. And if you also like to learn a little bit more
基本上進行30分鐘的抱怨,並告訴你為什麼你應該離開Instagram的詳細過程。如果你也想學習更多一點
about why you should get off of Instagram, you can go to my Instagram where I basically every every couple weeks I'll post a post on Instagram about why you should get off of
關於為什麼你應該離開Instagram,你可以去我的Instagram,我基本上每幾週就會在Instagram上發一篇關於為什麼你應該離開
Instagram. The next point I wanted to make for you is having an offer. So having a really good offer for your business, that's the bloodl life of your business and that's not something influencers
Instagram的帖子。我想為你說的下一點是有一個提案。所以有一個真的很好的事業提案,那是你事業的命脈,那不是網紅
have really mastered. Okay? So here's the difference between an influencer and a business owner. Business owners have a business and our business is providing a solution to our customers.
真正掌握的東西。好嗎?所以這是網紅和事業經營者之間的區別。事業經營者有一個事業,我們的事業是為客戶提供解決方案。
This is a massive massive different. It's a whole different planet from Instagram land or from uh Instagram land and from influencer land. Influencers their main objective is to get as many
這是一個巨大、巨大的不同。這是一個完全不同的星球,與Instagram世界或網紅世界不同。網紅的主要目標是獲取盡可能多的
eyeballs as possible to get as many uh followers as possible. And the way that they make money is by having brand deals and sponsorships. Okay? And there's nothing wrong with any of that. Okay,
眼球,獲取盡可能多的追隨者。他們賺錢的方式是通過品牌交易和贊助。好嗎?這些都沒有錯。好嗎,
I'm not sitting here in judgment of anybody who's making their money from brand deals and sponsorships. But if you're a business owner and you would like to be able to write your own
我不是坐在這裡評判任何從品牌交易和贊助中賺錢的人。但如果你是事業經營者,你想能夠寫自己的
checks, and I mean this in the most sincere way, if you want to be able to set an income goal and make as much money as you care to make, that's not
支票,我是最真誠地說,如果你想能夠設定一個收入目標,賺你想賺的錢,那
going to come most of the time from brand deals and sponsorships. Most of the time, those brand deals and sponsorships dilute your energy and your attention and your focus. Going to the
大多數時候不會來自品牌交易和贊助。大多數時候,那些品牌交易和贊助會稀釋你的能量、注意力和專注。來到
next point, being an authority in your field. You've already established your expertise. I'm assuming if you gotten this far to the video, I would love for
下一點,成為你領域的權威。你已經建立了你的專業知識。我假設如果你看到影片的這個部分,我很想讓
you to tell me in the comments how many books you've read, how many hours you spent learning about your thing, how many thousands of dollars you've invested in learning your thing. There's
你在評論裡告訴我你讀了多少本書,你花了多少小時學習你的東西,你在學習你的東西上投資了多少萬美元。很有
a really good chance that you're such an expert, you don't even realize what an expert you are at your thing. And there's also a really good chance you've already been having clients and
可能你是這樣的專家,你甚至不知道你在你的東西上是多大的專家。而且很有可能你已經在現實生活中有客戶和
customers in real life. And so you're an authority, right? And so we want to actually build a build an authority kind of role on the internet. We want to help people
顧客了。所以你是一個權威,對吧?所以我們想要在網路上建立一個權威類型的角色。我們想要幫助人們
understand you're an authority in your field. And how do we do that? We do that by coming forward with great videos. We do that by coming with the heat,
理解你是你領域的權威。我們怎麼做呢?我們通過推出優秀的影片來做。我們通過帶著熱情來做,
bringing these excellent videos with the excellent solutions that show people you can help them by helping them. Now, that's a huge change from what an influencer does. An influencer gets on
帶來這些優秀的影片,有優秀的解決方案,通過幫助人們向他們展示你可以幫助他們。現在,這與網紅做的是一個巨大的改變。網紅上
YouTube and social media, and they're more for trend chasing and entertainment. So, influencers ask, "How can I get attention? How can I get views today? What's trending? What's, you
YouTube和社交媒體,他們更多是追逐趨勢和娛樂。所以,網紅問:「我怎麼能獲得關注?我今天怎麼能獲得觀看次數?什麼是趨勢?你
know, what's a good way for me to get high views this month?" The business owner asks a whole different question.
知道,這個月我獲得高觀看次數的好方法是什麼?」事業經營者問的是一個完全不同的問題。
The business owner is asking, "Who can I help? How can I help them? What would be an inspiration to my customers? What would really convey to them the solution
事業經營者問的是:「我能幫助誰?我怎麼幫助他們?什麼會激勵我的客戶?什麼會真正向他們傳達我在這個影片中試圖傳達的解決方案?」
that I'm trying to convey in this video?
我在這個影片中試圖傳達的解決方案是什麼?
What is a really powerful solution I can give today in this piece of content?" Do you see how these two things are very different? And when people come to
我今天在這個內容中能給出的真正強大的解決方案是什麼?」你看到這兩件事有多麼不同嗎?當人們來到
YouTube, a a very common problem, like I've been saying throughout this video, is we've been influenced by influencer culture. And so, we're coming to YouTube trying to be influencers, aka
YouTube,一個非常常見的問題,就像我在這個影片中一直說的,是我們被網紅文化影響了。所以,我們來YouTube試圖成為網紅,也就是
entertainers, maybe be portrayed a certain way instead of coming with a sincere vibe and coming with your truest best solutions and just being yourself.
娛樂者,也許被某種方式描繪,而不是帶著真誠的氛圍來,帶著你最真實、最好的解決方案,只是做你自己。
Just coming with your authentic solutions. I was going to just put in a random like smash the like button, but if you made it this far of the video, go
只是帶著你真實的解決方案來。我本來想隨便放一個「用力按那個讚」,但如果你看到影片的這個部分,
ahead and smash the like button. No, I'm just kidding. But but people come on YouTube and they're not sure how to act and they'll say stuff like that and it
用力按那個讚。不,我只是開玩笑。但人們來YouTube不知道該怎麼表現,他們會說那樣的話,而那
doesn't fit their personality. And so anyway, if you come with sincerity and you really are giving your best solutions and you're not so much worried about how
不符合他們的個性。所以無論如何,如果你帶著真誠來,你真的在給出你最好的解決方案,你不那麼擔心
it's going to land and you let go all the way of worrying about views and you go all the way into creating videos that are really helpful for people and if you
它會如何落地,你完全放下對觀看次數的擔憂,你完全投入到創建對人們真正有幫助的影片中,如果你
want to be entertaining in your videos, like all the better. But um usually you're you're interesting and entertaining entertaining enough, believe me. So you don't have to put on
想在你的影片中有娛樂性,那更好。但通常你已經足夠有趣和有娛樂性了,相信我。所以你不必戴上
an influencer a effect. You don't have to be anybody else but you. The next point I wrote down is business owners don't need to be influencers. We don't
網紅的效果。你不必成為任何其他人,只做你自己。我寫下的下一點是事業經營者不需要成為網紅。我們不
need to edit like influencers. We don't need to dress like influencers. We don't need to speak like influencers. We don't need to be influencers.
需要像網紅一樣編輯。我們不需要像網紅一樣穿著。我們不需要像網紅一樣說話。我們不需要成為網紅。
I'm being redundant here at this point, but hopefully that gives you a permission slip to not feel like you have to put on airs so that you don't
我在這一點上是重複的,但希望這給你一張許可證,讓你不用覺得你必須裝腔作勢,這樣你就不
have to put on a show. Which leads me to the next point is having a solution you're really excited to build a business around. the influencer culture.
必演戲。這帶我到下一點,有一個你真的很興奮圍繞它建立事業的解決方案。網紅文化。
Once again, that Cheeto J, that Cheeto dust has been sprinkled even onto the business aspect of it where people will talk about business and online business with this layer of Cheeto dust that's
再說一次,那個Cheeto粉,那個Cheeto粉甚至撒在了事業方面,人們會談論事業和線上事業,帶著這層Cheeto粉,
got the influencer stuff on it where it's like, yeah, but what it's so much focused on the content, the content, the content, but it's not so much about the
上面有網紅的東西,就像是,是的,但它太專注於內容、內容、內容,但它不太專注於
actual deep work. And so my whole approach to it and how I like to approach all of it and how you might like to approach it is it's one holistic
實際的深度工作。所以我對它的整個方法,我喜歡對所有這些的方法,你可能喜歡的方法是,它是一個整體的
beautiful kind of art project that's in service to the customer. Following the beautiful inspiration that's pouring out of your heart and soul that has guided you to watch a video like this and that
美麗的藝術項目,服務於客戶。跟隨從你內心和靈魂湧出的美麗靈感,那已經引導你觀看這樣的影片,而且那個
inspiration that's been pulling at you every morning that's like I should do this thing. I should make this video. I should talk about this. Maybe I should
每天早上在拉扯你的靈感就像「我應該做這件事。我應該拍這個影片。我應該談談這個。也許我應該
pivot my channel to this. I should film in in a hiking trail. Maybe I should get some flowers in the background. You know, maybe I should offer this for
把我的頻道轉向這個。我應該在登山步道上拍攝。也許我應該在背景放一些花。你知道,也許我應該打折賣這個。
sale. Maybe I could put together a retreat or an event or whatever. You're thinking about the whole thing from a space of inspiration and what brings you energy.
也許我可以組織一次靜修或活動或其他什麼。」你從靈感和帶給你能量的空間思考整件事。
That's so different from the way that a lot of the business bros all love the business bros. the business bros have their place, but it's so different from the business bro kind of influencer
這與很多商業兄弟的方式非常不同,我喜歡所有商業兄弟。商業兄弟有他們的位置,但它與商業兄弟那種網紅
mindset that's kind of infected the collective over the past decade or so where it's very much there's arrows and the blow up your channel in 2026.
心態非常不同,那種心態在過去十年左右感染了集體,它非常像是有箭頭,2026年讓你的頻道爆發。
This will get you a million views a video. Um all that stuff is just so h I think it's so covered in Cheeto dust. Nobody wants
這會讓你每個影片獲得一百萬次觀看。嗯,所有那些東西我認為都被Cheeto粉覆蓋了。沒有人
it anymore. And if there is a if there is a prediction that I can offer for 2026, it's that that influencer vibe that has infected the collective and
再想要它了。如果我能為2026提供一個預測,那就是那種網紅氛圍,那種感染了集體和
this and this platform in general. Um it's more or less died away and it's not really working anymore. So that's great news for business owners like you. Those of you, pretty much 99.99%
這個平臺的東西。嗯,它基本上已經消亡了,不再真正有效了。所以這對像你這樣的事業經營者來說是個好消息。你們這些,幾乎99.99%
of the people watching this video who are not an influencer, who have no interest in being an influencer, um, and who want to just basically make a really great living doing whatever it
觀看這個影片的人,不是網紅,對成為網紅沒有興趣,嗯,只想基本上做任何你熱愛做的事情賺一個真的很好的生活,提供你喜歡提供的解決方案。這正是這個平臺完美適合的。這正是誰
is you love doing, offering solutions that you love offering. That's exactly what this platform is perfect for. And that's exactly who is going to thrive.
會蓬勃發展的人。
Business owners like you are going to thrive in 2026.
像你這樣的事業經營者會在2026年蓬勃發展。
you can just see it. We can all see it collectively. Nobody wants nobody wants to be influenced anymore. Everybody's burnt out on influencer culture and so it's really good news for you. The last
你就能看到。我們都能集體看到。沒有人想再被影響了。每個人都對網紅文化厭倦了,所以這對你來說是個好消息。最後
thing I wanted to mention is I have a program called the YouTube profits program. This is a good time for me to mention it. And a really cool thing
我想提到的是我有一個叫做YouTube利潤計劃的項目。這是一個提到它的好時機。一個很酷的事情
that's happening here in December is we're doing a plan your 2026 event. So we do live events inside the YouTube profits program. It's a beautiful start to finish course to help you to learn
在12月發生的是我們正在做一個規劃你的2026活動。所以我們在YouTube利潤計劃裡做現場活動。這是一個美好的從頭到尾的課程,幫助你學習
online business and YouTube, the power of online business with great offers and building your YouTube channel. And um it also has things like how to start a podcast, how to create webinars that
線上事業和YouTube,線上事業的力量加上優秀的提案和建立你的YouTube頻道。而且它還有像如何開始播客、如何創建轉化
convert really well, how to do a fiveday challenge. It's your start to finish kind of business school in a nutshell.
良好的網路研討會、如何做五天挑戰這樣的內容。它是你的從頭到尾的商業學校濃縮版。
And it's also got live events. So, this month I'm going to be doing a live event to guide you through planning your 2026.
而且它還有現場活動。所以,這個月我會做一個現場活動來引導你規劃你的2026。
We're going to plan out the products that you might sell. We're going to plan out your live events. We're going to plan out your content schedule. And
我們會規劃你可能銷售的產品。我們會規劃你的現場活動。我們會規劃你的內容時間表。而且
we'll even plan out the the months of the year that you're going to be relaxing and kind of taking some time off. So, if you'd like to get a succinct
我們甚至會規劃你一年中要放鬆和休息的月份。所以,如果你想要一個簡潔的
strategy and plan for 2026 and do that with me and the rest of the beautiful community members in the YouTube profits program, you're probably going to want
2026策略和計劃,和我以及YouTube利潤計劃中美好的社群成員一起做,你可能會想
to do that now before the price doubles.
現在就加入,在價格翻倍之前。
So, you're definitely going to want to get in there at brenda.com/money.
所以,你肯定會想在brenda.com/money加入。
And if you want to start getting sales like today, like ASAP, like right away, you might want to check out this video where I talk about the mini offer kind
如果你想今天就開始獲得銷售,像是立刻、馬上,你可能想看看這個影片,我談到迷你提案的
of setup and how to how to create a mini offer for your online business so that you can start getting sales ASAP. Check out that video.
設置以及如何為你的線上事業創建一個迷你提案,這樣你就可以立刻開始獲得銷售。看看那個影片。
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好的,這就是今天的全部內容!