today we're talking about me showing verses specializing it's a thing it's a thing everybody needs to think about as a freelancer if you are a freelancer think about the last time you had that

今天我們要談的是細分市場與專業化。這是個大議題，每個自由工作者都需要思考。如果你是自由工作者，想想上一次你跟自己的那場對話

conversation with yourself about whether you should niche or specialize or if you already have or if you've leased right if you're talking to the right audience this is something that I've seen in 10x

關於你是否應該找細分市場或專業化，或者你是否已經這樣做了，或者你的定位是否正確，是否在跟對的受眾說話。這是我在10倍

freelance copywriter in our masterminds I seen freelancers go through this again again yeah bark dogs too just chatted over a yesterday yeah this happens a lot and kunos too if you don't spend too

自由文案寫手社群裡看到的現象。我看到自由工作者一次又一次經歷這個問題。是的，我的狗也會叫。昨天才跟人聊過這個。這種情況經常發生，新手也是，如果你不花太多

much of your time thinking about it because it's such it's such a common thing to frustrate new freelancers with um Jake says I've been think about this

時間去想這件事的話。因為這是個非常常見的讓新手自由工作者感到沮喪的問題。Jake說他整個職業生涯都在想這個

my whole career I'm not gonna get into frameworks for deciding if you should be me saying or specializing or who exactly to work with I'm gonna walk you through

問題。我不會深入討論如何決定你是否應該找細分市場或專業化，或者到底該跟誰合作的框架。我要帶你們走一遍

the reality as I've seen it how to actually yes may however gonna get into that of how to actually choose what you need to think about before you just

我所看到的現實，如何實際做出選擇，以及在你急著

launch into the siding what you're going to dedicate your freelance career which could be the rest of your career this could be it and you might be dedicating

決定你要把自由職業生涯——可能是你餘生的職業——投入到什麼之前，需要思考些什麼。你可能會把

yourself to one single industry or one segment of an industry or segment of a market and that might be okay but I want to have the discussion I want to kind of

自己獻給一個特定的行業，或某個行業的某個領域，或市場的某個區塊。這可能沒問題，但我想先討論一下，我想先

kick off the discussion we're not going to necessarily answer your questions for you but I want you to have some ability to chat around this right so Eric says

丟擲這個討論。我們不一定會為你回答問題，但我希望你們有能力圍繞這個話題聊聊。Eric說

which option produces the most income that's a good question we're really gonna talk about things like that so looking at not necessarily perfect data and not bad data either but

哪個選項能產生最多收入，這是個好問題。我們真的會談到這類事情。所以我們看的不是完美的資料，也不是很差的資料，而是

representative data so let me share my screen I'm gonna walk you through you'll see all sorts of all of my tabs I don't have that many tabs open today

有代表性的資料。讓我分享我的螢幕，帶你們看看。你們會看到我所有的標籤頁，今天我沒開太多標籤頁

I'm pretty impressed with myself but I do have to move things around there we go all right should you nice or should you specialize our tutorial Tuesday for freelance

我對自己蠻佩服的。但我確實需要移動一些東西。好了，你該找細分市場還是該專業化——給自由文案寫手的

copywriters what should you do what are we even talking about you're talking about leasing versus specializing aren't they the same are they the same can they be combined so me Sheng essentially is

教學星期二。你應該怎麼做？我們到底在說什麼？你在說找細分市場跟專業化，它們是一樣的嗎？能結合嗎？所以找細分市場基本上是

when you serve a specific market or industry like you really like working this is a common one you really like working with chorus traders and you only

當你服務一個特定的市場或行業，像你真的很喜歡——這是一個常見的例子——你真的很喜歡跟課程創作者合作，你只

want to serve them so I love chorus graders I will write anything for a course creator or specializing this is typically how they break down specialize it means I'm really good at a certain

想服務他們。所以我愛課程創作者，我會為他們寫任何東西。或者專業化，這通常是這樣區分的：專業化意味著我真的很擅長某種

kind of copywriting like I love writing emails or you love writing sales pages or you love writing and testing Facebook ads or Google Ads or whatever that thing

文案寫作，像我愛寫郵件，或你愛寫銷售頁，或你愛寫和測試Facebook廣告或Google廣告或其他什麼

is that you might specialize in then there's the niche specialist which I think may how you are the one who mentioned this you do a certain kind of copywriting for a specific market or

你可能會專精的東西。然後還有細分市場專家，我覺得可能是你提到的，你為特定市場或

industry like you write emails for e-commerce you write onboarding emails for sess you optimize evergreen funnels for chorus creators so you do you have a specialization that you apply to a

行業做某種型別的文案寫作。像你為電商寫郵件，你為SaaS寫入職郵件，你為課程創作者最佳化常青漏鬥。所以你有一個專業化應用到一個

specific market or industry you're you're a niche specialist and a lot of people a lot of freelancers I see end up finding themselves in this niche specialist area and it feels good and it

特定的市場或行業。你是個細分市場專家。很多人，很多我看到的自由工作者，最後都發現自己在這個細分市場專家領域。感覺很好，而且

lasts for like a year and then they've tapped out they have worked basically with everybody they could work with in Anish doing the thing that they want to

能持續大約一年。然後他們就把資源用完了，基本上已經跟每個他們能合作的人在某個細分市場做他們想做的

do might last two years but there comes this point when they're like oh yeah I have gone so narrow with what I'm doing here that there's really nobody else I

事情合作過了。可能持續兩年，但總有一天他們會說，我在做的事情已經太窄了，真的沒有其他人我

can work with anymore and because what I do is so specialized the clients I have only need my services every so often so it can be very difficult now that's not

可以合作了。而且因為我做的事情太專業化了，我的客戶只是偶爾需要我的服務。所以這會變得非常困難。這不是說

to say that you shouldn't niche or specialize or be a niche specialist the idea here is of course when people say go ahead and meesh should nice you need to meet shall be

你不應該找細分市場或專業化或成為細分市場專家。這裡的概念是，當然當人們說去找細分市場吧，你應該找細分市場，你需要找個細分市場，被

chosen your knees yet you want to get specific so that people know when to choose you so if I'm a client a prospective client I know oh you're the one who does that

選中你的利基市場，你想要變得具體，這樣人們才知道什麼時候該選你。所以如果我是客戶，一個潛在客戶，我知道，哦，你是做那個的

or you serve this industry I can refer work to you if I'm a copywriter some member of your network I can refer work to you and then you can gain expertise

或者你服務這個行業，我可以把工作介紹給你。如果我是個文案寫手，是你人脈網路的一員，我可以把工作介紹給你。然後你可以更快地獲得專業知識

faster because in the world of copywriting we think at copy hackers we think of copywriting as a very specific thing that's tied to getting the yes most clients actually think of

因為在文案寫作的世界裡，我們在Copy Hackers認為文案寫作是一件非常具體的事情，跟讓人說「是」有關。大多數客戶實際上認為

copywriting is anything that gets written which includes blog posts ebooks light papers and all of the stuff that we think of as copy we call that stuff content it's typically content because

文案寫作是任何被寫出來的東西，包括部落格文章、電子書、白皮書，還有我們認為是文案的所有東西。我們叫那些內容。它通常是內容，因為

it's not moving people to the yes whereas coffee moves people to the yes so your clients come into an engagement with you and they're like great you can

它不是在推動人們說「是」，而文案是推動人們說「是」。所以你的客戶帶著這樣的期望來找你，他們會說，太好了，你可以

write our emails for us I don't have those emails and now they want to hire you to do more things like you really get our voice you really get our brand

幫我們寫郵件。我沒有那些郵件，現在他們想僱你做更多事情，像你真的懂我們的聲音，你真的懂我們的品牌，

you really get our product you really get our market can you write a new lead gen guide for us and the landing page for it and maybe the whole funnel to

你真的懂我們的產品，你真的懂我們的市場。你能幫我們寫一個新的引導指南嗎，還有它的登陸頁，也許還有整個漏鬥來

move people from the landing page through to the point of saying yes to us so you the clients that you're working with bring you in thinking your job will

把人們從登陸頁推進到說「是」的那一刻。所以你，你合作的客戶帶你進來，以為你的工作會

actually cover a whole bunch of stuff and you typically think no it's this this is where I am this is where I want to be okay so it's a perfectly good idea

其實涵蓋一大堆東西，而你通常會想，不，就是這個，這是我在做的，這是我想做的。好，所以變得具體是個完全好的想法

to get specific I believe in the idea of getting specific but the problem we have a few problems here is the more specific you get the smaller your market and your

我相信變得具體的概念。但我們有幾個問題。問題是你越具體，你的市場就越小，你的

potential for generating revenue gets then the more time and money you have to invest in marketing if you have ever said ah she'll probably remember cats to start bringing in more leads chances are

產生收入的潛力就越小。然後你就需要在營銷上投入更多時間和金錢。如果你曾經說過，啊，我可能要開始帶進更多leads了。很可能

good you are out of place doesn't mean it's absolute true but you probably had a place where you've gone too narrow with your nation or your specialization because most copywriters absolutely work

你已經走偏了。這不代表絕對是這樣，但你可能已經在細分市場或專業化上走得太窄了，因為大多數文案寫手完全靠

on referrals so if your able to bring in referrals it might be might be that you need to upscale a bit more but it might also be that you've

轉介紹工作。所以如果你能帶進轉介紹，可能是你需要更上一層樓，但也可能是你已經

gone too narrow there's no way to bring referrals into you the job you're doing only gets infrequently done or needed in the clients that you're targeting so

走得太窄了，沒辦法帶進轉介紹。你做的工作在你的目標客戶那裡只是偶爾需要。所以

we're gonna talk a bit more about all of this stuff but for example now when you're thinking about me sing or specializing or basically who do I want

我們會更多談論這些。但舉例來說，當你在思考找細分市場或專業化，或基本上我想服務誰

to serve and what do I want to do for them it's good to think not just about the business to serve but the frequency of the need they have for the thing you

以及我想為他們做什麼時，不只要想著要服務的企業，還要想著他們對你想做的事情的需求頻率

want to do so if you were to say okay I'm gonna specialize in writing emails I write emails cool in the US alone you'd have about 32 million businesses that

如果你說，好，我要專精寫郵件。我寫郵件。酷，單單在美國，你就有大約3200萬個企業

you could potentially serve now that's a really big number and that can be really intimidating for people like oh no but I don't want to serve every single business understandable but look at the

你可以潛在服務。這是個很大的數字，對很多人來說可能很嚇人，像是，哦不，但我不想服務每一個企業。可以理解，但先看看

data before you go anywhere else start with the data you've got this giant pie of businesses to serve the frequency of need for writing emails is constant almost every single business has emails

資料再做任何決定。從資料開始。你有這麼大一塊企業餅圖要服務。寫郵件的需求頻率是持續的，幾乎每個企業都有郵件

running has been bringing as campaigns and as evergreen and constantly needs emails they might not need an email written or new engagement with you every week but it's likely that every single

在跑，有campaign，有常青的，而且持續需要郵件。他們可能不需要每週都有新郵件或跟你有新合作，但很可能每個

month a business is thinking about the emails they're sending so your frequency of need is huge writing emails means you've got a giant pie to serve and you

月企業都在想著他們傳送的郵件。所以你的需求頻率是巨大的。寫郵件意味著你有一大塊餅要服務，而且

can expect to get work from them if you do a good job and get those referrals or get repeat work you can expect to get that work from them okay so that's what

你可以期待從他們那裡得到工作。如果你做得好，得到那些轉介紹或回頭客，你可以期待從他們那裡得到工作。好，這就是

we're really dealing with this is us I'm in Canada I know others are not in the US but we're using this just as a starting point if you're somewhere else

我們真正在處理的。這是美國，我在加拿大，我知道有些人不在美國，但我們就用這個作為起點。如果你在其他地方

use your own market if you're serving a market that only speaks Spanish let's say then use that business make that the size of your pie but that's like the core that's where you're actually

就用你自己的市場。如果你服務的市場只說西班牙語，比方說，那就用那個企業，把那個當作你餅圖的大小。但那是核心，那是你真正

starting then we go deeper I write for e-commerce okay just like that your whole pie of 32 million has gone down to 3.1 million that's still a good number

開始的地方。然後我們深入。我為電商寫作。好，就這樣，你3200萬的整個餅降到了310萬。這仍然是個不錯的數字

of businesses to serve let's and these are approximate numbers there's based on like a proximate data out there in the last three months the number of ecommerce

要服務的企業數。而且這些是近似數字。這是基於那裡大概的資料。在過去三個月裡，電商

businesses has gone way up so this data isn't brand new data know that it could be larger it might be five million I don't know what the number is but it's

企業數量大增，所以這不是最新資料。知道它可能更大，可能是500萬，我不知道確切數字是多少，但它

not thirty two million five hundred thousand that doesn't mean you're in trouble here it just means yes you'll have fewer businesses to serve however their frequency of need is still huge if you

不是32,500,000。這不代表你有麻煩，這只是意味著，是的，你要服務的企業會更少，但他們的需求頻率仍然很高。如果你

say I write for e-commerce I write emails for them I write ads for them I write fold funnels for them I write sales pages for them I write product

說我為電商寫作，我幫他們寫郵件，幫他們寫廣告，幫他們寫漏鬥，幫他們寫銷售頁，幫他們寫產品

detail pages and abandoned cart emails and all the things for them cool the frequency of need will always be there you just have a smaller group of people

詳情頁和棄購郵件以及所有東西。酷，需求頻率永遠都在，你只是有一群較小的人

to go to cool now what am i right for course creators and again this is one constantly businesses to serve or maybe a million and that's not to say that

可以接觸。酷。現在如果我為課程創作者寫作呢？再一次，這是一個持續有企業要服務的領域，或者可能有一百萬個。這不是說

these are all profitable businesses either right so some of these businesses will only have a tiny bit of money to spend on you that's a whole other pie

這些都是有利潤的企業，對吧？所以這些企業裡有些只有一點點錢可以花在你身上，那是另一個餅圖

chart that we need to go through is how much money do they have and then there's the question of how highly do they value what you do but just to start just to

我們需要看的——他們有多少錢，然後還有他們對你做的事情有多重視的問題。但只是開始，只是

start deciding if you should need to specialize and how great we've got Chris graders at about a million of them the frequency of need they don't think about copy all the time they're generally

開始決定你是否應該找細分市場或專業化以及怎麼做，我們有大約一百萬個課程創作者。需求頻率，他們不是一直在想文案，他們通常

trying to think in terms of launches some are thinking evergreen mostly they're thinking oh we need to create more content or you need to get another course out there etc etc so their

是在想發布，有些在想常青的，大多數在想，哦，我們需要創造更多內容，或者需要推出另一門課程等等。所以他們的

frequency of need may not be as high so we can see that everything that's smaller the more you zoom in on a group to serve and if you're really great at

需求頻率可能沒那麼高。所以我們可以看到，所有東西都越來越小，你越放大一群要服務的人，如果你真的很擅長

serving that market you get a lot of referrals you could be fine it could be absolutely okay to say there's a million businesses to serve that's actually a

服務那個市場，你會得到很多轉介紹，你可能會沒事。說有一百萬個企業要服務，其實

lot I only need like five to serve a year and maybe that's true for you is that true for the long term we're gonna talk more about that I write sales

很多了。我一年只需要服務五個，也許對你來說是這樣。這對長期來說是真的嗎？我們會更多談到這個。我寫銷售

emails okay the pie got bigger again because most businesses are sending sales emails nonprofits might not be sending sales emails are more likely to send requests for donations or those sorts of things

郵件。好，餅又變大了，因為大多數企業都在發銷售郵件。非營利組織可能不發銷售郵件，更可能發募款請求或那類東西，

but yeah you're gonna have a large number of businesses and the need is very frequent okay so I went I specialized I write sales emails but I write them for lots of different people

但是，你會有大量的企業，而且需求非常頻繁。好，所以我走專業化路線，我寫銷售郵件，但我為很多不同的人寫。

cool lots of opportunity there I write sales emails for e-commerce smaller now right so we're just gonna go through and think about your niche and really think about how many businesses are there and

酷，這裡有很多機會。我為電商寫銷售郵件。現在變小了，對吧？所以我們只是要過一遍，想想你的細分市場，真的想想有多少企業，以及

how often do they need the thing that I want to specialize in all right abandoned cart emails for e-commerce tiny bit of businesses there again their need is very infrequent it

他們多常需要你想專精的東西。好，電商的棄購郵件。這裡只有一小部分企業，而且他們的需求非常不頻繁。

might be once a year they might think about abandoned cart emails one time every year and sometimes they just rewrite them themselves so if you were gonna go that niche and specialized you

可能一年一次他們會想到棄購郵件。有時候他們就自己重寫了。所以如果你要走那麼細分和專業化，

can expect that your business is not gonna grow I mean this is effectively how you go broke and have to go back to working in-house so a lot of freelancers

你可以預期你的事業不會成長。我的意思是這實際上就是你如何破產然後不得不回去做正職。所以很多自由工作者

take this advice of meeting or specialize they and go way out of control with it go SuperDuper deep and then wonder why it's so damn hard to grow their businesses

接受這個找細分市場或專業化的建議，然後完全失控地走得太深，然後想為什麼成長事業這麼困難

if you specialize in one specific thing it's very difficult to get frequent or ongoing repeat work or to sell larger packages like funnel overhauls if you only write emails which can be

如果你只專精一件非常具體的事情，很難得到頻繁或持續的回頭客，或者銷售像漏鬥大改造這樣的大套餐。如果你只寫郵件，這可能

fun just know that you are likely to have clients say wait can you now that you get those emails can you work on our landing pages and we're gonna do a

很有趣，但要知道你的客戶可能會說，等等，你都搞定那些郵件了，你能幫我們做登陸頁嗎，我們要重新設計

website redesign can you help us with that and you might be actually capable of helping them with it but if you only focus on being the email person you will

網站，你能幫忙嗎？你可能確實有能力幫他們，但如果你只專注於做郵件專家，你就會

be surrendering bigger packages of work that you could be doing you have to get ok with that some people are ok with that and as long as you're consciously choosing I'm ok with that

放棄你本來可以做的更大的工作套餐。你必須接受這一點。有些人可以接受，只要你是有意識地選擇說我可以接受這一點，

cool but know that it is a problem and that problem will impact your business your revenue your potential to do more with the good work you've already done also freelancers to choose their niche

酷。但要知道這是個問題，這個問題會影響你的事業、你的收入、你用你已經做好的工作做更多事情的潛力。還有，自由工作者在職業生涯太早期就選擇他們的細分市場

or specialization or both way too early in their career as most of you took a course a quick free course somewhere that said like a freelancer make sure

或專業化或兩者。你們大多數人上過一個快速免費課程，某個地方說，作為自由工作者，確保

you knees first cuz that's gonna help you sell your packages and your audience etcetera etcetera you do this early on and you haven't even had a chance to explore the different things

你先找到細分市場，因為這會幫你銷售套餐和吸引受眾等等。你在早期就這樣做，但你甚至還沒有機會探索你可能想做的不同事情。

you might want to do you write your website focused on oh hey I'm gonna start course creators who are looking to Evergreen their courses because you liked working with chorus creators those

你寫網站的時候專注在，嘿，我要服務想把課程做成常青的課程創作者，因為你喜歡跟課程創作者合作，那

two times you worked with them but you haven't worked with e-commerce and you haven't worked with cess you haven't worked with law firms that are doing cool stuff but you don't even know about

兩次你跟他們合作。但你還沒跟電商合作過，還沒跟SaaS合作過，還沒跟做酷炫事情的律師事務所合作過，但你甚至還不知道

yet you haven't tried other things on besides you haven't sold an inexpensive product you haven't sold something and seem like a billion of them fly off the shelves you I don't worked on

這些。你還沒試過其他東西，還沒賣過便宜的產品，還沒賣過什麼東西然後看到銷量爆棚。你沒有做過

Kickstarter opportunities you haven't done any of those things and yet you're choosing because someone told you to you're choosing early on that I guess I'm gonna just like attach myself to a

Kickstarter機會。你還沒做過任何這些事情，但你在選擇，因為有人告訴你要這樣，你在早期選擇說，我想我就把自己附著在某個

certain industry or a certain way of copywriting and another this is particular for niching if you over a niche if you're like I only serve fast businesses in who do project management tools

特定行業或某種文案寫作方式上。還有這個，這特別是針對找細分市場。如果你過度細分，如果你說我只服務做專案管理工具的SaaS企業，

well one yeah it's a small market but more importantly if I run slow project management software and I hire you to do something and then Basecamp comes along

好吧，一，是的，這是個小市場。但更重要的是，如果我經營Flo專案管理軟體，我僱你做了些事情，然後Basecamp出現了

and hires you how good do I feel as flow that you are gonna take everything you just learned with me and apply it to them and by the way you can't work out

並僱用你，作為Flo的我會有多好的感覺——你要把你剛從我這裡學到的所有東西應用到他們身上。而且順便說一下，你也不能

with us simultaneously either you can't work with one project management tool and another but I know that sounds too specific but this is really where a lot of freelancers go when they're thinking

同時跟我們合作。你不能同時跟一個專案管理工具和另一個合作。但我知道這聽起來太具體了，但這真的是很多自由工作者在想

about this stuff what client will like knowing that you're gonna share with your next client what they just paid you to learn with them and that's how we don't want over

這些事情時會去的地方。哪個客戶會喜歡知道你要把他們剛付錢讓你學的東西分享給你的下一個客戶？這就是為什麼我們不想過度

neesh and go so deep into even I want to serve course creators Chris creators might like that oh you worked with that course creator and they had this huge

細分，走得太深。即使是我想服務課程創作者。課程創作者可能會喜歡這個，哦，你跟那個課程創作者合作過，他們有一次超大的

lunch that's awesome you can take what you learned in apply it here how will that course creator feel knowing that you're going to give away some of their

發布。太棒了，你可以把你學到的應用到這裡。那個課程創作者會有什麼感覺，知道你要把他們的一些

secrets to somebody else who could be competition for them so that's what I recommend to everybody in 10x freelance copyright I do recommend over anything that you specialize if you have to

秘密給別人，而那些人可能是他們的競爭對手？所以這就是我對10倍自由文案寫手裡每個人的建議。我確實推薦，在任何其他事情之上，如果你必須

choose one over the other I always say like specialize in the kind of copyrighting then you can always branch out from there but it's difficult if you

在兩者中選一個，我總是說專精某種型別的文案寫作。然後你總是可以從那裡擴充套件出去，但如果你

need em what I recommend here is if you choose to specialize or niche in one very broad category this might be contrary to what you've heard from other

找細分市場就很難了。我這裡的建議是，如果你選擇專精或細分在一個非常廣泛的類別裡。這可能跟你從其他

people I'm telling you we've worked with hundreds of freelancers successful ones and unsuccessful ones and repeatedly the ones that are unsuccessful are choosing to go very deep with a niche I'm gonna

人那裡聽到的不同。我告訴你，我們跟數百個自由工作者合作過，成功的和不成功的，而且反覆地，那些不成功的是選擇在細分市場上走得很深的。我要

work with heart-centered entrepreneurs who are building digital products holy are you serious how are you gonna find enough people to actually pay you to keep doing this one very broad

跟有心的創業家合作，他們在建立數位產品。天啊，你是認真的嗎？你要怎麼找到足夠的人真正付錢給你來持續做這個？一個非常廣泛的

category you need to ask yourself what do good businesses value and need help with most frequently sidenote almost every business on the planet is inherently good started by a good person

類別。你需要問自己，好的企業最重視什麼，最頻繁地需要什麼幫助。附帶說一下，地球上幾乎每個企業都是內在善良的，由善良的人創辦，

who wanted to provide good value to a good audience with a good product you don't have to say if you think you do you don't have to say heart-centered or

想為好的受眾提供好的價值和好的產品。你不必說，如果你認為你必須，你不必說有心的或

any of those sorts of things I find it a little frustrating that so many freelancers approach working with businesses as if businesses are inherently evil and trying to separate

任何那類東西。我發現很沮喪的是，很多自由工作者對待跟企業合作的態度，好像企業本質上是邪惡的，試圖把傻瓜跟他們的錢

fools from their money if you go into it thinking I don't want to work with those kinds of businesses that's such a tiny insignificant fraction of the businesses

分開。如果你帶著這種想法進去——我不想跟那種企業合作——那是企業中非常小、微不足道的一部分。

you can work with don't limit yourself by saying that don't limit don't like make it don't talk negatively about business in general by taking the Donald Trump's of the world and their idiotic

你可以合作的。不要限制自己這樣說。不要像是負面談論企業整體，把川普這類人和他們愚蠢的

organizations and acting like that tell businesses are it is not how any businesses are that's like the extreme exception so you want to ask yourself what do businesses value and need help

組織當作所有企業的樣子。那不是任何企業的樣子，那是極端的例外。所以你想問自己，企業最重視什麼，最頻繁需要什麼幫助

with most frequently those bigger categories are email websites ads you're gonna choose one of these not one from green and one from blue just one I'm gonna work with sess I'm gonna work with

。那些更大的類別是郵件、網站、廣告。你要從這些裡選一個，不是從綠色選一個再從藍色選一個，就一個。我要跟SaaS合作，我要跟

e-commerce I'm gonna work with service based businesses I'm gonna write emails gonna write websites I'm gonna write ads one do not overlap the two don't choose two unless you have exceptional reason

電商合作。我要跟服務型企業合作。我要寫郵件，我要寫網站，我要寫廣告。一個。不要把兩個重疊，不要選兩個，除非你有特別的理由

to believe and I mean data I mean you have already gone and combined two categories and it working like gangbusters and has been working for years you didn't get lucky

相信，我是說資料，我是說你已經去結合了兩個類別，而且效果非常好，已經持續多年。你不是運氣好

and have one person buy your package one time and go like oh I just made $7,500 and now you have to wait for months and months for another person to come along

然後有一個人買了你的套餐一次，然後你說，哦，我剛賺了7500美元，然後你要等好幾個月才有另一個人來

and need something as specific as you're offering I'm not talking about that one data point not talking about what your gut tells you at this point I'm saying

需要你提供的這麼具體的東西。我不是在說那一個資料點，不是在說你的直覺在這一點上告訴你什麼。我是說

look at the actual data look at the size of the market you could be working with look at how much marketing budget you actually have most freelancers have no

看實際的資料。看你可以合作的市場的大小。看你實際上有多少營銷預算。大多數自由工作者

no budget to spend whatsoever they have a little time to spend on building their authority and you do need to build it for a certain audience very typically to

完全沒有預算可以花。他們有一點時間可以花在建立權威上，而且你確實需要通常為特定受眾建立它，才能

get started but don't commit yourself entirely to that start with one broad category one broad category because mission can make your life absolute health these are real things I've seen a couple

開始。但不要完全把自己繫結在那上面。從一個廣泛的類別開始。一個廣泛的類別，因為細分可以讓你的生活變成地獄。這些是我看到的真例項子。有個

of freelancer that wants to work with Italian vegan shoe brands there are literally like three of those I looked it up I was shopping for shoes yesterday heart-centered digital mom mom preneur

自由工作者想跟義大利純素鞋品牌合作。這種品牌字面上只有三個。我查過，我昨天在買鞋。有心的數位媽媽創業家，

zio jeans transitioning to online training truck driving schools retired teachers writing novels I don't think I need to say we have over Nisha we've gone that far

轉型到線上培訓的健身房，卡車駕駛學校，退休老師寫小說。我不認為我需要說我們過度細分了，我們已經走得太遠了。

so yes the idea is definitely to get specific but not too specific you do want to get specific so people know when to choose you refer work to you etc and

所以是的，概念絕對是要變得具體，但不要太具體。你確實想變得具體，這樣人們知道什麼時候選你，可以介紹工作給你等等。而且

so that you can gain your expertise faster but don't overdo it don't get too freaking specific all right let's we're about to take some questions if there are any I see a

這樣你可以更快獲得專業知識。但不要做過頭，不要變得太具體。好，我們即將回答一些問題，如果有的話。我看到

couple couple notes here at the end of the month if you're like I really need to figure this stuff out 10x freelance copywriter is about to become way more

這裡最後有幾個筆記。月底的時候，如果你覺得我真的需要搞清楚這些事情，10倍自由文案寫手即將變得更

affordable for all current students in it and all future students and we're bringing something back at the end of the month that I'm sure we would never bring back again but we've gone and

讓所有目前的學員和未來的學員都負擔得起。我們會在月底帶回一些東西，我確信我們永遠不會再帶回來了，但我們已經

reinvented it and there will be more about that soon if you know what I'm talking about if you're guessing is she's talking about I am talking about that it's not our

重新發明瞭它。很快會有更多關於這個的訊息。如果你知道我在說什麼，如果你在猜測她在說那個嗎，我是在說那個。不是我們的

story our story already is back we're already working on cool new things for our story it's something else for freelancers thanks so much y'all we'll see you for our next tutorial Tuesday

故事。我們的故事已經回來了。我們已經在為我們的故事做很酷的新東西。是給自由工作者的其他東西。非常感謝大家，我們下週的教學星期二見。

next week and again if you have those questions post them over in word workers on Facebook all right thanks y'all have a good one they say

如果你有問題的話，在Facebook的word workers上發帖。好，謝謝大家，好好過。他們說