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- The first thing you do when you come to a Build-A-Bear is you have to pick out which furry friend that you want.
來 Build-A-Bear 第一件事就是要挑選你想要的毛絨朋友。
What are you going to pick today? - Say we might do our bunny.
你今天要選什麼？我們可能會做兔子。
- So a bunny? - I think so.
兔子？我想是的。
- Oh, here's an, oh, this one is better.
哦，這裡有一個，哦，這個更好。
I agree. This one is so much better.
我同意。這個好多了。
- Nearly three decades after Build-A-Bear Workshop first opened, the company is banking more revenue than ever.
Build-A-Bear Workshop 開業近三十年後，公司的收入比以往任何時候都多。
♪ The little bunny sleeping till it's nearly noon ♪ - It's growing at an unlikely time, as toy makers are facing big hits from tariffs.
小兔子睡到快中午♪ 它在一個不太可能的時機成長，因為玩具製造商正面臨關稅的重大打擊。
- Oh, he knows what to do. - Oh, yeah.
哦，他知道該怎麼做。哦，是的。
- The key to Build-A-Bear success isn't just what you take home.
Build-A-Bear 成功的關鍵不僅僅是你帶回家的東西。
- And we can just put that in.
我們就把它放進去。
You want to give your friend a big hug?
你想給你的朋友一個大大的擁抱嗎？
Beautiful. Yay. - Yay. - Its strategy focuses on the workshop itself, and growing it beyond the brick-and-mortar store.
太棒了。耶。它的策略專注於工作坊本身，並將其擴展到實體店之外。
- I'm going to pick out this Chococat because this is one I've really been wanting.
我要挑這個巧克貓，因為這是我一直很想要的。
This is $38, so I'm going to add this one to my bag.
這個 38 美元，我要把它加到我的袋子裡。
- We are definitely in the crosshairs of the nostalgia economy.
我們絕對處於懷舊經濟的中心。
Hi. Welcome. Welcome to Build-A-Bear. - Build-A-Bear opened in 1997 as an interactive retail destination, mostly in shopping malls.
嗨。歡迎。歡迎來到 Build-A-Bear。Build-A-Bear 於 1997 年開業，是一個互動零售目的地，主要在購物中心。
- It's not competing with a generic plush, it's competing with an experience, with going to the theater, with going to a theme park.
它不是在與普通毛絨玩具競爭，而是在與體驗競爭，與去電影院、去主題公園競爭。
That's really where their competition is. - For customers, the magic isn't just in the stuffing, it's in the personalization.
那才是他們真正的競爭對手。對顧客來說，魔力不僅僅在填充物，而在個人化。
- If you want to give it a smell?
如果你想給它加點味道？
- You like bubble gum? - Yeah. - Good choice.
你喜歡泡泡糖嗎？喜歡。好選擇。
Step on that puddle for me. Whenever you're ready.
幫我踩一下那個踏板。準備好就開始。
Perfect. Good job. Does that feel good? Yeah. You like how much stuffing is inside?
完美。做得好。感覺好嗎？是的。你喜歡裡面的填充量嗎？
- Yeah? Perfect. - At the end of the day, if you buy a plush that is something else, there's a distance to it.
喜歡？完美。歸根結底，如果你買的是其他品牌的毛絨玩具，會有一種距離感。
- Close your eyes tight and make a great big wish.
閉上眼睛，許一個大大的願望。
- But the whole process of the Build-A-Bear starts from the very beginning.
但 Build-A-Bear 的整個過程從一開始就開始了。
That the child is engaged and connected and a participant in the creation.
孩子從頭到尾都參與其中，是創作的一部分。
- So you guys can go ahead and pick out any clothes you want.
你們可以去挑選任何你想要的衣服。
- They created more and more purchase occasions with different products, with smaller products, with collectibles, with outfits.
他們用不同的產品、更小的產品、收藏品、服裝創造了越來越多的購買機會。
So it was really an opportunity to expand that relationship.
所以這真的是一個擴展這種關係的機會。
- But it's taken the company time to turn that relationship into profit.
但公司花了一段時間才把這種關係轉化為利潤。
The decline of malls, combined with a recession, put it at risk of bankruptcy until a leadership change in 2013.
購物中心的衰退，加上經濟衰退，讓它面臨破產風險，直到 2013 年領導層更替。
- While it is true that when I arrived at Build-A-Bear, 20% of our stores were unprofitable, and that is unsustainable, 80% were working.
雖然我到達 Build-A-Bear 時，確實有 20% 的門店不賺錢，這是不可持續的，但 80% 是運營良好的。
And we looked into the very details, down to every single line.
我們研究了每一個細節，細到每一行。
What about this store makes this work? And so we started to create a very distinct strategy to go to hospitality locations like Great Wolf Lodge or Carnival Cruise Line, the tourist location.
是什麼讓這家店成功的？所以我們開始制定一個非常獨特的策略，進入 Great Wolf Lodge 或嘉年華郵輪這樣的酒店場所，旅遊景點。
We have three different models of stores in terms of business models and numerous models of footprints.
在商業模式方面，我們有三種不同的門店模式，在佔地面積方面有多種模式。
Small footprints inside of Girl Scouts stores to large footprints inside of FAO Schwarz and Rockefeller Plaza.
從女童軍商店內的小型店面到洛克菲勒廣場 FAO Schwarz 內的大型店面。
- The company was still finding its footing and had just updated its digital storefront when the pandemic hit.
公司還在站穩腳跟，剛剛更新了數位店面，疫情就來了。
- We had what was one of our largest unit-selling items ever, that just made the boat, which was Baby Yoda.
我們有一個史上最暢銷的單品之一，剛好趕上船運，那就是 Baby Yoda。
And we decided to not, at the last minute, when we saw some of this happening, to not ship Baby Yoda out to the stores, where it ultimately would've been trapped.
當我們看到一些情況發生時，我們在最後一刻決定不把 Baby Yoda 運到門店，因為它最終會被困在那裡。
We kept it at the warehouse and put together an entirely new system and process.
我們把它留在倉庫，建立了一個全新的系統和流程。
It was overwhelmingly an older consumer that was purchasing this, like teens and adults.
購買這個的絕大多數是年齡較大的消費者，比如青少年和成年人。
- So you guys can kind of see him peeking in the little window right here.
你們可以看到他在這個小窗戶裡偷看。
- Oh, look at Baby Yoda. - So, it's pretty cool.
哦，看看 Baby Yoda。所以，這很酷。
I think it's awesome that, you know, Build-A-Bear still kind of tags that along, even though, you know, you're not able to go into this store and do this yourself.
我覺得很棒的是 Build-A-Bear 仍然保留這個，即使你不能去店裡自己做。
- Our teen and adult and collectors over-index online to this day.
我們的青少年、成年人和收藏家到今天仍然在網上過度消費。
- This is my Cake Pop Cow, definitely one of my favorites in my collection.
這是我的蛋糕棒棒糖奶牛，絕對是我收藏中最喜歡的之一。
I already collect certain plushies, like Squishmallows. I had a pretty large Build-A-Bear collection as a child, so I've always loved the brand.
我已經收集某些毛絨玩具了，比如 Squishmallows。我小時候有很大的 Build-A-Bear 收藏，所以我一直很喜歡這個品牌。
That's always been in the back of my head that I want to rebuild my Build-A-Bear collection.
我一直想著要重建我的 Build-A-Bear 收藏。
I will never get rid of this. I will have this for life.
我永遠不會扔掉這個。我會一輩子擁有它。
My kids will have this Build-A-Bear one day.
我的孩子總有一天會擁有這個 Build-A-Bear。
- The kidult has been a huge phenomenon in the toy industry, certainly in the last 12 years or so.
「成年兒童」在玩具行業是一個巨大的現象，特別是在過去 12 年左右。
We still have that desire as humans to collect things, and whereas you used to collect porcelain figures or coins or stamps or other dolls, people are now collecting
作為人類，我們仍然有收集東西的慾望。以前你收集瓷器、硬幣、郵票或其他玩偶，現在人們在收集
what would traditionally have been seen as just toys because they remember them from their childhood.
傳統上被視為玩具的東西，因為他們記得童年時的它們。
- Just over the last couple months, I've collected maybe around 60 or 70 Build-A-Bears.
就在過去幾個月，我大概收集了 60 到 70 個 Build-A-Bear。
- Adults and teens make up nearly half of Build-A-Bear sales.
成年人和青少年佔 Build-A-Bear 銷售額的近一半。
- This is the Halloween Pumpkin Kitty. He was an online exclusive, very popular for a very long time.
這是萬聖節南瓜貓。它是網上獨家，很長時間都很受歡迎。
- The kidult spending is also fueled by a release cycle of exclusive and licensed products.
「成年兒童」消費也受到獨家和授權產品發布週期的推動。
- I really love the Sanrio Build-A-Bears that I have, and I do plan to have more in the future.
我真的很喜歡我的三麗鷗 Build-A-Bear，我計劃將來擁有更多。
- Build-A-Bear also collaborates with brands like Pokemon, Stranger Things, Disney, Harry Potter, Marvel, and more.
Build-A-Bear 還與寶可夢、怪奇物語、迪士尼、哈利波特、漫威等品牌合作。
- We've created a microsite for some of these licenses called the Bear Cave, where it might be something like Deadpool Bear or Matrix Bear, that's specifically designed for an adult.
我們為一些授權產品創建了一個名為「熊窟」的微型網站，可能是像死侍熊或駭客任務熊這樣專門為成人設計的東西。
- Shoppers in the Bear Cave can also find more adult-themed items, like tiny plush martinis, zaddy shirts, and this guy, a silver fox.
「熊窟」的購物者還可以找到更多成人主題的物品，比如小型毛絨馬丁尼、老爹襯衫，還有這個——銀狐。
- We have a tremendous opportunity to have a little bit of a tongue-in-cheek approach to things that are completely benign in many ways.
我們有一個絕佳的機會，用一種有點詼諧的方式處理那些在很多方面完全無害的事情。
- Online sales grew by 110% between 2019 and 2024.
2019 年到 2024 年間，線上銷售額增長了 110%。
- I'm seeing a lot of stuff that I already had because I did just make a really big purchase.
我看到很多我已經有的東西，因為我剛剛大買了一筆。
I have a really bad habit of when I'm shopping, not looking at the price tag, but I mean, if you cap in the outfits and the bear, like it's definitely between $500 and $700.
我購物時有個壞習慣，就是不看價格標籤。但如果你把服裝和熊加起來，肯定在 500 到 700 美元之間。
- One of the cheapest bears available is the $16 Lil' Cub Brownie Teddy Bear.
最便宜的熊之一是 16 美元的小熊布朗尼。
But once you add a set of clothes, a sound, and an accessory, the total price shoots up to $50.
但一旦你加上一套衣服、一個聲音和一個配件，總價就飆升到 50 美元。
- There's been times where I went into Build-A-Bear and just walked out with a bear.
有好幾次我去 Build-A-Bear，只帶走了一隻熊。
No outfit or anything. I mean, it is a really expensive hobby if you think about it.
沒有衣服或任何東西。我的意思是，如果你想想的話，這確實是一個很貴的愛好。
That's why I do enjoy thrifting a lot of the time because there's been many times where I found a Build-A-Bear, full outfit, for like $3.99.
這就是為什麼我很喜歡逛二手店，因為很多次我找到了 Build-A-Bear，全套服裝，只要 3.99 美元。
It's really a good alternative to the store.
這真的是去店裡的好替代方案。
- What's happening here? - Oh. I'm buying for my nephew coming.
這裡發生什麼事？哦。我在為我即將到來的侄子買東西。
- I love that you're giving all of these Grinches.
我喜歡你送的所有這些格林奇。
- Toy companies, including Build-A-Bear, are considering raising prices to counter tariffs on goods imported from China and other countries.
包括 Build-A-Bear 在內的玩具公司正在考慮漲價，以應對從中國和其他國家進口商品的關稅。
- For us, some of our plush would be very difficult to source elsewhere.
對我們來說，一些毛絨玩具很難從其他地方採購。
So, there's a tariff impact that is not possible to just completely overcome through any or all of the mechanisms that are available to us right now based on the current information
所以，根據目前的資訊，有些關稅影響是無法通過任何或所有可用機制完全克服的，
that tariff impact will stay. - Build-A-Bear says they expect to lose about $11 million in fiscal 2025 to costs related to tariffs.
這種關稅影響會持續存在。Build-A-Bear 表示，他們預計 2025 財年將因關稅相關成本損失約 1100 萬美元。
- Why are you building this bear today?
你今天為什麼要做這隻熊？
- For my girlfriend? - For your girlfriend?
給我女朋友？給你女朋友？
- Yeah. - The Build-A-Bear experience of creating your own bear isn't something you're going to get somewhere else.
是的。Build-A-Bear 創造自己的熊的體驗不是你在其他地方能得到的。
- And you could also make a birth certificate.
你還可以做一張出生證明。
- Okay. Thank you. - You're very welcome.
好的。謝謝。不客氣。
- If tariffs have added 10% or 12% to the overall cost to the consumer of the product, consumers are still not going to back away from that because it's the experience that they're buying.
如果關稅給產品的整體消費者成本增加了 10% 或 12%，消費者仍然不會退縮，因為他們買的是體驗。
- Can you say thank you? Good job.
你能說謝謝嗎？做得好。
- We got a heartbeat. The last thing...
我們有心跳了。最後一件事⋯⋯
點擊句子跳轉到對應位置
- The first thing you do when you come to a Build-A-Bear is you have to pick out which furry friend that you want.
來 Build-A-Bear 第一件事就是要挑選你想要的毛絨朋友。
What are you going to pick today? - Say we might do our bunny.
你今天要選什麼？我們可能會做兔子。
- So a bunny? - I think so.
兔子？我想是的。
- Oh, here's an, oh, this one is better.
哦，這裡有一個，哦，這個更好。
I agree. This one is so much better.
我同意。這個好多了。
- Nearly three decades after Build-A-Bear Workshop first opened, the company is banking more revenue than ever.
Build-A-Bear Workshop 開業近三十年後，公司的收入比以往任何時候都多。
♪ The little bunny sleeping till it's nearly noon ♪ - It's growing at an unlikely time, as toy makers are facing big hits from tariffs.
小兔子睡到快中午♪ 它在一個不太可能的時機成長，因為玩具製造商正面臨關稅的重大打擊。
- Oh, he knows what to do. - Oh, yeah.
哦，他知道該怎麼做。哦，是的。
- The key to Build-A-Bear success isn't just what you take home.
Build-A-Bear 成功的關鍵不僅僅是你帶回家的東西。
- And we can just put that in.
我們就把它放進去。
You want to give your friend a big hug?
你想給你的朋友一個大大的擁抱嗎？
Beautiful. Yay. - Yay. - Its strategy focuses on the workshop itself, and growing it beyond the brick-and-mortar store.
太棒了。耶。它的策略專注於工作坊本身，並將其擴展到實體店之外。
- I'm going to pick out this Chococat because this is one I've really been wanting.
我要挑這個巧克貓，因為這是我一直很想要的。
This is $38, so I'm going to add this one to my bag.
這個 38 美元，我要把它加到我的袋子裡。
- We are definitely in the crosshairs of the nostalgia economy.
我們絕對處於懷舊經濟的中心。
Hi. Welcome. Welcome to Build-A-Bear. - Build-A-Bear opened in 1997 as an interactive retail destination, mostly in shopping malls.
嗨。歡迎。歡迎來到 Build-A-Bear。Build-A-Bear 於 1997 年開業，是一個互動零售目的地，主要在購物中心。
- It's not competing with a generic plush, it's competing with an experience, with going to the theater, with going to a theme park.
它不是在與普通毛絨玩具競爭，而是在與體驗競爭，與去電影院、去主題公園競爭。
That's really where their competition is. - For customers, the magic isn't just in the stuffing, it's in the personalization.
那才是他們真正的競爭對手。對顧客來說，魔力不僅僅在填充物，而在個人化。
- If you want to give it a smell?
如果你想給它加點味道？
- You like bubble gum? - Yeah. - Good choice.
你喜歡泡泡糖嗎？喜歡。好選擇。
Step on that puddle for me. Whenever you're ready.
幫我踩一下那個踏板。準備好就開始。
Perfect. Good job. Does that feel good? Yeah. You like how much stuffing is inside?
完美。做得好。感覺好嗎？是的。你喜歡裡面的填充量嗎？
- Yeah? Perfect. - At the end of the day, if you buy a plush that is something else, there's a distance to it.
喜歡？完美。歸根結底，如果你買的是其他品牌的毛絨玩具，會有一種距離感。
- Close your eyes tight and make a great big wish.
閉上眼睛，許一個大大的願望。
- But the whole process of the Build-A-Bear starts from the very beginning.
但 Build-A-Bear 的整個過程從一開始就開始了。
That the child is engaged and connected and a participant in the creation.
孩子從頭到尾都參與其中，是創作的一部分。
- So you guys can go ahead and pick out any clothes you want.
你們可以去挑選任何你想要的衣服。
- They created more and more purchase occasions with different products, with smaller products, with collectibles, with outfits.
他們用不同的產品、更小的產品、收藏品、服裝創造了越來越多的購買機會。
So it was really an opportunity to expand that relationship.
所以這真的是一個擴展這種關係的機會。
- But it's taken the company time to turn that relationship into profit.
但公司花了一段時間才把這種關係轉化為利潤。
The decline of malls, combined with a recession, put it at risk of bankruptcy until a leadership change in 2013.
購物中心的衰退，加上經濟衰退，讓它面臨破產風險，直到 2013 年領導層更替。
- While it is true that when I arrived at Build-A-Bear, 20% of our stores were unprofitable, and that is unsustainable, 80% were working.
雖然我到達 Build-A-Bear 時，確實有 20% 的門店不賺錢，這是不可持續的，但 80% 是運營良好的。
And we looked into the very details, down to every single line.
我們研究了每一個細節，細到每一行。
What about this store makes this work? And so we started to create a very distinct strategy to go to hospitality locations like Great Wolf Lodge or Carnival Cruise Line, the tourist location.
是什麼讓這家店成功的？所以我們開始制定一個非常獨特的策略，進入 Great Wolf Lodge 或嘉年華郵輪這樣的酒店場所，旅遊景點。
We have three different models of stores in terms of business models and numerous models of footprints.
在商業模式方面，我們有三種不同的門店模式，在佔地面積方面有多種模式。
Small footprints inside of Girl Scouts stores to large footprints inside of FAO Schwarz and Rockefeller Plaza.
從女童軍商店內的小型店面到洛克菲勒廣場 FAO Schwarz 內的大型店面。
- The company was still finding its footing and had just updated its digital storefront when the pandemic hit.
公司還在站穩腳跟，剛剛更新了數位店面，疫情就來了。
- We had what was one of our largest unit-selling items ever, that just made the boat, which was Baby Yoda.
我們有一個史上最暢銷的單品之一，剛好趕上船運，那就是 Baby Yoda。
And we decided to not, at the last minute, when we saw some of this happening, to not ship Baby Yoda out to the stores, where it ultimately would've been trapped.
當我們看到一些情況發生時，我們在最後一刻決定不把 Baby Yoda 運到門店，因為它最終會被困在那裡。
We kept it at the warehouse and put together an entirely new system and process.
我們把它留在倉庫，建立了一個全新的系統和流程。
It was overwhelmingly an older consumer that was purchasing this, like teens and adults.
購買這個的絕大多數是年齡較大的消費者，比如青少年和成年人。
- So you guys can kind of see him peeking in the little window right here.
你們可以看到他在這個小窗戶裡偷看。
- Oh, look at Baby Yoda. - So, it's pretty cool.
哦，看看 Baby Yoda。所以，這很酷。
I think it's awesome that, you know, Build-A-Bear still kind of tags that along, even though, you know, you're not able to go into this store and do this yourself.
我覺得很棒的是 Build-A-Bear 仍然保留這個，即使你不能去店裡自己做。
- Our teen and adult and collectors over-index online to this day.
我們的青少年、成年人和收藏家到今天仍然在網上過度消費。
- This is my Cake Pop Cow, definitely one of my favorites in my collection.
這是我的蛋糕棒棒糖奶牛，絕對是我收藏中最喜歡的之一。
I already collect certain plushies, like Squishmallows. I had a pretty large Build-A-Bear collection as a child, so I've always loved the brand.
我已經收集某些毛絨玩具了，比如 Squishmallows。我小時候有很大的 Build-A-Bear 收藏，所以我一直很喜歡這個品牌。
That's always been in the back of my head that I want to rebuild my Build-A-Bear collection.
我一直想著要重建我的 Build-A-Bear 收藏。
I will never get rid of this. I will have this for life.
我永遠不會扔掉這個。我會一輩子擁有它。
My kids will have this Build-A-Bear one day.
我的孩子總有一天會擁有這個 Build-A-Bear。
- The kidult has been a huge phenomenon in the toy industry, certainly in the last 12 years or so.
「成年兒童」在玩具行業是一個巨大的現象，特別是在過去 12 年左右。
We still have that desire as humans to collect things, and whereas you used to collect porcelain figures or coins or stamps or other dolls, people are now collecting
作為人類，我們仍然有收集東西的慾望。以前你收集瓷器、硬幣、郵票或其他玩偶，現在人們在收集
what would traditionally have been seen as just toys because they remember them from their childhood.
傳統上被視為玩具的東西，因為他們記得童年時的它們。
- Just over the last couple months, I've collected maybe around 60 or 70 Build-A-Bears.
就在過去幾個月，我大概收集了 60 到 70 個 Build-A-Bear。
- Adults and teens make up nearly half of Build-A-Bear sales.
成年人和青少年佔 Build-A-Bear 銷售額的近一半。
- This is the Halloween Pumpkin Kitty. He was an online exclusive, very popular for a very long time.
這是萬聖節南瓜貓。它是網上獨家，很長時間都很受歡迎。
- The kidult spending is also fueled by a release cycle of exclusive and licensed products.
「成年兒童」消費也受到獨家和授權產品發布週期的推動。
- I really love the Sanrio Build-A-Bears that I have, and I do plan to have more in the future.
我真的很喜歡我的三麗鷗 Build-A-Bear，我計劃將來擁有更多。
- Build-A-Bear also collaborates with brands like Pokemon, Stranger Things, Disney, Harry Potter, Marvel, and more.
Build-A-Bear 還與寶可夢、怪奇物語、迪士尼、哈利波特、漫威等品牌合作。
- We've created a microsite for some of these licenses called the Bear Cave, where it might be something like Deadpool Bear or Matrix Bear, that's specifically designed for an adult.
我們為一些授權產品創建了一個名為「熊窟」的微型網站，可能是像死侍熊或駭客任務熊這樣專門為成人設計的東西。
- Shoppers in the Bear Cave can also find more adult-themed items, like tiny plush martinis, zaddy shirts, and this guy, a silver fox.
「熊窟」的購物者還可以找到更多成人主題的物品，比如小型毛絨馬丁尼、老爹襯衫，還有這個——銀狐。
- We have a tremendous opportunity to have a little bit of a tongue-in-cheek approach to things that are completely benign in many ways.
我們有一個絕佳的機會，用一種有點詼諧的方式處理那些在很多方面完全無害的事情。
- Online sales grew by 110% between 2019 and 2024.
2019 年到 2024 年間，線上銷售額增長了 110%。
- I'm seeing a lot of stuff that I already had because I did just make a really big purchase.
我看到很多我已經有的東西，因為我剛剛大買了一筆。
I have a really bad habit of when I'm shopping, not looking at the price tag, but I mean, if you cap in the outfits and the bear, like it's definitely between $500 and $700.
我購物時有個壞習慣，就是不看價格標籤。但如果你把服裝和熊加起來，肯定在 500 到 700 美元之間。
- One of the cheapest bears available is the $16 Lil' Cub Brownie Teddy Bear.
最便宜的熊之一是 16 美元的小熊布朗尼。
But once you add a set of clothes, a sound, and an accessory, the total price shoots up to $50.
但一旦你加上一套衣服、一個聲音和一個配件，總價就飆升到 50 美元。
- There's been times where I went into Build-A-Bear and just walked out with a bear.
有好幾次我去 Build-A-Bear，只帶走了一隻熊。
No outfit or anything. I mean, it is a really expensive hobby if you think about it.
沒有衣服或任何東西。我的意思是，如果你想想的話，這確實是一個很貴的愛好。
That's why I do enjoy thrifting a lot of the time because there's been many times where I found a Build-A-Bear, full outfit, for like $3.99.
這就是為什麼我很喜歡逛二手店，因為很多次我找到了 Build-A-Bear，全套服裝，只要 3.99 美元。
It's really a good alternative to the store.
這真的是去店裡的好替代方案。
- What's happening here? - Oh. I'm buying for my nephew coming.
這裡發生什麼事？哦。我在為我即將到來的侄子買東西。
- I love that you're giving all of these Grinches.
我喜歡你送的所有這些格林奇。
- Toy companies, including Build-A-Bear, are considering raising prices to counter tariffs on goods imported from China and other countries.
包括 Build-A-Bear 在內的玩具公司正在考慮漲價，以應對從中國和其他國家進口商品的關稅。
- For us, some of our plush would be very difficult to source elsewhere.
對我們來說，一些毛絨玩具很難從其他地方採購。
So, there's a tariff impact that is not possible to just completely overcome through any or all of the mechanisms that are available to us right now based on the current information
所以，根據目前的資訊，有些關稅影響是無法通過任何或所有可用機制完全克服的，
that tariff impact will stay. - Build-A-Bear says they expect to lose about $11 million in fiscal 2025 to costs related to tariffs.
這種關稅影響會持續存在。Build-A-Bear 表示，他們預計 2025 財年將因關稅相關成本損失約 1100 萬美元。
- Why are you building this bear today?
你今天為什麼要做這隻熊？
- For my girlfriend? - For your girlfriend?
給我女朋友？給你女朋友？
- Yeah. - The Build-A-Bear experience of creating your own bear isn't something you're going to get somewhere else.
是的。Build-A-Bear 創造自己的熊的體驗不是你在其他地方能得到的。
- And you could also make a birth certificate.
你還可以做一張出生證明。
- Okay. Thank you. - You're very welcome.
好的。謝謝。不客氣。
- If tariffs have added 10% or 12% to the overall cost to the consumer of the product, consumers are still not going to back away from that because it's the experience that they're buying.
如果關稅給產品的整體消費者成本增加了 10% 或 12%，消費者仍然不會退縮，因為他們買的是體驗。
- Can you say thank you? Good job.
你能說謝謝嗎？做得好。
- We got a heartbeat. The last thing...
我們有心跳了。最後一件事⋯⋯