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what does it mean to be an entrepreneur i can tell you this it is not for the faint and heart it is only for the brave
成為創業者意味著什麼?我可以告訴你這個,它不是為膽小的人準備的,它只為勇敢的人準備。
the courageous the calculator entrepreneurship is reserved for the resilient every human being is faced with the same challenges the battle inside their own mind a part of them that wants them to stay
勇敢的、計算的。創業是為有韌性的人保留的。每個人面臨同樣的挑戰,他們自己內心的戰鬥,一部分想要他們留在
where they are versus another part of us that wants to grow to expand to evolve regret scares me i've never seen anything that scares me
他們所在的地方,對比我們另一部分想要成長、擴展、進化。後悔讓我害怕。我從未見過任何讓我害怕的東西
as much as sitting with somebody in their 80s or 90s who spends all their time talking to me and not about what they did but what they wish they did don't even
就像和一個 80 多歲或 90 多歲的人坐在一起,他們把所有時間都花在和我談話上,不是關於他們做了什麼,而是他們希望他們做了什麼。甚至不要
step on the playing field if you have not counted up the cost of entrepreneurship fear is not real the only place that fear can exist is in
踏上競技場,如果你還沒有計算創業的成本。恐懼不是真實的。恐懼唯一可以存在的地方是在
our thoughts of future it is a product of our imagination causing us to fear things that do not at present and may not ever exist
我們對未來的想法中。它是我們想像的產物,導致我們害怕目前不存在、可能永遠不會存在的東西。
i believe that if everybody in this room had a better relationship with understanding time they could be much happier i feel like people are grossly impatient
我相信如果這個房間裡的每個人對理解時間有更好的關係,他們可能會更快樂。我覺得人們非常沒有耐心
i don't think that people that are 55 years old realize they have 20 more years of executing in a world where they grew up as kids and 55 seemed so
我不認為 55 歲的人意識到他們還有 20 年的執行時間,在一個他們作為孩子長大的世界裡,55 似乎如此
old and people were dying at a different age and retiring at a different age i think if you actually saw regret up close and personal for one day
老,人們在不同的年齡死亡,在不同的年齡退休。我認為如果你實際上近距離和個人地看到後悔一天
that a lot of the things that you're not doing that it could scare you into doing it your future is unwritten and you have the power to change
很多你沒有做的事情可能會嚇到你去做它。你的未來是未寫的,你有力量改變
what we can be we must be we know that a great life doesn't happen by chance it happens by design and for you to design the life that you
我們能成為的,我們必須成為。我們知道偉大的生活不是偶然發生的,它是通過設計發生的。為了你設計你想要的生活
want you need to become an entrepreneur but what is an entrepreneur so there are two sides to the coin of entrepreneurship there's heads and there's tails
你需要成為一個創業者。但什麼是創業者?所以創業有兩個面,有正面和反面
and most people fail to see tales they see heads the face of it they live on the surface the lights the cameras the action the time freedom
大多數人看不到反面,他們看到正面,它的表面。他們生活在表面,燈光、攝影機、動作、時間自由
the yachts the fun the fame but they don't see the blood they never see the blood the sweat the tears they never see the grit
遊艇、樂趣、名聲。但他們看不到血。他們從未看到血、汗、淚。他們從未看到毅力
they never see the grit they never see the crying they don't see the sacrifices that are made behind the scenes anybody that is willing to make the sacrifices
他們從未看到毅力。他們從未看到哭泣。他們看不到在幕後做出的犧牲。任何願意做出犧牲的人
pay the price and get the job done and finish what they started those are the ones who will succeed entrepreneurs have a greater capacity for uncertainty
付出代價,完成工作,完成他們開始的事情,這些是會成功的人。創業者有更大的不確定性承受能力
they stay up late they work longer they are more focused if you're going to be an entrepreneur you're going to need to lead a lot of you want the future but
他們熬夜,他們工作更長時間,他們更專注。如果你要成為一個創業者,你需要領導很多。你想要未來,但
you are not willing to pay the price that is required to purchase it the world does not need just another entrepreneur the world needs a disruptive
你不願意付出購買它所需的代價。世界不需要只是另一個創業者。世界需要一個破壞性的
entrepreneur and see a disruptive entrepreneur is somebody that comes along with an idea that challenges and changes the status quo an entrepreneur's drug is self-discipline
創業者。看,一個破壞性的創業者是帶著一個挑戰和改變現狀的想法而來的人。創業者的毒品是自律
an obsession with progress and evolution a disruptive entrepreneur is addicted to success they are addicted to performing under pressure they are addicted to results the disruptive entrepreneur knows one
對進步和進化的痴迷。一個破壞性的創業者對成功上癮。他們對在壓力下表現上癮。他們對結果上癮。破壞性的創業者知道一個
simple fact and that is this i will make it maybe not immediately but absolutely and definitely don't tell me you want to step into a room and
簡單的事實,那就是:我會做到。也許不是立即,但絕對和肯定。不要告訴我你想進入一個房間並
dominate if you don't have passion don't tell me that you want to be a disruptive entrepreneur and you want to step into a room with a new idea and challenge and change
主導,如果你沒有熱情。不要告訴我你想成為一個破壞性的創業者,你想帶著一個新想法進入一個房間,挑戰和改變
the status quo and you don't have passion an entrepreneur daily deepens their desire to understand the arena they have chosen to step into the world needs more creative
現狀,你沒有熱情。創業者每天加深他們理解他們選擇進入的競技場的渴望。世界需要更多有創造力的
resilient passionate committed focused disruptive entrepreneurs the last thing we need is somebody to come along with another good idea but they don't have the passion the
有韌性的、有熱情的、有承諾的、專注的、破壞性的創業者。我們最不需要的是有人帶著另一個好想法而來,但他們沒有熱情、
perseverance and the grit to get the job done we don't need another person that's going to start something and quit in six months you're going to have to manage your time
毅力和完成工作的毅力。我們不需要另一個人開始某事,然後在六個月後放棄。你將必須管理你的時間
allowing sufficient time to devote yourself to a specific area to use it for deliberate practice the journey towards any valuable goal takes more practice than we think you
允許足夠的時間將自己投入到特定領域,用它進行刻意練習。通往任何有價值目標的旅程需要比我們想像的更多練習。你
are going to need to reprogram and rewrite the code of your habitual nature and you are going to have to tear down negative paradigms and build new ones
將需要重新編程和重寫你習慣性本質的代碼,你將必須拆除負面範式並建立新的。
a disruptive entrepreneur is calculated a disruptive entrepreneur is somebody who knows who they are no matter what they are somebody with vision right now you may be in pain right now
一個破壞性的創業者是計算的。一個破壞性的創業者是無論如何都知道他們是誰的人。他們是有願景的人。現在你可能在痛苦中,現在
you may be hurting right now you may be bloody right now you may feel like giving up but if you have vision you are able to
你可能在受傷,現在你可能在流血,你可能感覺想放棄。但如果你有願景,你能夠
see past the pain and look into the eyes of the future if you're going to be a disruptive entrepreneur you're going to have to master the art
看穿痛苦,看向未來的眼睛。如果你要成為一個破壞性的創業者,你將必須掌握
of listening you're going to have to master optimism resilience consistency perseverance loyalty creativity courage effort patience time management optimism the ability to take responsibility if you're going to be a disruptive
傾聽的藝術。你將必須掌握樂觀、韌性、一致性、毅力、忠誠、創造力、勇氣、努力、耐心、時間管理、樂觀、承擔責任的能力。如果你要成為一個破壞性的
entrepreneur you're going to need to be a problem finder and a problem solver this is going to require you to be very mindful it's going to require
創業者,你需要成為一個問題發現者和問題解決者。這將要求你非常專注。它將要求
you to be aware of what is happening in our economy entrepreneurs are observant and when they notice problems they don't shy away or pass the buck they latch on
你意識到我們經濟中正在發生的事情。創業者是觀察的,當他們注意到問題時,他們不退縮或推卸責任,他們抓住
like a pit bull they don't run for fires they run towards fire you gotta have an eagle mentality an eagle is the only bird that flies
像鬥牛犬一樣。他們不跑離火,他們跑向火。你必須有鷹的心態。鷹是唯一飛入
into the storm if you are going to be a disruptive entrepreneur you are going to have to accept the fact that you will lose money you will hire
風暴的鳥。如果你要成為一個破壞性的創業者,你將必須接受這個事實:你會失去金錢。你會僱用
people and fire those people you will not win every day but you will never lose because when you don't win you will learn failure could be
人並解僱那些人。你不會每天都贏,但你永遠不會輸,因為當你不贏時,你會學習。失敗可能是
terrified you know oftentimes people want to abandon the project because they feel inadequate an entrepreneur though isn't scared off by the idea that isn't working they just
可怕的。你知道,通常人們想放棄項目,因為他們覺得不夠。但創業者不會被不工作的想法嚇跑,他們只是
flip the flow they're excited they stay passionate they shift their perspective they have a passion and that passion spills over into the rest of the team
翻轉流程。他們興奮,他們保持熱情,他們轉變他們的觀點。他們有熱情,那種熱情溢出到團隊的其餘部分
you know disruptive entrepreneurs are very willing to admit when they're wrong and they remain confident even in the face of adversity see once you're confident and you're why
你知道,破壞性的創業者非常願意承認他們錯了,他們即使在逆境中仍然保持自信。看,一旦你自信了,你為什麼
it becomes a lot easier for you to persevere through the process if you want to show up and play and be a disruptive entrepreneur you're going to bring everything you
堅持過程對你來說變得容易得多。如果你想出現並玩,成為一個破壞性的創業者,你將帶來你擁有的一切
have many people think it's a risk taker someone who's prepared to step out of their comfort zone to do what they've not done before and
許多人認為這是一個冒險者,一個準備走出舒適區做他們以前沒有做過的事情的人,
in some cases to do what no one has done before to gamble everything with the realization that you could lose everything but is that really what an entrepreneur is when you
在某些情況下,做沒有人做過的事情,用你可能失去一切的意識賭上一切。但那真的是創業者嗎?當你
look at the real meaning of the word in its origin it doesn't mean risk taker it means someone who is prepared to grab something in
看這個詞的真正含義,在它的起源中,它不意味著冒險者。它意味著準備抓住
front of them someone who wants to take control now as a coach every day i meet people who want to make positive changes in their life
他們面前的東西的人,想要控制的人。現在作為一個教練,每天我遇到想要在生活中做出積極改變的人
people who want to achieve people who want to be more productive successful have more fulfillment in their life to be what they're truly capable of
想要實現的人,想要更有生產力、更成功、在生活中更有成就感的人,成為他們真正能夠
becoming in order for you to have more you must become more you must become an entrepreneur and take control of the most important thing that you own and that's your mind
成為的人。為了你有更多,你必須成為更多。你必須成為一個創業者,控制你擁有的最重要的東西,那就是你的思想
everyone has a mind but many people are unaware of what your mind is doing you see the purpose of your mind is your mind plays tricks on you
每個人都有思想,但許多人不知道你的思想在做什麼。你看,你思想的目的是你的思想對你玩把戲
so if there's anything that you want in your life and in your business the odds are stacked against you why because you are against yourself
所以如果生活中和商業中有任何你想要的東西,機率對你不利。為什麼?因為你對抗自己
inside everyone is a burning desire to be an entrepreneur to take risks to grab opportunities to take control of our lives so how do you take control
每個人內心都有一個燃燒的渴望成為創業者,冒險,抓住機會,控制我們的生活。所以你如何控制
of your life by taking control of your mind how do you take control of your mind you must become more aware aware of what it's like to be yourself
你的生活?通過控制你的思想。你如何控制你的思想?你必須更加意識到,意識到做你自己是什麼感覺
i love to ask the question how are you what is the origin of how are you it's actually very biblical meaning how are you with god now for me
我喜歡問這個問題:「你好嗎?」「你好嗎」的起源是什麼?它實際上非常聖經,意思是「你與神如何?」現在對我來說,
my interpretation of that is how are you with yourself what is the experience like of being you chances are it's not what it could be chances are
我對那個的解釋是:你與自己如何?做你的體驗是什麼?很可能不是它可能成為的樣子。很可能是
it is what it has been and maybe you're like so many people all around the world that is fighting a losing battle a battle where
它一直以來的樣子。也許你像世界上這麼多人一樣,正在打一場失敗的戰鬥,一場
you are more focused on staying where you are than focused on where you want to go napoleon hill wrote about this in 1937 in think and grow rich interviewing
你更專注於停留在你所在的地方,而不是專注於你想去的地方。拿破崙·希爾在 1937 年寫了這個,在《思考致富》中,採訪
over 500 of the most successful people from alexander graham bell to henry ford to thomas edison and he could see from all of his work
超過 500 個最成功的人,從 Alexander Graham Bell 到 Henry Ford 到 Thomas Edison。他從他所有的工作中可以看到
that there were patterns patterns in what people were focusing on these people had a burning desire of something they had to do something that was in front of
有模式。人們專注於什麼的模式。這些人有他們必須做的某事的燃燒渴望,在
them something they wanted to grab and take control of and this is what the greatest entrepreneurs have done a drive to do more to create
他們面前的東西,他們想要抓住並控制的東西。這就是最偉大的創業者所做的。做更多的動力,創造
to bring something in to this world everyone has ideas but every idea that you have ever had can move you in a number of different
把某物帶入這個世界。每個人都有想法,但你曾經擁有的每個想法都可以把你推向許多不同的
directions right now stop and look around at all the things that man has created and know that all of those things that have been created
方向。現在停下來,看看週圍所有人類創造的東西,知道所有那些被創造的東西
have been created twice once inside their mind and then in reality we can all have ideas but bringing those ideas in to reality is where the real game
被創造了兩次,一次在他們的思想中,然後在現實中。我們都可以有想法,但把那些想法帶入現實是真正的遊戲
starts in where the real ultrapreneur kicks in that way you can see something so much that you'll do whatever it takes to bring that into the world with that voice in your
開始的地方,真正的超創業者發揮作用的地方。那樣你可以看到某物如此之多,你會做任何需要的事情來把那個帶入世界。用你
head that tells you no don't bother let's do it tomorrow oh it's just too much work the voice that wants you to keep you where you are will slowly fade away as
腦中告訴你「不,別麻煩,讓我們明天做,哦,這只是太多工作」的聲音。想要讓你保持在你所在的地方的聲音會慢慢消失,當
you turn down the volume on that part of your brain and wake up the genius within you that wants to grow that wants to evolve
你調低你大腦那部分的音量,喚醒你內在想要成長、想要進化的天才
that has to is determined that will do whatever it takes to become more a man who won the nobel prize in 1937 a hungarian man
必須是,決心會做任何需要的事情來成為更多。一個在 1937 年獲得諾貝爾獎的人,一個匈牙利人
whose theory was called synthropy what is syntropy basically that every living cell lives for one reason to grow to express itself fully what you can be
他的理論被稱為合成熵。什麼是合成熵?基本上,每個活細胞為一個原因而活:成長,充分表達自己。你能成為的
you must be the difference between us as human beings and everything else in nature is that we have the dignity of choice a tree doesn't grow halfway
你必須成為。我們作為人類和自然界其他一切之間的區別是我們有選擇的尊嚴。一棵樹不會長到一半
and then think i've had enough of growing and stop it keeps growing because that is what it is designed to do with human beings we can have these great ideas of
然後想「我已經長夠了」並停止。它繼續成長,因為那是它被設計來做的。對於人類,我們可以有這些偉大的成長想法
growth and things we must create and do but we have the dignity of choice and i challenge you right now to see that all of the choices that you have
和我們必須創造和做的事情,但我們有選擇的尊嚴。我現在挑戰你看到你擁有的所有選擇
are either going to move you forwards into growth or back into safety the natural state of the garden is weeds the natural state of the garden
要麼會推動你前進到成長,要麼後退到安全。花園的自然狀態是雜草。花園的自然狀態
is decay we have to go to work on ourselves we have to become entrepreneurs of our mind to take control to be who we're truly
是衰敗。我們必須對自己下功夫。我們必須成為我們思想的創業者,控制,成為我們真正
capable of being and your secret weapon in all of this is to find humor in some of what goes on inside your mind as you begin to realize
能夠成為的人。你在這一切中的秘密武器是在你思想中發生的一些事情中找到幽默,當你開始意識到
you are more than your thoughts what you can be you must be the time has come for you to be the leader that you are looking for to
你比你的思想更多。你能成為的,你必須成為。是時候讓你成為你正在尋找的領導者,
be the entrepreneur of every area of your life i live a life already where people email me on a tactical level the regret that they
成為你生活每個領域的創業者。我已經過著一種生活,人們在戰術層面上給我發電子郵件,後悔他們
wish they listened to me around this that or the other thing three or four or five years ago 400 trillion to one i just want everybody to hear this this
希望他們在三、四或五年前聽了我的話,關於這個、那個或其他事情。400 兆分之一。我只是想每個人都聽到這個。這
is the reason i'm happy 24 7 365 for the rest of my life 400 trillion to one the odds of becoming a human being you might not like the human being
是我 24/7/365 餘生快樂的原因。400 兆分之一。成為人類的機率。你可能不喜歡你最終成為的人類
situation you ended up in but let me tell you this your mom might have grabbed another glass of wine and you never would have been i mean 400
情況,但讓我告訴你這個:你媽媽可能拿了另一杯酒,你永遠不會存在。我的意思是 400
trillion to one you're more likely to win the lottery of over a hundred million dollars nine times in your life than being rick because the game's very simple if you've
兆分之一。你更可能在一生中贏得超過一億美元的彩票九次,而不是成為 Rick。因為遊戲很簡單。如果你
got debt or have to put a roof over your head or somebody else then you work whatever job is paying you that but i'm asking you what are you doing from 6 pm
有債務或必須為你或其他人蓋屋頂,那麼你工作任何付你錢的工作。但我問你,你從晚上 6 點到午夜在做什麼
to midnight and if you have to go build slowly your portfolio your shopify store your instagram account your youtube channel wouldn't you be pumped if i told you for
如果你必須去,慢慢建立你的作品集、你的 Shopify 商店、你的 Instagram 帳號、你的 YouTube 頻道。如果我告訴你,在
the next four years it's tough and you don't watch as much netflix and sports and hanging out but then you get to live happy for the
接下來的四年裡,這很艱難,你不看那麼多 Netflix 和體育和閒逛,但然後你可以快樂地生活
rest of your life everybody in theory would sign up for that the reality is a lot of people don't want to grind for four years
你的餘生。理論上每個人都會報名參加那個。現實是很多人不想磨練四年
like people don't like pain it's why most people don't have six packs i mean that i mean that there's a lot of people here who want to be in better
就像人們不喜歡痛苦。這就是為什麼大多數人沒有六塊腹肌。我的意思是那個。我的意思是,這裡有很多人想要更好
shape you just don't want to work out you just don't want to eat well if any person in here is unhappy i need to know
的體型。你只是不想運動。你只是不想吃得好。如果這裡有任何人不快樂,我需要知道
every single minute you spend on anything but your job because i'll tell you taking those leisure hours which you're using to escape your unhappiness you're literally watching netflix or
你花在除了你工作之外的任何事情上的每一分鐘,因為我會告訴你,把你用來逃避你不快樂的那些休閒時間,你字面上在看 Netflix 或
sports or video playing video games or listening to music to escape your reality that you're not happy about i want you to take those hours
體育或玩電子遊戲或聽音樂來逃避你不快樂的現實,我想讓你用那些時間
and start building something that gets you off your issue and it might take seven years but it's worth it all you have to do is make
開始建立一些東西,讓你擺脫你的問題。它可能需要七年,但這是值得的。你必須做的只是製作
we are the media all you have to do is make and even with that mitzvah when that great opportunity of a lifetime one that everybody that lived before us would
我們是媒體。你必須做的只是製作。即使有了那個,當那個一生的偉大機會,一個每個在我們之前生活的人都會
break their arms off to be living here right now at this time with this cost to be able to build awareness about their thing even with all that
折斷他們的手臂來生活在這裡,現在,在這個時間,用這個成本,能夠建立關於他們事物的意識。即使有了所有那個
you're not making it is very hard for me to feel sad for anybody who isn't making content at scale when the blueprint is black and white
你沒有製作它。當藍圖是黑白的時候,我很難為任何沒有大規模製作內容的人感到難過
making money is a talent we accept making we we accept being a basketball player as a talent we accept being an incredible artist and singing
賺錢是一種才能。我們接受製作。我們接受成為籃球運動員作為才能。我們接受成為令人難以置信的藝術家和唱歌
is a talent for some reason we've created massive delusion around everybody can make money it's hard it's an actual talent and we have to have that
是一種才能。出於某種原因,我們在每個人都能賺錢週圍創造了巨大的錯覺。這很難。它是一個實際的才能,我們必須有那個
conversation because when we do it can start getting us into way better conversations which is what are you destined to do what are you capable of doing
對話,因為當我們這樣做時,它可以開始讓我們進入更好的對話,那就是:你注定要做什麼?你能做什麼?
what makes you happy how does it go well to me that's where it gets interesting we live in a time where the internet is hit scale and it's
什麼讓你快樂?它如何進行?對我來說,那就是它變得有趣的地方。我們生活在一個網際網路達到規模的時代,它
still underpriced we are so fortunate our great grandparents couldn't turn a side hustle into their real life they had to work nine to five and the world
仍然被低估。我們如此幸運。我們的曾祖父母不能把副業變成他們的真實生活。他們必須工作朝九晚五,世界
shut down there was no internet if you were a business operator in 2019 and your excuses well i'm a pub or i make tomato juice or i have three
關閉了。沒有網際網路。如果你在 2019 年是一個商業運營者,你的藉口是,嗯,我是一個酒吧,或者我製作番茄汁,或者我有三個
restaurants like i digital is oxygen the real world feels secondary like to not be a communicator content producer it's gone from cute and naive to grossly negligent in the same way
餐廳,就像,數位是氧氣。真實世界感覺次要。就像,不是一個溝通者、內容製作者,它從可愛和天真變成了嚴重疏忽。同樣的方式
that it would be to pay people not minimum wage like i literally believe it's grossly unacceptable to quantify digital versus traditional just marketing like really
就像付人們不是最低工資一樣。我字面上相信量化數位與傳統只是行銷,就像真的
you think sending direct mail print is a better thing to do than advertising on instagram as a restaurant like like really like really sit down
你認為發送直接郵件印刷是比在 Instagram 上做廣告作為餐廳更好的事情要做,就像,真的,就像,真的,坐下來
with me you're telling me right now that it's a better deal to spend all that money making a flyer and sending a direct mail or running a
和我一起。你現在告訴我,花所有那些錢製作傳單和發送直接郵件或運行一個
radio ad or buying a small little ad in a newspaper like this is what you're telling me it is 2019. i felt bad in 2002. it was early
廣播廣告或在報紙上買一個小廣告,就像,這就是你告訴我的。這是 2019 年。我在 2002 年感到難過。它很早
the internet was new i had compassion it was cute in 2007 it was like it was kind of like like hey annoying kind of like but still
網際網路是新的。我有同情心。它在 2007 年很可愛,它就像,它有點像,就像,嘿,煩人,有點像,但仍然
kind of in 2012 like you're not smart in 2019 i can't wrap my head around the lack of smarts one is carrying in their body and not
有點像。在 2012 年,就像,你不聰明。在 2019 年,我無法理解一個人身體中缺乏的智慧,不
thinking that 2019 digital marketing is fundamental let alone could it work because communication is always the foundation of success your relationships with your loved ones
認為 2019 年數位行銷是基礎,更不用說它能否工作,因為溝通總是成功的基礎。你與你愛的人的關係
your employees your customers your audience is completely predicated on communication it's true it's true please take advantage of the underpriced opportunities right now please figure out how to make content
你的員工、你的客戶、你的觀眾完全基於溝通。這是真的。這是真的。請利用現在被低估的機會。請找出如何製作內容
that's good for them not for you i come up here and i give a talk that's good for you not good for me that is what you need to
對他們好,不是對你好。我上來這裡,我給一個對你好、對我不好的演講。這就是你需要
do when you produce content it doesn't need to be a piece of content that's actually a top of the funnel thing to get them into your funnel
當你製作內容時做的。它不需要是一個實際上是一個漏鬥頂部的內容來讓他們進入你的漏鬥
to get them into conversion it needs to be something that actually brings somewhat value period of story see ya to build emotion and equity my friends when this is all said and
讓他們進入轉換。它需要是實際上帶來某種價值的東西。故事期間。再見。建立情感和權益,我的朋友們。當這一切都說了
done it's going to end up very simple whoever brings the most value to their audience will win we love amazon because we get stuff at
完成時,它最終會非常簡單。誰為他們的觀眾帶來最多價值,誰就會贏。我們喜歡 Amazon,因為我們以
good prices delivered to us the next day we like that you may not like other things they do or this than the other thing or whatever is
好價格得到東西,第二天送到我們這裡。我們喜歡那個。你可能不喜歡他們做的其他事情,或這個,或那個,或無論什麼是
your political point whatever but you like getting what you want at the best price immediately we as humans to get what we want have to figure out how to bring value to
你的政治觀點,無論什麼。但你喜歡以最好的價格立即得到你想要的。我們作為人類,為了得到我們想要的,必須找出如何帶來價值
them in the places where they consume information until you figure that out you'll keep looking for the hack the one that doesn't exist please let
給他們,在他們消費資訊的地方。直到你找出那個,你會繼續尋找不存在的技巧。請讓
this be the video that drills through your head that your life is predicated on when you get real quiet and you can't hear another person's two
這個成為穿透你頭腦的影片,你的生活基於當你變得真正安靜,你聽不到另一個人的兩
cents that has nothing to do with you and everything to do with where they are in life are you really gonna let those eight or nine people dictate your
分錢,那與你無關,與他們在生活中的位置有關。你真的要讓那八、九個人決定你的
life because you are so fearful of judgment from others that at the end of the day when you're 87 you will not give a about the most
生活,因為你如此害怕別人的判斷,以至於在一天結束時,當你 87 歲時,你不會在乎最重要的
important thing i think about when i think about getting to happiness is not so much owning anything it's the ability to not hear anything but yourself
事情。當我想到達到快樂時,我想到的不是擁有任何東西,而是除了你自己之外聽不到任何東西的能力
there's nothing more powerful than when everything gets quiet and the only thing that penetrates is your own voice and that voice isn't judging you life is a gift and now
沒有什麼比當一切都變得安靜,唯一穿透的是你自己的聲音,那個聲音不是在判斷你時更強大。生活是一個禮物,現在
is the time for you to become the entrepreneur that you are looking for a great life it doesn't happen by chance it happens by design
是時候讓你成為你正在尋找的創業者。偉大的生活不是偶然發生的,它是通過設計發生的。
點擊句子跳轉到對應位置
what does it mean to be an entrepreneur i can tell you this it is not for the faint and heart it is only for the brave
成為創業者意味著什麼?我可以告訴你這個,它不是為膽小的人準備的,它只為勇敢的人準備。
the courageous the calculator entrepreneurship is reserved for the resilient every human being is faced with the same challenges the battle inside their own mind a part of them that wants them to stay
勇敢的、計算的。創業是為有韌性的人保留的。每個人面臨同樣的挑戰,他們自己內心的戰鬥,一部分想要他們留在
where they are versus another part of us that wants to grow to expand to evolve regret scares me i've never seen anything that scares me
他們所在的地方,對比我們另一部分想要成長、擴展、進化。後悔讓我害怕。我從未見過任何讓我害怕的東西
as much as sitting with somebody in their 80s or 90s who spends all their time talking to me and not about what they did but what they wish they did don't even
就像和一個 80 多歲或 90 多歲的人坐在一起,他們把所有時間都花在和我談話上,不是關於他們做了什麼,而是他們希望他們做了什麼。甚至不要
step on the playing field if you have not counted up the cost of entrepreneurship fear is not real the only place that fear can exist is in
踏上競技場,如果你還沒有計算創業的成本。恐懼不是真實的。恐懼唯一可以存在的地方是在
our thoughts of future it is a product of our imagination causing us to fear things that do not at present and may not ever exist
我們對未來的想法中。它是我們想像的產物,導致我們害怕目前不存在、可能永遠不會存在的東西。
i believe that if everybody in this room had a better relationship with understanding time they could be much happier i feel like people are grossly impatient
我相信如果這個房間裡的每個人對理解時間有更好的關係,他們可能會更快樂。我覺得人們非常沒有耐心
i don't think that people that are 55 years old realize they have 20 more years of executing in a world where they grew up as kids and 55 seemed so
我不認為 55 歲的人意識到他們還有 20 年的執行時間,在一個他們作為孩子長大的世界裡,55 似乎如此
old and people were dying at a different age and retiring at a different age i think if you actually saw regret up close and personal for one day
老,人們在不同的年齡死亡,在不同的年齡退休。我認為如果你實際上近距離和個人地看到後悔一天
that a lot of the things that you're not doing that it could scare you into doing it your future is unwritten and you have the power to change
很多你沒有做的事情可能會嚇到你去做它。你的未來是未寫的,你有力量改變
what we can be we must be we know that a great life doesn't happen by chance it happens by design and for you to design the life that you
我們能成為的,我們必須成為。我們知道偉大的生活不是偶然發生的,它是通過設計發生的。為了你設計你想要的生活
want you need to become an entrepreneur but what is an entrepreneur so there are two sides to the coin of entrepreneurship there's heads and there's tails
你需要成為一個創業者。但什麼是創業者?所以創業有兩個面,有正面和反面
and most people fail to see tales they see heads the face of it they live on the surface the lights the cameras the action the time freedom
大多數人看不到反面,他們看到正面,它的表面。他們生活在表面,燈光、攝影機、動作、時間自由
the yachts the fun the fame but they don't see the blood they never see the blood the sweat the tears they never see the grit
遊艇、樂趣、名聲。但他們看不到血。他們從未看到血、汗、淚。他們從未看到毅力
they never see the grit they never see the crying they don't see the sacrifices that are made behind the scenes anybody that is willing to make the sacrifices
他們從未看到毅力。他們從未看到哭泣。他們看不到在幕後做出的犧牲。任何願意做出犧牲的人
pay the price and get the job done and finish what they started those are the ones who will succeed entrepreneurs have a greater capacity for uncertainty
付出代價,完成工作,完成他們開始的事情,這些是會成功的人。創業者有更大的不確定性承受能力
they stay up late they work longer they are more focused if you're going to be an entrepreneur you're going to need to lead a lot of you want the future but
他們熬夜,他們工作更長時間,他們更專注。如果你要成為一個創業者,你需要領導很多。你想要未來,但
you are not willing to pay the price that is required to purchase it the world does not need just another entrepreneur the world needs a disruptive
你不願意付出購買它所需的代價。世界不需要只是另一個創業者。世界需要一個破壞性的
entrepreneur and see a disruptive entrepreneur is somebody that comes along with an idea that challenges and changes the status quo an entrepreneur's drug is self-discipline
創業者。看,一個破壞性的創業者是帶著一個挑戰和改變現狀的想法而來的人。創業者的毒品是自律
an obsession with progress and evolution a disruptive entrepreneur is addicted to success they are addicted to performing under pressure they are addicted to results the disruptive entrepreneur knows one
對進步和進化的痴迷。一個破壞性的創業者對成功上癮。他們對在壓力下表現上癮。他們對結果上癮。破壞性的創業者知道一個
simple fact and that is this i will make it maybe not immediately but absolutely and definitely don't tell me you want to step into a room and
簡單的事實,那就是:我會做到。也許不是立即,但絕對和肯定。不要告訴我你想進入一個房間並
dominate if you don't have passion don't tell me that you want to be a disruptive entrepreneur and you want to step into a room with a new idea and challenge and change
主導,如果你沒有熱情。不要告訴我你想成為一個破壞性的創業者,你想帶著一個新想法進入一個房間,挑戰和改變
the status quo and you don't have passion an entrepreneur daily deepens their desire to understand the arena they have chosen to step into the world needs more creative
現狀,你沒有熱情。創業者每天加深他們理解他們選擇進入的競技場的渴望。世界需要更多有創造力的
resilient passionate committed focused disruptive entrepreneurs the last thing we need is somebody to come along with another good idea but they don't have the passion the
有韌性的、有熱情的、有承諾的、專注的、破壞性的創業者。我們最不需要的是有人帶著另一個好想法而來,但他們沒有熱情、
perseverance and the grit to get the job done we don't need another person that's going to start something and quit in six months you're going to have to manage your time
毅力和完成工作的毅力。我們不需要另一個人開始某事,然後在六個月後放棄。你將必須管理你的時間
allowing sufficient time to devote yourself to a specific area to use it for deliberate practice the journey towards any valuable goal takes more practice than we think you
允許足夠的時間將自己投入到特定領域,用它進行刻意練習。通往任何有價值目標的旅程需要比我們想像的更多練習。你
are going to need to reprogram and rewrite the code of your habitual nature and you are going to have to tear down negative paradigms and build new ones
將需要重新編程和重寫你習慣性本質的代碼,你將必須拆除負面範式並建立新的。
a disruptive entrepreneur is calculated a disruptive entrepreneur is somebody who knows who they are no matter what they are somebody with vision right now you may be in pain right now
一個破壞性的創業者是計算的。一個破壞性的創業者是無論如何都知道他們是誰的人。他們是有願景的人。現在你可能在痛苦中,現在
you may be hurting right now you may be bloody right now you may feel like giving up but if you have vision you are able to
你可能在受傷,現在你可能在流血,你可能感覺想放棄。但如果你有願景,你能夠
see past the pain and look into the eyes of the future if you're going to be a disruptive entrepreneur you're going to have to master the art
看穿痛苦,看向未來的眼睛。如果你要成為一個破壞性的創業者,你將必須掌握
of listening you're going to have to master optimism resilience consistency perseverance loyalty creativity courage effort patience time management optimism the ability to take responsibility if you're going to be a disruptive
傾聽的藝術。你將必須掌握樂觀、韌性、一致性、毅力、忠誠、創造力、勇氣、努力、耐心、時間管理、樂觀、承擔責任的能力。如果你要成為一個破壞性的
entrepreneur you're going to need to be a problem finder and a problem solver this is going to require you to be very mindful it's going to require
創業者,你需要成為一個問題發現者和問題解決者。這將要求你非常專注。它將要求
you to be aware of what is happening in our economy entrepreneurs are observant and when they notice problems they don't shy away or pass the buck they latch on
你意識到我們經濟中正在發生的事情。創業者是觀察的,當他們注意到問題時,他們不退縮或推卸責任,他們抓住
like a pit bull they don't run for fires they run towards fire you gotta have an eagle mentality an eagle is the only bird that flies
像鬥牛犬一樣。他們不跑離火,他們跑向火。你必須有鷹的心態。鷹是唯一飛入
into the storm if you are going to be a disruptive entrepreneur you are going to have to accept the fact that you will lose money you will hire
風暴的鳥。如果你要成為一個破壞性的創業者,你將必須接受這個事實:你會失去金錢。你會僱用
people and fire those people you will not win every day but you will never lose because when you don't win you will learn failure could be
人並解僱那些人。你不會每天都贏,但你永遠不會輸,因為當你不贏時,你會學習。失敗可能是
terrified you know oftentimes people want to abandon the project because they feel inadequate an entrepreneur though isn't scared off by the idea that isn't working they just
可怕的。你知道,通常人們想放棄項目,因為他們覺得不夠。但創業者不會被不工作的想法嚇跑,他們只是
flip the flow they're excited they stay passionate they shift their perspective they have a passion and that passion spills over into the rest of the team
翻轉流程。他們興奮,他們保持熱情,他們轉變他們的觀點。他們有熱情,那種熱情溢出到團隊的其餘部分
you know disruptive entrepreneurs are very willing to admit when they're wrong and they remain confident even in the face of adversity see once you're confident and you're why
你知道,破壞性的創業者非常願意承認他們錯了,他們即使在逆境中仍然保持自信。看,一旦你自信了,你為什麼
it becomes a lot easier for you to persevere through the process if you want to show up and play and be a disruptive entrepreneur you're going to bring everything you
堅持過程對你來說變得容易得多。如果你想出現並玩,成為一個破壞性的創業者,你將帶來你擁有的一切
have many people think it's a risk taker someone who's prepared to step out of their comfort zone to do what they've not done before and
許多人認為這是一個冒險者,一個準備走出舒適區做他們以前沒有做過的事情的人,
in some cases to do what no one has done before to gamble everything with the realization that you could lose everything but is that really what an entrepreneur is when you
在某些情況下,做沒有人做過的事情,用你可能失去一切的意識賭上一切。但那真的是創業者嗎?當你
look at the real meaning of the word in its origin it doesn't mean risk taker it means someone who is prepared to grab something in
看這個詞的真正含義,在它的起源中,它不意味著冒險者。它意味著準備抓住
front of them someone who wants to take control now as a coach every day i meet people who want to make positive changes in their life
他們面前的東西的人,想要控制的人。現在作為一個教練,每天我遇到想要在生活中做出積極改變的人
people who want to achieve people who want to be more productive successful have more fulfillment in their life to be what they're truly capable of
想要實現的人,想要更有生產力、更成功、在生活中更有成就感的人,成為他們真正能夠
becoming in order for you to have more you must become more you must become an entrepreneur and take control of the most important thing that you own and that's your mind
成為的人。為了你有更多,你必須成為更多。你必須成為一個創業者,控制你擁有的最重要的東西,那就是你的思想
everyone has a mind but many people are unaware of what your mind is doing you see the purpose of your mind is your mind plays tricks on you
每個人都有思想,但許多人不知道你的思想在做什麼。你看,你思想的目的是你的思想對你玩把戲
so if there's anything that you want in your life and in your business the odds are stacked against you why because you are against yourself
所以如果生活中和商業中有任何你想要的東西,機率對你不利。為什麼?因為你對抗自己
inside everyone is a burning desire to be an entrepreneur to take risks to grab opportunities to take control of our lives so how do you take control
每個人內心都有一個燃燒的渴望成為創業者,冒險,抓住機會,控制我們的生活。所以你如何控制
of your life by taking control of your mind how do you take control of your mind you must become more aware aware of what it's like to be yourself
你的生活?通過控制你的思想。你如何控制你的思想?你必須更加意識到,意識到做你自己是什麼感覺
i love to ask the question how are you what is the origin of how are you it's actually very biblical meaning how are you with god now for me
我喜歡問這個問題:「你好嗎?」「你好嗎」的起源是什麼?它實際上非常聖經,意思是「你與神如何?」現在對我來說,
my interpretation of that is how are you with yourself what is the experience like of being you chances are it's not what it could be chances are
我對那個的解釋是:你與自己如何?做你的體驗是什麼?很可能不是它可能成為的樣子。很可能是
it is what it has been and maybe you're like so many people all around the world that is fighting a losing battle a battle where
它一直以來的樣子。也許你像世界上這麼多人一樣,正在打一場失敗的戰鬥,一場
you are more focused on staying where you are than focused on where you want to go napoleon hill wrote about this in 1937 in think and grow rich interviewing
你更專注於停留在你所在的地方,而不是專注於你想去的地方。拿破崙·希爾在 1937 年寫了這個,在《思考致富》中,採訪
over 500 of the most successful people from alexander graham bell to henry ford to thomas edison and he could see from all of his work
超過 500 個最成功的人,從 Alexander Graham Bell 到 Henry Ford 到 Thomas Edison。他從他所有的工作中可以看到
that there were patterns patterns in what people were focusing on these people had a burning desire of something they had to do something that was in front of
有模式。人們專注於什麼的模式。這些人有他們必須做的某事的燃燒渴望,在
them something they wanted to grab and take control of and this is what the greatest entrepreneurs have done a drive to do more to create
他們面前的東西,他們想要抓住並控制的東西。這就是最偉大的創業者所做的。做更多的動力,創造
to bring something in to this world everyone has ideas but every idea that you have ever had can move you in a number of different
把某物帶入這個世界。每個人都有想法,但你曾經擁有的每個想法都可以把你推向許多不同的
directions right now stop and look around at all the things that man has created and know that all of those things that have been created
方向。現在停下來,看看週圍所有人類創造的東西,知道所有那些被創造的東西
have been created twice once inside their mind and then in reality we can all have ideas but bringing those ideas in to reality is where the real game
被創造了兩次,一次在他們的思想中,然後在現實中。我們都可以有想法,但把那些想法帶入現實是真正的遊戲
starts in where the real ultrapreneur kicks in that way you can see something so much that you'll do whatever it takes to bring that into the world with that voice in your
開始的地方,真正的超創業者發揮作用的地方。那樣你可以看到某物如此之多,你會做任何需要的事情來把那個帶入世界。用你
head that tells you no don't bother let's do it tomorrow oh it's just too much work the voice that wants you to keep you where you are will slowly fade away as
腦中告訴你「不,別麻煩,讓我們明天做,哦,這只是太多工作」的聲音。想要讓你保持在你所在的地方的聲音會慢慢消失,當
you turn down the volume on that part of your brain and wake up the genius within you that wants to grow that wants to evolve
你調低你大腦那部分的音量,喚醒你內在想要成長、想要進化的天才
that has to is determined that will do whatever it takes to become more a man who won the nobel prize in 1937 a hungarian man
必須是,決心會做任何需要的事情來成為更多。一個在 1937 年獲得諾貝爾獎的人,一個匈牙利人
whose theory was called synthropy what is syntropy basically that every living cell lives for one reason to grow to express itself fully what you can be
他的理論被稱為合成熵。什麼是合成熵?基本上,每個活細胞為一個原因而活:成長,充分表達自己。你能成為的
you must be the difference between us as human beings and everything else in nature is that we have the dignity of choice a tree doesn't grow halfway
你必須成為。我們作為人類和自然界其他一切之間的區別是我們有選擇的尊嚴。一棵樹不會長到一半
and then think i've had enough of growing and stop it keeps growing because that is what it is designed to do with human beings we can have these great ideas of
然後想「我已經長夠了」並停止。它繼續成長,因為那是它被設計來做的。對於人類,我們可以有這些偉大的成長想法
growth and things we must create and do but we have the dignity of choice and i challenge you right now to see that all of the choices that you have
和我們必須創造和做的事情,但我們有選擇的尊嚴。我現在挑戰你看到你擁有的所有選擇
are either going to move you forwards into growth or back into safety the natural state of the garden is weeds the natural state of the garden
要麼會推動你前進到成長,要麼後退到安全。花園的自然狀態是雜草。花園的自然狀態
is decay we have to go to work on ourselves we have to become entrepreneurs of our mind to take control to be who we're truly
是衰敗。我們必須對自己下功夫。我們必須成為我們思想的創業者,控制,成為我們真正
capable of being and your secret weapon in all of this is to find humor in some of what goes on inside your mind as you begin to realize
能夠成為的人。你在這一切中的秘密武器是在你思想中發生的一些事情中找到幽默,當你開始意識到
you are more than your thoughts what you can be you must be the time has come for you to be the leader that you are looking for to
你比你的思想更多。你能成為的,你必須成為。是時候讓你成為你正在尋找的領導者,
be the entrepreneur of every area of your life i live a life already where people email me on a tactical level the regret that they
成為你生活每個領域的創業者。我已經過著一種生活,人們在戰術層面上給我發電子郵件,後悔他們
wish they listened to me around this that or the other thing three or four or five years ago 400 trillion to one i just want everybody to hear this this
希望他們在三、四或五年前聽了我的話,關於這個、那個或其他事情。400 兆分之一。我只是想每個人都聽到這個。這
is the reason i'm happy 24 7 365 for the rest of my life 400 trillion to one the odds of becoming a human being you might not like the human being
是我 24/7/365 餘生快樂的原因。400 兆分之一。成為人類的機率。你可能不喜歡你最終成為的人類
situation you ended up in but let me tell you this your mom might have grabbed another glass of wine and you never would have been i mean 400
情況,但讓我告訴你這個:你媽媽可能拿了另一杯酒,你永遠不會存在。我的意思是 400
trillion to one you're more likely to win the lottery of over a hundred million dollars nine times in your life than being rick because the game's very simple if you've
兆分之一。你更可能在一生中贏得超過一億美元的彩票九次,而不是成為 Rick。因為遊戲很簡單。如果你
got debt or have to put a roof over your head or somebody else then you work whatever job is paying you that but i'm asking you what are you doing from 6 pm
有債務或必須為你或其他人蓋屋頂,那麼你工作任何付你錢的工作。但我問你,你從晚上 6 點到午夜在做什麼
to midnight and if you have to go build slowly your portfolio your shopify store your instagram account your youtube channel wouldn't you be pumped if i told you for
如果你必須去,慢慢建立你的作品集、你的 Shopify 商店、你的 Instagram 帳號、你的 YouTube 頻道。如果我告訴你,在
the next four years it's tough and you don't watch as much netflix and sports and hanging out but then you get to live happy for the
接下來的四年裡,這很艱難,你不看那麼多 Netflix 和體育和閒逛,但然後你可以快樂地生活
rest of your life everybody in theory would sign up for that the reality is a lot of people don't want to grind for four years
你的餘生。理論上每個人都會報名參加那個。現實是很多人不想磨練四年
like people don't like pain it's why most people don't have six packs i mean that i mean that there's a lot of people here who want to be in better
就像人們不喜歡痛苦。這就是為什麼大多數人沒有六塊腹肌。我的意思是那個。我的意思是,這裡有很多人想要更好
shape you just don't want to work out you just don't want to eat well if any person in here is unhappy i need to know
的體型。你只是不想運動。你只是不想吃得好。如果這裡有任何人不快樂,我需要知道
every single minute you spend on anything but your job because i'll tell you taking those leisure hours which you're using to escape your unhappiness you're literally watching netflix or
你花在除了你工作之外的任何事情上的每一分鐘,因為我會告訴你,把你用來逃避你不快樂的那些休閒時間,你字面上在看 Netflix 或
sports or video playing video games or listening to music to escape your reality that you're not happy about i want you to take those hours
體育或玩電子遊戲或聽音樂來逃避你不快樂的現實,我想讓你用那些時間
and start building something that gets you off your issue and it might take seven years but it's worth it all you have to do is make
開始建立一些東西,讓你擺脫你的問題。它可能需要七年,但這是值得的。你必須做的只是製作
we are the media all you have to do is make and even with that mitzvah when that great opportunity of a lifetime one that everybody that lived before us would
我們是媒體。你必須做的只是製作。即使有了那個,當那個一生的偉大機會,一個每個在我們之前生活的人都會
break their arms off to be living here right now at this time with this cost to be able to build awareness about their thing even with all that
折斷他們的手臂來生活在這裡,現在,在這個時間,用這個成本,能夠建立關於他們事物的意識。即使有了所有那個
you're not making it is very hard for me to feel sad for anybody who isn't making content at scale when the blueprint is black and white
你沒有製作它。當藍圖是黑白的時候,我很難為任何沒有大規模製作內容的人感到難過
making money is a talent we accept making we we accept being a basketball player as a talent we accept being an incredible artist and singing
賺錢是一種才能。我們接受製作。我們接受成為籃球運動員作為才能。我們接受成為令人難以置信的藝術家和唱歌
is a talent for some reason we've created massive delusion around everybody can make money it's hard it's an actual talent and we have to have that
是一種才能。出於某種原因,我們在每個人都能賺錢週圍創造了巨大的錯覺。這很難。它是一個實際的才能,我們必須有那個
conversation because when we do it can start getting us into way better conversations which is what are you destined to do what are you capable of doing
對話,因為當我們這樣做時,它可以開始讓我們進入更好的對話,那就是:你注定要做什麼?你能做什麼?
what makes you happy how does it go well to me that's where it gets interesting we live in a time where the internet is hit scale and it's
什麼讓你快樂?它如何進行?對我來說,那就是它變得有趣的地方。我們生活在一個網際網路達到規模的時代,它
still underpriced we are so fortunate our great grandparents couldn't turn a side hustle into their real life they had to work nine to five and the world
仍然被低估。我們如此幸運。我們的曾祖父母不能把副業變成他們的真實生活。他們必須工作朝九晚五,世界
shut down there was no internet if you were a business operator in 2019 and your excuses well i'm a pub or i make tomato juice or i have three
關閉了。沒有網際網路。如果你在 2019 年是一個商業運營者,你的藉口是,嗯,我是一個酒吧,或者我製作番茄汁,或者我有三個
restaurants like i digital is oxygen the real world feels secondary like to not be a communicator content producer it's gone from cute and naive to grossly negligent in the same way
餐廳,就像,數位是氧氣。真實世界感覺次要。就像,不是一個溝通者、內容製作者,它從可愛和天真變成了嚴重疏忽。同樣的方式
that it would be to pay people not minimum wage like i literally believe it's grossly unacceptable to quantify digital versus traditional just marketing like really
就像付人們不是最低工資一樣。我字面上相信量化數位與傳統只是行銷,就像真的
you think sending direct mail print is a better thing to do than advertising on instagram as a restaurant like like really like really sit down
你認為發送直接郵件印刷是比在 Instagram 上做廣告作為餐廳更好的事情要做,就像,真的,就像,真的,坐下來
with me you're telling me right now that it's a better deal to spend all that money making a flyer and sending a direct mail or running a
和我一起。你現在告訴我,花所有那些錢製作傳單和發送直接郵件或運行一個
radio ad or buying a small little ad in a newspaper like this is what you're telling me it is 2019. i felt bad in 2002. it was early
廣播廣告或在報紙上買一個小廣告,就像,這就是你告訴我的。這是 2019 年。我在 2002 年感到難過。它很早
the internet was new i had compassion it was cute in 2007 it was like it was kind of like like hey annoying kind of like but still
網際網路是新的。我有同情心。它在 2007 年很可愛,它就像,它有點像,就像,嘿,煩人,有點像,但仍然
kind of in 2012 like you're not smart in 2019 i can't wrap my head around the lack of smarts one is carrying in their body and not
有點像。在 2012 年,就像,你不聰明。在 2019 年,我無法理解一個人身體中缺乏的智慧,不
thinking that 2019 digital marketing is fundamental let alone could it work because communication is always the foundation of success your relationships with your loved ones
認為 2019 年數位行銷是基礎,更不用說它能否工作,因為溝通總是成功的基礎。你與你愛的人的關係
your employees your customers your audience is completely predicated on communication it's true it's true please take advantage of the underpriced opportunities right now please figure out how to make content
你的員工、你的客戶、你的觀眾完全基於溝通。這是真的。這是真的。請利用現在被低估的機會。請找出如何製作內容
that's good for them not for you i come up here and i give a talk that's good for you not good for me that is what you need to
對他們好,不是對你好。我上來這裡,我給一個對你好、對我不好的演講。這就是你需要
do when you produce content it doesn't need to be a piece of content that's actually a top of the funnel thing to get them into your funnel
當你製作內容時做的。它不需要是一個實際上是一個漏鬥頂部的內容來讓他們進入你的漏鬥
to get them into conversion it needs to be something that actually brings somewhat value period of story see ya to build emotion and equity my friends when this is all said and
讓他們進入轉換。它需要是實際上帶來某種價值的東西。故事期間。再見。建立情感和權益,我的朋友們。當這一切都說了
done it's going to end up very simple whoever brings the most value to their audience will win we love amazon because we get stuff at
完成時,它最終會非常簡單。誰為他們的觀眾帶來最多價值,誰就會贏。我們喜歡 Amazon,因為我們以
good prices delivered to us the next day we like that you may not like other things they do or this than the other thing or whatever is
好價格得到東西,第二天送到我們這裡。我們喜歡那個。你可能不喜歡他們做的其他事情,或這個,或那個,或無論什麼是
your political point whatever but you like getting what you want at the best price immediately we as humans to get what we want have to figure out how to bring value to
你的政治觀點,無論什麼。但你喜歡以最好的價格立即得到你想要的。我們作為人類,為了得到我們想要的,必須找出如何帶來價值
them in the places where they consume information until you figure that out you'll keep looking for the hack the one that doesn't exist please let
給他們,在他們消費資訊的地方。直到你找出那個,你會繼續尋找不存在的技巧。請讓
this be the video that drills through your head that your life is predicated on when you get real quiet and you can't hear another person's two
這個成為穿透你頭腦的影片,你的生活基於當你變得真正安靜,你聽不到另一個人的兩
cents that has nothing to do with you and everything to do with where they are in life are you really gonna let those eight or nine people dictate your
分錢,那與你無關,與他們在生活中的位置有關。你真的要讓那八、九個人決定你的
life because you are so fearful of judgment from others that at the end of the day when you're 87 you will not give a about the most
生活,因為你如此害怕別人的判斷,以至於在一天結束時,當你 87 歲時,你不會在乎最重要的
important thing i think about when i think about getting to happiness is not so much owning anything it's the ability to not hear anything but yourself
事情。當我想到達到快樂時,我想到的不是擁有任何東西,而是除了你自己之外聽不到任何東西的能力
there's nothing more powerful than when everything gets quiet and the only thing that penetrates is your own voice and that voice isn't judging you life is a gift and now
沒有什麼比當一切都變得安靜,唯一穿透的是你自己的聲音,那個聲音不是在判斷你時更強大。生活是一個禮物,現在
is the time for you to become the entrepreneur that you are looking for a great life it doesn't happen by chance it happens by design
是時候讓你成為你正在尋找的創業者。偉大的生活不是偶然發生的,它是通過設計發生的。