I started sirant to empower the people because if you take care of the people, the people will bring the properties.

我創辦Serhant是為了賦能人們，因為如果你照顧人們，人們會帶來物業。

I tell stories about buildings, properties, myself, brand.

我講述關於建築、物業、我自己、品牌的故事。

>> Ryan Sirant serves as an example to all of us.

>> Ryan Serhant為我們所有人樹立了榜樣。

>> Ryan Sir Hunt started in 2020 at the height of the pandemic. He now employs about 550 people in multiple states. He got his first big break on Bravo's milliondoll

>> Ryan Serhant在2020年大流行高峰期開始。他現在在多個州僱用約550人。他在Bravo的百萬美元

listing. Now he has a Netflix deal.

豪宅節目中獲得了他的第一次重大突破。現在他有一個Netflix交易。

>> Your audience no longer cares about watching you. They care about connecting with you. You don't want me waking up and thinking about you and

>> 你的觀眾不再關心觀看你。他們關心與你連接。你不希望我醒來時想到你和

money, right? You want me waking up thinking about you and opportunity if you're not following a movement at work.

金錢，對吧？你希望我醒來時想到你和機會，如果你在工作上沒有跟隨一個運動。

How can you expect to ever be motivated to be great at home? You spend all of your time trying to be different instead of just trying to be great. You just

你怎麼能期望在家裡有動力變得偉大？你花所有時間試圖與眾不同，而不是只是試圖變得偉大。你只是

take care of the people. The people take care of you. Like I have like a mental breakdown on camera. Everything that we've built, we've just invented. We've

照顧人們。人們照顧你。就像我在鏡頭前有精神崩潰。我們建造的一切，我們只是發明了。我們

made it up. So, if you and I died tomorrow and you could leave one guiding principle for the next generation of real estate agents, what would that be?

編造了它。所以，如果你和我明天死了，你能為下一代房地產經紀人留下一個指導原則，那會是什麼？

I have an absolute treat for you today.

今天我有一個絕對的款待給你。

I sit down with my friend and business partner, Ryan Sirant, the most followed real estate agent in the world. Netflix star, founder of his own brokerage,

我和我的朋友和商業夥伴Ryan Serhant坐下來，他是世界上被關注最多的房地產經紀人。Netflix明星，他自己經紀公司的創始人，

Sirant, running a massive empire. But this isn't your typical success story interview. Ryan gets brutally honest about the cost of fame, the failures nobody talks about, and mental health

Serhant，經營一個巨大的帝國。但這不是你典型的成功故事採訪。Ryan對名聲的代價、沒有人談論的失敗和心理健康

crisis he's never shared publicly. See, the guy who seems invincible started as an overweight, insecure kid who moved eight times before fourth grade and just

危機變得殘酷誠實，他從未公開分享過。看，那個似乎無敵的人開始時是一個超重、不安全的 child，在四年級之前搬了八次家，只是

wanted to be liked. He got into acting just so he could pretend to be somebody else because being himself was too painful. Now he's built an empire.

想被喜歡。他進入表演只是為了假裝成為別人，因為做自己太痛苦了。現在他建立了一個帝國。

Millions follow his every move. He's on Netflix running a brokerage, living the dream. But in this conversation, Ryan pulls back the curtain on what it really

數百萬人跟隨他的每一個舉動。他在Netflix上經營經紀公司，過著夢想的生活。但在這次對話中，Ryan拉開了帷幕，關於它真正

cost. He reveals a mental breakdown he had on camera that his own family doesn't even know about. He talks about why he's a terrible manager but a great

的代價。他透露了他在鏡頭前的一次精神崩潰，甚至他自己的家人也不知道。他談論為什麼他是一個糟糕的經理，但一個偉大的

leader, why wanting to be liked almost destroyed him, and one principle that saved everything. If you've ever wondered what it looks like, what success really looks like behind the

領導者，為什麼想要被喜歡幾乎摧毀了他，以及一個拯救一切的原則。如果你曾經想知道它看起來像什麼，成功在

highlight reel, this is that conversation. This podcast is brought to you by Realy Co. Behind every great agent is a powerful partner. Whether it comes to healthcare, commission funding,

精彩片段背後真正看起來像什麼，這就是那個對話。這個播客由Realy Co.為您帶來。每個偉大的經紀人背後都有一個強大的合作夥伴。無論是醫療保健、傭金資助，

legal, or other support services, realy co helps you simplify the business side so you can focus on selling. That's realyco rltyco.com.

法律或其他支持服務，realy co幫助你簡化業務方面，這樣你可以專注於銷售。那是realyco rltyco.com。

Now, let's get into the show. All right, ladies and gentlemen, we're here with Mr. Ryan Sirant. Give it up for him.

現在，讓我們進入節目。好的，女士們，先生們，我們和Ryan Serhant先生在一起。為他鼓掌。

>> All right. All right. All right.

>> 好的。好的。好的。

Good to see you again, man.

很高興再次見到你，老兄。

>> Good to see you.

>> 很高興見到你。

>> Yeah. Five minutes ago.

>> 是的。五分鐘前。

>> Long time no see.

>> 好久不見。

>> So, I was thinking about it the other day, about a week ago. I was thinking, good gosh, thinking about how far you've come over time. You uh you started out

>> 所以，我前幾天在想，大約一週前。我在想，天哪，想想你隨著時間的推移走了多遠。你，嗯，你開始時

wanting to be an actor, real estate.

想成為一個演員，房地產。

Then that kind of played in because you started acting as a real estate agent.

然後那種情況發揮了作用，因為你開始扮演房地產經紀人。

>> And then now here we are today like brokerage owner, Netflix, all these things.

>> 然後現在我們今天在這裡，像經紀公司所有者，Netflix，所有這些事情。

>> Like for somebody just starting out, like did is is this business mogul Ryan?

>> 就像對剛開始的人來說，就像，是，是這個商業大亨Ryan嗎？

Is that something that you visualized from the very beginning?

這是你從一開始就設想的嗎？

>> No. Take us back there. Like what like what was going through your mind? What were you trying to accomplish early on?

>> 不。帶我們回到那裡。就像，什麼，什麼在你腦海中？你早期試圖完成什麼？

Listen, I think any overweight kid and Can you guys all hear us? If we can keep that door shut, that'd probably be great. Haber all the time. I think like

聽著，我想任何超重的孩子，你們都能聽到我們嗎？如果我們能保持那扇門關閉，那可能很好。一直Haber。我想就像

any overweight kid with rash acne, uh, who's moved eight times before fourth grade, who has five brothers and sisters, isn't really good at sports, is

任何超重的孩子，有皮疹痤瘡，嗯，在四年級之前搬了八次家，有五個兄弟姐妹，不擅長運動，是

an introvert, prefers to be alone, who like gets into theater to pretend to be other people so he doesn't have to be himself. M >> like that's my

一個內向的人，喜歡獨處，就像進入戲劇來假裝成為其他人，這樣他就不必做自己。M >> 就像那是我的

>> that's that's my my background is like I I just wanted >> to have friends and be liked, >> right? Like I had a hard time making

>> 那是，那是我的，我的背景就像，我只是想要 >> 有朋友和被喜歡，>> 對吧？就像我難以

friends growing up. Um I have a hard time making friends now. Like I just wanted to be like I just wanted to to be liked and I think that's a that's a

交朋友，長大。嗯，我現在難以交朋友。就像我只是想，就像我只是想被喜歡，我認為那是一個，那是一個

mistake that most people make right moving forward to be liked is is probably not the advice you'd give to people. But it was it was kind of like

錯誤，大多數人犯的，對吧，前進，被喜歡，可能不是你會給人們的建議。但它是，它有點像

fueled a lot of my early moves and even like being just getting into real estate. It's like I don't I don't care about the money. I actually also don't

推動了我很多早期的舉動，甚至就像，只是進入房地產。就像我不，我不關心錢。我實際上也不

care about houses. I just cared about the people. Like man, if I can do a really good job doing this thing for these people, then maybe they'll maybe

關心房子。我只是關心人們。就像，老兄，如果我能為這些人做這件事做得很好，那麼也許他們會，也許

they'll like me. And that's like um it's kind of a weird thing to say, but it's it's it's grown sirant into what it is today. And I think the people who are

他們會喜歡我。那就像，嗯，這有點奇怪的事情要說，但它，它，它把Serhant成長為今天的樣子。我認為那些

are with us do actually understand like I didn't start this company for the money like and I didn't start this company to empower the property. I

和我們在一起的人實際上理解，就像我沒有為了錢創辦這家公司，就像，我沒有為了賦能物業創辦這家公司。我

started Siran to empower the people. And the biggest differentiator between what I do now and like what let's say Compass does is they care 100% about the

創辦Serhant是為了賦能人們。我現在做的事情和，比如說，Compass做的事情之間最大的區別是，他們100%關心

property and the property only. And I care 100,000% about the people because if you take care of the people, the people will bring the properties. Um,

物業，只有物業。我100,000%關心人們，因為如果你照顧人們，人們會帶來物業。嗯，

and I I've just sort of always followed that guidance, right? Do unto others as you'd wish others would do unto you. Um, and it's now built this company which is

我，我只是有點總是遵循那個指導，對吧？己所不欲，勿施於人。嗯，它現在建立了這家公司，它是

just like nuts with different arms and divisions and board meetings and investors and I just sort of wake up every day and go do what I do best and

就像瘋狂，有不同的部門和部門，董事會會議和投資者，我只是有點每天醒來，去做我最擅長的事情，

um, make my little Tik Toks for fun and uh, you know, see if it all works out.

嗯，為了好玩做我的小TikTok，嗯，你知道，看看是否一切順利。

>> Yeah. Now, it's it's crazy watching it and then knowing that you come from such an insecure place.

>> 是的。現在，看著它很瘋狂，然後知道你來自如此不安全的地方。

>> Right. And so, I'm sure there's insecure people watching this or here in the room. Like, how do you go from that to one of the most followed, probably the

>> 對。所以，我確信有不安全的人在看這個或在房間裡。就像，你如何從那個到最被關注的之一，可能是

most followed person in the real estate space?

房地產領域最被關注的人？

>> I think um and I think you see this on the shows, right? Like you see this on the TV shows. It's definitely in Manhattan. Like it's definitely in the

>> 我想，嗯，我想你在節目中看到這個，對吧？就像你在電視節目中看到這個。它肯定在Manhattan。就像它肯定在

second season, which is probably the most terrified I've ever been for a season of of a TV show to come out for me. And I've been doing TV since 200.

第二季，這可能是我對一個電視節目的一季為我出來最害怕的。我從200年開始做電視。

>> Yeah. Like like I have like a mental breakdown on camera, which like no, my family doesn't know about. Like it's just it's it's a lot. But I I think and

>> 是的。就像，就像我在鏡頭前有精神崩潰，就像，不，我的家人不知道。就像它只是，它，它很多。但我想，

this is good advice for everybody. Like your audience no longer cares about about watching you. They care about connecting with you. And if you're posting stuff that you want people to

這對每個人都是好建議。就像你的觀眾不再關心觀看你。他們關心與你連接。如果你發布你想讓人們

watch, it will go to zero. If you're posting stuff to connect, that's how you get to hero. And I see so many people just like post to watch.

看的東西，它會歸零。如果你發布東西來連接，那就是你如何成為英雄。我看到這麼多人只是像發布來觀看。

Watch this. They didn't watch this. They didn't watch this. I'm like, well, obviously because you're that's why you made it, right? And everything that I do

看這個。他們沒有看這個。他們沒有看這個。我想，嗯，顯然因為你，那就是你製作它的原因，對吧？我做的所有事情

and that I try to do is very very just authentically me, right? Even if I'm saying the wrong thing at the wrong time and it's just who I am. And I think

和我試圖做的只是非常非常真實的我，對吧？即使我在錯誤的時間說錯誤的話，它只是我是誰。我想

people connect with that and understand that I'm no filter, no and they either like me or they don't.

人們與那個連接，理解我沒有過濾器，沒有，他們要麼喜歡我，要麼不喜歡。

>> Yeah. I remember when you stepped into social and you started going really hard. Was that was that another step towards just trying to get acceptance or

>> 是的。我記得當你進入社交媒體時，你開始非常努力。那是，那是另一個步驟，只是試圖獲得接受或

was or was that >> Yeah. I just wanted friends, man.

是，還是那是 >> 是的。我只是想要朋友，老兄。

>> I just wanted um Yeah, just just friends and uh uh and it was a fun way to just like connect with people that I don't

>> 我只是想要，嗯，是的，只是，只是朋友，嗯，嗯，它是一個有趣的方式，只是像，與我不

know. Like how do you create, you know, passive friendships? And you know I I you know I spent 10 years doing speeches. I stopped in December of 25th.

認識的人連接。就像你如何創建，你知道，被動友誼？你知道，我，我，你知道，我花了10年做演講。我在25日12月停止了。

So December of 2024 was my 500th keynote and I was on stage in Mexico. I was like I think I'm good now. But I I re I did

所以2024年12月是我的第500次主題演講，我在墨西哥的舞臺上。我想，我想我現在好了。但我，我重新，我做了

it and exhausted myself for 10 years because I just loved meeting new people in new areas and creating relationships like you just saw >> in the thing that we were just in like

它，讓自己筋疲力盡了10年，因為我只是喜歡在新領域認識新的人，創建關係，就像你剛剛看到的 >> 在我們剛剛在的事情中，就像

>> everyone else was pitching all their own tools and their own things and buy this this this and I I just kept my mouth shut

>> 其他每個人都在推銷他們自己的工具和他們自己的東西，買這個這個這個，我，我只是保持沉默

>> and then someone randomly in the audience stood up and her there was no question her question was just thanking me for being authentic creating

>> 然後觀眾中有人隨機站起來，她，沒有問題，她的問題只是感謝我真實，創建

sellit.com creating the brokerage and you know it's what got her here today and like I think that's how you know you have product market fit. it when the

sellit.com，創建經紀公司，你知道，這就是讓她今天來到這裡的原因，我想這就是你如何知道你有產品市場契合。它當

people who've experienced the product, they tell you, >> you know, it's not you telling them, they've told you.

體驗過產品的人，他們告訴你，>> 你知道，不是你告訴他們，他們告訴了你。

>> Yeah. Yeah. You give the people what they want, not what you want to give them.

>> 是的。是的。你給人們他們想要的，而不是你想給他們的。

>> Um if somebody come up to you and didn't didn't know you >> and they said, "What do you do?" >> Yeah.

>> 嗯，如果有人來找你，不，不認識你 >> 他們說，「你做什麼？」 >> 是的。

>> What do you even say at this?

>> 你甚至說什麼？

>> Yeah. Yeah. She'd subscribe. Yeah. Yeah.

>> 是的。是的。她會訂閱。是的。是的。

For sure. They make so much money. Like if I was if I was a kid today, like why on earth do we do real estate? Like why

當然。他們賺這麼多錢。就像如果我，如果我今天是一個孩子，就像，為什麼我們做房地產？就像為什麼

would I do anything else?

我會做其他任何事情？

>> Like I like there's there's no nobility in in like in being humble anymore. I would 100% I'd be I would be the most graphic Only Fans artist and I would

>> 就像我，我喜歡，沒有，沒有謙遜中的高貴了。我會100%，我會，我會成為最圖形的Only Fans藝術家，我會

just make $10 million a month and all the haters I would just fly over them in my PJ, right? And just like wave down at them. That's what I would do.

只是每月賺1000萬美元，所有仇恨者，我只會在我的PJ上飛過他們，對吧？只是像向他們揮手。那就是我會做的。

>> Okay, so he does only fans. That's like >> I don't now, but like is it I don't know. Like that's >> if you had to go back in time.

>> 好的，所以他做only fans。那就像 >> 我現在不，但就像，是它，我不知道。就像那是 >> 如果你必須回到過去。

>> If I had to go back in time, like I wouldn't handle for AT&T. I would use my hands in so many other ways.

>> 如果我必須回到過去，就像我不會為AT&T處理。我會用我的手在很多其他方式中。

Um and just make so much money. Like it's just >> like it's it's I don't know. Um, uh, that's what I would that's I've told

嗯，只是賺這麼多錢。就像它只是 >> 就像它，它，我不知道。嗯，嗯，那就是我會，那是我告訴

people that sometimes they're like when people are taking photos with me on the street and they're like, "Hey, what what do you do?" I'm like, "Yeah,

人們的，有時他們就像，當人們在街上和我拍照時，他們就像，「嘿，你做什麼？」我就像，「是的，

>> I recognize you from somewhere >> and I just walk away." Especially when it's a couple, like a husband and a wife. And the guy's like,

>> 我從某處認出你 >> 我只是走開。」特別是當它是一對夫婦時，就像一個丈夫和一個妻子。那個傢伙就像，

"Yeah, I recognize you from somewhere." Like, "You've probably seen my" And then I just walk away and I let the wife I let the wife have

「是的，我從某處認出你。」就像，「你可能見過我的」然後我只是走開，我讓妻子，我讓妻子有

those eyes, right? It's like, "What kind?" I'm like, "You never know." >> Yeah. Oh my goodness.

那些眼睛，對吧？它就像，「什麼種類？」我就像，「你永遠不知道。」 >> 是的。哦我的天哪。

>> Why not have fun, you know?

>> 為什麼不玩得開心，你知道？

>> Yeah. Yeah. Absolutely.

>> 是的。是的。絕對。

>> This isn't public. This podcast isn't going anywhere, is it? Just want to make sure.

>> 這不是公開的。這個播客不會去任何地方，對吧？只是想確認。

>> Absolutely. They're going to be looking you up.

>> 絕對。他們會查找你。

>> This This room is like 12 of us, so we're good.

>> 這個，這個房間就像我們12個人，所以我們很好。

>> So, have you read the book um Buy Your Time Back? Dan Martell.

>> 所以，你讀過這本書，嗯，《買回你的時間》嗎？Dan Martell。

>> Uh I don't I don't know.

>> 嗯，我不，我不知道。

>> Are you familiar with Dan Dan Martell?

>> 你熟悉Dan Dan Martell嗎？

Yeah. Yeah. Yeah. Yeah. Phenomenal book.

是的。是的。是的。是的。非凡的書。

But uh in the book he talks about um like you you basically go through this process where you you you grow your business and then there's a lot of parts

但嗯，在書中他談論，嗯，就像你，你基本上經歷這個過程，你，你，你成長你的生意，然後有很多部分

of your business that you hate >> and then you take the parts of the business you hate you you you give those to somebody else so you can focus on the

你的生意，你討厭的 >> 然後你把你討厭的生意部分，你，你，你，你把它們給別人，這樣你可以專注於

business the parts of the business you love so your business grows while you're doing what you love and it kind of gives you more freedom. So I it kind of makes

生意，你愛的生意部分，所以你的生意在你做你愛的事情時成長，它有點給你更多自由。所以我，它有點讓

me wonder about your situation with so many different things you do. What part of what you do do you love to do still?

我想知道你的情況，有這麼多不同的事情你做。你做的什麼部分，你仍然愛做？

Is it the content? Is it the doing the deals? Is it the, you know, watching your team? Is it having the meetings? Is it What part of it

是內容嗎？是做交易嗎？是，你知道，看你的團隊嗎？是開會嗎？是它的什麼部分

>> is the part that you still get excited about?

>> 是你仍然感到興奮的部分？

>> I love inventing. Like I love being an inventor. Everything that we built, we've just invented. We've made it up, right? like I've just figured it out and

>> 我愛發明。就像我愛成為一個發明家。我們建造的一切，我們只是發明了。我們編造了它，對吧？就像我只是想出了它，

made it up and put it out there and if it works it works. If it doesn't work, it doesn't work. Um, uh, I do love

編造了它，把它放在那裡，如果它有效，它有效。如果它不起作用，它不起作用。嗯，嗯，我確實愛

telling stories. I think if you ask my parents, like what they knew about me when I was a little kid that I would do later on in life, you know, they'd say,

講故事。我想如果你問我的父母，就像他們在我小時候對我的了解，我後來在生活中會做的，你知道，他們會說，

"Well, Ryan was a storyteller when I was six years old." And I still kind of do that. I'd tell stories about buildings, properties, myself, brand. Like that's

「嗯，Ryan在我六歲時是一個講故事的人。」我仍然有點那樣做。我會講述關於建築、物業、我自己、品牌的故事。就像那是

my that is my superpower.

我的，那是我的超能力。

>> You made up stories back then.

>> 你當時編造了故事。

>> No, like it just I would Yeah, I would bedtime stories. Sure. You know, I I write a lot obviously. favorite books and um write articles. Like I just I I

>> 不，就像它只是，我會，是的，我會睡前故事。當然。你知道，我，我顯然寫很多。最喜歡的書，嗯，寫文章。就像我只是，我，我

was always into storytelling for some reason. I don't know why. Um that's always just sort of been my thing and I've been able to turn it turn it into a

總是喜歡講故事，出於某種原因。我不知道為什麼。嗯，那總是只是有點是我的事情，我能夠把它，把它變成一個

>> Um >> one of the big one of the most important skills for >> yeah it's selling storytelling is selling. Um and I did not know that when

>> 嗯 >> 一個大的，一個最重要的技能，對於 >> 是的，它是銷售，講故事是銷售。嗯，我不知道那個，當

I got into the business I know that now.

我進入這個行業時，我現在知道那個。

Listen the things I don't like and I make sure that I hire people around me who are like the avenger of that thing.

聽著，我不喜歡的事情，我確保我僱用我週圍的人，他們就像那個事情的復仇者。

Anyone that I hire that works at the company, one is an entrepreneur, meaning that they could do exactly what I've hired them to do and they could do they

我僱用的任何在公司工作的人，一個是企業家，意思是他們可以做我僱用他們做的確切事情，他們可以做，他們

could build their own business, but they'd rather do it with me because we have the capital, we have the momentum, the brand, the distribution, all that

可以建立他們自己的生意，但他們寧願和我一起做，因為我們有資本，我們有動力，品牌，分銷，所有那些

stuff. So, that's one. Two, they are uniquely qualified to do the exact thing I'm bringing them on to do. Um, so that I don't have to do like HR. I'm I'm a

東西。所以，那是一個。兩個，他們獨特合格來做我帶他們來做的確切事情。嗯，所以我不必做像HR。我，我是一個

>> I just again like because I want people to like me. Anytime people come to me with problems, I'm like, you're right.

>> 我只是再次，就像，因為我想讓人們喜歡我。任何時候人們帶著問題來找我，我就像，你是對的。

You know, I uh you you know what? You hit him. You know what?

你知道，我，嗯，你，你知道什麼？你打他。你知道什麼？

Yeah. And people come to me about money all the time. And so, like, the people that are very close to me at the company know now. Don't let Ryan have those

是的。人們總是來找我關於錢。所以，就像，在公司非常接近我的人現在知道。不要讓Ryan有那些

conversations because he's just going to want to be nice in the meeting.

對話，因為他只是想在會議中表現好。

>> I'm a much better leader than I'm a manager. Anything that comes down to management, I have other people do. Um same thing with finance. Like, I spend

>> 我是一個比經理好得多的領導者。任何歸結為管理的事情，我讓其他人做。嗯，財務也一樣。就像，我花

very little time with FI. Agents come to me about this, split, that budget. I'm like above my pay grade. That's not That's not what you want me thinking

很少時間與FI。經紀人來找我關於這個，分成，那個預算。我想，超出我的工資等級。那不是，那不是你想讓我思考的

about. You don't want me waking up and thinking about you and money, right? You want me waking up thinking about you and opportunity. If you rewire my brain to

關於。你不希望我醒來時想到你和金錢，對吧？你希望我醒來時想到你和機會。如果你重新連接我的大腦來